Lisa Trosien presented on the importance of having a social media plan for apartment communities. She showed that today's renters heavily rely on online sources like apartment listing websites and community websites when searching for apartments. Reviews and recommendations also strongly influence renters' decisions. The document outlined strategies for apartment communities to engage renters through social media by having a responsive mobile website, posting engaging content, responding to comments to build trust, and encouraging existing residents to post positive reviews. The goal is to shape the online conversation about the community through thoughtful social media presence and influence.
Presentation of a digital information literacy survey run for the Reference @ the Metcalfe conference comparing results with those for the same survey for VALA2018.
The Paradox of Exceptional Marketing | Rand Fishkin – Founder, MozConductor
Of the tens of millions of businesses that engage in web marketing, only a select few find scale and success. What are the companies that become remarkable and ubiquitous in their field doing differently with marketing vs. those whose efforts keep them languishing in obscurity? This presentation explores the barriers to scale and the elements that have helped a few great marketers break free.
If you want to download this presentation, you'll need this font to view it correctly: https://seomoz.app.box.com/s/k682p95xpvblvkzg6iwg
Social Media Trends: Should you jump on the bandwagon?Sherry
There are new social networks emerging every day - should you jump on every bandwagon and publish on all of them? No one has that much time or that many resources! Here's a simple way to decide which social networks are best for you and your business. And there are kittens!
Presentation of a digital information literacy survey run for the Reference @ the Metcalfe conference comparing results with those for the same survey for VALA2018.
The Paradox of Exceptional Marketing | Rand Fishkin – Founder, MozConductor
Of the tens of millions of businesses that engage in web marketing, only a select few find scale and success. What are the companies that become remarkable and ubiquitous in their field doing differently with marketing vs. those whose efforts keep them languishing in obscurity? This presentation explores the barriers to scale and the elements that have helped a few great marketers break free.
If you want to download this presentation, you'll need this font to view it correctly: https://seomoz.app.box.com/s/k682p95xpvblvkzg6iwg
Social Media Trends: Should you jump on the bandwagon?Sherry
There are new social networks emerging every day - should you jump on every bandwagon and publish on all of them? No one has that much time or that many resources! Here's a simple way to decide which social networks are best for you and your business. And there are kittens!
IBM had the best intentions with this campaign to raise awareness about Women in STEM... unfortunately it heavily backfired on social media. Did IBM handle the situation well? We have our thoughts.
GDC 2010 Social Networks: The New Marketplace for Mobile Games?Craig Dalton
Michael Powers of Mplayit gives practical tips to mobile application developers wishing to use social media to promote games and applications. Slides were part of a session presentation at the Game Developer Conference in San Francisco March 2101
Main Presentation Slides from the #iprevent San Diego Conference - April 20-2...LEAD
Developed by LEAD, in partnership with Live4Lali, this conference series features inspiring speakers who engage participants with innovative ideas and real-world solutions to substance use, abuse and overdose.
Communication Insights from Audience Behavior Dean Browell ConnectVA Social ...ConnectVA
Dean Browell, The Feedback Agency
Communication Insights from Audience Behavior
This stimulating workshop will help you analyze the connection between your audiences' online and offline behavior by simply listening to what they're saying. Learn about the impact of local/cultural and geographical influences in your communication. This insight will help you create stronger strategies, more effective tactics, and give you a more valuable perspective on how, "one size fits all" is a dangerous approach to social media.
Jez jowett social media, digital, sports and marketing predictions for 2012Jez Jowett
Description
Predictions and trends for 2012 and 2012+ in sports marketing, social media, digital, entertainment.
What are the trends for 2012 and beyond ?
Many may well be in development. Many may have been tried and failed. Many will never make it past this collection of slides. But all of them, in my opinion, are better to have been considered and discounted, than to have never been thought or talked out loud.
