This document provides an overview of graphic design and the graphic design process from the Australian Graphic Design Association (AGDA). It discusses how graphic design is used in marketing and business to enhance positioning and messaging. The document then outlines the typical steps involved in a graphic design project, including briefing, proposal, design, artwork, and reproduction. It emphasizes that the process requires problem-solving, creativity, and technical skills to translate a client's goals into an effective visual solution.
Divine Concepts is an event management and production company that specializes in corporate communications and brand experiences through various services including meetings and events, integrated marketing programs, celebrity entertainment, creative media production, training programs, and weddings. The document discusses DC's clientele in various industries, approach of collaboration and understanding client needs, and experience producing different types of events for thousands of attendees at prestigious venues.
Lmpact provides professional design, painting, building, and facilitation services for interiors, exhibitions, events, and graphics. They offer design consultation, project management, and turnkey services. Lmpact's areas of expertise include exhibitions, interiors, events, and graphics design. They also provide audio-visual technology and design services. Lmpact aims to transform spaces into unique and stimulating places through interior, exhibition, event, and graphic design.
The document describes a marketing campaign for Asacol and Asacol HD called the "Compass Campaign." The campaign aims to maintain trust earned over 17 years and introduce the new Asacol HD product. The compass symbolizes the medication as a navigation tool to help patients reconnect with everyday life by providing rapid symptom improvement. Visuals in promotional materials will depict patients engaged in normal activities to show the potential benefits of symptom control.
Project Managed Solutions provides project management and business consulting services using a Prince 2 approach. They offer modular consulting packages with fixed fees for deliverables such as business reviews and strategy reports. They also provide additional resources as needed, including training, digital marketing, and change management specialists. Their multi-sector expertise across industries allows them to tailor solutions to clients' specific needs.
Equilla L. Lewis' design portfolio includes logos created using strong color palettes and visual illusions without images. The portfolio also includes presentations, catalogs, and print materials designed for various clients using InDesign, Photoshop, Illustrator, PowerPoint and Quark to lay out pages, incorporate imagery and ensure style consistency. Lewis has experience redesigning brands, templates and collateral to increase sales and meet industry standards.
This document discusses decoupling in marketing communications and production. It begins by defining decoupling as separating creative strategy and development from execution and delivery. Many large brands are adopting this approach to improve efficiency and reduce costs.
Decoupling involves using specialized production suppliers or shared services models to handle execution tasks more cost effectively. It allows brands to leverage creative assets across multiple campaigns. Successful decoupling requires subject matter expertise, asset management systems, and an understanding of workflows and quality standards.
The document evaluates different decoupling tactics like nearshoring, outsourcing, offshoring, and automation. It provides action plans for agencies, marketers, and print service providers to prepare for and take advantage of decoupling opportunities.
This document discusses content strategy and how it has become essential for organizations. It outlines how the role of content strategist has expanded from focusing solely on information architecture to encompassing a broader set of responsibilities including content planning, governance, and quality evaluation. The presentation emphasizes that effective content strategy requires looking beyond templates to consider user needs and evaluating existing content. It provides examples of how to think more holistically about an organization's content needs.
Centerline Digital is a content marketing agency that creates digital experiences to strengthen brands. They craft strategies, create content, and develop digital assets like websites, videos, and animations. Their three phase process includes discovery and planning, creation and activation of content, and optimizing efforts through promotion and analysis to achieve business goals like leads and sales. They seek long-term client partnerships and have been in business for over 20 years.
Divine Concepts is an event management and production company that specializes in corporate communications and brand experiences through various services including meetings and events, integrated marketing programs, celebrity entertainment, creative media production, training programs, and weddings. The document discusses DC's clientele in various industries, approach of collaboration and understanding client needs, and experience producing different types of events for thousands of attendees at prestigious venues.
Lmpact provides professional design, painting, building, and facilitation services for interiors, exhibitions, events, and graphics. They offer design consultation, project management, and turnkey services. Lmpact's areas of expertise include exhibitions, interiors, events, and graphics design. They also provide audio-visual technology and design services. Lmpact aims to transform spaces into unique and stimulating places through interior, exhibition, event, and graphic design.
The document describes a marketing campaign for Asacol and Asacol HD called the "Compass Campaign." The campaign aims to maintain trust earned over 17 years and introduce the new Asacol HD product. The compass symbolizes the medication as a navigation tool to help patients reconnect with everyday life by providing rapid symptom improvement. Visuals in promotional materials will depict patients engaged in normal activities to show the potential benefits of symptom control.
Project Managed Solutions provides project management and business consulting services using a Prince 2 approach. They offer modular consulting packages with fixed fees for deliverables such as business reviews and strategy reports. They also provide additional resources as needed, including training, digital marketing, and change management specialists. Their multi-sector expertise across industries allows them to tailor solutions to clients' specific needs.
