The FIFTH WAVE of Buzz Marketing Group's year-long profile of today's mom. This month, we focused on Moms as the "Mobile Mom."

1. The
Buzz on Moms
Report
Meet the Mobile Mom
5.0
Our annual report reveals the truth about Moms: they are connected,
inspiring, innovative, and philanthropic.

2. Who was
Involved?
7000
11
h ed 10.22.
Launc These panelists .
449 members from our
buzzSpotter® network 1,122 a ttempts
participated in this survey
about Moms to learn how F ie lded o n
line Panelists
they’re raising the
Millennial Generation. Closed 12.23.11
100%
female
449 Par tic ipa n ts
buzzmg.com

3. Where do
you live?
Rural 9%
Suburbs 56%
As you can see, our
respondents are mostly
suburban moms with 56%
City 36%
raising children here. Less
than half live in the city
and only 9% of moms live
in rural areas.

4. ethnicity
Other
2%
American
Hispanic African
Indian
9% American
1%
16%
Asian
American
4%
Caucasian
68%
buzzmg.com

5. s are
Marital Th e majo rity o f ou
r mo m
Status married.
Other 1%
Widowed 1%
Divorced 6%
Married 73%
In a relationship 12%
Single 8%
buzzmg.com

6. How many m o m o wns a c e
ll ph o ne
Alm ost e ve r y n tal
of them h ic h are fu ndame
and lap top, w
e c h age .
own… de vic es in th is t
85% 85% 84%
76%
70% 69%
51%
42%
38% 36%
9% 5%
buzzmg.com

7. Who is their
cell phone &T are
e less and A T
provider? Ve rizo n Wir vic e
th e m o st popular se r
Virgin Mobile Other o ms.
p ro vide rs fo r our m
4% 6%
AT&T
28%
Verizon
Wireless
29%
Boost Mobile
2%
Sprint Cricket
T-Mobile Nextel 2%
14% 13%
Metro PCS
2%
buzzmg.com

8. Would you pay to
switch providers
for better t be tte r
th in k th e y can ge
service? If our m o ms al, th e y are w
illing
e tte r de
se r vic e o r a b rs.
to pay to switc h p ro vide
No
26%
Yes
74%
buzzmg.com

9. When do you
plan to switch
providers?
ling to c h ange
m o ms are wil
Alth ough our th e majo rity
o f ou r
r vic e,
fo r be tte r se o n switc h ing
m o ms are no t plan ning
e soo n. .
p ro vide rs an y tim
64%
14% 17%
5%
Within the next 6 Within the next 12 Within the next 18 I do not plan to
months months months switch providers buzzmg.com

10. r y popular
e sit es are no t ve
Alth ough th es th e m ost
s, foursq uare is
with our m o m wh o use th e m.
ose
popular fo r th
Do you check in on
location based
sites like If yes, which
foursquare and one?
gowalla?
Yes
23% Other
27%
Foursquare
No Gowalla
57%
16%
77%
buzzmg.com

11. Do you use your
mobile device to
access coupons
s are
while you are in the
E xac tly h al f o f ou r m o m
es fro m
store?
using c oupo ns in th e sto r
e vic es!
th e ir m o bile d
No Yes
50% 50%
buzzmg.com

12. Would you share
your cell phone
number with a
brand to receive ive up
th e m a re willing to g
mobile coupons? A nd m ost o f fo r
ma tio n in ex c h ange
pe rso nal info r
c ou n ts.
c oupo ns o r dis
No
33%
Yes
67%
buzzmg.com

13. Do you ever
interact with
brands via 0% o f our m o
ms are
Only 4
twitter? in te rac ting with bra
nds o n
twitte r.
60%
40%
Yes No buzzmg.com

14. How would you
rate your
technical m o ms desc rib
ed
Only 5% o f o
ur
skills? l skills as needi
ng
th e ir te c h nica
imp ro ve me n t.
Advanced based on my network of moms 57%
Adequate for my tech use 38%
Needing improvement 5%
buzzmg.com

15. What drives
your adoption of
new h y ou r
is th e main reaso n w
technology? F u n c tio nality e w te c h no logie
s so
ting to n
m o ms are adop
asily.
q uic kly and e
74%
69%
62%
55%
46%
41%
Keeping kids Work Functionality Relevancy Adding value It's
tech use in to my life entertaining
check buzzmg.com

16. Rank the
following
activities based
on how often you opp ing m o re t
h an
s go sh
engage in them: 98 % o f ou r m o m h e ir
wh ic h re info r c es t
an y th ing e lse group!
value a s a c o nsume r
Shopping 98%
Reading product or travel reviews 90%
Sweepstakes/contest 89%
Writing product or travel reviews 78%
Gaming 77%
buzzmg.com

17. Co n tac t Us!
Buzz Marketing Group
1515 Market St.
Suite 1810
Philadelphia, PA 19102
215.399.5679
www.buzzmg.com