HOW A COMPANY'S MERCHANDISER'S DO THE MERCHANDISING OF AN EMBROIDERY FABRIC

3. MAJOR DESTINATIONS
ABDUL QAYYUM
DIRECTOR SOMROO
PRODUCTION MR. JAWAD
MANAGER
MERCHANDISER
MANAGER MR. M. ZOHAIB

4. HISTORY AWARDS
ACHIVEMENTS CHALLENGES
OVERSEAS
COMPETITORS
DEALERS
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5. POSITION IN
GROWTH
MARKET
PRODUCTS MILESTONE
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6. CATEGORY OUTPUT COMPARISON
Global Output 80,000 tons
Pak Output 40,000 tons Domestic sales
20,000 tons, Export
sales 20,000 tons
Pak imports 20,000 tons
FEC’s Output Over 10,000 tons Domestic sales
30%, Exports 70%
BACK

7.  FOUNDED IN 1978.
 POSITION ITSELF AS AN ENTERPRISES.
 SUPPORTER OF GOVRERNMENT’S
ECONOMIC DEVELOPMENT POLICIES.
 PRODUCES HIGH TECH PRODUCTS.
 NETWORKS COVERS 30 COUNTRIES ACROSS
5 CONTINENTS.
 FACE MANY DIFFICULTIES BACK

8. YEAR IMPORTANT MILESTONE
1978 Company Established with capital of Pak 8 Lakhs
1982 Moved its Head quarter office to the 6th floor of Park Avenue
1986 Raised capital of Pak 10 Lakhs
1992 SEC approved an application by FEC to list on the KSE
2002 Received ISO – 9001 Quality System Certification
2004 Implemented on the ISO – 14001 Environmental Management System
2005 Received the Quality System Certification by Textile Ministry of Pakistan
2006 Awarded a great honor by Jackson’s Textile and Sports wear
2008 Awarded a great honor by UK Trade Ministry
2009 UK Trade Ministry funded by $10,000
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9.  OVER 29 YEARS THIS COMPANY IS
WORKING ON SOME BASIC PRODUCTS
(A) CURTAINS
(B) BED SHEETS
(C) DENIM
(D) TOWELS
(E) LADIES GARMENTS
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(F) PILLOWS

10. ISO 9001
JACKSONS
TEXTILE &
SPORTS
WEAR
CERTIFICATE
FROM PAK
TEXTILE
MINISTRY UK TRADE
NEXT MINISTRY

11.  IN 2002 AWARDED
 ECO FRIENDLY POLICIES.
 IN 2005 AWARDED  APPRECIATE US
 YEARLY CHECKOUT
 HIGH TECH PRODUCT
 TRY TO OVERCOME ON
 HALF YEARLY CHECK OUT
THEIR 14001 POLICIES
 TRY TO OVERCOME
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12.  WORKING WITH THEM  AWARDED IN 2008.
SINCE 15 YEARS
 WATCH ARE REGULAR
 ORDER US
AWARDS ACHEIVEMENTS
(A) DENIM EMB
(B) TOWEL EMB  ALSO FUNDED US
(C) BED SHEETS EMB APPROX USD$ 10,000
 AWARDED NEARBY 2006  ITS OUR GREAT
 RENEVUE CONTRACT TILL ACHEIVEMENT
2014
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13.  COMPETITORS OF OURS ARE
(A) HABBIT
(B) ZAZ EMBROIDERY
(C) RIZWAN MOZZAM
(D) CHECK & CO
(E) THREADS
(F) NEEDLE IMPRESSION
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14.  OUR OVERSEAS DEALERS ARE
(A) JACKSONS TEXTILE & SPORTS WEAR
 USA BASED COMPANY
 DEALS IN TOWEL, BED SHEETS AND DENIM
(B) NEITHERS & BRO
 MALAYSIAN BASED COMPANY
 DEALS IN LADIES GARMENTS
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15. OIL / PETROL SUI GAS
SEVERANCE
ELECTRICITY
RELATIONSHIP
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16. OIL / PETROL SUI GAS
 DUE TO THIS WE COME  NEW BIGGEST PROBLEM IN
IN RED ZONE KHI
 BUT OUR WORKERS  GOVT HAD ANNOUNCES THE
DIDN’T GIVE UP SHORTEST OF SUI GAS
 FACES THE CHALLENGGE  MINIMUM GAS PROVIDED
AND PULL OUT COMPANY  BUT STILL WE ARE FIGHTING
FROM RED ZONE  HAVE A GREAT IMPRESSION
ON OTHERS.
NEXT BACK

17. SEVERANCE
ELECTRICITY RELATIONSHIP
 DUE TO THIS WE COME IN  2004 SERIOUS DAMAGES
RED ZONE IN THE R/S OF PAK & AMC
 THIS PROBLEM IS TH  B/C OF 9/11 EVENTS
BIGGEST PROBLEM FOR PAK  MANY POPL MIGRATED
GOV.  BUT OUR SHARE HOLDERS
 AGAIN WORKERS PUTTING STICK AND DO MARBLOUS
THEIR EFFORT. JOB
 FACES THE CHALLENGGE
AND PULL OUT COMPANY NEXT BACK
FROM RED ZONE