Equilla L. Lewis' design portfolio includes logos created using strong color palettes and visual illusions without images. The portfolio also includes presentations, catalogs, and print materials designed for various clients using InDesign, Photoshop, Illustrator, PowerPoint and Quark to lay out pages, incorporate imagery and ensure style consistency. Lewis has experience redesigning brands, templates and collateral to increase sales and meet industry standards.
This document discusses decoupling in marketing communications and production. It begins by defining decoupling as separating creative strategy and development from execution and delivery. Many large brands are adopting this approach to improve efficiency and reduce costs.
Decoupling involves using specialized production suppliers or shared services models to handle execution tasks more cost effectively. It allows brands to leverage creative assets across multiple campaigns. Successful decoupling requires subject matter expertise, asset management systems, and an understanding of workflows and quality standards.
The document evaluates different decoupling tactics like nearshoring, outsourcing, offshoring, and automation. It provides action plans for agencies, marketers, and print service providers to prepare for and take advantage of decoupling opportunities.
This document discusses content strategy and how it has become essential for organizations. It outlines how the role of content strategist has expanded from focusing solely on information architecture to encompassing a broader set of responsibilities including content planning, governance, and quality evaluation. The presentation emphasizes that effective content strategy requires looking beyond templates to consider user needs and evaluating existing content. It provides examples of how to think more holistically about an organization's content needs.
Centerline Digital is a content marketing agency that creates digital experiences to strengthen brands. They craft strategies, create content, and develop digital assets like websites, videos, and animations. Their three phase process includes discovery and planning, creation and activation of content, and optimizing efforts through promotion and analysis to achieve business goals like leads and sales. They seek long-term client partnerships and have been in business for over 20 years.
Like everyone else, we are prone to see the approaching new year as an opportunity to reflect and make promises to be better yet. But the pressure is even greater for us, since our whole field is about eflection and change! So whether you are a novice trying to get started, an accomplished consultant hoping to expand your work, or a seasoned practitioner seeking the capstone to a long career, let's take the time to look at how we all can advance our practice.
Building on 35 years of experience with hundreds of client engagements, Jerry Talley will suggest some of the road maps we all can use to move along in our journey to becoming the consultant we want to be. We will (1) enumerate the elements of a successful consulting practice, (2) define the essential activity that distinguishes consulting from simple expertise, (3) map out the whole field of OD, and (4) identify the typical areas and patterns for professional development. In short, figure out where you are...and where you could be in 2013.
Bio: Jerry L. Talley was one of the founders of SBODN in 1987. His 35 years of consulting has spanned over 350 engagements with clients from public sector, for profit, and not-for-profit ventures. He has worked in high-tech, manufacturing, hospitality, pharmaceuticals, publishing, entertainment and broadcasting, the military, health care, public utilities, construction, aerospace, higher education, banking and finance, foods, and major consulting houses.
Jerry also runs a small group for aspiring consultants hoping to raise the quality and quantity of their practice.
Prior to starting his consulting practice, he taught for 18 years at Stanford University (the source of his PhD). He also had a practice as a licensed Marriage and Family Therapist.
The Microsoft Cloud Assessment Tool is designed to help sales representatives have more productive conversations with customers about cloud strategies. It provides structured questionnaires that can be completed in discussions with CIOs or IT directors. The questionnaires assess the customer's business objectives, IT workloads, and cloud platform fit. The tool then generates output reports with recommendations to help guide the discussion and next steps.
Customer Experience Self-assessment: Belgian Benchmark 2010Geert Martens
What is customer experience? Why have most market leaders been investing in customer experience? How have they aligned their organization to consistently deliver a deliberate customer experience? The "Naïve-to-Natural" model is a maturity assessment that shows organizations to what extent they are capable of delivering a customer experience. This presentation includes a Belgian benchmark study.
The document discusses Integrated Design Build, a method used by Carlson to provide architecture, engineering, and construction services. It involves maximizing cooperation between design and construction teams while maintaining checks and balances. Carlson consists of two companies - one for design services and one for construction. This integrated approach allows constructability input during design and adherence to design intent during construction.
Our bold new rebranding was designed to showcase the beauty of print while explaining how our suite of services can provide solutions for todays corporations seeking Global Solutions, One to One communications all sustainable.
The counterintuitive nature of customer experience managementGeert Martens
Beyond Philosophy is a consulting firm that helps companies improve their customer experience management. They address tough questions about defining the customer experience, understanding customer expectations, measuring the experience gaps, and ensuring employees are engaged in delivering the desired experience. Improving the customer experience can result in increased customer satisfaction, reduced costs, and higher revenues and profits for companies. The customer experience is both a rational interaction and emotional experience for customers.
