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Buzz On Politics                               2012                            Study        5.0Th e f if th wa ve o f a n ...
Who was                                         Involved?                                                                 ...
location                                                             CA                                                   ...
AGE                             22%                     36-40                     31-35            28%The respondentsrange...
ethnicity                American Indian   Other                               1%           2%            Asian American  ...
Marital    Status                       Divorced             Other                                    2%                 1...
education                Masters Ph.D                 Other                           Degree 1%                     4%    ...
g fro m                                           o no my is  still re c o ve rin                      A lth ough th e e c...
ts fall   47% o f o    ur respo nde n                                  ve rage   be twee n    th e na tio nal a       0 an...
e n tify                               f ou r  respo nde n ts id              Nearly h alf o                 ts and 23% o ...
ribe                      spo nde n  ts would desc    39% o f our re                                 y 28%                ...
c tive in a                                  h o ar e c urre n tly a                   Of th e 27% w                     i...
Have you ever given                         your time or money to                          support a political            ...
ly o nly 34% o                              f ou rSurp rising                        to take                 p o nde n ts ...
e n ts                                o rity o f our respo nd                  Th e large maj         lan to vo te ag     ...
Why didn’t you                         Why aren’t you         vote in 2008?                            voting in          ...
What is the most       important     problem facing      our country?                                                     ...
If you were                                                                                president obama,               ...
visio n and                         are split    be twee n te le t th is       respo nde n ts                             ...
Most popular    Most popular television        radio channels         stations               Local Stations*              ...
Most popular   Most popularnewspapers      magazines                         buzzmg.com
Most popular  websites               buzzmg.com
Do you feel                                                         least                                          o nde n...
Have you ever learned                                                                       that someones political       ...
When one of your                                  friends posts something                                     about politi...
When one of your                                friends posts something                                   about politics o...
Explain why                                                                                      participating in the“This...
KEY                                   Although only 8% of our                                      respondents are unemplo...
UP                        F INANCES. We know                                 that for the most part,      NEXT…           ...
Co n tac t Us!                 Buzz Marketing Group                 1515 Market St.                 Suite 1810            ...
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Millennials 5.0: Politics

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Buzz Marketing Group's FIFTH WAVE of our annual report profiling 20somethings. This month, we discuss Millennials and Politics.

Published in: News & Politics, Technology
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Millennials 5.0: Politics

  1. 1. Buzz On Politics 2012 Study 5.0Th e f if th wa ve o f a n e w a n n ua l r e p o r t p r o f ili n g th e se u p a nd c o m i n g Mille n n ia ls.
  2. 2. Who was Involved? 9000 This network is used as a resource for ethnographies, focus groups, personal 31.12 h ed 3. interviews, immersion Launc experiences, surveys, and polls.987 members of 1,541 atte mpts Overall, this panel is composed of trend influencers, and represent all ofour buzzSpotter® the “tribes” we have identified, which include: independents, preppies,network F ie lded o nline techies and alternatives. buzzSpotters®participated in this Closed 4.12.12 987survey.65% /35%female male Par tic ipa n ts buzzmg.com
