The document outlines plans for a new bar business called TK Bar. It includes an executive summary that introduces the bar and plans to obtain funding from Tohou Bank. It describes the business of providing a calm atmosphere and high quality drinks. Financial projections include owner draws, cash balances, and obtaining 10 million yen in funding. The document also covers marketing, competition, legal structure, management, and support personnel. Overall, it presents a business plan to launch a new bar that aims to provide a space for local community members to socialize over drinks.

1. 1. INFORMATION RESEARCHER - Person # 1
A.
I think the major points in the articles is terseness.
B.
1. It is easy to understand.
2. It is easy to tell information.
3. It leads to save the amount of letters.
4. It leads to save times.
5. Only necessary information is passed on.
C.
I think one reason is that terseness makes messages more highly original works. In addition, it makes communications
more rich. So I think terseness is the major point.
D.
The common guidelines that I found in all the three articles above is terseness. Because they said that letter
should be simple and be easy to understand.
2. CONTENT ORGANIZER - Person # 2
A: First, emails are usually short and brief. Second, if you are writing to someone you don’t know,
greeting had better be simple. In addition, using a salutation such as “Dear Mr. Smith,” is too formal.
Third, you had better use abbreviated verb form. Forth, if it is necessary to contact each other, you
include a telephone number to the signature of the email. Finally, when you reply, you should
eliminate all the information that is not necessary. This will save your reader time when reading your
email.
B: Dear Mr. Wkamatsu:
We plan a new project. So we would like to help from you. If you help us, I would like to meet
to discuss the project if you have time. Please let me know when would be a good time for you.
Thank you for your reading.
Yours Sincerely,
Ryotaro Tanga
○○company
Telephone number: 123(45)6789
C: Received e-mail showed garbage character.
Sometimes, I received unwanted e-mails.
D: A business e-mail should be polite sentences and nothing spelling error. In addition, we are
carefully grammar. Moreover we shouldn’t include unnecessary things. A personal e-mail should be
friendly message and occasional misspelling is no problem. Additionally, we can say jokes.
3. PLAN DEVELOPER - Person # 3

2. 4. GROUP MEMBER
1. s1170094 Hiroshi Ogai
2. s1170115 Ryotaro Tanga
3. s1170105 Ryo Saito
4. s1170109 Takehiro Shimizu

3. 1. Write a short forum entry to me (your instructor) explaining the following
A. Explain the purpose for writing this e-mail message. (The need for launching this business).
・The need for launching this business is to increase interactions.
B. Write a persuasive statement as to why this business type is important.
・For example, if new recruits enter, most companies will hold welcome party. New recruits will be
able to be nervous. Alcoholic drinks have efficacy that is exhilarating. If there are bars, new recruits
alcoholic drinks with a company of members there and new recruits of nervousness will drain away.
C. How do you plan to start this business?
・We will plan to make alcoholic drink and fix which alcoholic drinks are delicious.
D. Explain how you will coordinate between your group members. Explain the role for each
group member in this business.
・In this business, we have mainly following jobs. To make drink and cooking and give a service for
customers. In addition, there are jobs that stock a shop with goods and develop new goods.
E. Finally ask for my help in guiding you through any problem that you might have when
launching this business
・When the popularity of the shop does not readily rise, what kind of device should I do?
2. The forum entry should also include a separate internal memo (in preparation
for a business plan) wherein the current situation and the need for this start-up
company is explained in detail).
A:
What business will you be in? What will you do?
・Our companies will be bar “TK.”. It is happy shop.
B:
Mission Statement: Many companies have a brief mission statement, usually in thirty words or less,
explaining their reason for being and their guiding principles. If you want to draft a mission
statement, this is a good place to put it in the plan.
・My reason of this company chosen is that I will skill up competence. And I will have powerful
connections.
C:
Company goals and objectives: Goals are destinations ? where you want your business to be.
Objectives are progress markers along the way to goal achievement. For example, a goal might be to
have a healthy, successful company that is a leader in customer service and has a loyal customer
following. Objectives might be annual sales targets and some specific measures of customer
satisfaction.