Putting customer insight into practice, Peter Gadsdon, Lewisham Councillocalinsight
The document discusses using customer insight to drive service improvement in local government. It provides examples of how one local borough in London used various customer insight methodologies such as interviews, focus groups, and usability testing to better understand customer needs, behaviors, and experiences. They used this insight to redesign services and processes in a way that is more customer-centric. The insight was also used to influence staff culture and achieve buy-in for changes. Case studies describe how customer journey mapping and prototyping led to specific service improvements like reducing homelessness.
Clearworks Customer Experience and UsabilityClearworks
The document discusses customer experience design and putting customers at the center of product strategy, design, and execution. It emphasizes that understanding customer needs, wants, aspirations, and contexts for interactions is critical for success. The customer experience is defined by numerous touchpoints between customers and a company, offerings, and brand. All parts of an organization contribute to the customer experience. Improving the customer experience starts with understanding customer-facing processes, products, and services through process mapping. Direct customer research is important to understand customer goals, intentions, and emotions at each touchpoint. Usability testing is a key part of customer experience design.
Organizing For Business Agility - Atlanta Nov 2016Randy Pilkenton
Excellence in building (and running) the product the right way does not ensure that the right product yields business benefits.
Together, this calls for a culture of outcome-orientation and product-centricity.
Aiming for business agility thus requires us to reconsider how we operate along different dimensions such as funding of development work, team structure, procurement, governance and decision making.
Tale of two customers: Addressing the struggle between flexibility and usabil...Eileen O'Brien
The document discusses the challenges of ensuring usability for customized business-to-business software implementations. It describes how consultants often customize applications in ways that negatively impact the user experience. The authors share a case study where they conducted usability assessments of two call center customers' implementations to identify issues and provide recommendations. They provided demos, conducted field research, performed heuristic evaluations, and involved the consultants. Customers found the evaluations valuable for improving the user experience before rollout. The authors suggest strategies like adding user-centered design training to consultant certification programs and establishing design guidelines to help improve customized implementations.
Cyrius2 provides organizational consultancy services in supply chain, finance, management control, and ICT project governance. It offers expertise in business process reengineering, change management, SAP installations, business intelligence, and integrating ERP systems with other software. Cyrius2 aims to support strategic and operational decision making for its clients through a highly skilled staff. It uses a methodology based on business process management.
Take Control Of Your Business PerformanceJohn Hall
Taking control of business performance by implementing a performance management framework using a set of tools that systematically enable the improvements. Regular performance evaluation using industry benchmarking is unique to the PA offering.
This proposal summarizes the company's solution to address the client's needs, including objectives to solve key problems, the proposed approach and benefits. It outlines an implementation plan with methodology, schedule, resources and the company's qualifications. Visuals like a project plan are included to demonstrate the company's expertise in project management and ability to deliver the solution.
Goliath Agency Brochure: Digital Value for Financial and Government SectorsGoLiath Agency
The document discusses how the Goliath agency can help clients with their digital strategies, projects, and improvements. It provides an overview of their experience in developing digital strategies and managing digital projects for financial and government sectors. The agency takes a strategic approach to identifying opportunities to create value through digital means and employs agile project management methods to efficiently deliver digital projects.
The document provides a summary of Mary Sandoval's professional experience and qualifications. She has over 20 years of experience in graphic design, print production management, and project coordination. Her background includes positions managing all aspects of print production from concept to delivery, coordinating projects among various departments to meet deadlines and budgets, and designing direct mail marketing packages.
Presentation of services offered by Blueprint Concepts:
Design
Signage
Rebranding
Manufacturing
Project Management
National Installations
Social Responsibility
Graphic Designing Services In the USA is an essential part of building a successful brand identity. It’s a continuously evolving field, the key is a deep understanding and firm grip on the basics of graphics designing. We try to keep our design flow with the latest trends, or old concepts repolished with new looks. We always adapt to new trends to keep our graphic designs relevant and functional. We love design and graphics and share our passion with clients to help them stand out.
Graphic design is a form of visual communication that uses visual elements like images and text to convey a message to an audience. Graphic design can influence behavior by attracting people to brands or motivating them to take action. Some graphic design professions include advertising, branding, identity design, environmental design, and corporate communication. These professions involve creating visual designs for print, television, websites, and more to inform, promote, or motivate audiences.
Bringing a booth design team into the process early allows time to understand branding objectives, messages, traffic flow, and product presentations to fit within budget and vision. Lighting, space allocation, and creative signage are often underestimated but important design elements. An effective design draws people in and encourages them to spend more time in the booth. Integrating the design with booth staff helps achieve goals through functionality and traffic guidance. An early, collaborative process with designers creates the most efficient environment for the company's tradeshow goals.
Lecture 1 - An Introduction to Commercial-Institutional Interiors - VDIS10009...Virtu Institute
This document provides an introduction to commercial interior design. It discusses that commercial design involves more than decoration, including issues like building materials, layout, and coordinating with construction professionals. The document outlines the commercial design process, including initial research on the organization and defining user needs through programming. It also lists some areas of specialization in commercial design like retail, offices, education, and healthcare. Finally, the document provides learning outcomes which include applying design principles, recognizing elements of the design process, and presenting drawings and documentation for interior projects.
