The document summarizes how the author analyzed various music videos from alternative rock bands like Arctic Monkeys, Radiohead, and Nirvana to inform their own music video. They looked at elements like lighting, camerawork, settings, and aesthetics to incorporate conventions of the genre. For their own video, they shot footage of an actress in similar styles but developed the narrative differently by focusing on her progressively damaging herself. They compared their video to the references to highlight both the conventions they followed and ways they challenged expectations.

3. Also
advertising
their own
products, but
through audio
rather than a
poster

4. Artic Monkeys - Why'd You Only Call Me When You're High?
Initially on the picture we are presented with a medium close up, this shot is
specially chosen so we can see his outfit however the main focus is him. The close
up makes us feel more of a personal relationship with the character in which through
out the video one of the main aims is using camera movements/edited effects to
help us see what he is experiencing.
Shallow depth of field is used blurring out the background so he is the main focus
however we still pay attention to it because there's a lot of bright lights suggesting
what setting he is in, he is in a city at late night. He isn't looking directly towards the
camera (in fact, he doesn't once throughout the whole music video) suggesting how
he is 'spaced out' throughout the whole night (video) a side effect of the drugs. As
he is wearing all black he doesn't exactly stand out in this frame, however high key
lighting is used on half of his face in order to make him more significant within the
frame.
The background is blurred as although during the music video the surroundings
around him are an important factor, the main focus is him; he feels isolated as no-
one else can see what he is seeing. However, this is ironic how the audience do
due to mise-en-scene, cinematography, editing and sound.

17. Daisy has a fake
nose piercing in
mine, and is
silver matching
the conventional
jewelry within
the genre

22. Previously, I looked at the conventions of form and alternative rock genre and did a textual
analysis of alternative rock band Arctic Monkey's 'Why'd You Only Call Me When You're
High?'. In my blog I have taken shots from Arctic Monkeys and tried to incorporate them into
my own.
I analysed each shot carefully, thinking about why they used certain angles, or different
effects. I acknowledged the dark lighting, and dark moods within the mis-en-scence,
whether it was the location or clothing, there was a cohesive pattern which I could identify as
the universal stereotype of Rock. I liked this shot of Alex, how you could see his reflection
and how he makes stern eye contact with himself in the mirror.

23. Of course, my video had to be different and unique, but I could still incorporate certain
aspects; such as this shot. I thought it was effective in representing how she is self
reflecting, perhaps, seeing her self as disgusting and hating on her self, resulting in the urge
to harm herself by over dosing and taking excessive amounts of drugs/alcohol.
I also like how it is postmodern, she is analysing her self, as we are analysing her. This is shot
in a pub toilet, likewise to the shot of Alex. White bricks are used, and a plain mirror, you
can not see anything else in the shot, it is plain in order to emphasise the focus on the
protagonist; how they are on their own, excluded in fact, as the high is personal something
which you can only feel your self. Yes, other's may have experienced similar feelings, but no-
one else will have felt the EXACT feelings - they are isolated.
Another small aspect I had to consider was the way her hair was parting, it had to be in the
direction it is in the photo so the media audience can see her face - as she has lots of hair,
and thick too. Dark eye makeup, black leather jacket and messy hair are all conventions of
the Alternative Rock aesthetic.

24. Alex is positioned to the left of the frame, with his reflection being within the
central-right frame. Every aspect of Artic Monkey’s shot is featured in mine to the
right, from his shoulder being cut off in the mirror to the door being shown in the
reflection.
Though, I did not end up using this footage and the still images within my video I
evaluated other media products trying to represent similar, if not the same
ideologies within the genre.

26. Exaggerating the use of heavy eye
makeup to highlight convention

27. Daisy follows the same style by wearing dark eye makeup, a leather jacket, and having
her hair down and messy. In the picture to the right that is not how she usually had
her makeup in the video, only in a few shots where it is not really that noticeable. I
took pictures of her with this makeup in order to experiment with the makeup itself,
and which eye-shadow I preferred in regards to what black eye shadow came out
darker, and which was easy to smudge etc.

28. During pre-production I planned featuring Daisy
smoking, making sure she had a lighter on her. I
also planned to use a BnB room at the Windmill
Inn Pub in Beverley at the initiation of my video,
similar to this door. The colours were the same,
and it had a number ‘9’ on. During production, I
took many takes of the door using panning shot,
tilts, even using a light in many different angles as
it was shot late during the night the lighting was
very low key, but I did not use this footage in my
final video as I thought the footage of her
smoking was more effective and was in sync to
the music also.