4. ・Our company’s objective is provide to mix well with people. And supply delicious drink and food
with customer.
D:
Business philosophy: What is important to you in business?
・The customer enjoys very much and eats. Because when the shop is not happy, the guest has not
used the shop.
E:
To whom will you market your products? Your target market? (State it briefly here - you will do a
more thorough explanation in the Marketing section).
・Our products are service so we serve our customers irrespective of age or sex.
F:
Describe your industry. Is it a growth industry? What changes do you foresee in your industry, short
term and long term? How will your company be poised to take advantage of them?
・Our industry is service industry that is a growth industry. We have to know the way to serve people
very well. Because it is necessary for us to make company more and more big.
G:
Your most important company strengths and core competencies:
What factors will make the company succeed?
・I think most important factor for our company is service. It leads us to success.
What do you think your major competitive strengths will be?
・We don't have competitive strengths still. So we have to consider how to get competitive
strengths soon.
What background experience, skills, and strengths do you personally bring to this new venture?
・I would bring my communication skill to grow this new venture.
GROUP MEMBER
1. A-C s1170115 Ryotaro Tanga

5. 1. D-E s1170105 Ryo Saito
2. A-D s1170109 Takehiro Shimizu
2. E-G s1170094 Hiroshi Ogai

6. 1. INFOMATION RESERCHER
A. Summarize the results from three online documents that you
searched for information that you planned to include as part of
the final document OR used as a reference / example?
・These are written about the store’s menu. For example, it explains recommended
local dishes and sake. Another, the food that other provinces represent is offered.
Why did you choose these reference documents? Why are
B.
they important? Write 5 major points in the document that are
important for the current project.
・These documents can inform all over the world of the thing of the shop.
・As a result, the number of foreigner's guests increases.
・Because the foreigner can order while seeing it, it is possible to order easily.
・I think that I take communications with the clerk easily.
・I think that the foreigner also shows interest in the dish of the provinces.
C.How do you think the information that you are supporting
will contribute towards the final document? How should your
group adopt some of the points that you mentioned in the
reference articles?
・Because information that I am supporting contributes the final document, I think
that the customer is interested in our web brochures. We make the comprehensible
one for the customer. Moreover, we should tell the one that says to the customer
clear, and concisely.
Write a paragraph explaining the link between the reference
D.
documents and the current project.
・Our business is bar “tk”. I think that I want to provide an opportunity the foreigner,
various people, and make communication spaces. The documents are written about
the store’s menu. For example, it explains recommended local dishes and sake.
Another, the food that other provinces
represent is offered. In addition, I want to make the menu an English version and a
Japanese version so that the foreigner may order easily. Therefore, I think that
these reference documents are useful as we design the web brochures.

7. 2. CONTENT ORGANIZER
A. We are planning the production of the brochures that multiuses the photograph and the illustration
and explains details.
B. The item (specific numbering and alphabetical order, etc.) is systematically brought together, and it
enumerates and the paragraph division is done.
C.
1. Data is always the latest.
2. Data is always the latest.
3. Detailed ingredients label
4. The retrieval is easy.
5. Time doesn't hang.
D. The web brochure is the thing matter to introduce the commodity and the
enterprise. I think this way is the best, so I chose. COMPREHENSIVE E
3. PLAN DEVELOPER
http://www.slideshare.net/s1170115/sw3-3b
GROUP MEMBER
1. s1170109 Takehiro Shimizu
2. s1170094 Hiroshi Ogai
3. s1170115 Ryotaro Tanga
4. s1170105 Ryo Saito

