VR 360 relax - Marketing Plan of Google Play Store App
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This presentation describes the marketing plan of Google Play Store App - VR 360 Relax. It is created during Marketing Internship under Prof. Sameer Mathur, iIM Lucknow
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VR 360 relax - Marketing Plan of Google Play Store App
- 3. Are you living in a Stressful place?
- 4. Feel like screaming out of stress
- 5. Let’s relax from stress
- 7. VR 360 RelaxHere it is.... Input your stress state in our app. Our app will suggest you all possible relaxation options as per your interest with VR experience.
- 9. People are immersed in Stressful Lifestyle
- 11. Situation
- 12. Company Overview Features • One Stop Service • Differing solution for differing moods • Solution for differing interests – Travel, Ea Read, Listen • 360 Degree Stress reliever with VR Experi
- 13. Where to travel What to ListenONE STOP SOLUTION
- 14. Market Overview Opportunities • Higher expansion of market due to ever wo consumers Threats • Competitors may evolve realising the incr need Competitors • Relax VR
- 15. Target Consumers Working People Students Home makers
- 16. Goal • Aim to convert 90% of trial consumers into paid Prem customers • Leader in stress reliever and achieve major market s in relaxation services
- 17. Strategy Target Market & Value Proposition Customers Our app allows all target customers to rela from anywhere in their desired way with va options to keep them stress free.
- 18. Collaborators IT industry collaborators will be benefitted driving more production from their employe because of the stress relief provided by our Competitors Our competitor Relax VR can be competed more customized options for customers wi better service and cost incentives.
- 19. Tactics Slogan Stop Stressing, Start Living Price Trial for 2 days Premium version for 5 US $/month
- 20. • TV • Social Media • Print Media – Newspapers, Magazines • Google Ads • Websites
- 21. Social Media – Major contributor
- 22. Distribution • Google Play Store - Android • iOS App Store – Apple • VR 360 Relax Website
- 23. Implementation
- 24. Organisational Structure and Business Process • Management Team – Marketing, Finance, Operations, Human Resources • Developers Team - Designers and programmers who develop the app • Customer Service Team – Representatives who addres the customers for support and feedback
- 25. Recap • Executive Summary • Situational Analysis • Goal • Strategy • Tactics • Implementation
- 26. This presentation was created by Dheepika C as a part of Marketing Internship under Prof. Sameer Mathur, IIM Lucknow
- 27. Thank You