29. Shallow depth of field
Laid down
Direct eye contact
Overlay

30. Daisy, my artists breaks all of the conventions of a typical female. Females are
associated with being neat, pretty and innocent. The concept that females are
“lady-like”, respectful and self-conscious about their image is completely ignored as
Daisy violates those descriptions as she is messy, not classy, has no self worth, wears
dark clothing and does not care about her appearance. Her character could not
contradict the stereotype anymore. She is the conventional attractive female
appearance wise, with long curly blonde hair, sliming figure and blue eyes.

31. I like this shot as she looks really disinterested, her hand is on the bar as she is eager
for a drink; her hand gesture represents how she is impatient and bored of waiting. I
got a video, where I directed her to tap her fingers on the bar, as the rest of her body
is still and her fingers are the only thing moving, this then draws your attention to
where her hand is (next to the Coors Light drip trays) in which the drip again,
emphasise the connotations of a pub. The people in the background creates
verisimilitude as they are customers, a connotation of a pub. They are all middle
aged, and men, which fit the customer profile within a pub; the setting looks natural.
This natural effect is also created as no-one is looking at the camera, they are
engaging in conversation within their own groups. Although, the man to the left looks
at Daisy, the artist, another stereotype within the customer profile is that men are
"sleazy", this conforms to both Laura Mulvey's 'Maze Gaze’ theory as Daisy is seen
as objectified, and Tesser Perkins stereotype theory as I just labelled men as having
the stereotype “sleazy”.

32. Tesser Perkin’s stereotype theory can also be applied to Artic Monkey’s video, as woman are
stereotyped to be promiscuous, and the colloquial term “slaggy”; doing this to a man in public
whilst he is driving is for one, dangerous, and two, shows how she does not have the most
self-respect.
You can see the takeaway signs in the background on the still shot previously shown
from my video, similar to how you can in the Arctic Monkey's video.
I acknowledged the dark lighting within the Arctic Monkey's video, especially within this
still wide shot as the natural lighting was off the bandit/jukebox (can not work out from
image). Therefore, I wanted to use natural lighting within my video, not focusing on
using any other lights. Pubs are usually dark places, and there is a dark atmosphere
to the song "Medicine" along with the rock genre anyway.
Takeaways in the
background of my
music video

33. Black and red are conventional colours within the Rock genre. A red lights shines on Daisy’s face, this is a
subtle but effective way of reminding the audience of the genre. There is predominantly more red in the
artic monkeys video, the subtle amount of red in mine represents how the Alternative Rock genre
features Rock aspects, but is not Rock completely.
Mine follows the same conventions in regards to the lighting as dark lighting is used cohesively
throughout, only really using natural light and not artificial.

34. At the start of the music video Daisy shows many moody and angry facial expressions,
representing how she feels negative in her own body and not happy; this is also
represented from the dark low key lighting. As the video progresses, we see her
smiling and laughing excessively showing crazy and psychopathic tendencies.

36. I originally looked at the forms and conventions within
Taking Back Sunday - Cute Without The "E" but
found it quite boring to analyse as it was roughly the
same throughout. It consisted of performance but
was also over layered with narrative which was quite
effective through the use of fast pace cuts to create a
flashing effect.
Though, the analysis of the video did not go to waste
as I incorporated this flashing effect into my own
work.

37. In my textual analysis I also went on to look at
Radiohead - Creep which I also found mainly consisted
of performance and was quite dull to analyse in
comparison to Arctic monkey's - Why'd You Only Call
Me When You're High? With this, I went onto looking at
Rise Against - Savior which I found ALSO mainly
consisted of performance. I came to the conclusion
that this is typical within the Alternative Rock genre,
though I looked at the dates and Arctic Monkey's is a
lot more recently dated in comparison to the others
and the quality of the other videos are quite low,
there's a lot more narrative and structural focus into
Arctic Monkey's.
My music video challenges this convention as there is
not much performance included, although there is, the
video is abstract with the main focus being Daisy
progressively damaging herself, and enjoying it for that
matter.

38. The same style of shoe is used in my music video that is
featured in Nirvana’s, this was an intentional decision.
However, I decided to develop mine differently as high key
lighting is used and white converse, where as very low key
lighting is used and black converse feature in Nirvana’s.
Close up of
shoes taken
from The Pretty
Reckless video

39. Previously, I analysed the full music video for Artic Monkey’s “Why’d You Only Call Me
When You’re High?” where as I only analysed a small section of Bring Me The Horizons. I
did this as I had already grasped a lot of conventions within the genre, which Bring Me
The Horizons also displayed. I thought there was a lot more narrative in Artic Monkey’s so
it would be more interesting to analyse. Something which I really incorporated from Bring
Me The Horizon’s is the use of low key lighting throughout, lighting is something which
caught my attention cohesively throughout this video. Below, I have cropped an example
of how I tried to incorporate this into my own work. (Bring Me The Horizon’s displayed to
the left)