Return on Design: The business value of design for servicesCsilla Narai
Service design is at the forefront of innovation and customer-centered business value generation. This deck explains how we, service designers approach problems, what tools we use and what exactly you, as a decision maker gain from working with us.
Like everyone else, we are prone to see the approaching new year as an opportunity to reflect and make promises to be better yet. But the pressure is even greater for us, since our whole field is about eflection and change! So whether you are a novice trying to get started, an accomplished consultant hoping to expand your work, or a seasoned practitioner seeking the capstone to a long career, let's take the time to look at how we all can advance our practice.
Building on 35 years of experience with hundreds of client engagements, Jerry Talley will suggest some of the road maps we all can use to move along in our journey to becoming the consultant we want to be. We will (1) enumerate the elements of a successful consulting practice, (2) define the essential activity that distinguishes consulting from simple expertise, (3) map out the whole field of OD, and (4) identify the typical areas and patterns for professional development. In short, figure out where you are...and where you could be in 2013.
Bio: Jerry L. Talley was one of the founders of SBODN in 1987. His 35 years of consulting has spanned over 350 engagements with clients from public sector, for profit, and not-for-profit ventures. He has worked in high-tech, manufacturing, hospitality, pharmaceuticals, publishing, entertainment and broadcasting, the military, health care, public utilities, construction, aerospace, higher education, banking and finance, foods, and major consulting houses.
Jerry also runs a small group for aspiring consultants hoping to raise the quality and quantity of their practice.
Prior to starting his consulting practice, he taught for 18 years at Stanford University (the source of his PhD). He also had a practice as a licensed Marriage and Family Therapist.
The Microsoft Cloud Assessment Tool is designed to help sales representatives have more productive conversations with customers about cloud strategies. It provides structured questionnaires that can be completed in discussions with CIOs or IT directors. The questionnaires assess the customer's business objectives, IT workloads, and cloud platform fit. The tool then generates output reports with recommendations to help guide the discussion and next steps.
Customer Experience Self-assessment: Belgian Benchmark 2010Geert Martens
What is customer experience? Why have most market leaders been investing in customer experience? How have they aligned their organization to consistently deliver a deliberate customer experience? The "Naïve-to-Natural" model is a maturity assessment that shows organizations to what extent they are capable of delivering a customer experience. This presentation includes a Belgian benchmark study.
The document discusses Integrated Design Build, a method used by Carlson to provide architecture, engineering, and construction services. It involves maximizing cooperation between design and construction teams while maintaining checks and balances. Carlson consists of two companies - one for design services and one for construction. This integrated approach allows constructability input during design and adherence to design intent during construction.
Our bold new rebranding was designed to showcase the beauty of print while explaining how our suite of services can provide solutions for todays corporations seeking Global Solutions, One to One communications all sustainable.
The counterintuitive nature of customer experience managementGeert Martens
Beyond Philosophy is a consulting firm that helps companies improve their customer experience management. They address tough questions about defining the customer experience, understanding customer expectations, measuring the experience gaps, and ensuring employees are engaged in delivering the desired experience. Improving the customer experience can result in increased customer satisfaction, reduced costs, and higher revenues and profits for companies. The customer experience is both a rational interaction and emotional experience for customers.
Putting customer insight into practice, Peter Gadsdon, Lewisham Councillocalinsight
The document discusses using customer insight to drive service improvement in local government. It provides examples of how one local borough in London used various customer insight methodologies such as interviews, focus groups, and usability testing to better understand customer needs, behaviors, and experiences. They used this insight to redesign services and processes in a way that is more customer-centric. The insight was also used to influence staff culture and achieve buy-in for changes. Case studies describe how customer journey mapping and prototyping led to specific service improvements like reducing homelessness.
Clearworks Customer Experience and UsabilityClearworks
The document discusses customer experience design and putting customers at the center of product strategy, design, and execution. It emphasizes that understanding customer needs, wants, aspirations, and contexts for interactions is critical for success. The customer experience is defined by numerous touchpoints between customers and a company, offerings, and brand. All parts of an organization contribute to the customer experience. Improving the customer experience starts with understanding customer-facing processes, products, and services through process mapping. Direct customer research is important to understand customer goals, intentions, and emotions at each touchpoint. Usability testing is a key part of customer experience design.
Organizing For Business Agility - Atlanta Nov 2016Randy Pilkenton
Excellence in building (and running) the product the right way does not ensure that the right product yields business benefits.
Together, this calls for a culture of outcome-orientation and product-centricity.
Aiming for business agility thus requires us to reconsider how we operate along different dimensions such as funding of development work, team structure, procurement, governance and decision making.
