1. B Y : B R E N D A N B R O W N
Personal Brand
Exploration
Project and Portfolio I : Week 1
Sportscasting
January 14, 2023
2. C A R E E R C A T E G O R Y : S T A R T I N G Y O U R C A R E E R
SHORT-TERM CAREER GOAL
Immediately following my
graduation in 2025 I will land an
internship with the Indianapolis
Colts. Once I arrive I will message
as many of the hired staff as I can
on LinkedIn as well as meet as
many employees as I can face-to-
face
LONG-TERM CAREER GOAL
Eventually, I will work my way up in
the organization and achieve the
position of Senior Director of Content
Strategy and Operations
3. P R O F E S S I O N
Social/Digital Media Associate
On Air Personality
Content Coordinator
C O N T E N T C R E A T O R
S o u r c e : O n e t O n l i n e
4. Content
Director
Production
Companies
NFL
Celebrity/Influencer
who seeks to create
content
Major League
Sports
(NBA, MLB,UFC,
etc)
Esport
Organizations
Group I most
relate to, or feel
most excited to
work with
Groups I know
people in or
already have
clients in
Groups I have the
most knowledge
about
Groups I would
find fascinating
to learn more
about
T A R G E T A U D I E N C E
S P O R T S O R G A N I Z A T I O N S , M A L E S B E T W E E N 1 6 - 5 0 , D I R E C T O R S O F C O N T E N T
S o u r c e : B o o k Y o u r s e l f S o l i d
5. C O M P E T I T I O N
WORK EXPERIENCE:
1 month as a Production and Social Media Intern for Foul Territory
6 months of being a MultiMedia Journalist
1+ years as Sales Manager for Oyster
EDUCATION:
BAS at the University of California, Santa Cruz for Environmental Science and
Economics
NOTEWORTHY EXPERIENCE:
WWE NXT Student Initiative
Founder of Leap of Fate LLC
SKILLS AND PROFICIENCIES:
Sports Anchoring
Sports Play-by-Play
Broadcast Production
OVERALL ONLINE PRESENCE:
750,000+ Youtube views, 4,000,000+ TikTok views, 200,000 Instagram views
Work Experience:
2+ years as a Molding Operator at Schrieber Lumber
1+ years as a Press Operator at PMC
EDUCATION:
Graduated from Shelbyville Highschool in 2017
NOTEWORTHY EXPERIENCE:
WWE NXT Student initiative
SKILLS AND PROFECIENCIES:
Adobe Premiere
Adobe Photoshop
Adobe Illustrator
Overall Online Presence:
Minimum social media posts personal or business. No views on any
platforms. Little to nothing on my LinkedIn profile.
R A N D Y S I L V E R
C U R R E N T F U L L S A I L S P O R T S C A S T I N G
S T U D E N T
B R E N D A N B R O W N
C U R R E N T F U L L S A I L S P O R T S C A S T I N G
S T U D E N T
S O U R C E :
L I N K E D I N
6. I D E N I T I Y
CORE VALUES GOLDEN CIRCLE Vision Passion
• Happiness
• Fun
• Simplicity
• Balance
• Knowledge
WHY? I not only love sports but
the individuals that make up
the sports
HOW? By showing the
audience the sides of the
athletes and staff they don’t
usually get to see.
WHAT? Create content for
major league organizations
To build the social and digital
presence of a sports organization.
not only in this country but
overseas as well.
Sports
F i n d i n g c o m m o n g r o u n d b e t w e e n t h e t a l e n t a n d t h e
a u d i e n c e t o c r e a t e a s t r o n g e m o t i o n a l c o n n e c t i o n
S U P E R P O W E R :
C O N C E P T U A L M A T E R I A L : C O R E V A L U E S E X E R C I S E W O R K S H E E T , S T A R T W I T H W H Y
7. P R O M I S E & P O S I T I O N
PROMISE: I help the organization
increase its event attendance,
social/digital presence, as well as
e-commerce sales by creating
content our target audiences
desire and love.