Topics covered include:-
Social media beyond fans and likes (to engagement metrics)
Social media strategy, not tactics
The Social Olympics 2012 (London)
Facebook for things and collectors
Google + for brands
Predictive Filtering & Smart Suggestions
Google Goggles, layers, and augmented reality
2 screens
Digital Concierge
Social Media Concierge
Silly abbreviations
agile content
the year of mobile
Voice activation and voice recognition
algorithms
digital amnesty day
social commerce with CSR
location based software (LBS)
my web, applications
snap and shop, picture recognition
storage clouds
linkedin
social media b2b2
social media measurement, social media ROI 2011, social media RO1 2012, ROSS, return on social spend
Compiled by Jez Jowett, Social Media Director at Havas Sports & Entertainment (all the opinions and thoughts contained in this presentation however remain my own, and in no way reflect HSE)
To follow me i'm on Twitter here : https://twitter.com/#!/Jezmond
To connect with me on Linkedin i'm here : http://uk.linkedin.com/in/jezjowett
To mail me jezjowett@hotmail.com
I welcome all suggestions, comments, opinions, discussions, challenges to the attached.
many thanks
jEZ
Coming soon:
Social media predictions 2012
social media review 2011
social media case studies 2011
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)Graham Brown
Do Gen Y Millennials really care about social media privacy? According to our latest day they care a lot more than you think. 10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
IBM had the best intentions with this campaign to raise awareness about Women in STEM... unfortunately it heavily backfired on social media. Did IBM handle the situation well? We have our thoughts.
GDC 2010 Social Networks: The New Marketplace for Mobile Games?Craig Dalton
Michael Powers of Mplayit gives practical tips to mobile application developers wishing to use social media to promote games and applications. Slides were part of a session presentation at the Game Developer Conference in San Francisco March 2101
Main Presentation Slides from the #iprevent San Diego Conference - April 20-2...LEAD
Developed by LEAD, in partnership with Live4Lali, this conference series features inspiring speakers who engage participants with innovative ideas and real-world solutions to substance use, abuse and overdose.
Communication Insights from Audience Behavior Dean Browell ConnectVA Social ...ConnectVA
Dean Browell, The Feedback Agency
Communication Insights from Audience Behavior
This stimulating workshop will help you analyze the connection between your audiences' online and offline behavior by simply listening to what they're saying. Learn about the impact of local/cultural and geographical influences in your communication. This insight will help you create stronger strategies, more effective tactics, and give you a more valuable perspective on how, "one size fits all" is a dangerous approach to social media.
Jez jowett social media, digital, sports and marketing predictions for 2012Jez Jowett
Description
Predictions and trends for 2012 and 2012+ in sports marketing, social media, digital, entertainment.
What are the trends for 2012 and beyond ?
Many may well be in development. Many may have been tried and failed. Many will never make it past this collection of slides. But all of them, in my opinion, are better to have been considered and discounted, than to have never been thought or talked out loud.
Topics covered include:-
Social media beyond fans and likes (to engagement metrics)
Social media strategy, not tactics
The Social Olympics 2012 (London)
Facebook for things and collectors
Google + for brands
Predictive Filtering & Smart Suggestions
Google Goggles, layers, and augmented reality
2 screens
Digital Concierge
Social Media Concierge
Silly abbreviations
agile content
the year of mobile
Voice activation and voice recognition
algorithms
digital amnesty day
social commerce with CSR
location based software (LBS)
my web, applications
snap and shop, picture recognition
storage clouds
linkedin
social media b2b2
social media measurement, social media ROI 2011, social media RO1 2012, ROSS, return on social spend
Compiled by Jez Jowett, Social Media Director at Havas Sports & Entertainment (all the opinions and thoughts contained in this presentation however remain my own, and in no way reflect HSE)
To follow me i'm on Twitter here : https://twitter.com/#!/Jezmond
To connect with me on Linkedin i'm here : http://uk.linkedin.com/in/jezjowett
To mail me jezjowett@hotmail.com
I welcome all suggestions, comments, opinions, discussions, challenges to the attached.
many thanks
jEZ
Coming soon:
Social media predictions 2012
social media review 2011
social media case studies 2011
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)Graham Brown
Do Gen Y Millennials really care about social media privacy? According to our latest day they care a lot more than you think. 10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
5 steps boost your career with social mediaLisa Harrison
Social media has been called many things and has famously ended many careers. But when used strategically, social media is an unstoppable channel through which to create new and unexpected personal and career opportunities.
