This document contains a business plan for expanding the Seven Eleven franchise store network. It outlines objectives to open 100 new stores and reach $1 billion in sales within the first year, and 500 stores and $10 billion in sales within three years. The plan details Seven Eleven's products, pricing, placement, and promotional strategies to compete against other convenience stores. It analyzes competitors like FamilyMart, Lawson, MiniStop, and Circle K and explains Seven Eleven's advantages in areas like operating hours and loyalty programs. The document provides organizational details and outlines management experience and salary requirements for new franchise owners.

1. Wee k2
1. I N F O R M AT I O N R E S E A R C H E R - Per s o n # 1
A. What are the major points in the articles you see above?
This article was the one of the writing of business e-mail that had been written in detail.
B. Why are these articles important? Write 5 major points in the articles that are important.
I want to write 5 major points in the articles that are important.
First, Written letter is more formal than E-mail.
Next, You should write the telephone number when sending it with E-mail.
Next, It is necessary to write the subject.
Next, The business is made as much as possible one topic.
Finally, The content of mail is checked without fail at the end.
C. Explain 5 reasons why one should read the above articles when preparing to write an important business e-mail on a
topic that is important to you? Write in your own words.
To know the writing of the letter.
There is no problem for anyone to read E-mail.
To understand for anyone to read E-mail.
Because the ability to bring sentences together by short sentences is businessman's indispensability.
To support power to write the sentence.
D. Write a paragraph explaining the common guidelines that you find in all the three articles above.
These three articles are written about the point when writing the basic knowledge of the business mail.
2. C O N T E N T O R G A N I Z E R - Per s o n # 2
A. Business email is usually short and concise. In that , we need to tell the important matters . We use a simple
greeting and conversational tone. Points to be paid attention are don't use emotions or offensive language, don't write
our email address as the recipient, include a telephone number to signature of the email and check for mistakes when
send the email.
B
Hello,
I want to establish a Seven Eleven as a franchise chain. Please tell me details.
Thank you for taking the time to answer my questions. I look forward to your response.
Keisuke Shiota
University of Aizu
090-XXXX-XXXX
C. I changed a new cellphone. But When the email came, no sound.
D. When I send a email to friends, I use a polite greeting. When I send other persons, using a simple greeting. Business
emails are concise. But personal emails are free. I sent a personal email lightheartedly.
Week3
Informal E-mail
To: Mr. John Brine
From: Group H
Subject: Corporate explanation
Hello Mr. John Brine!! Our company will start up Seven Eleven. Then, it was thought that I wanted
you to hear the explanation of this business, and I wrote a e-mail to you.
First of all, I explain the necessity of this business. The consumption behavior greatly changes into

2. a modern society, and the convenience store increases the importance more and more. A lot of
people of the generation need the convenience store. Therefore, this business is necessary, and
important for a lot of people.
Next, I explain the business scheme. Necessary cost of this business expects the training expense
525,000 yen, the opening preparation commission 1.05 million yen, and the equity capital 1.5
million yen. Moreover, I think it is necessary in the part-time job by 20 people with the employee in
one store.
Next, I explain the company composition. The president is assumed to be Keisuke Shiota.
President's role is to expand management like a financing and a new business development and a
new business, etc. The vice president is Ryo Sugita. Vice president's role is a support of the
president. The role of accounting is to manage the capital of the company.
Finally we want to ask you. What is the commodity necessary for Seven-Eleven for you? Please
make me hear your opinion.
Thank you for reading a letter.
Sincerely,
Ai Sato
s1170193@u-aizu.ac.jp
Internal Memo
Date: April 27 ｔｈ, 2010
To: Mr. John Brine
From: Group H
Subject: A business plan
A, SevenEleven is in franchise. It delivers service and sells many
commodities.
B, Mission Statement: SevenEleven deliver a variety of services, and
think about ccutomer the first.
C, SevenEleven's goal is to deliver service what customers want.
D, We should think about customer' s eye line.
E, Our market is convenience store. We target residents lived near my store and passerby. And store
open late at night.
F, Convenience store industry is developed industry. We selling original products to win the rival
company in the determined market.
G,
・Selling original and cheap goods
・Realizing the demands of customers
・Ability to investigate customer's boom

3. Week4
1.INFORMATION RESEARCHER
・The place in the shop and the photograph in the inside of a store are
pasted.
・The explanation of Reward Card is written.
・The explanation of the commodity of Convenience store is written.
・Profitable information is written.
B. Why did you choose these reference documents? Why are they important?
Write 5 major points in the document that are important for the current
project.
・Carrying photographs in the shop.
・The things that I carry such as a place and an address or a phone number.
・The information of the article thing that I carry.
・Carrying advantageous information for a visitor.
・What it is easy to read and carries intelligibly.
C. How do you think the information that you are supporting will contribute
towards the final document? How should your group adopt some of the points
that you mentioned in the reference articles?