Tale of two customers: Addressing the struggle between flexibility and usabil...Eileen O'Brien
The document discusses the challenges of ensuring usability for customized business-to-business software implementations. It describes how consultants often customize applications in ways that negatively impact the user experience. The authors share a case study where they conducted usability assessments of two call center customers' implementations to identify issues and provide recommendations. They provided demos, conducted field research, performed heuristic evaluations, and involved the consultants. Customers found the evaluations valuable for improving the user experience before rollout. The authors suggest strategies like adding user-centered design training to consultant certification programs and establishing design guidelines to help improve customized implementations.
Cyrius2 provides organizational consultancy services in supply chain, finance, management control, and ICT project governance. It offers expertise in business process reengineering, change management, SAP installations, business intelligence, and integrating ERP systems with other software. Cyrius2 aims to support strategic and operational decision making for its clients through a highly skilled staff. It uses a methodology based on business process management.
Take Control Of Your Business PerformanceJohn Hall
Taking control of business performance by implementing a performance management framework using a set of tools that systematically enable the improvements. Regular performance evaluation using industry benchmarking is unique to the PA offering.
This proposal summarizes the company's solution to address the client's needs, including objectives to solve key problems, the proposed approach and benefits. It outlines an implementation plan with methodology, schedule, resources and the company's qualifications. Visuals like a project plan are included to demonstrate the company's expertise in project management and ability to deliver the solution.
Goliath Agency Brochure: Digital Value for Financial and Government SectorsGoLiath Agency
The document discusses how the Goliath agency can help clients with their digital strategies, projects, and improvements. It provides an overview of their experience in developing digital strategies and managing digital projects for financial and government sectors. The agency takes a strategic approach to identifying opportunities to create value through digital means and employs agile project management methods to efficiently deliver digital projects.
The document provides a summary of Mary Sandoval's professional experience and qualifications. She has over 20 years of experience in graphic design, print production management, and project coordination. Her background includes positions managing all aspects of print production from concept to delivery, coordinating projects among various departments to meet deadlines and budgets, and designing direct mail marketing packages.
Presentation of services offered by Blueprint Concepts:
Design
Signage
Rebranding
Manufacturing
Project Management
National Installations
Social Responsibility
Graphic Designing Services In the USA is an essential part of building a successful brand identity. It’s a continuously evolving field, the key is a deep understanding and firm grip on the basics of graphics designing. We try to keep our design flow with the latest trends, or old concepts repolished with new looks. We always adapt to new trends to keep our graphic designs relevant and functional. We love design and graphics and share our passion with clients to help them stand out.
Graphic design is a form of visual communication that uses visual elements like images and text to convey a message to an audience. Graphic design can influence behavior by attracting people to brands or motivating them to take action. Some graphic design professions include advertising, branding, identity design, environmental design, and corporate communication. These professions involve creating visual designs for print, television, websites, and more to inform, promote, or motivate audiences.
Bringing a booth design team into the process early allows time to understand branding objectives, messages, traffic flow, and product presentations to fit within budget and vision. Lighting, space allocation, and creative signage are often underestimated but important design elements. An effective design draws people in and encourages them to spend more time in the booth. Integrating the design with booth staff helps achieve goals through functionality and traffic guidance. An early, collaborative process with designers creates the most efficient environment for the company's tradeshow goals.
Lecture 1 - An Introduction to Commercial-Institutional Interiors - VDIS10009...Virtu Institute
This document provides an introduction to commercial interior design. It discusses that commercial design involves more than decoration, including issues like building materials, layout, and coordinating with construction professionals. The document outlines the commercial design process, including initial research on the organization and defining user needs through programming. It also lists some areas of specialization in commercial design like retail, offices, education, and healthcare. Finally, the document provides learning outcomes which include applying design principles, recognizing elements of the design process, and presenting drawings and documentation for interior projects.
Return on Design: The business value of design for servicesCsilla Narai
Service design is at the forefront of innovation and customer-centered business value generation. This deck explains how we, service designers approach problems, what tools we use and what exactly you, as a decision maker gain from working with us.
Kathleen Ostoich has over 8 years of experience in graphic design. She currently works as a graphic designer at Loyalty 360 where she designs marketing materials and manages branding. Previously she has held graphic design internships and co-ops where she has gained experience in packaging, branding, print design, and environmental graphics. She has strong skills in design programs like Adobe Creative Suite and a degree in graphic design from the University of Cincinnati.
DES 680 Digital Design course covers topics related to design, innovation, and motion design. It discusses how the designer's role has changed with new technologies and how designers are uniquely positioned to lead innovation through intuition, experimentation, and empathy. Designers can use brand platforms and goal-directed design processes to create products and services that are useful, usable, and desirable. Motion design integrates skills from various fields to create graphic content for animation and video. Strategic designers excel at considering problems from different perspectives, controlling design processes, and scaling their abilities to tackle both small and large challenges.
Service Design is a new field that addresses the design of services. It helps organizations innovate and improve existing services to make them more useful, usable, and desirable for clients as well as more efficient for the organization.
