A new campaign strategy to increase sales of General Mills products. By announcing tactics such as saving time, this will encourage the public to buy General Mills products.

1. General Mills
Digital strategy: Time Saving Ideas
We are targeting a group of 100 busy moms always on the go. Family is so important
and we want our families to have the best but sometimes we may not always have the time
to offer them the best quality meals. Over the course of a week we will be tracking these
moms to see how much time they are saving together total and through an app everyone
can get involved. They can begin to track what they are cooking for their families to see
how much time they are saving using the products that General Mills offers. It will be an
increasing giant timer that’s collecting saved time. Busy moms will be the most involved
but because the application will be created, it is an opportunity for the public to join in and
promote the sales of General Mills products.
Through an app on the iPhone moms will register through an account with a
username and password and track what meals they’ve made for their families over a
course of a week. The application will automatically calculate time of a similar meal
someone else is making with other products, or a mealtime with going out to eat. For
example when a mom registers she would login for ‘after school snack time’ and would
track the time of making pizza rolls by General Mills and the app would calculate how much
time she saved if she wee to make something else similar such as pizza rolls homemade.
The application will then record the time and save it onto the cumulative time saved
throughout the campaign to come up with a total time saved. One of the KPI will be
calculated by the campaigns success. The campaigns successwill be through a goal of 7,800
minutes(130 hours) saved over a course of a week from 100 busy moms, if the goal is met
and others want to be included by downloading the app, the campaign was a success.
Through this campaign we hope to accomplish increasing the business by the
encouragement sales of General Mills products.
Compare the hours/minutes to what you can do with that time instead, such as
running 9 marathons, a full semester of college courses, etc.
Using the products of General Mills 100 house moms saved a total time of 7,800
minutes. Get involved and see how much time you’ve saved in a week by using our
products.
General Mills will create the application as a tool to implement the campaign with a
homepage of the constant timer and a profile for an individual to get involved and track
how much time one might be saving with racking what they made for meal and which
General Mills products they’ve used. It is important that we have a twitter account to post
updates of the time saved and to post encouragement to keep tracking your meals
It will take about 2 months to plan and implement that includes digital and media
planning. 2 months with a team of 40 workers will cost $1,344,000. Another cost is the
incentive for the 100 busy moms to be tracked. These members will have an incentive of
$1,500 worth of General Mills products given to them at the end of the week, a total of
$150,000. This incentive includes the requirement to track all meals onto their profile but

2. the acceptance to publish it to the public along with an interview all about the individual
and their family. The Application will cost $175,000 to start up and will take a team of four
costing $3,000 to update the twitter account through the week along with about two weeks
after the trial of the moms is finished to give the opportunity to the public to try. A budget
of $750,000 dollars will be for advertisements including billboards ‘how much time will
you save’ and commercials will cost. Total the budget for the ‘How Much Time Will you
Save’ for General Mills will be roughly around 2.5 million [2,422,000 exact].
Most caretakers of families who cooks meals daily averages to be spending about
three to four and a half hours cooking daily. What if we could cut this down to just one and
a half to two and half hours in the kitchen? Mothers would be saving 10 hours a week,
that’s about 9 ‘extra days’ wasted in a year spent cooking with the same results if using
products that were easier to prepare. Join General Mills to track just how much time were
saving a week by cooking with our products, download our app, follow busy parents who
are saving time while tracking your own! Lets get the world involved and see how much
time we can save together to spend on other things we love such as spending more time
with our family!