Blackbaud NetCommunity is an integrated suite of online fundraising and marketing tools for nonprofits, including a web content management system. It allows organizations to leverage donor data from The Raiser's Edge to personalize the online experience and increase engagement. NetCommunity has three product tiers - Spark for basic email and forms, Grow for additional features like content management and strategic services, and Pro for full customization. It seamlessly integrates with The Raiser's Edge to clean data and improve efficiency. Referral partners can earn commissions by referring leads to Blackbaud and receive additional resources and discounts.

1. BLACKBAUD NETCOMMUNITY
OVERVIEW
Josh Loye
Senior Product Marketing Manager
joshua.loye@blackbaud.com
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2. WHAT IS BBNC?
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3. POSITIONING STATEMENT
Developed for nonprofit organizations looking to
optimize their online fundraising and marketing
capabilities, Blackbaud NetCommunity is an
integrated suite of customizable tools, including
web content management, that enables you to
leverage data collected in The Raiser’s Edge and
develop targeted initiatives towards current and
prospective supporters, resulting in a personalized
online experience, increased donor participation
and overall engagement.
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4. WHAT YOU NEED TO KNOW
• NetCommunity provides an integrated suite of customizable
online fundraising and marketing solutions, including CMS.
- BBNC produces an average online gift of $144 versus industry average of $81
- Allows personalized emails, online registrations, targeted content, and social
integration
- Blackbaud NetCommunity customers have:
• Increased web site traffic by 32%
• Grown email house file 105%
• Increased online giving by 55%
• Experience seamless bi-directional integration between BBNC
and The Raiser’s Edge for online and offline efforts.
- Reduced data entry and elimination of duplicate records provides cleaner data.
- Reduce costs and increase operational efficiency
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5. NETCOMMUNITY PRODUCT PORTFOLIO
SPARK GROW PRO
• 3-year subscription • 3-year subscription • Perpetual License
• $5/5/5 OR included w/ REi • $18/18/18 OR $10/10/10 w REi • Pricing Varies
• Email and online giving • All standard BBNC Spark+ • Priced in active email
•Setup 3 email templates product features address bands (1 – 20,000 being
•1 online giving form • A full content management the 1st tier)
• Ongoing training system • Ongoing Fees are minimal
• Learn for life of the • A best practice site design • Annual maintenance is 24% of
subscription • A 12-month strategic email BBNC software cost
• NEW “one to many” Go Live marketing program • Learn (if purchased)
Preparation Strategy • BBMS • Hosting (if purchased)
implementation workshop • Customization support (if
• One-on-one consultation to purchased) 15% of customization
launch your online giving pages BETTER cost
• Integration with The Raiser’s • All product features & full CMS
Edge • A custom design
• Hosting for both BBNC Spark • Strategy services are a la carte
and The Raiser’s Edge and scoped based on need
• BBMS • BBMS
GOOD BEST
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6. WHAT ARE OUR CUSTOMERS LOOKING TO DO?
For organizations looking to establish an online presence with supporters
through online marketing initiatives such as emails and donation forms,
SPARK Blackbaud NetCommunity SPARK provides you with the tools to increase
communication, awareness and constituent management.
For organizations looking to maximize their online fundraising and
marketing efforts through strategically customized marketing campaigns,
Blackbaud NetCommunity GROW provides a full content management
GROW system that enables you to leverage data you’ve collected in The Raiser’s
Edge and easily create targeted marketing campaigns towards current and
prospective supporters, resulting in a personalized online experience,
increased donor participation and overall engagement.
For organizations looking to customize online efforts with third party
customization their online efforts with a comprehensive and custom
PRO redesign to their current content management system, Blackbaud
NetCommunity PRO takes your website to the next level by providing a
platform for constituents to interact with one another along with free and
open API’s, resulting in complete visibility into, and control of, your
multichannel marketing efforts.
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7. BBNC CHEAT SHEET
BBNC Spark BBNC Grow BBNC Pro
What problem Affordable solution for Prescriptive approach for Customizable website that
does this product email communication and website management, enables online giving,
solve? online forms for an existing email communication, and email communication,
website that integrates with online giving that integrates events, and stewardship
The Raiser’s Edge with The Raiser’s Edge that integrates with The
Raiser’s Edge
Who is the product Organizations interested in Organizations interested in Organizations interested in
for? a point solution for email a prescriptive solution for a complete solution for
and online giving email, website and online email, website and online
integrated with The giving integrated with The giving integrated with The
Raiser’s Edge Raiser’s Edge Raiser’s Edge
What are the • Low entry price • Bundled pricing • License pricing
market • Bundled add-ons • Strategy services • Hosted or On Premise
differentiators? • Raiser’s Edge integration included • Raiser’s Edge integration
• Raiser’s Edge integration
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8. Spark Grow
Feature
Donation Forms   Grow and Pro ONLY Addons:
Mobile Fundraising Campaign
Raiser’s Edge Integration   QR Code Consulting, mobile template, 3 mobile pages including QR code landing page
M-Give Widget if applicable (Client will need M-Give account) and donation form
Social Media Icons to encourage viral marketing
Supporter Login  
Homepage Slideshow
BBNC Learn   Basic includes five rotating images on the client’s homepage. Premium includes additional design,
interactive elements and options.
eCards Add  Flickr Widget
On Thumbnail interface with lightbox to highlight hovered image. Pulls most recent images uploaded to
Event Registrations and Calendar Add  Flickr account and updates automatically.
