2. Word “denim” comes from fabric "serge de Nimes" made
in France city of Nimes.
In 1800s, American gold miners needed clothes that were
strong, lasted longer and durable.
2
HISTORY – RISE OF DENIM
THE DENIM INDUSTRY - MANUFACTURES
Gold mines workers in 18th century
Levi Strauss and Jacob Davis supplied miners
with denim pants that were made from strong
material and reinforced with rivets at the
places where pants tended to tear which
prolonged life of pants.
Levi Strauss and Jacob Davis
3. THE DENIM INDUSTRY - GLOBAL MARKET ANALYSIS 3
GLOBAL – MARKET
Total number of denim
jeans sold worldwide
annually 1,240,000,000
39%
20%
10%
31%
GLOBAL DENIM MARKET CHART
North America
Western Europe
Japan & Korea
Rest of the world
SOURCES: Static brain – industry statistics
Size of Global denim market
by sales $56200000000
Global denim fabric
production in meters
2700000000
Over 70% of denim
production is in Asian
countries
4. THE DENIM INDUSTRY - DENIM CONSUMPTION 4
GLOBAL DENIM CONSUMPTION
ANALYSIS
0.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
US BRAZIL EUROPE CHINA INDIA
AVERAGENO.OFCONSUMPTIONDENIM
COUNTRIES
GLOBAL AVERAGE CONSUMPTION OF DENIM
The average number of denim items owned by Indian consumer is much lower in comparison to
consuming market of the United States, Europe etc
SOURCES: Static brain – industry statistics
5. THE DENIM INDUSTRY - MANUFACTURES 5
0.00
20,000.00
40,000.00
60,000.00
80,000.00
100,000.00
120,000.00
2013 2018 2023 2028
INRRUPEES(Cr)
YEAR
INDIA DENIM SALES GROWTH GRAPH
INDIAN MARKET GROWTH ANALYSIS
Denim is of the most promising category in India’s apparel market. In 2013 the denim market of India was
worth INR 13,500 Cr. which accounts for 5% of the total apparel market of the country
SOURCES: Technopak analysis
6. THE DENIM INDUSTRY - INDIAN MARKET ANALYSIS 6
DENIM– INDIAN MARKET
Denim is of the most promising
category in India’s apparel market. In
2013 the denim market of India was
worth INR 13,500 Cr. which accounts for
5% of the total apparel market of the
country.
The market is projected to grow at a
Compound Annual Growth Rate (CAGR)
of 15% to become an INR 109900 Cr.
market in 2028.
SOURCES: Technopak analysis
The denim market in India is skewed towards men’s segments with 85% contribution coming
from it. Women’s denim segment contributes 9% to the market and the kids segment the rest
6%.
13,500.00
27,200.00
54600
109900
0.00
20,000.00
40,000.00
60,000.00
80,000.00
100,000.00
120,000.00
2013 2018 2023 2028
INRRUPEES(Cr)
YEAR
ESTIMATED INDIA DENIM MARKET GRAPH
7. THE DENIM INDUSTRY - MANUFACTURES 7
DENIM– INDIAN MARKET
SOURCES: Wazir Advisors
The value share of denim
market is slanted towards
metro cities capturing
market near about 49-
50%
In India, unbranded
denim lead the market
with around 60% share
of the market. The share
of brands in denim
market stands at 40%.
8. THE DENIM INDUSTRY -TECHNICAL ASPECTS 8
DENIM –TECHNICAL ASPECTS
Twill weave structure
Traditionally Blue
Denim is warp faced
cotton fabric with 3 x 1
twill construction with
warp being dyed in a
solid color and weft
left un-dyed.
Twill weave structure
Denim is a sturdy cotton warp-faced textile in which
the weft passes under two or more warp threads.
This twill weaving produces a diagonal ribbing that
distinguishes it from cotton duck.
DRY DENIM SELVAGE
DENIM
STRETCH
DENIM
POLY DENIM RAMIE COTTON
DENIM
TYPES OF DENIM
10. YARN: The counts range from the
coarse counts of 6’s to 30's single
and to the doubled yarn counts of
2/30's, 2/40s and 2/50's. Core spun
Stretch yarns in counts 10s, 16s,
20s, 30s with Spandex / Lycra in
core, Polyester Stretch yarns in
weft to make stretch fabrics.