4. These pamphlets have published the photograph of the inside of a store and
the commodity in the customer like being comprehensible. Moreover, I think
that profitable information for the customer is published and the guest has
come still variously.
D. Write a paragraph explaining the link between the reference documents
and the current project.
First of all, the photograph of the commodity is published and it explains
the commodity. Next, it explains Reward Card. Information on the shop is
published. The photograph and the staff introduction in the inside of a store
are published in the place where the handbill remains.
2. CONTENT ORGANIZER
A. Our plan for defigning the final document is to call in
shoppers by barking.
B. One topic is "New on sale". We do this sale to sell many
goods. Second topic is "some goods are low-priced" based
on defining low-priced goods. customers understand which
goods are low.
C. Define the important thing about convenience stores.
Display fresh looking.

5. Insert conspicuous painting.
Where make this document from.
Whether it is simple.
D. Because to understand purpose at one view for customers.
3. PLAN DEVELOPER
Week5
SEVEN ELEVEN ・purpose It is an age when the customer selects the commodity and service
carefully according to own lifestyle and sense of values now. The mechanism that the commodity
and service are provided according to customer's convenience and needs is indispensable to answer
this. Seven-Eleven wants to be making it to a convenient shop in compliance with customer's needs.
・History of the Company 1973 Yorke seven establishment 1980 1,000 number of branch shops
store achievement 1992 Store image refreshing beginning 1996 Colour copier introduction
beginning in October Game software sales beginning 2001 With Ito-Yokado by a joint investment
2003 10,000 number of branch shops store achievement 2007 Original digital cash Nanaco
introduction beginning ・Prices ・Rice ball 150 yen from 100 yen ・Bread 150 yen from 100 yen
・Box lunch 600 yen from 250 yen ・Drink 200 yen from 90 yen ・Cake 300 yen from 50 yen ・
Benefits We sells many goods, so benefits for customer are they can get what they want. And
convenience stores are everywhere, so customer can go there easily. Address
XXXXXXXXXXXXXXX Phone number XXX-XXXX-XXXX
Week6
1.INFORMATION RESEARCHER -A. Summarize the results from three online documents that
you searched for information that you planned to include as part of the final document OR used as a
reference / example?
http://www.bplans.com/convenience_store_gas_station_business_plan/executive_summary_fc.cfmh
ttp://www.cstorebusinessplan.com/http://www.growthink.com/businessplan/help-
center/convenience-store-business-plan
Hereafter, I want to pass on the content of these business plan.・It is easy to use the table and the
photograph and to have seen these business plans.・In those business plans, the corporate philosophy
was comprehensible for the writing other companies and customers.・The point of the success in the
company was written in those business plans.B. Why did you choose these reference documents?
Why are they important? Write 5 major points in the document that are important for the current
project. ・It is easy to use the photograph and the table and to look.・Explain the object of the
company.・Explain the necessity of the company.・Explain the point of the success.・Explain the

