People are picky. They are hard to please. They can be indifferent to your brand. It's your job to make sure they aren't.
To compete, all marketers know they need to deliver the right content, at the right time, on the right channel. But unifying data across sources and delivering personalized experiences across multiple channels is far easier said than done. Meanwhile, the marketers that do manage to collect actionable data for personlization run the risk of scaring away prospects when “personalized” misses the mark, or worse, turns into “creepy.”
Join our webinar on Wednesday, 8/28 @ 10:00AM ET to hear how Acquia, Mautic & Sirius Decisions define personalization and detail what it takes to successfully execute campaigns that actually deliver business results.
In this webinar, we'll cover:
-The essential elements of B2B personalization
-Best practices for building programs that map to the buyer's journey
-Why a strong digital foundation is critical for scaling customized experiences with prospects and customers
-How you can leverage technology to meet your personalization and multichannel marketing demands
5. 5

“From now on, leading-edge companies—whether they sell
to consumers or businesses—will find that the next
competitive battleground lies in staging experiences.”
B. Joseph Pine II and James H. Gilmore,
Harvard Business Review
6. 6

81% of Marketers say they expect to be competing
mostly or completely on the basis of CX
38. ACTION ITEMS
- Ensure organizational buy-in, including interlock between
teams
- Complete the SiriusDecisions Personalization Deployment
Model to ensure key elements are understood
- Focus on the four R’s: strategy, design, delivery and return
- Understand how personalization is being deployed and how
buyer interactions are impacted
- Work with marketing to identify target audiences and relevant
content based on journey mapping
39. UP NEXT:
Don’t miss part 2 & 3 of our 3-part webinar series:
PART 2:
The New Requirements for Personalizing Your Modern B2B
Customer Experience | September 10, 2019 @ 10:00AM ET
PART 3:
The New Requirements for Optimizing Your B2B Customer
Experience | September 19, 2019 @ 10:00AM ET
40. November 11-13
Hyatt Regency New Orleans
New Orleans, LA
engage.acquia.com
Promo Code: GETENGAGED
*Discount is for $200 off ticketed price. Discount code not
to be combined with other offers. Valid for existing
customers & those evaluating Acquia; not valid for partners.
JOIN US!