THE DENIM INDUSTRY - TECHNICAL ASPECTS 10
PROCESS TERMINOLOGY
In ball warping 250 to 480 yarn ends are pulled
from the creel. At intervals of every 1000 or 2000
yards (or meters), The yarns then go through a
funnel-shaped device called at rumpet or
condenser, which collapses and condenses the
sheet of yarn into rope form.
BALL WARPING
Rope Dyeing is considered a superior
dyeing technology where the dyeing
uniformity achieved is better than
other Indigo Dyeing technologies like
Slasher Dyeing. Pre-scouring –>hot
wash–>cold wash –> Dye baths–> hot
wash–>cold wash–> application of
softener
ROPE DYEING
WEAVING
Denim is woven through Shuttle less
Weaving System by Air jet looms or
rapier looms or projectile looms.
A machine for dyeing yarns or
fabrics that have been wound onto
a special beam that has evenly
perforated holes along its barrel.
DYED BEAM
11. sdfsdf
THE DENIM INDUSTRY - FINISHING METHODS 11
DENIM FINISHING
MECHANICAL
CHEMICAL
STONE
WASH
WHISKERING
SAND
BLASTING
ACID
WASH
BLEACH
WASH
BLEACH
WASH
SPRAY
WASH
12. CONETOUCH 3D fabric research and development department has
developed a denim fabric using a new REPREVE-based yarn
technology allowing for the enhanced stretch and performance of
synthetic fibers while keeping an ultra-soft, natural cotton-like hand
feel. It is also eco-friendly in that the REPREVE-based yarns are made
up of reconstituted polyester- each pair of jeans made with
CONETOUCH fabric will contain on average what used to be 8 plastic
bottles.
THE DENIM INDUSTRY - RESEARCH &
DEVELOPMENTS
12
DENIM INNOVATION
CONETOUCH DENIM
ORGANIC DENIM The use of organic cottons is prevalent these days to
make Organic Denim, besides this, potato starch, natural indigo etc are also
used to manufacture Organic Denims.
ORGANIC DENIM
SILICONE SOFTENING TECHNOLOGY
A new granular softening technology is used to manufacture Denim fabric
these days in order to increase its productivity. The specialty of this technique
is that it has potentially reduced the use of amount of water, energy, and
labor required in the manufacturing process.
13. THE DENIM INDUSTRY - MANUFACTURES 13
DENIM PLAYERS
*Million Metres Per Annum (The figures indicated above have been compiled from
various sources-Denim club India)
10%
13%
1%
5%
2%
2%
6%
2%
2%
2%
2%1%2%3%
2%
2%
7%
5%
5%
2%
2%
5%
1%
2%
2%
5%
5% 2%
INDIAN DENIM MANUFACTURERS ANNUAL CAPACITY PRODUCTION GRAPH
Aarvee Denims And Exports Ltd. Arvind Limited
Ashima Group - Unit Denim Bhaskar Industries Limited
Blue Blends (India) Ltd. Century Textile and Industries Ltd.
Etco Denim Pvt. Ltd. Ginni International Ltd.
Jindal Worldwide Limited Kanchan India Limited
KG Denim Limited KG Fabriks Limited
LNJ Denim Mafatlal Industries Limited
Malwa Industries Limited Modern Denim Limited
Nandan Exim Limited Oswal Denims
Partap Spintex Ltd. R & B Denims Ltd.
Rainbow Denim Ltd. Raymond UCO Denim Pvt. Ltd.
Sangam (India) Limited, Denim Division Shri Lakshmi Cotsyn Ltd.
Soma Textiles & Industries Ltd. Sudarshan Jeans Pvt. Ltd.
Suryalakshmi Cotton Mills Limited Vinod Denim Limited
14. THE DENIM INDUSTRY - KEY PLAYERS SALES 14
0.00
1,000.00
2,000.00
3,000.00
4,000.00
5,000.00
6,000.00
Arvind Nandan Denim Aarvee Denim KG Denim
INRRUPEES(Cr)
DENIM MANUFACTURERS
INDIA TOP DENIM NET SALES (INR Cr) GRAPH
COMPANY NAME
NET SALES
(RS. CR)
Arvind 5,224.69
Nandan Denim 1,096.53
Aarvee Denim 745.51
KG Denim 591.78
SOURCE: money control - Net Sales as per the latest Profit & Loss Account
available (NSE)
DENIM TOP PLAYERS SALES
Money control - Net Sales as per the latest Profit & Loss
Account available (NSE)