6. method of managing the company.
C. How do you think the information that you are supporting will contribute towards the final
document? How should your group adopt some of the points that you mentioned in the reference
articles?
When other companies are connected with the contract, I think these business plans to be a very
convenient because these explains the corporate
philosophy and the management method. And I think that these business plans can be understand
for the customers.
D. Write a paragraph explaining the link between the reference documents and the current
project.
A, Our plan for designing the final documents is attach easy to see.
B, Major heading is information of business.
C, One of the major points is viewability, and color, important information, layout, easy to
understand.
D, Because some people see this document, so we should write information that we must tell to
they.
Week7 - Document Transcript
1. Cover Page Seven Eleven 2-8-8 Chiyoda-ku Tokyo-to 03-XXXX-XXXX Prepared By
Toshihumi Suzuki Executive Summary This business plan is a to increase the franchise
stores. In order to achieve the goal is looking for people open a Seven Eleven. And we will
hold briefing sessions. A new owner need cost to open a new store is 2,500,000yen. The
Business Description of the Business There are many convenience stores. However, there is
still a convenience store where it is needed. We can get new revenue by creating a store
there. Industry Analysis Convenience stores are in demand for various ages. We sell the
thing needed in life and fashionable things. And demand is stable, near a place with many
people coming and going of the station and school. Vision Statement
2. In five years, Seven Eleven will increase sales and new stores. Vision Trigger Seven Eleven
sells different thing and do original service unlike other stores. We sell many kinds lunch
boxes, rice balls and breads. Mission statement Seven-Eleven mission is presented below: ●
We swear that we become sincere companies trusted by the customer. ● We swear that we
become sincere companies trusted by the stockholder, the customer, and the regional society.
● We swear that we become sincere companies trusted by the employee. ● We swear that we
become sincere corporate that promotes the activation of the region. ● We swear that we
become corporate that keeps providing the commodity and service with a high quality that
always aims at the creation of new value, and affects customer's mind. ● We pledge that we
will be responsive to our suggestions and concerns. If we do not keep our pledge of
satisfaction, you do not pay!! Business Objectives Seven-Eleven will have these business
objectives during its first three years of operation: 1. It is a sales one billion yen in year first.
2. In the second year, the number of branch shops is 100 stores. 3. It is a sales five billion
yen in year second. 4. In the third year, the number of branch shops is 500 stores. 5. It is a
sales 10 billion yen in year third. Business Operations Marketing Product Seven-Eleven will
sell: ● Rice balls, breads, and box lunches. ● Snacks such as candies and chewing gums. ●
Books on comic book and magazine. ● Familiar general merchandise.
3. ● Desserts such as ice creams and puddings. Product Information Seven-Eleven is selling
various foods. Therefore, Seven-Eleven is telling allergic information and the nutritional
content through the Internet for the customer. Element information is described clearly in the

7. box lunch on the back side of the commodity. Price The majority of the business sales will
come from rice balls, breads and box lunches. The price of the rice ball is from 100 yen to
150 yen. The price of bread is from 100 yen to 300yen. The price of the box lunch is from
300 yen to 600 yen. Because these prices are roughly the same prices as other convenience
stores, Seven-Eleven does the sale “ The rice ball is all foods 100 yen” once a month. Next,
Seven-Eleven wants to pay attention to the drink which is often bought with these
commodities. The price of the drink is from 80 yen to 200 yen. Seven-Eleven is serving once
a month like this. ● When the canned coffee is bought with the box lunch, 50 yen is
discounted. ● When the drink is bought with the card of Seven-Eleven, 30 yen is discounted.
It competes with other convenience stores by doing such service. Place Seven-Eleven is a
shop that readily puts everyone. Therefore, such a location place is preferable. ● Place along
major arterial road. ● Near place in road and bus stop that bus passes. ● Near place in school
and company. Seven-Eleven thinks Seven-Eleven obtains the profit that corresponds to it
though such a place is thought that the land fee is high. Promotion Seven-Eleven will be
promoted with a variety of marketing methods: Seven-Eleven makes more customers
publish profitable information by using the handbill and the Internet, and use it. And, the
Internet that can be readily used is sold. Moreover, a new commodity will be made by using
the local special product in each various places. I want to appeal to the customer by this.
One and three-year sales forecasts are presented in Table 3 together with anticipated
promotional costs. Table 3 One And Three-year Sales Forecasts And Related Promotional
Costs Years Sales Revenue Promotion Cost One 123,000 6,000 Two 186,000 9,000 Three
265,500 12,000 Competitive Analysis FamilyMart
4. The commodity of FamilyMart is sold at a low price though uses a good quality material.
Moreover, because various Point Cards can be used, it can be said that FamilyMart is a shop
used easily for the customer. Lawson Lawson is attaching the seal when bread and the
sandwich, etc. are bought. The mechanism that the present can be gotten when it 20 is
collected is taken. Customers of various generations are using Lawson by serving such a
play sense. MiniStop MiniStop is offering the customer profitable various information by
using a portable coupon. Moreover, MiniStop is kind of the fast food is considerably more
abundant than that of other convenience stores. Therefore, there are a lot of customers who
want to go from other convenience stores to MiniStop. Circleksnkus Circleksnkus thinks
about a new commodity by the provinces. In a word, the commodity matched to customer's
needs can be put on the market. Therefore, Circleksnkushas increased sales a lot by a little
number of stores. Exhibit-1:Competitive Analysis Items Seven-Eleven FamilyMart Lawson
MiniStop Circleksnkus Business hours No holiday No holiday No holiday No holiday No
holiday Price Level Moderate Moderate High Low Low to Moderate Specialty Seven
premium Famima Cafe Net Portable Wakuwaku scoop shopping coupon card Nanako T-
Card Ponta-Card Waon-Card No Stores 12,753 16,001 9,821 3,514 6,216 Sales(hundred
24,987 2,781 2,715 1,088 9,023 million) Legal Structure Seven-Eleven will be owned by
Keisuke Shiota and be operated as a company. Seven-Eleven is such an organization. The
president is assumed to be Keisuke Shiota. President's role is to expand management like a
financing and a new business development and a new business. The vice president is Ryo
Sugita. Vice president's role is a support of the president. The role of accounting is to
manage the capital of the company. The clerk is Ai Sato. It takes charge of general affairs
and accounting with the clerk. Management Expertise
5. 1, We need person that finished high school. If you finish university, it is very good. 2, Also
we want people that have been through a lot. Many experiences are must be useful in our
business, of course other case. 3, Salary are different from each other. And your duty is
realize that you are one of our business. 4, In outside, you should do many action thinking
that I'm person of society. Support Personnel Our business need support personnel. In the
case that all people do same tasks, we get in a bind if there aren't support personnel.
existence of support personnel help our tasks. Financial Planning Tools Financial