POSITION:
Emotional Connection
Storytelling
8. N E T W O R K I N G
I N D U S T R Y E V E N T S
2024 NFL PRO BOWL
Date - Sunday, February 4, 2024, Orlando, Florida
Objective: To find and connect with brand managers, content
directors, and players of high status to display my work and
express my interest in employment. As well as demonstrate what I
can do with their brand
2024 NFL COMBINE
Date - Thursday, February 29 - March 3, 2024, Indianapolis, Indiana
Objective: To connect with content coordinators, directors of
content operations, as well as potential rookie stars to highlight
my work exemplify my work, and express to them how I can
elevate their brand.
E L E V A T O R P I T C H
Everyone knows the players work on the field, but not a lot of people know how the athletes are off the field. What I do is c reate content
specifically around a player’s or an organization’s brand to develop an emotional connection with the audience. Once you crea te that emotional
connection with your audience outside of your respective sport, all other endeavors will have the backing of our fan base. A benefit of being
known outside of the stadium is you can attract new audiences that generally don’t follow the sport. For example, I once comp leted a project of
an amateur-level sports team taking a trip to a local day camp. I documented everything as they sat down and talked to the kids about their
journeys and all the adversities they had to overcome. After the discussion, the team took the kids to the local park where t hey demonstrated
their skills. The team then played with the kids for the rest of the afternoon and eventually said their goodbyes. After the project was published
the team saw a 300% rise in attendance and a 170% rise in merchandise sales. The local community was moved by the project and what the team
did that they decided to show their support and gratitude. Overall creating new fans with a special emotional connection.
M E N T O R S H I
P
Seeking a Senior Director of Content Strategy and Operations with at least 10 years of experience working with major league organizations
S O U R C E : H T T P S : / / W W W . N F L . C O M / P R O - B O W L - G A M E S / ,
H T T P S : / / W W W . N F L . C O M / N E W S / 2 0 2 4 - N F L - C O M B I N E - E V E N T - I N F O - O V E R V I E W
9. D I G I T A L M A R K E T I N G
Online ID Calculator Score:
Volume - Less than 0
Relevance - Less than 0
Purity - 0
Diversity - Less than 0
Validation - Less than 0
Brand Archetype:
Archetype - Hero
Description - Has the power to inspire and
motivate individuals. Can empower and ignite
determination in others to overcome
challenges
D I G I T A L M A R K E T I N G S T R A T E G Y T O I M P R O V E O N L I N E I D C A L C S C O R E S
W H I L E E X U D I N G B R A N D A R C H E T Y P E
F O C U S V A R I A B L E S : V O L U M E , D I V E R S I T Y , V A L I D A T I O N
Type of content: I will create a documentary series highlighting and detailing the season of our players and organizations. Not only will it h ighlight what took place in our
weekly matchup, but also depict what our players go through daily on and off the field. Covering the good and the bad. Displa ying family struggles, health issues, and
mental health. As well as personal accomplishments, milestones reached, and general home/personal life. We will release 1 epi sode a week throughought the teams entire
season.
P R I M A R Y T O O L S F O R D I S T R I B U T I O N :
We will use Youtube as our distributor for our episodes until we can secure a service to host our project (Netflix, Max, etc). We will use social media platforms such as
X, Instagram, and TikTok to promote our episodes. We will post reminders of episodes debuting for our audiences as well as upload clips from the show to draw in both
existing and non-existing fans of the project.
C O N C E P T U A L M A T E R I A L : K A Y E P U T N A M , C O N T E N T M A R K E T I N G I N S T I T U T E ,
C A R E E R B L A S T
10. P R O F E S S I O N A L D E V E L O P M E N T
TECHNICAL
Graphics and Imaging software - I will complete the Graphic
and Image software course to achieve a better quality of my
content
Org - Adobe
Date - May 2024
Web platform development - I will complete the Web
platform development course. It will increase my online
reputation and overall look
Org - Ajax
Date - August 2024
TRANSFERABLE
PublicSpeaking- IwillcompletethePublicSpeakingMasterclassfor
Every Occasion course to enhance my comfort in performing in front
ofgroups.
Org- TJWalkerLLC
Date-Oct2024
Writing -I willcomplete theNinja Writing: TheFour Levels of Writing
Masterycoursetohelpdevelopmyskillofwriting.