How? Find out at our June Lunch n’ Learn event with Lisa Harrison, an engagement and online media expert. Lisa lives and breathes social media, making her the ideal speaker to keep you updated on the ever-changing world of social media and how you can make it work for you.
Lisa Harrison is a leading blogger, speaker, trainer and consultant on all things social media. She heads up the digital arm of POMO, a creative agency in Queensland, and has written and developed an innovative course called Social Media Mastery.
Historical & Recent Climate Trends in MissouriFCS Financial
Dr. Pat Guinan presented "Historical & Recent Climate Trends in Missouri" during the 2011 Marketing Seminars held throughout Missouri. FCS Financial hosted all of the seminars.
The POMO Creative Story - things you didn't know Lisa Harrison
Every so often, we get the chance to share our story. We are proud of where POMO has come from and very excited about where we are headed. Please take the time to have a look at this presentation and tell us what you think.
FCS Financial staff provided an update on the 2014 crop insurance changes at the FCS Financial Ag Seminars held in February 2014. View our website, www.myfcsfinancial.com, to find a crop insurance agent near you.
Digital Marketing Trends for 2014.
Discover what you need to know from Lisa Harrison, Strategic Marketing Director and cofounder of POMO.
Lisa has sifted through the hype and the fads to deliver you expert advice gained from working directly with businesses to deliver effective results-driven, digital marketing strategies.
What you’ll learn:
Customer retention in a digital environment
More effective ways to drive website traffic than SEO
Latest updates on Web 3.0
What your business should consider to be an effective part of the conversation
Understanding digital ROI
Lisa will share what’s new in the realm of digital marketing, including the importance of engagement, content marketing, real-time marketing, web 3.0, reputation management, influencers as well as the ideas around return on investment.
Lisa is also the developer and trainer of Certificate IV Social Media Mastery, a new Nationally Recognised Qualification – Certificate IV Business (BSB40212).
Follow Lisa on Twitter or subscribe to her on Facebook. POMO – is a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
Presentasjon ved Al Merschen (Myriad Marketing). Plenumssesjon første dag av konferansen "Fjord 2.0: Tematurisme for fremtiden", Bergen 24. - 25. november.
Software Advice IndustryView: What Renters Want in Micro ApartmentsSoftware Advice
“Micro-apartments”—apartments typically no more than 400 square feet—have been a controversial topic in the last few years. Software Advice surveyed U.S. renters to find out who is most likely to choose a micro-apartment and what considerations would factor into their decisions.
Social Media: Integrating it into your Strategic Marketing PlanJoel Warady
This was presented to IAEE to provide strategy for incorporating Social Media into their current trade show or marketing and customer/client interactions.
Leveraging Business Intelligence in a Social World, Francis Chow, Ellis, Part...multifamily-social-media
Leveraging Business Intelligence in a Social World: We are mobile, we are information, we are data. How do we use business intelligence in the social world to make our presence known and fairly represented? What foundational information do we need to implement and what strategies should we use to ensure we put our best foot forward?
Revenue Keys- Begur Village Survey-Sketchrevenuekeys
Find Land Survey Number View A Begur village Begur Hobli Bangalore The Revenue Department of Karnataka By The Survey Sketch Made Citizen Simple Easy to Find Survey Number,s
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
500 acres of brilliance await you here at Riverview City which offers modern living, effortless convenience, and a beautiful natural setting. It is a mega township by Magarpatta City in Loni Kalbhor, Pune. Enjoy easy access to work, schools, and fun while experiencing a perfect work-life balance.
Visit - magarpattacity.developerprojects.in
Serviced Apartment Ho Chi Minh For RentalGVRenting
GVRenting is the leading rental real estate company in Vietnam. We help you to find a serviced apartment for rent in Ho Chi Minh & Saigon. Discover our broad range of rental properties in Vietnam.