8. Information A, We separate each other singly, and we have personal bank account. Also, we
have a cash receipts . B, We classify two part. One part is my journal, this is perfectly
individual part. Another part is business journal, we can't access easily and manage a few
people. C, We accumulate all of the data in stages, it means we accumulate every month.
Yes, we are. We use a computer based general ledger. D, Our business don't need to have a
car, but we mast need computers. Because our business always manage a lot of information
by computers. Diary, log or other system are very important for our business. Doing to
record is base of our business. E, Yes, of course. A bookkeeping system is must need for our
business's future. Summary Our convenience stores give for consumers good points. For
example, SPEED, CONVENIENCE and SATISFACTION. If you want something as soon
as possible, we could provide. There are variety of goods which consumers want. And when
you come our convenience stores, we can satisfy you
Week8 - Document Transcript
1. 1. INFORMATION RESEARCHER - A. Summarize the results from three online
documents that you searched for information that you planned to include as part of the final
document OR used as a reference / example?
http://www.zainbooks.com/books/english/business-and-technical-english-
writing_24_feasibility- reports.html http://www.google.co.jp/url?
sa=t&source=web&cd=5&ved=0CCwQFjAE&url=http%3A%2F
%2Fwww.horizongeographics.com%2Fimages
%2FLandfaxSample.pdf&ei=6u0NTI2QG8qOkQWx09TgCw&usg=AFQjCNG1TCe9cW-
CicZ5LYeX8oJp0GHcCg http://www.google.co.jp/url?
sa=t&source=web&cd=2&ved=0CB0QFjAB&url=http%3A%2F %2Fsth0067.angelfire.com
%2Fgroupfeasibility.pdf&ei=6u0NTI2QG8qOkQWx09TgCw&usg=AFQjCNHZcRJjr4l-
q6TSSjSI- zH-yF-njA Hereafter, I want to pass on the content of these brochures. ● It writes
as the writing of the feasibility report is detailed. ● The result of the investigation is written
by using the table. ● The purpose and the method of preparatory investigations are written. ●
The glossary is written. B. Why did you choose these reference documents? Why are they
important? Write 5 major points in the document that are important for the current project. ●
Because the writing of the feasibility report is plainly written. ● Use the table etc. and
because it was easy to have seen. ● Because the purpose and the method were written like
being comprehensible as anyone can see. ● There is a glossary even if there is a special
word and it because it is comprehensible. ● Because the point was settled to the summary.
C. How do you think the information that you are supporting will contribute towards the
final document? How should your group adopt some of the points that you mentioned in the
reference articles? All these material was written to be comprehensible for one and the
customer in other companies. These material was written that it was easy to see by
concretely writing the purpose of preparatory investigations, and using figure, the table, and
the color. The photograph is used, and the content of the more investigation has been
understood in detail. I want to refer to this. D. Write a paragraph explaining the link between
the reference documents and the current project. First of all, the object of preparatory
investigations, the purpose of preparatory investigations, and the method of preparatory
investigations are written. Next, the result of the investigation and consideration are written.
When figure, the table, and the photograph are used, it is comprehensible. Finally, the
outline of the investigation is written, and summarized. It is good when writing concisely
and plainly.
2. 2.CONTENT ORGANIZER - A. Overall, what is your plan for designing the final
document? Our plan for designing the final document is to write up our thinking in the

