The document describes a mobile app called "Ultimate Diary" created by students to help people stay organized and on time. The app would provide reminders for homework, appointments, and other tasks through the day. It was designed based on surveys finding many people feel disorganized and forgetful, and would benefit from such an app. Compared to other diary apps, Ultimate Diary's use of reminders sets it apart by ensuring users don't forget important tasks. The document outlines features of the app, how it would be made, target customers, and advertising plans to increase sales.