For more details https://gvrenting.com/
Recent Trends Fueling The Surge in Farmhouse Demand in IndiaFarmland Bazaar
Embarking on the journey to acquire a farmhouse for sale is just the beginning; the real investment lies in crafting an environment that contributes to our mental and physical well-being while satisfying the soul. At Farmlandbazaar.com, India’s leading online marketplace dedicated to farm land, farmhouses, and agricultural lands, we understand the importance of transforming a humble farmland into a warm and inviting sanctuary. Let's explore the fundamental aspects that can elevate your farmhouse into a tranquil haven.
Total Environment Tangled Up In The Green - Residential Plots Where Nature an...JagadishKR1
Embark on a journey where lush landscapes and contemporary living converge at Total Environment's Tangled Up In The Green Residential Plots in Devanahalli, Bangalore. Surrounded by verdant expanses, these plots offer an idyllic setting for your dream home. Immerse yourself in the serenity of nature while enjoying the finest amenities and design, where every moment is a harmonious blend of luxury and tranquility.
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
Dynamics 365 Bid Management for Construction ProjectsDynamic Netsoft
This PDF provides a straightforward guide to using Dynamics 365 for efficient bid management in construction projects. Learn how to streamline processes, improve accuracy, and enhance productivity with practical tips and step-by-step instructions.
https://dnetsoft.com/dynamics-365-bid-management-software
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
11. 1 How they get information
2 How they engage with one
another (and brands)
3 How they make buying
decisions
Presented by Lisa Trosien,
ApartmentExpert.com
12. Shopping For/Researching
Apartments
When were/will be shopping for an apartment, sources of information used/to use
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ Total
Online apartment listing/shopping website 77.8% 81.8% 78.1% 74.8% 76.7% 56.9% 79.0%
Apartment community's (or management company's) website 81.5% 82.0% 73.4% 69.2% 74.9% 62.7% 78.5%
Driving in neighborhoods I want to live in 64.9% 70.1% 67.8% 68.8% 74.4% 78.4% 68.9%
Referrals (friends, co-workers) 58.9% 61.9% 56.8% 52.7% 57.3% 56.9% 59.2%
Search engine 59.2% 57.8% 51.2% 50.6% 44.9% 29.4% 55.1%
Ratings and reviews website 51.0% 57.9% 46.2% 41.7% 40.5% 35.3% 51.6%
Printed apartment guide 27.9% 30.4% 36.6% 35.4% 37.9% 37.3% 32.0%
Apt community's (or mgmt company's) social networking page 19.6% 14.1% 11.9% 8.9% 6.6% 9.8% 13.8%
Newspaper advertising 13.0% 12.6% 14.0% 13.8% 19.8% 15.7% 13.5%
Yellow pages 2.2% 1.6% 3.2% 3.3% 5.7% 7.8% 2.5%
Total 19.4% 46.3% 16.6% 10.8% 5.7% 1.3% 100.0%
Source: SatisFacts Research (www.SatisFacts.com)
Validated online advertising as the top source
of info when shopping, with ratings/review
sites heavily utilized (51%).
Presented by Lisa Trosien,
ApartmentExpert.com
13. The Evolution of Search
Presented by Lisa Trosien,
ApartmentExpert.com
14. The Evolution of Search
Presented by Lisa Trosien,
ApartmentExpert.com
15. Recommendations Build Trust
• 91% say reviews are #1 aid to buying
decisions
• 25% of Americans they have posted
reviews about products/services they
buy
• ApartmentRatings.com – 1M+
visitors/month
• People are suspicious of ‘perfect’ reviews
Presented by Lisa Trosien,
ApartmentExpert.com
16. 26% of multifamily
professionals say they have
written a false review on
Apartment Ratings
Presented by Lisa Trosien,
ApartmentExpert.com
17. 72% of consumers trust web
reviews as much as they trust
personal recommendations
-2012PresentedConsumer Review Survey
Local by Lisa Trosien,
ApartmentExpert.com
21. It’s not quite this difficult…
Presented by Lisa Trosien,
ApartmentExpert.com
22. But Boo Makes it Look Easy
Presented by Lisa Trosien,
ApartmentExpert.com
23. Yes, that’s: All for a dog
22, 587 “likes” with a funny
658 comments haircut
1968 shares
Presented by Lisa Trosien,
ApartmentExpert.com
24. Leases?
Retention?
Reputation
Management?