The service sector now makes up the largest part of the economy in many countries. However, services are often less productive and satisfying than they could be. Service Design recognizes services have unique characteristics and requires a different approach than product design. It takes a holistic, multidisciplinary perspective to address the complex nature of services.
Service Design helps bridge the gap between organizations and clients to create better experiences. It provides a framework and tools to understand client needs, generate ideas, and realize improved services
The creative brief is a crucial document that provides information about the client, their requirements, and the strategic direction of the project. It establishes the foundation for an effective design solution rather than just a decorative piece.
The design scope outlines the goals, deliverables, and milestones of the project. It includes a work breakdown structure, process for accepting deliverables, and procedure for managing scope changes. This document defines responsibilities to keep the project on track.
Resolution refers to dots per inch (DPI) for print and pixels per inch (PPI) for digital. A low-resolution image will appear grainy or pixelated. Typography is the art of using typefaces to communicate mood and feel. Researching
Graphic design is a collaborative process between businesses and designers to create visual communications that effectively convey messages and opportunities. It involves carefully defining problems, setting objectives, gathering information, analyzing options, making decisions, building teams, and evaluating success. When done through open partnerships and specialized in various industries, graphic design can help businesses cultivate creativity, innovate, build brands, and create demand in the market.
Advent Inc. is a full-service marketing firm located in Houston that offers a wide range of in-house capabilities including advertising, public relations, web design, custom web applications, motion graphics, 3D animation, exhibit services, and custom branded products. As the only true full-service marketing firm in Houston, Advent is equipped to deliver effective communication programs and creative solutions for clients' changing marketing needs. Advent prides itself on understanding clients' needs, generating innovative ideas, and achieving bottom-line results through increasing clients' visibility and credibility.
The document discusses how design has evolved from focusing on aesthetics and efficiency to leading innovation through intuitive, experimental, and empathetic approaches. It also discusses how designers are uniquely positioned to explore new ideas and reach new solutions. Motion design is described as a convergence of various disciplines like animation, illustration, and graphic design. The goal-directed design process emphasizes understanding users and defining products through research rather than isolated visual design. Strategic designers are said to be able to think at both a high level and in details, know the design process well, and leverage teams effectively.
Mental Models, Service Design & The Problem With ConvergenceHarry Brignull
This document discusses convergence in the context of telecommunications services and the importance of user experience (UX) design. It notes that while companies may offer converged services under a single brand, users form mental models of the services based on their individual experiences. This can lead to expectations not being met if the backend systems and organizational structure are not designed for true convergence. The document recommends three steps for organizations - 1) converging internal UX efforts, 2) converging product development, and 3) involving UX at the strategic level early in the process to align with user mental models. Proper service design is needed to connect the front-end and back-end experiences for successful converged services.
Design Management is becoming increasingly recognised as critical to the success of complex construction projects. However, the role of the Design Manager is poorly defined and Design Management is a discipline without robust terms of reference.
This paper reviews the need for Design Management and the day to day challenges facing Design Managers. It concludes by setting out Adept Management’s Design Management Framework which provides clarity and structure to this emerging profession.
The document discusses the evolving roles of digital strategists and other professionals within agencies. It notes that (1) both large and small agencies must adapt to change, and digital is not just a department but should be integrated throughout. It then outlines how digital strategists should collaborate cross-functionally with creatives, user experience designers, technologists, and account managers/producers. The key roles of each are defined for developing holistic digital solutions on brand, strategy, design, development, and timelines. The document encourages digital strategists to embrace their new roles as co-creators and start conversations to drive innovation from all parts of the agency.
Cohesion Brand and Design provides marketing and creative services tailored for the financial services industry. They help clients develop branding, marketing strategies, and visual communications. Cohesion works closely with clients to understand their business and create bespoke solutions. Their goal is to develop long-term relationships and maximize the value of marketing expenditures through strategic and creative services.
The document discusses the value of industrial design for B&PE Industrial Design. It outlines design's mission to deliver the right brand drivers and consumer experiences. It describes the industrial design process, roles, and how design can be a key part of new product development. The document provides an overview of B&PE's visual design language strategy to build brands that matter through recognizable, differentiated and relevant product solutions.
1. Australian Graphic Design Association
AG D A
‘35% growth in an orchestra’s
subscriber base over three years –
no increase in marketing activity,
just profound, communicative and
emotive design, year after year.’
AGDA Member
UNLOCKING THE GRAPHIC DESIGN PROCESS
DESIGN
management
2. We live in a consumer
environment constantly surrounded by graphic design
in one form or another – corporate identity systems
applied to stationery and signage, architectural graphics,
packaging, corporate literature, product brochures,
posters, internet home pages – in fact, anything that
visually represents an organisation to its markets
or stakeholders.
Most businesses use graphic design
as an integral part of their
marketing strategy to enhance
the competitive positioning of their
product, service or company.