9. document. To that end, we submit some points that we should tell for customers. B. Identify
the major headings / paragraphs in the logical order of the document. First of all, we present
for customers our advantages. Next, we explain those in closely. Last, we summarize many
points that expained. C. Explain the 5 major points that you see in the final document. ・
Convinence ・Speed ・Plenty of goods ・There are many stores in country ・Construction of a
secure and safe society D. Explain the logical organization in the document. Why did you
choose to organize the document this way? Because, we want many customers to come our
stores and to satisfy their. Therefore, we present some good points. 3. PLAN DEVELOPER
-
Week10 - Document Transcript
1. 1. INFORMATION RESEARCHER - http://www.writershelper.com/instruction-
manuals.html http://www.articlesbase.com/writing-articles/how-to-write-better-instruction-
manuals-57578.html
http://www.lousywriter.com/how_to_write_a_better_instruction_manual.php A. Summarize
the results from three online documents that you searched for information that you planned
to include as part of the final document OR used as a reference / example? ● The method of
plainly writing the manual is written. ● It is easy to see and writes. ● It talks about
something else in each paragraph. B. Why did you choose these reference documents? Why
are they important? Write 5 major points in the document that are important for the current
project. ● Because the point to make the manual comprehensible is written. ● Because notes
when the manual is written are written. ● Because whether goodness when the manual is
written by which method is written. ● The usage in the photograph, figure and the table is
explained. ● The coping process of the question on the manual is explained. C. How do you
think the information that you are supporting will contribute towards the final document?
How should your group adopt some of the points that you mentioned in the reference
articles? This manual is very comprehensible for the customer and other enterprises. The
company's management is controlled what kind of manual you write. The writing of such a
manual becomes reference very much for the person who reads, and can understand the
enterprise of more passing. D. Write a paragraph explaining the link between the reference
documents and the current project. First of all, it looks for information written in the manual.
When information is found, it plainly explains the information. For instance, it explains by
using the photograph, the graph, and figure of the commodity. Next, it explains what the
customer and other enterprises want to learn. It explains easy and short at this time. It thinks
about the method of a detailed explanation along the manual at the end when these are
written plainly paragraphing. 2. CONTENT ORGANIZER - A. Overall, what is your plan
for designing the final document? Our plan is everyone can understand the document at one
view. B. Overall, what is your plan for designing the final document? First of all, we refer to
our company's guideline. So, guideline show everyone to recognize our company.
2. C. Explain the 5 major points that you see in the final document. 1:Point that everyone can
understand and absorb. 2:It is easy to get information from our document. 3:It is important
to draw many colors. 4:It is very important to condense some sentences. 5:How do everyone
want to know our company. D. Explain the logical organization in the document. Why did
you choose to organize the document this way? Because we how to tell everyone our
company's information, so it is important and easy to get information. We should think that
before we make document. 3. PLAN DEVELOPER -

10. Week11 - Document Transcript
1. A. A brief overview of the company and its products. We establish the convenience store
named Seven-Eleven. The magazine of eating and drinking of the box lunch, bread, and the
rice ball, weekly magazines, and cartoons sells this company. Other general merchandise
sells it. B. How is one of the products created or used? Seven-Eleven is developing the box
lunch and bread that uses the fruit and the food that becomes popular a young person.
Moreover, the box lunch and the rice ball that uses the special product of local are made and
local is advertised. C. How does a person (customer or employee) decide what to do (what to
make or what to buy)? Seven-Eleven takes the mechanism that the commodity and service
are provided according to customer's convenience and needs. Moreover, the commodity and
the render of service that sticks to the region also positively work on us. D. How are the
products packaged? Some foods are made in Seven-Eleven's factories. The products are
delivered to each store by truck. E. Is there a training program to teach employees or
customers about the product? (How to use it or how to make it?) People need to drive a truck
to distribution of goods. Hire people for customer service in each store, teaching work. F. Is
there any extra support available for employees or customers if they need it? For example, is
there a help line? Yes, our company has help line. Of course, we have a FAX each
convenience store, and guide that we have fit in some languages for example, English,
Chinese, German and more. These are extra support available for employees or customers.
G. How can employees or customers contact human sources of help? There are a lot of
contact information in our company, so if employees or customers get in a bind, they can
contact us to solve some problem. First of all, you should call our company and people
tackle that problem.