On Multimedia Gallery
Discovery call with interactive designer to determine the recommended gallery host (youtube, vimeo,
Landing Pages N/A 
flickr, slideshow pro director, etc). Training included.
Content Management System N/A  Virtual Tour
Virtual interactive map developed with client direction and input (highlighting constituents served in
Website Migration and Launch N/A  community, campus highlights, etc.)
Advanced Photo Album
Online Community N/A  Provides an interactive experience when viewing photos, while also providing a way to manage the
album within the Grow content management system.
Email Campaign Execution N/A 
Twitter Widget
Displays updates from client’s Twitter account on their website using a widget.
Quarterly Performance Analysis N/A 
Facebook Widget
Attracts and gains “likes” from their own website using this widget, which embeds the official
Volunteer Registration Add Add
On On
Facebook “Like Box” social plug-in.
Directory Add  Spark ONLY Addons:
On Mobile Spark Site
Membership Registration Add Add Provides a mobile template with client’s logo and colors for up to 5 Spark pages.
On On
Common Forms Add Add
Spark AND Grow Addons:
On On Social Confirmation Widgets
Buttons on up to 3 confirmation pages, lets user share their action on Facebook and Twitter
1.5 Mill Additional Email Add Add
Transactions On On
Custom SSL Add N/A
On
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9. CURRENT CUSTOMER EXAMPLES
• Spark – Basic Forms
https://donate.allina.com/SSLPage.aspx?pid=347
• Spark – Above and Beyond
https://donate.mifa.org/sslpage.aspx?pid=359
https://give.almosthomekids.org/donate
• Grow – Full CMS with Best in Class Template
https://www.ncchildrenspromise.org/
http://www.wpchryslermuseum.org/page.aspx?pid=329
• Grow – Full CMS and Site Redesign
http://www.jacksonrecovery.com/page.aspx?pid=326
• Pro – Full Customization
http://www.hccsfoundation.org/Page.aspx?pid=191
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10. STEPS TO BLACKBAUD REFERRAL PARTNERSHIP
• Blackbaud is looking for collaborative Partners, to register:
 First, We begin the process by directing partners to the online referral agreement
 Second, We ask that the partner review and approve the agreement
 Third, The partner is now open to submit client requests by using this online form
• Once a lead is submitted:
 Blackbaud will assign the regionally appropriate sales executive to help evaluate
 The Blackbaud sales executive will work collaboratively
 In the manner requested by the referral partner
 Goal being to provide relevant informational and investment documentation
• The benefits of Referral Partnership:
 Upon sales completion and payment has been received in full
 Blackbaud will remit a check to the partner for 10% of the software value purchased
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11. ADDITIONAL VALUE FOR REFERRAL PARTNERS
• Added benefits for Blackbaud approved referral partners:
• Resources:
 Access to Sales Representatives
 Access to Training, Support, and Marketing Materials
 New to the program! Access to Sandbox accounts by request
 Discounted rates for BBCON and other Blackbaud events
• Selective Service Offerings:
 Blackbaud is open to working jointly with partners to deliver the best mix of services
 What is in the best interest of the customer?
 Services beyond what Blackbaud can offer
 Services preferred by the customer
 Examples: Project Management, Design, Data Services
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12. SALES EVALUATION QUESTIONS FOR XXXX
• To properly position an investment quote, your sales executive will need to know:
 What are the principal needs of the organization?
 Who is involved in the decision and what is the decision making process?
 What are the timelines and milestones? Ex: when live? when board meeting? budget?
 Does the organization currently have The Raiser’s Edge?
 What are the organization’s current online fundraising and marketing efforts?
 Is the organization/customer able to update forms/information on their website so their
content is current?
 Does the Organization need a new website?
 If developed, what is the organization’s short term and long term online strategy?
• Modular options will be sent in summary format for you to assist in evaluation.
• If additional information is needed, your sales executive can outline the gaps.
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13. CONTACTS FOR REFERRAL PARTNERSHIP AND SALES
• For questions on setting up partnership and program details:
Alex Espinoza: Partner Manager
Alex.Espinoza@blackbaud.com
858-795-8931
• For questions regarding your regional sales executive:
Craig White, Manager of Sales, Blackbaud Canada
Craig.White@blackbaud.com
800-443-9441 x3278
• For questions regarding product positioning and marketing for this product:
Josh Loye, Senior Product Marketing Manager for Blackbaud NetCommunity
Joshua.Loye@blackbaud.com
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14. QUESTIONS?
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15. APPENDIX
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16. CMS TO SUPPLEMENT FORMS AND COMMUNITY
ELEMENTS
 Still have the ability to update/manage relevant content that serves as
the primary communication tool with Supporters.
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17. EVENT REGISTRATION AND CALENDAR
 Organizations can provide their Supporters with a calendar view of
upcoming events, allowing Supporters to sign up.
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18. ECARDS FOR PERSONAL COMMUNICATION
 Provides Customers an exciting way to show appreciation to their
Supporters with a personalized look and feel.
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