  3. 3. location CA 12% Rest of USA 25% NYThe majority of 19%participants are ILfrom these states. 10% FL 4% NC PA NJ GASTATS BY STATE AND PERCENTAGE >>> 3% OH 5% 4% MA 6% 3% TX MI 3% 3% 3% buzzmg.com
  4. 4. AGE 22% 36-40 31-35 28%The respondentsranged in age from 26-30 28%18 – 40 years old. 18-25 22% buzzmg.com
  5. 5. ethnicity American Indian Other 1% 2% Asian American Hispanic 7% 9% Black 18% White 63% buzzmg.com
  6. 6. Marital Status Divorced Other 2% 1%Even though some recent Singletrends suggest that Married 35%Millennials are embracingsingle life, 57% of our 36%respondents are married orin a relationship. In a relationship 21% Dating 5% buzzmg.com
  7. 7. education Masters Ph.D Other Degree 1% 4% 14% High school diplomaNearly 60% of our 24%respondents hold atleast a bachelors degreeor higher. Another 13%hold an associates Bachelors Associates Degree Degreedegree. 44% 13% buzzmg.com
  8. 8. g fro m o no my is still re c o ve rin A lth ough th e e c de n ts are o f our respo n nde n ts o nly 8% th e re c essio n, our respo Mea nwh ile 6% o f u ne mplo yed. lo yed. are se lf-e mpemployment Other Unemployed Working A student 4% 8% 13% part-time Self- 13% employed 6% Working full-time 56% buzzmg.com
  9. 9. ts fall 47% o f o ur respo nde n ve rage be twee n th e na tio nal a 0 and o me o f $33,00 h ouse h o ld in c $82,000 Household income 47% 28% 15% 4% 3% 1% 4%Less than $8,000 - $33,000- $82,000 - $170,000 - More than I dont $8,000 $33,000 $82,000 $170,000 $370,000 $370,000 want to specify buzzmg.com
  10. 10. e n tify f ou r respo nde n ts id Nearly h alf o ts and 23% o f th e m de m o c ra th e mse lves as es as inde pe nde n t. se lv ide n tify th e m Which political party are you Tea Party Other affiliated with? 1% 4% RepublicanIndependent 24% 23% Democrat 48% buzzmg.com
  11. 11. ribe spo nde n ts would desc 39% o f our re y 28% m ode ra te, fo llo wed b How would you th e ir vie ws as libe ral. wh o c o nside r th e ir vie ws describe your political views? 39% 28% 16% 10% 4% 2% Very Conservative Moderate Liberal Very liberal Otherconservative buzzmg.com
  12. 12. c tive in a h o ar e c urre n tly a Of th e 27% w ive o nly wh e n th e y % are ac t po litical group, 63 r just a fe w h ours h e r 15% fo Are you h ave t ime and ano t currently pe r wee k. If you are active in a active, Howpolitical group? active are you per week? Yes 27% No 2-3 days 4-5 days Everyday 73% 10% 3% 2% 1 day 7% Only when I have time 63% A few hours 15% buzzmg.com
  13. 13. Have you ever given your time or money to support a political cause? e n ts lf o f our respo nd Mo re th an h a o ne y to suppo rt and m h ave give n time a tio n. money cause o r fou nd Time a po litical No No 38%44% Yes Yes 56% 62% buzzmg.com
  14. 14. ly o nly 34% o f ou rSurp rising to take p o nde n ts planre publican res aries. If Republican, did you par t in th is year’s p rim participate or do you plan to participate in the primaries this year? Other 9% Yes 34% No57% buzzmg.com
  15. 15. e n ts o rity o f our respo nd Th e large maj lan to vo te ag ain and p vo ted in 2008 th is fall! Do you plan onDid you vote in voting in the the 2008 2012 presidential presidential election? election? No 14% No 5% Yes Yes 86% 95% buzzmg.com
  16. 16. Why didn’t you Why aren’t you vote in 2008? voting in November?“Neither candidate was worth y.” “I see my personal productivity as more rewarding than being bothered with politics.”“I didnt know much about politicsback then, but do now, and I wish I “In California, my vote is meaningless sincecould have voted for anyone but it always votes democratic.”Obama.” “We need someone in office who can “Although I consider myself to understand the every day person, and has be more in line with democratic the real ability to start making changes that views I felt my vote did not would be better for all of America, not just matter” the rich people.” buzzmg.com
  17. 17. What is the most important problem facing our country? How would you rate Report Card PRESIDENT OBAMA’S performance? t issue 11% th e m os t impo r tan A Th e e c o no my is still ally o nde n ts. Issues typ ic , pale in B 37% fo r our resp you th , like educa tio n asso c ia ted w ith C 28% c o mpariso n. D 14% F 10%65% 11% 8%economy healthcare deficit 7% 3% 2% 2% education other immigration energy 2% Foreign policy buzzmg.com