8. kadai5
http://sites.google.com/site/tktkbar/home

9. kadai6
1. INFORMATION RESEARCHER
A. Summarize the results from three online documents that you searched
for information that you planned to include as part of the final document
OR used as a reference / example?
These are introduced about several of bars. For example, the one of bars shows
recommended local dishes and sake. Another, the food that other provinces represent is
offered.
B. Why did you choose these reference documents? Why are they
important? Write 5 major points in the document that are important for the
current project.
・These documents can inform all over the world of the thing of the shop.
・These documents can prove the information that matched with modern
needs.
・We might need to hold a simple banquet in this world.
・I think that it is very important to communicate with many people.
・I think that the foreigner also shows interest in the dish of the provinces.
C. How do you think the information that you are supporting will
contribute towards the final document? How should your group
adopt some of the points that you mentioned in the reference articles?
Because information that I am supporting contributes the final document, I think that
the customer is interested in our web brochures. We should introduce for our customer
to understand our company easily.
D. Write a paragraph explaining the link between the reference documents
and the current project.
Our business is bar “TK”. I think that I want to provide an opportunity the foreigner,
various people, and make communication spaces. The documents are written about the
store’s menu. For example, it explains recommended local dishes and sake. Another,
the food that other provinces represent is offered. In addition, I want to make the
menu an English version and a Japanese version so that the foreigner may order easily.
Therefore, I think that these reference documents are useful as we design the web
brochures.
2. CONTENT ORGANIZER
A. Overall, what is your plan for designing the final document?
We are planning the production of the brochures that multiuse the photograph and the
illustration and explains details.
B. Identify the major headings / paragraphs in the logical order of the
document.
The item (specific numbering and alphabetical order, etc.) is systematically brought

10. together, and it enumerates and the paragraph division is done.
C. Explain the 5 major points that you see in the final document.
1. Data is always the latest.
2. Data is always the latest.
3. Detailed ingredients label
4. The retrieval is easy.
5. Time doesn't hang.
D. Explain the logical organization in the document. Why did you choose
to organize the document this way?
The web brochure is the thing matter to introduce the commodity and the enterprise. I
think this way is the best, so I chose.
3. PLAN DEVELOPER
http://www.slideshare.net/s1170115/week6-4377152
4. GROUP MEMBER
1. s1170094 Hiroshi Ogai
2. s1170115 Ryotaro Tanga
3. s1170105 Ryo Saito
4. s1170109 Takehiro Shimizu

11. I. Cover Page
Bar
Fukusimaken Aizuwakamatsusi Ekimaetyou 6-42
1234-56-7899
TK
TOHOU bank

12. II. Executive Summary
A. Bar “TK.”
B. Our company’ s objective is provide to mix well with people. And supply
delicious drink and food with customer.
C. Lend money from Tohou bank
D. Get in alcoholic from Poccle. Employ people from Aizu
The purpose of this business plan is to support a request for a 10,000,000 yen, five-
year bank loan to purchase land and food. Thanks to these support money, we can
manage our company and will help local inhabitant to communicate with many
people. As a result, The business will bring a lot of profits.

13. IV. The Business
A
Our bar has calm rooms and it has six employers and we provide good
alcohol drinks. We pursue benefits compared with near the
Aizuwakamatsu station, because our major point is contact many people
and take precedence quality than quantity. For instance, if we sell a cup
of sake is 600 yen (prime cost is 400 yen) and sell ten cups every day, we
will get 730000 yen one year. There are a few of bar which drink alcohol
drinks slowly and we aspire making atmosphere that it is different from
other bars.
B
According to market analysis, calm bars are a few of demands, but
recently bars that have snuggery increase. They are set up cities that has
large people. There are Izakaya to drink with many people near the
Aizuwakamatsu station. People who drink alcohol drinks in calm rooms
must exist.
C
Redecorate and we expand our store. We will have a questionnaire and
increase kinds of alcohol drinks.
D
Our catchy slogan: “H ow to drink of adults”.

14. We provide rooms which calm atmosphere and enjoying that go through
alcohol drinks.
E
We provide rooms which calm atmosphere.
We provide good quality alcohol drinks.
We provide rooms which contact any people.
F
1. Owner draws of 1600000 per month in Year 1.
2. Cash balance of 752000 at the end of Year 1.
3. Owner draws of 1600000 per month in Year 2.
4. Cash balance of 1000000 at the end of Year 2.
5. Owner draws of 1600000 per quarter in Year 3.
6. Cash balance of 13000000 at the end of Year 3.

