Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Moms 5.0: The Mobile Mom


Published on

The FIFTH WAVE of Buzz Marketing Group's year-long profile of today's mom. This month, we focused on Moms as the "Mobile Mom."

Moms 5.0: The Mobile Mom

  1. 1. The Buzz on Moms Report Meet the Mobile Mom 5.0Our annual report reveals the truth about Moms: they are connected, inspiring, innovative, and philanthropic.
  2. 2. Who was Involved? 7000 11 h ed 10.22. Launc These panelists .449 members from ourbuzzSpotter® network 1,122 a ttemptsparticipated in this surveyabout Moms to learn how F ie lded o n line Paneliststhey’re raising theMillennial Generation. Closed 12.23.11100%female 449 Par tic ipa n ts
  3. 3. Where do you live? Rural 9%  Suburbs 56%   As you can see, our respondents are mostly suburban moms with 56% City 36%   raising children here. Less than half live in the city and only 9% of moms live in rural areas.
  4. 4. ethnicity Other 2% American Hispanic African Indian 9% American 1% 16% Asian American 4% Caucasian 68%
  5. 5. s areMarital Th e majo rity o f ou r mo mStatus married. Other 1% Widowed 1% Divorced 6% Married 73% In a relationship 12% Single 8%
  6. 6. How many m o m o wns a c e ll ph o ne Alm ost e ve r y n tal of them h ic h are fu ndame and lap top, w e c h age . own… de vic es in th is t85% 85% 84% 76% 70% 69% 51% 42% 38% 36% 9% 5%
  7. 7. Who is theircell phone &T are e less and A T provider? Ve rizo n Wir vic e th e m o st popular se r Virgin Mobile Other o ms. p ro vide rs fo r our m 4% 6% AT&T 28% Verizon Wireless 29% Boost Mobile 2% Sprint Cricket T-Mobile Nextel 2% 14% 13% Metro PCS 2%
  8. 8. Would you pay toswitch providers for better t be tte r th in k th e y can ge service? If our m o ms al, th e y are w illing e tte r de se r vic e o r a b rs. to pay to switc h p ro vide No 26% Yes 74%
  9. 9. When do youplan to switch providers? ling to c h ange m o ms are wil Alth ough our th e majo rity o f ou r r vic e, fo r be tte r se o n switc h ing m o ms are no t plan ning e soo n. . p ro vide rs an y tim 64% 14% 17% 5% Within the next 6 Within the next 12 Within the next 18 I do not plan to months months months switch providers
  10. 10. r y popular e sit es are no t ve Alth ough th es th e m ost s, foursq uare is with our m o m wh o use th e m. ose popular fo r thDo you check in on location based sites like If yes, which foursquare and one? gowalla? Yes 23% Other 27% Foursquare No Gowalla 57% 16% 77%
  11. 11. Do you use your mobile device to access coupons s arewhile you are in the E xac tly h al f o f ou r m o m es fro m store? using c oupo ns in th e sto r e vic es! th e ir m o bile d No Yes 50% 50%
  12. 12. Would you shareyour cell phone number with abrand to receive ive up th e m a re willing to gmobile coupons? A nd m ost o f fo r ma tio n in ex c h ange pe rso nal info r c ou n ts. c oupo ns o r dis No 33% Yes 67%
  13. 13. Do you everinteract with brands via 0% o f our m o ms are Only 4 twitter? in te rac ting with bra nds o n twitte r. 60% 40% Yes No
  14. 14. How would you rate your technical m o ms desc rib ed Only 5% o f o ur skills? l skills as needi ng th e ir te c h nica imp ro ve me n t.Advanced based on my network of moms 57% Adequate for my tech use 38% Needing improvement 5%
  15. 15. What drivesyour adoption of new h y ou r is th e main reaso n w technology? F u n c tio nality e w te c h no logie s so ting to n m o ms are adop asily. q uic kly and e 74% 69% 62% 55% 46% 41%Keeping kids Work Functionality Relevancy Adding value Its tech use in to my life entertaining check
  16. 16. Rank the following activities based on how often you opp ing m o re t h an s go sh engage in them: 98 % o f ou r m o m h e ir wh ic h re info r c es t an y th ing e lse group! value a s a c o nsume r Shopping 98%Reading product or travel reviews 90% Sweepstakes/contest 89%Writing product or travel reviews 78% Gaming 77%
  17. 17. Co n tac t Us! Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679