18. DENIM
EMBROIDERY
TOWEL
EMBROIDERY
MOVEMENT IN
STOCK MARKET BACK

19. REQUIRED
MACHINES ACCESSORIES
TNA WIP
CPM PLANNING TRIMS &
ACCESSORIES
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20. SWF EMBROIDERY
CUTTING M/C’S SWEING M/C’S
M/C’S
PACKAGING NEEDLE COPING
M/C’S CHECKING M/C’S INSTRUMENTS

21. SWF EMBROIDERY
MACHINES

22. CUTTING MACHINES
HAND LASER LASER
CUTTING CUTTING CUTTING

23. SWEING M/C’S PACKAGING
M/C’S

24. NEEDLE COPING
CHECKING M/C’S INSTRUMENTS
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25. NEXT

26. WEAVING
1 MONTHS
DYEING EMBROIDERY CUTTING
1 WEEK 1 MONTHS 2 WEEKS
PACKING COPING STITCHING
1 WEEK 1 WEEK 1 MONTH

28. NEXT

29. PRE - PRODUCTION
POST - PRODUCTION

31. NEXT

35. TOTAL TIME
DURATION
 19 SEP – 10 DEC
CRITICAL PATHS
 1, 4, 6, 7, 8, 9, 10
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36. CARE LABEL STONES
YEGA DYE TAG
HANGTAG SEQUENCES
DIS CLAIMER TAG
PRICE TICKET BUTTONS
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37. MERCHANDISER MARKETER
ACTIVITES ACTIVITES
MARKETER
MERCHANDISER
STRATEGIES
STRATEGIES
MERCHANDISER ORDER DETAILS
PROCESS
MAIN
MENU

38.  CO – ORDINATION
(1) PRODUCTION
(2) CUSTOMER
 COMMUNICATION
(1) CUSTOMER
(2) PROCTION DEPART
(3) WORKERS
 TAKING CARE OF CUSTOMER REQUIREMENTS
(1) TESTING
(2) SAMPLING
(3) CO – ORDINATION NEXT
(4) COMFIRMATION

39.  CREATE A RANGE OF PRODUCTS.
 DO COSTING
 FINALIZATION OF ORDERS
 CO – ORDINATION WITH DEPARTS FOR CUSTOMER
SATISFACTORY.
 ARRANGING CUSTOMER’S VISIT OR MEETINGS
 VISIT THEIR WEBSITES

40. RANGE OF PRODUCTS
STRAIGHT
EMBROIDERY THREADS
COTTON PRODUCTS CROSS STITCH
STONES
EMBROIDERY
ROLL OVER SEQUENCES
EMBROIDERY

41. STRAIGHT
EMBROIDERY
CROSS STITCH
EMBROIDERY
ROLL OVER
EMBROIDERY NEXT

42. PLANNING DEVELOPMENTS PRESENTATION
MERCHANDISER
PROCESS

43. ORDER
CONFIRMATION
FABRICATION CUTTING TRIMS ACCESSORIES
BACK

44. FABRICATION (APPROVALS)
COLOR CONSTRUCTION
LAB / YARN
LOOM BITS
DIP
NOT RE
APPROVE
APPROVE SUBMISSION

45. APPROVE
START DYEING START WEAVING
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46. CUTTING
FIT SAMPLE
APPROVE NOT APPROVE
RE -
SUBMISSION

47. APPROVE
SIZE SET
APPROVE NOT APPROVE
RE -
SUBMISSION
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48. TIRMS
EMBROIDERY
APPROVE NOT APPROVE
RE -
SUBMISSION
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49. ACCESSORIES
HANGTAG / POLY BAGS /
STONES / CARTON
SEQUENCES
APPROVE NOT RE
APPROVE SUBMISSION
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50. AFTER ALL APPROVALS WE
MOVE TO
INSPECTION /
PRE - PRODUCTION
TESTING SAMPLE SHIPMENT
SAMPLE
SAMPLE
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51. MARKETING ACTIVITES BASED ON
PRICE PRODUCT
PLACE PROMOTION

52. PRICE PRODUCT
 BASED ON CONSUMER
 BASED ON PRODUCT
AWARENESS
 BASED UPON
 BASED UPON END USE .
CUSTOMER’S
REQUIREMENT.  BASED ON MARKET
SEGMENTATION
 VARY AREA TO AREA
 DEMAND OF MARKET
 BASED UPON
COMPLEXITIES OF LEVELS.
PRODUCT

53. PLACE PROMOTION
 BASED ON PRODUCT  BASED ON PRODUCT
BEHAVIOUR PROMOTION
 BASED UPON QUALITY  BASED UPON SEASONAL
AND PRICE AND FASHION CHANGE.
 VARY AREA TO AREA  VARY A/C TO PLACE AN
 BASED ON PRODUCT TIME.
DIFFERENTIATION  VARY A/C TO TARGET
MARKET
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54. TYPE OF
TYPE OF FABRIC
EMBROIDERY
TYPE OF DYE OTHER
ACCESSORIES
PAYMENT /
DELIVERY DATE
SHIPMENT MODES
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55. FINISH