15. V. Business Operations
A. Marketing
Product:
We will provide to mix well with people.
Price:
We need about ten million yen.
Place:
Fukushimaken Aizuwakamatsusi Ekimaetyou 6-42
Promotion:
I think that it asks the Google company and the advertisement is put.
B. Competitive Analysis
The main purpose of our company is to supply a social function for neighboring
inhabitant. We hope that many people shake liquor and to spend happy time.
C. Legal Structure
1. We are corporation.
2. It is TK. He is president.
3. It has six employers.
D. Management Expertise
1. Our Company has been about 5 years since being open.
2. It is “Irohanihoheto” or “Shirakiya”.
3. The salary is made a bank transfer system.
4. Outside resources are Google.
E. Support Personnel
It is that the first takes the questionnaire that the purpose is do our answer to guest’s
needs. Because customer’s true opinion can be heard by taking the questionnaire.
Other, if it is not possible to deal from “It is not in the manual”, it only has to make
the manual that can correspond, and to design the menu that can correspond.

16. VI. Financial Information
The following objectives are for the first three years of bar “ TK.”:
1. Owner draw of 3,000,000 yen in Year 1.
2. Cash balance of 1,200,000 yen end of Year 1.
3. Owner draw of 3,000,000 yen in Year 2.
4. Cash balance of 1,005,000 yen end of Year 2.
5. Owner draw of 1,560,000 yen in Year 3.
6. Cash balance of 750,000 yen end of Year 3.
Monthly Living Expenses For J. B. Entrepreneur
The bar “T K.”, shows the amount required by the owner to pay for living
expenses and compute the draw. Taxes have not been included.
One­Year Cash Flow Projection
The purpose of One­Year Cash Flow Projection, is to give you a “a dvertise­
ment” at the financial feasibility of your business plan. Please note that the
numbering of the line items corresponds to the annotations (descriptions)
presented below.
Prestart-up Period.
Normally a business needs a period of time to get organized and prepare to do
business. For example, time to install equipment. This period may last from one to
three months or even more depending on the type of business.
Annotations (Explanations) For Cash Flow Projections
1. Sources of Cash. This is a title.
2. Loans. The owner will borrow 10,000,000 from TOHOU Bank as a five-year
revolving line of credit at 10%. Interest will be charged only on the amount ac-
tually borrowed with principal payments of 20% of the amount borrowed due
each year .
3. Available Cash. Total of sources of cash.

17. 4. Uses of Cash. Title.
land/foods. Basic is estimated to be 1,000,000 yen. This expense includes: place,
liquor, various of foods. Operating supplies such as napkins are also included.

18. VII. Summary
At First, our company is bar. And our target is various like the young generation and
the baby boom generation, etc.
The main purpose of our company is to supply a social function for neighboring
inhabitant. We hope that many people shake liquor and to spend happy time.Our
company has been about 5 years since being open. We want to thank for being loved
for a long time by a local inhabitant.
Address:福島県会津若松市駅前町 6-42(Fukushimaken Aizuwakamatushi
Ekimaechou 6-42)
Number:1234-56-7899

19. VIII. Supporting Documentation
Resume
Our company chiefly employs the local, and is contributing to the employment of
local.
Moreover, the share of proceeds has been reduced for the establishment of communal
facilities in local etc.
Leter of Intent

20. 1. INFORMATION RESEARCHER ­
A. Summarize the results from three online documents that you
searched for information that you planned to include as part
of the final document OR used as a reference / example?
http://www.io.com/~hcexres/textbook/feas.html
http://www.blurtit.com/q358292.html
http://www.ehow.com/how_5554221_write-feasibility-report.html
These online documents explain the Feasibility Report. For example, how to write feasibility report,
and its primary objectives. We can be examined the realities of feasibility report and it can be
understood.
B. Why did you choose these reference documents? Why are they important? Write 5 major points in the
document that are important for the current project.
・These online documents can explain some information easily for us.
・These online documents can show what should I do.
・A feasibility report examines a problem and its possible solutions.
・The report determines how practical the solutions are and what it might cost an organization to
implement them.
・These types of reports are often used within technical organizations regarding product
development.
C. How do you think the information that you are supporting will contribute towards the final document?
How should your group adopt some of the points that you mentioned in the reference articles?
I think that these information can be useful towards the final documents. We need to consider these
information and should elaborate various plan. Then, these plan should be determined whether it
technologically possible and whether it is practical.
D. Write a paragraph explaining the link between the reference documents and the current project.
Our company is bar “TK.”. We should provide service that the customer can be satisfied. How should
I do for that? We should lay out a plan about it. At this, I think that feasibility report which has a lot
of means can be important.
2. CONTENT ORGANIZER -
A. Overall, what is your plan for designing the final document?