  18. 18. If you were president obama, what would you“I would have stood up a little more to the Republicans, especially in have doneregards to the fiscal issues” differently?“The current President is in a similar place George W Bush was during his .second term. I believe Obama is a victim of partisan politics and a GOPthat sees an opportunity to stonewall important political measures for theirown partys gain. Its a despicable way of conducting business as a nation,but there isnt much the President can do. He cant force these guys toprioritize economic growth, or health care, or education. Obama needs to do abetter job of appeasing the largely-Republican Senate and House membersto accomplish the goals he promised us in 2008. ““Keeping America more actively involved. I feel that he has not done manypublic speeches to America to let us know good positive facts on what haschanged since he became President.” buzzmg.com
  19. 19. visio n and are split be twee n te le t th is respo nde n ts s abou Our th e ir sou r c e fo r ne w re ge tting th e in te r ne t as urp risingly o nly 6% a tio ns. S year’s e le c ape rs. ro m th e ne wsp th e ir info f Where have you been getting most of your NEWS about this year’s elections?Television newspapers Friends & family 42% 6% 2% internet radio 44% 4%
  20. 20. Most popular Most popular television radio channels stations Local Stations* buzzmg.com
  21. 21. Most popular Most popularnewspapers magazines buzzmg.com
  22. 22. Most popular websites buzzmg.com
  23. 23. Do you feel least o nde n ts said th a t a t comfortable % o f our resp ou t How many of your 64 nds sh are th ings ab discussing your lf o f th e ir frie tes. friends share thingspolitical beliefs? ha so c ial ne two r king si about politics on their po litics o n th e ir social networking sites?No, itsprivate 32% 33% 3% 22% 10% Yes 3% 97% All of them Most of Half of Some of None of them them them them buzzmg.com
  24. 24. Have you ever learned that someones political beliefs were different than you thought they lear ned spo nde n ts said th e y based were, based on something86% o f our re meo ne’s p o litical be lie fs h ing abou t so two r king they posted on a socialso me t h e y wro te o n a so c ial ne o n so me th ing t networking site? we bsite . No 14% Yes 86% buzzmg.com
  25. 25. When one of your friends posts something about politics on a social networking site that you agree with, Never Always how often do you 9% 14% respond?Sometimes 31% Usually 29% Often 17% buzzmg.com
  26. 26. When one of your friends posts something about politics on a social networking site that you disagree with, how often do you Never Always respond? 12% 13% Usually 25%Sometimes 36% Often 14% buzzmg.com
  27. 27. Explain why participating in the“This is the only way you can make a difference with this political processcountry.” is important to you“Its extremely important; paramount to our life as a nation. My parentscame from a country with a totalitarian regime (Czechoslovakia). I amgrateful to live in a country where we can discuss and debate our politicalideas.”“Because it affects my life in various ways. It affects how I live and howI deal with money and my childrens future.”“It is important because as an American, I need to speak up for what I believe.I also feel like if I dont vote or voice my opinion, then I dont have a righ t tocomplain. I want to be educated on politics and not be an ignorant person towhat is going on around me.”“Because someone has to make a difference and if nobodycared, nothing would change for the better.” buzzmg.com
  28. 28. KEY Although only 8% of our respondents are unemployedFINDINGS 65% of them said the economy was the biggest problem facing our nation. Perhaps the immediate futures of their parents are more worrisome than their own righ t now. When it comes to politics,97% of our respondents are traditional T V is holding it’scomfortable sharing their political own against the internet withbeliefs on social networking site, 44% of votes for the internetmost likely because they are and 42% for T V as the topcomfortable sharing almost two media outlets where ouranything online these days. 64% respondents are getting theiradded that at least half of their 2012 election news.friends are sharing online too! buzzmg.com
  29. 29. UP F INANCES. We know that for the most part, NEXT… Millennials are employed, but how are they spending their money? What matters most? EMP LOYME N T. We know that they value higherEDUCA TION. Our next wave education and are morewill focus on Millennial ambitious than ever, but,education. We will explore after graduating, are theytopics like higher education able to find the conditionsand how to adjust your skills they need to flourish in thisto fit the economic climate we economy?are living in. buzzmg.com
  30. 30. Co n tac t Us! Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com

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