All Three?
Presented by Lisa Trosien,
ApartmentExpert.com
25. • Who are you?
• What’s your personality? Your ‘brand’?
• Why are you different? Better?
Photo credit:
Presented by Lisa Trosien,
ApartmentExpert.com TheWho.com
27. “44% of consumers say the
majority of their Customer
Experiences are “bland”...”
Source data point: strategic resource development group Presented by Lisa Trosien,
ApartmentExpert.com
28. 69% of consumers say
emotions count for over half
their customer experience
Source data point: strategic resource development group Presented by Lisa Trosien,
ApartmentExpert.com
29. Make it something I care about
Make it fun, credible and memorable
Make it something I can easily tell others
Be true, so I don’t like to look like a liar
Presented by Lisa Trosien,
ApartmentExpert.com
30. Shopping For/Researching Apartments
Use a smart phone or tablet to help research during most recent apartment search for a new apartment
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ Total
Yes 29.2% 30.1% 25.3% 15.4% 12.0% 13.5% 26.3%
No 70.8% 69.9% 74.7% 84.6% 88.0% 86.5% 73.7%
Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
Source: SatisFacts Research (www.SatisFacts.com)
A quarter of respondents used a
smart phone or tablet in their
most recent apartment search.
Presented by Lisa Trosien,
ApartmentExpert.com
31. Social Mobile
• 5.6 Billion
Phones
• Smart Phones
growth
• iPads and Tablets
32. Do You HAVE a Mobile Site?
Presented by Lisa Trosien,
ApartmentExpert.com
33. No Mobile Site?
• 60% unlikely to return
• 40% would actually visit a
competitor’s site.
• 63% less likely to buy from the
same company through other
channels Presented by Lisa Trosien,
ApartmentExpert.com
35. The Numbers
Gartner predicts that by the end of
2012, the number one way that
consumers will be interacting with the
Internet is via their smartphones and
tablets
Presented by Lisa Trosien,
ApartmentExpert.com
36. How many???
• 350 million users of Facebook’s 800 million
users are accessing via smartphone
• Majority of Twitter traffic from mobile 55%
• 400 Million YouTube views on Mobile devices
per day
Presented by Lisa Trosien,
ApartmentExpert.com
37. • Social media has given
customers a public
megaphone for praise and
dissatisfaction.
Presented by Lisa Trosien,
ApartmentExpert.com
60. What Would Your Mayor Say?
Presented by Lisa Trosien,
ApartmentExpert.com
61. 62% of
messages,
updates
and
comments
71% of
daily “fan’
Presented by Lisa Trosien, activity
ApartmentExpert.com
62. Frequency
• Engagement rates on Thursday and Friday are
18% higher than other days of the week.
• Research suggests 7a, 11a, 3p, 5p and 11p for
posting.
• Don’t overwhelm your followers.
» Source: Buddy Media, Socially Engaged – Charity Hisle
Presented by Lisa Trosien,
ApartmentExpert.com
63. Engagement
• Fill in the blank posts generate about 90%
more engagement than the average post
• Posts that end with a question have a 15%
higher engagement rate.
• Source: Facebook, Socially Engaged – Charity Hisle
Presented by Lisa Trosien,
ApartmentExpert.com
64. Engagement
• Posts including a photo album, a picture
or video generate about 180%, 120%,
and 100% more engagement than a text
only post.