Org-ShaniRajaLLC
Date-June2024
S O U R C E : O N E T O N L I N E
11. R E F E R E N C E S
• U . S . D E P A R T M E N T O F L A B O R ( N . D . ) . O N E T O N L I N E . R E T R I E V E D J A N U A R Y 1 4 , 2 0 2 4 , F R O M
H T T P S : / / W W W . O N E T O N L I N E . O R G
• P O R T , M . ( N . D . ) . B O O K Y O U R S E L F S O L I D I L L U S T R A T E D : T H E F A S T E S T , E A S I E S T , A N D M O S T R E L I A B L E S Y S T E M F O R
G E T T I N G M O R E C L I E N T S T H A N Y O U C A N H A N D L E E V E N I F Y O U H A T E M A R K E T I N G A N D S E L L I N G . O ' R E I L L Y . C O M .
R E T R I E V E D J A N U A R Y 1 4 , 2 0 2 4 , F R O M H T T P S : / / W W W . O R E I L L Y . C O M / L I B R A R Y / V I E W / B O O K - Y O U R S E L F -
S O L I D / 9 7 8 1 1 1 8 6 1 1 3 5 7 / 9 7 8 1 1 1 8 6 1 1 3 5 7 C 2 . X H T M L # C 0 2 _ L E V E L 1 _ 1
• S I L V E R , R . ( N . D . ) . L I N K E D I N . C O M . R E T R I E V E D J A N U A R Y 1 4 , 2 0 2 4 , F R O M
H T T P S : / / W W W . L I N K E D I N . C O M / I N / S I L V E R R A N D A L L /
• S I N E K , S . ( N . D . ) . T H E G O L D E N C I R C L E . S I M O N S I N E K . C O M . R E T R I E V E D J A N U A R Y 1 4 , 2 0 2 4 , F R O M
H T T P S : / / S I M O N S I N E K . C O M / G O L D E N - C I R C L E /
• N F L E N T E R P R I S E S L L C ( N . D . ) . 2 0 2 4 P R O B O W L G A M E S . N F L . C O M . R E T R I E V E D J A N U A R Y 1 4 , 2 0 2 4 , F R O M
H T T P S : / / W W W . N F L . C O M / P R O - B O W L - G A M E S /
• N F L E N T E R P R I S E S L L C ( N . D . ) . 2 0 2 4 N F L C O M B I N E - E V E N T I N F O - O V E R V I E W . N F L . C O M . R E T R I E V E D J A N U A R Y 1 4 ,
2 0 2 4 , F R O M H T T P S : / / W W W . N F L . C O M / N E W S / 2 0 2 4 - N F L - C O M B I N E - E V E N T - I N F O - O V E R V I E W
• P U T N A M , K . ( N . D . ) . T H E I N T R I G U I N G W O R L D O F B R A N D A R C H E T Y P E S : U N D E R S T A N D I N G T H E C O N C E P T .
K A Y E P U T N A M . C O M . R E T R I E V E D J A N U A R Y 1 4 , 2 0 2 4 , F R O M H T T P S : / / W W W . K A Y E P U T N A M . C O M / B R A N D - A R C H E T Y P E S /
• A U G H T M O N , S . ( N . D . ) . 3 1 T Y P E S O F C O N T E N T W E C R A V E [ I N F O G R A P H I C ] . C O N T E N T M A R K E T I N G I N S T I T U E . C O M .
R E T R I E V E D J A N U A R Y 1 4 , 2 0 2 4 , F R O M H T T P S : / / C O N T E N T M A R K E T I N G I N S T I T U T E . C O M / A R T I C L E S / C O N T E N T - C R A V E -
I N F O G R A P H I C /
• A N D O R A , W . ( N . D . ) . O N L I N E I D C A L C U L A T O R . C A R E E R B L A S T . T V . R E T R I E V E D J A N U A R Y 1 4 , 2 0 2 4 , F R O M
H T T P S : / / C A R E E R B L A S T . T V / O N L I N E - I D - C A L C U L A T O R /
• O C C U P A T I O N A L I N F O R M A T I O N N E T W O R K ( N . D . ) . F I L M A N D V I D E O E D I T O R S . O N E T O N L I N E . O R G . R E T R I E V E D J A N U A R Y
1 4 , 2 0 2 4 , F R O M H T T P S : / / W W W . O N E T O N L I N E . O R G / L I N K / S U M M A R Y / 2 7 - 4 0 3 2 . 0 0