The graphic design process is a problem solving process,
one that requires substantial creativity, innovation and
technical expertise. An understanding of the client’s
product or service and goals, their competitors and the
target audience is translated into a visual solution created
from the manipulation, combination and utilisation of
shape, colour, imagery, typography and space.
Successful graphic design powerfully aligns consumer
perception with the marketing message, elicits the desired
consumer response and confers
competitive
advantage.
3. [
= V I S U A L C O M M U N I C AT I O N
T H I S P U B L I C AT I O N
This publication has been produced
by the Australian Graphic Design
Association (AGDA) to support client
understanding of our profession.
What buyers of design services will
gain from this explanation of
the graphic design process is the
knowledge to manage their own
projects better. Just as the client
What buyers of design services will
gain from this explanation
of the graphic design process is the
knowledge to manage
their own projects better. GRAPHIC DESIGN &
QUALITY CONTROL
A good graphic design process
is structured around ensuring that
the client gets the highest quality
and designer benefit enormously
solution and service appropriate
from a solid understanding of the
to their business, marketing or
client’s business and marketing
communication problem.
activities, so too can the same
Quite often there is a temptation
team benefit from an understanding
to ‘crunch’ the time allowed for
of the designer’s activities.
graphic design. Clients who face
The graphic design process map this temptation should remember
provides an overview of the steps that reproduction processes,
involved in a typical project. The text such as printing and electronic
provides a short explanation of each publishing, are ‘garbage-in,
step, including the responsibilities garbage-out’ processes.
of client and designer.
If clients want to ensure that
This publication is not intended their investment not only in design,
to be the definitive guide to graphic but also in reproduction, is
design project planning. No single maximised, the focus should be
document could possibly on making sure that the input,
‘
35% growth in an orchestra’s
subscriber base over three years –
encompass all the permutations and
unique details that each graphic
design project generates during its
the design and artwork, is right.
If clients face irresolvable time
constraints, AGDA recommends
development and implementation. that the client discuss with the
no increase in marketing activity,
just profound, communicative and
‘ AGDA recommends that the client
and designer take the time to
designer how these constraints
may be dealt with in a manner
establish an actual project plan for that does not irretrievably
emotive design, year after year.
each project, using this information compromise the commercial
AGDA MEMBER as a guide. value of the entire project.
4. graphic design
process map
1 2 3 4 5
(OVERVIEW)
BRIEFING PROPOSAL DESIGN ARTWORK REPRODUCTION
( D E TA I L )
re s e a rc h
initial p re p a re p ro j e c t commission handover to
+ concept
discussion outline other suppliers printer
development
p re p a re
p re l i m i n a r y design artwork p re p a re f i l m +
design + artwork
re s e a rc h development p re p a r a t i o n f i l m p ro o f s
quote
o rg a n i s e f o r concept +
briefing artwork p ro o f c h e c k
other suppliers design
meeting p re s e n t a t i o n + a p p ro v a l
quotes p re s e n t a t i o n
a p p ro v e d design artwork commence
w r i t e p ro p o s a l
brief re f i n e m e n t a p p ro v a l printing
p re s e n t design
p re s s c h e c k
p ro p o s a l a p p ro v a l
p ro p o s a l delivery
a p p ro v e d to client
LEGEND:
stage involves client input
Note: AGDA recommends that designers adapt this generic process map to fit their actual working style and
type of projects before using it to enhance client understanding of design project management issues.
5. IS A PROCESS
[
2
1 PROPOSAL
WRITTEN PROPOSAL
BRIEFING • Design firm prepares a written
proposal detailing:
INITIAL DISCUSSION BETWEEN
- what is required
CLIENT & DESIGN FIRM
( in communication/design/
• Client and design firm discuss production objectives ).
project objectives timing and
- design and production fees,
budget in broad outline.
treatment of author’s
PRELIMINARY RESEARCH corrections and material
expenses.
• Client prepares and reviews
background material. - timetable from approval of
proposal to delivery to client.
• Client begins to prepare
briefing information (see Briefing - terms and conditions
Checklist, back page). of engagement, including
copyright assignment.
• Design firm reviews their own
background material and/or This stage may also include
previous projects, in preparation procuring subcontractor quotes,
for briefing meeting: this research e.g. photography, illustration,
helps the design firm to focus copywriting, etc.
on the key issues in the context
C L I E N T A P P R O VA L O F P R O P O S A L
of the work (competitors, other
products/services within the • Client checks proposal and
line, etc.). compares it to brief to confirm
the design firm’s understanding
BRIEFING MEETING
‘
Telstra had some challenging news for
a key industrial users’ segment – this
• Client and design firm meet to
discuss brief in detail and clarify
of the project’s purpose and
strategic directions, as well
as technical considerations.
any technical issues ( budget,
• If the design firm’s understanding
was addressed through a well-designed timetable, corporate identity
of the project cannot be
guidelines, etc.).
direct mail piece that achieved a confirmed, client reviews written
‘
94% recall rate and even had customers
C L I E N T A P P R O VA L O F B R I E F proposal with the firm and
a new proposal is prepared.