– Source: Socially Engaged, Charity Hisle
Presented by Lisa Trosien,
ApartmentExpert.com
65. Engagement
Presented by Lisa Trosien,
ApartmentExpert.com
66. Avoid Etiquette Pitfalls
• Not following back
• Being faceless
• Clueless cross-post
• Being a robot
• Acting like you know me
• Being inconsistent
• Engaging and ignoring
• Talking like a marketroid
• Being pushy
– Radian 6
Presented by Lisa Trosien,
ApartmentExpert.com
72. RESPONDING
Presented by Lisa Trosien,
ApartmentExpert.com
73. The most important objectives for
responding:
• Demonstrate that you’re listening
• Be accountable, provide solutions, and solve problems
• Attempt to change perceptions
• Win over new residents
• Source: Socially Engaged, Charity Hisle
Presented by Lisa Trosien,
ApartmentExpert.com
77. Be Gracious with Idiots
• 1. Decide whether or not the item warrants
a response
• 2. Acknowledge the issue
• 3. Find out what went wrong
• 4. If there’s misinformation, correct it
• 5. If you have a solution at the ready, offer
it
–Radian 6 Presented by Lisa Trosien,
ApartmentExpert.com
78. Be Gracious with Idiots
• 6. Realize that not everything needs fixing
• 7. Don’t be terse or defensive
• 8. Respond in public whenever possible,
and bring the right person to the
conversation
• 9. Be creative about what’s next
• 10. Say thank you
–Radian 6 Presented by Lisa Trosien,
ApartmentExpert.com
80. So, how do you control
inaccurate and divergent
conversations ?
YOU DON’T
Presented by Lisa Trosien,
ApartmentExpert.com
81. YOU
INFLUENCE IT
Presented by Lisa Trosien,
ApartmentExpert.com
82. • …if you want to eliminate bad reviews, it’s important
that you encourage users to provide
their own honest offering. This means
asking your customers to leave comments and
providing an easy way for them to do so – often a URL
on a business card or a link on your website. If your
service is up to scratch, falsified reviews
that previously damaged your brand can
be buried by genuine users quickly and
easily.
Source: Can Internet Users Trust Review Sites?
– Internet Marketing Blog
Presented by Lisa Trosien,
ApartmentExpert.com
83. Reciprocity
• People say ‘yes’ to
those they owe.
• Robert Cialdini,
“Influence”
Presented by Lisa Trosien,
ApartmentExpert.com
84. Your Apartment Community: Posting Comments
Posting comments about community
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ Total
If asked by my apartment community, I would post a positive comment on
their Facebook page or on a ratings site like apartmentratings.com 65.6% 63.5% 62.7% 57.1% 53.3% 60.0% 62.5%
My apartment community has asked me to post a positive comment on
their Facebook page or on a ratings site like apartmentratings.com 11.2% 7.6% 10.3% 8.3% 7.1% 7.8% 8.8%
I have posted a positive comment on my apartment community's
Facebook page or on a ratings site like apartmentratings.com 9.7% 8.2% 9.4% 9.2% 6.7% 15.7% 8.8%
I have posted a negative comment on my apartment community's
Facebook page or on a ratings site like apartmentratings.com 5.6% 4.8% 5.3% 5.0% 3.1% 2.0% 4.9%
Source: SatisFacts Research (www.SatisFacts.com)
Nearly two-thirds stated that if asked by staff they would post a positive comment, however less
than 9% have been asked. An equally small percent have posted a positive comment; about 5%
have posted a negative comment.
As it relates to a property’s “online reputation,” note that the most powerful way to positively
impact it is to reduce dissatisfaction, which is accomplished by focusing on what residents said
matter most to them. Managing a property’s online reputation begins with managing the resident
experience.
Presented by Lisa Trosien,
ApartmentExpert.com
85. Consumers are beginning in a very real sense to
own our brands and participate in their creation
… We need to begin to learn to let go.
A.G. Lafley, CEO and Chairman of P&G, October 2006
Presented by Lisa Trosien,
ApartmentExpert.com
86. TEN FINAL TIPS
Presented by Lisa Trosien,
ApartmentExpert.com
100. • “Strategic users are almost three
times more likely to execute
activities for engaging prospects
than informal users”
Presented by Lisa Trosien,
ApartmentExpert.com
101. Find a Balance
Presented by Lisa Trosien,
ApartmentExpert.com
102. •Don’t be afraid
to outsource
Presented by Lisa Trosien,
ApartmentExpert.com
103. Questions?
• Contact me directly for information about this
presentation or any others I can make for your
organization.
– Lisa Trosien
– www.ApartmentExpert.com
– Lisa@ApartmentExpert.com
– Phone: 630-898-8898
– Facebook.com/ApartmentExpert
– Twitter: @LisaTrosien
– Pinterest.com/Lisa_Trosien/
Presented by Lisa Trosien, ApartmentExpert.com