21. This type studies a situation (for example, a problem or opportunity) and a plan for doing
something about it and then determines whether that plan is "feasible".
B. Identify the major headings / paragraphs in the logical order of the document.
・Technical Background
・Background on the Situation.
・Requirements and Criteria
・Category-by-Category Comparisons
・Conclusions
C. Explain the 5 major points that you see in the final document.
A. Some feasibility reports may require some technical discussion in order to make the
rest of the report meaningful to readers.
B. For many feasibility reports, you'll need to discuss the problem, need, or opportunity
that has brought about this report.
C. A critical part of feasibility report is the discussion of the requirements you'll use to
reach the final decision or recommendation.
D. One of the most important parts of a feasibility report is the comparison of the options.
E. The conclusions section of a feasibility report is in part a summary or restatement of
the conclusions you have already reached in the comparison sections.

22. D.Explain the logical organization in the document. Why did you
choose to organize the document this way?
First, write state requirements. Second, indicate how the field of options was narrowed to
the ones being compared. Third, organize the comparison of the options using the point-
by-point approach. Fourth, at the end of each comparative section, state the best choice
in terms that point of comparison. Fifth, write state a final conclusion in the conclusions
section.
Because if we compare a idea to other idea, we can show which has feasibility easily.

23. kadai9
A:
A basic purpose of our company provides the local populace with various services. Then,
it is based on the concept of wanting you to share happy time with the family and the
friend. We are trying to improve service every day to achieve this purpose. In addition,
we should provide service that the customer can be satisfied. How should I do for that?
We should lay out a plan about it. At this, I think that feasibility report which has a lot
of means can be important.
B:
It is not difficult, because bar does not need big machines and our bar is not large, so we
do not need many employers.
We will go some sake brewers in Hukushima especially in Aizu and buy alcohol drinks
that customers request and we think the sake is good. Our bar is calm, so we do not buy
much alcohol drinks, we will buy and make consideration how many customers.
We find cheap and good design objects which inner use packaging and glasses.
C:
1. The capital
The capital of our company is limited. Therefore, we should make earnings more than
an initial investment in a short term.
2. Talent
Talent will employ locals. However, it is difficult to make them perfectly acquire
manners of serving in a short term
3. Conditions of location
If earnings will be raised in a short term, it is necessary to build in the place where
conditions of location is good. However, it drifts into a dilemma there because our
capital is limited
D:
a: It does not fall into the Labor Standards Law.
b: It makes it moderate price for a visitor.

24. c: The place rises in the place easy to find for a visitor.
d: It does not write false information. And it does not carry quality affecting a
copyright.

25. 1.
A. Summarize the results from three online documents that you searched for
information that you planned to include as part of the final document OR
used as a reference / example?
http://www.texasheart.org/HIC/ProjH/instructguide.cfm
http://www.writershelper.com/instruction-manuals.html
http://www.articlesbase.com/writing-articles/how-to-write-better-instruction-manuals-57578.html
These online documents explain the Instructional Guide. For example how to write better Instruction
Guide. We can write the Instructional Guide referring to these online documents.
B. Why did you choose these reference documents? Why are they important?
Write 5 major points in the document that are important for the current
project.
・These online documents can explain some information easily for us.
・These online documents can show what should I do.
・Writing an instruction manual may seem complicated and overwhelming, but it is easier than you
think.
・The most logical way to start an instruction manual is to list the supplies the reader will need for
the project.
・If your instruction manual details a tangible project, then complete it using only your written guide.
C. How do you think the information that you are supporting will contribute
towards the final document? How should your group adopt some of the
points that you mentioned in the reference articles?
I think that this information can be useful towards the final documents. We need to consider this
information and should elaborate various plans.
Variety is concretely shown about our company. In addition, I think that I should make the
Instructional Guide that the customer understands easily.
D. Write a paragraph explaining the link between the reference documents and the current
project.
Our company is a service industry. The first, I think that we should think to be a satisfaction for the
customer. Various information can be passed on to the customer through Instructional Guide. At this,
I think that the Instructional Guide is very useful and Instructional Guide which has a lot of means
can be important.
2.
A. Overall, what is your plan for designing the final document?
It is that a visitor can come to this shop willingly.

