General Mills is launching a digital marketing campaign called "Saving Time One Product at a Time" to track and promote the time savings of using their products. The campaign will track the time savings of 100 busy mothers over a week and calculate the total minutes saved using General Mills products versus other brands or cooking from scratch. An app will be created for participants to log the meals they make and calculate their individual and collective time savings, which will be promoted on the results page comparing the saved time to other activities. The campaign is estimated to cost $2.422 million and will take 2 months to implement across digital and social media platforms.