• Client seeks internal approval
ringing for extra copies!
of brief, including budget • Client accepts proposal and
AGDA MEMBER and timetable. prepares order for design firm.
6. 3
DESIGN
5
CONCEPT AND DESIGN
DEVELOPMENT REPRODUCTION
• Designer reviews brief, ARTWORK HANDOVER &
background material and identity PRINT BRIEFING
standards to ensure that the
• Designer and/or client hands
project context is understood
over artwork files, proofs and
and corporate requirements
related materials to prepress
are met.
house or printer/print broker,
• Designer develops creative with film specifications, print
concepts, with designs being specifications and an order form
produced from the concepts.
• Preliminary designs are reviewed
4 specifying quantity, delivery date
and shipping instructions. It is
also useful to provide samples
and critiqued to select the most
of work that demonstrate the
appropriate designs for further
ARTWORK print quality required.
development or presentation.
A P P R O VA L O F F I L M P R O O F S
CONCEPT AND DESIGN F I N I S H E D A R T P R E PA R AT I O N
P R E S E N TAT I O N A N D P R E S E N TAT I O N • Designer and/or client checks
colour proofs prepared from film
• Designer prepares visuals • Client provides signed-off text.
to verify the technical accuracy
and design rationale for client
• Designer commissions remaining (registration) and colour of the
presentation.
photography/illustration. expected printed result.
• Client and designer evaluate the Since this quality control step
• Designer prepares artwork files
presentation against the brief focuses on technical accuracy,
and final laser proofs for film
and written proposal. If the initial it is generally the designer who
production (prepress).
briefing is adequately prepared, reviews the chemical proofs first.
it is rare for a presentation to be • Designer prepares
SUPERVISION OF PRINTING
totally off the mark. Personal comprehensive prepress and
taste should not be used as the print specifications to ensure that • Once the film proofs are
primary criteria for a design’s the client’s and designer’s quality approved, plates are made
acceptance or rejection. expectations are understood and printing commences.
and maintained throughout the The authorised print buyer
• Criticisms should be specified
reproduction process ( client /designer/broker ) checks
as tangibly as possible, using
the printed results at the
the Briefing Checklist. These • Designer delivers artwork
commencement of printing –
criticisms are important for the files, final colour and/or laser
this is known as ‘press checking’.
next stage of development. proofs and related material
The printed colours are
( transparencies, illustrations,
DESIGN REFINEMENT compared to the designer’s
etc.) to client.
original colour specifications, the
• Criticisms of the design
F I N I S H E D A R T A P P R O VA L transparencies and the chemical
recommendations are addressed
proof. Print registration is also
by the designer. • Client approves artwork and
checked. Any discrepancies
related material ( with a signature
• A second design presentation between the desired result and
on every laser proof ). This
is held, using the same actual printing are corrected
stage may also include legal
evaluation process, including before the entire print run
department approval of any
the list of criticisms. is completed.
statutory requirements.
D E S I G N A P P R O VA L DELIVERY TO CLIENT
• If client-requested changes
• Client accepts design in terms ( also known as ‘author’s • Printer or designer organises
of the visual appearance and corrections’ ) are necessary they delivery of printed items as per
construction. are corrected at this point. the client’s instructions.
7. The following checklist
can be used as a guide in
preparing a brief for
a graphic design project.
PRODUCT / SERVICE DESCRIPTION
s History/present position/ future
s Competitor information
MARKETING BACKGROUND
s Previous marketing activity
s Present marketing activities – research, advertising, direct mail,
graphic design, public relations, distributor promotions
s Future marketing activity
C O M M U N I C AT I O N TA S K – ‘ T H E M E S S A G E ’
s Context of specific marketing message in relation to business plans
s Information to be included in the designed item
s Medium of transmission
s Target market ( see next section of this checklist )
s Function or desired response
s Evaluation procedure
TA R G E T M A R K E T
s Segmentation
s Demographics – age, gender, income, employment,
geography, lifestyle
s Purchase motivations – needs, wants, corporate image,
product /service positioning
s Purchase decisions – decision initiators /influencers /makers, end user
BUDGET
s Similar past projects
s Estimates ( based on past projects and other information )
s Future budgetary allocations (what else needs to be done in the
current budget period)
s Contingencies
T I M E TA B L E
s Consultation ( research, strategy, brief development )
s Creative ( concept and design development )
s Production ( artwork, printing and other production )
‘
Advertising pushes the consumer
‘
towards the product but design brings
s
s
Distribution
Contingencies
the product to the consumer.
All suggested topics are considered relevant, although not all will be
AGDA MEMBER necessary depending on the type of project.