26. B. Identify the major headings / paragraphs in the logical order of the
document.
・The color of the building
・The color of the light
・The size of the closing time
・Development of the original liquor
・Make an original beer mug
C. Explain the 5 major points that you see in the final document.
・It lets you attract attention from other shops when easy to look even from the distance and
to increases visitors.
・To give the unique atmosphere of the shop.
・So that a place makes it plain even from the distance even if I do not confirm a map.
・Because information of the liquor is sold by the word of mouth of the visitor by making the
liquor if delicious.
・ There may be the visitor who demands it because there is an original article of this shop.
D. Explain the logical organization in the document. Why did you
choose to organize the document this way?
The reason why a visitor decides the impression of the shop is that I think that the first
impression is the most important.
3.

27. F. A brief overview of the company and its products.
Our company is bar. Its name is ‘TK’. It has 6 employees. We provide alcohol drinks mainly.
For example, beers, cocktails, rice wine, wine and distilled spirit and so on. These alcohol drinks
are took by us. We are confident that they are good drinks.
G. How is one of the products created or used?
I explain how to make highballs as one example. I pour whiskey into the beer mug for exclusive
use of the highball first that I squeezed a lemon. I put ice next. Finally I change I break it and
what put by one, but put a tonic whether it is ginger ale whether it is Coca-Cola whether it is soda
in our shop. It is completion in this.
H. How does a person (customer or employee) decide what to do (what to
make or what to buy)?
It is the number of reservations of the banquet of the next day and always depends on the
weekend and there is much it and orders it. I change by the number that sold elsewhere on the day.
I. How are the products packaged?
Our products are packaged as, by using a public.
J. Is there a training program to teach employees or customers about the
product? (How to use it or how to make it?)
We will teach our customers about product by using homepage or pamphlet. Our customers
browse popular foods and drinks at our homepage or pamphlet, so they can learn easily about our
product. If they don’t understand well, we can correspond by telephone or E-mail.

28. K. Is there any extra support available for employees or customers if they
need it? For example, is there a help line? Is there a FAQ (frequently
asked questions)? Is your guide multi-lingual?
We will prepare something. First, we will manual. It has how to cocktails and wait on
customers. Second, we will prepare online helps. If it is written on the web page, our employers
learn how to cocktails and wait on customers. These helps are written Japanese and English.
According to circumstances, we make helps that they are translated other languages
G. How can employees or customers contact human sources of help?
Employees or customers can contact our web page and telephone and E-mail.
Our web page’s URL…http://sites.google.com/site/tktkbar/home
Telephone number…1234-56-7899
E-mail…s1170105@u-aizu.ac.jp

29. Our business
Our company is bar. The place of
local specialties
and the rest is being offered to
the customer.

30. Web­brochure
he main purpose of our company
is to supply a social
function for neighboring
inhabitant.
We hope that many people shake
liquor and to spend
happy time.
Our company has been about 5
years since being open.
We want to thank for being loved
for a long time by a

31. local inhabitant.
Address:福島県会津若松市駅前町
6-42(Fukusimaken
Aizuwakamatsusi Ekimaetyou
6-42
Number:1234-56-7899

32. Business Plan
The place of our company is near
the
Aizuwakamtsu station.
W e have 4 workers.
W e will provide to mix well with
people.
O ur competitor is bar
"Yarukityaya".
Kinds of our customers is mainly
over twenty.
W e need about ten million yen.

33. Importance of Web
Brochure
・ Know information
・ Impression
・ Way that drive to tempt

34. Importance of Business
Plan
・ Goal
・ Goal method
・ Find problems
・ Modify problems

35. the logical arrangement of
the
content in Web­brochure
・ the content of Web-brochure
・ Our device

36. the logical arrangement of
the content in Business
Plan
・ In our Business Plan...
・ These are matters...
・ Our company...

37. Key words
1.Know information
It is not significant if it doesn't
transmit to the other party even if
we explain desperately.
2.Impression
Next is impression. If information
that we passed on is transmitted
well, it remains in other party's
impression. The problemis
whether it remains as an
impression in the meaning that it

38. is good.

39. Thank you