The document discusses the roles and responsibilities of various engineers including electrical, chemical, civil, mechanical, petroleum and mechatronic engineers. It provides examples of the types of work each engineer may perform. It also describes the different phases of a project including scoping the project, developing the plan, launching the plan, monitoring and controlling, and closing out the project. Finally, it discusses the roles of engineers in areas like research and development, testing and production, operation and maintenance, and sales and operations.

1. EK101 ENGINEERS IN SOCIETY - REVISION
Chapter 1: ROLE OF ENGINEERS AND ITS JOB RESPONSIBILITIES
1(a) Compare the career profiles (job responsibilities) of:
(i) An Electrical Engineer with that of a Chemical Engineer, with examples.
(ii) A Civil Engineer with that of a Mechanical Engineer, with examples.
(iii) A Petroleum Engineer with that of a Mechatronic Engineer
Sample Answers
(i) Electrical Engineers:
• Electrical engineers specialize in areas such as power systems engineering or electrical
equipment manufacturing.
• They design, develop, test, and supervise the manufacture of electrical equipments.
• Electrical engineers also design the electrical systems of automobiles and aircraft.
• Preparation and/or modification of electrical drawings, specifications, calculations,
charts and graphs.
• Project controls, cost estimates, quantity takeoffs and manpower requirements for
proposals, forecasts and change orders.
• electrical engineers handle the development of lighting, wiring systems, electric motors,
navigation systems, and utilities.
Chemical Engineers:
• Design equipment and processes for large-scale chemical manufacturing.
• Plan and test methods of manufacturing products and treating by products
• Supervise production.
• The chemical engineer must prepare data which specifically details the findings of
certain tests and evaluations.
• Work in a variety of manufacturing industries other than chemical manufacturing, such
as those producing energy, electronics, food, clothing, and paper.
• Prepare estimate of production costs and production progress reports for management.
(ii) Civil Engineers:
• Supervise and direct the design and construction of roads, bridges, water supply and
sewerage systems and structures.
• They take into account the local environment, anticipating earthquakes and hurricanes
as well as the stress of daily use.

2. • Civil engineers have long been valued for their ability to create the structures and
systems used every day.
• Keep structures safe and create new systems for more efficient living.
• The career may require travel, as civil engineers move from place to place to work on
different projects. They spend time outside, monitoring the progress of construction and
taking a closer look at problems.
• Ensure that the construction of structures is carried out in a timely and safe manner.
• Work on the design and plan with the clients and they also involved in the supervision of
the daily works performed, alongside with other senior managers.
Mechanical Engineers:
• Works with many kinds of machines that produce, transmit or use power.
• Concerned with mechanisms and methods that convert natural energy sources into
practical uses.
• Design and develop machines that produce energy, such as car engines and nuclear
reactors.
• They also design and develop machines that use energy including air conditioners,
power saw, elevators and printing presses.
• Work on various types of equipment and machines ranging from tiny mechanisms for
delicate instruments to huge gears for bulldozers.
• Mechanical engineers generally specialize in one area of engineering.
• For example, they may work with aircraft engines or with commercial refrigeration
equipment.
• Other fields of specialty include fluid powder, instrumentation, and bioengineering.
• Some works in a particular industry, such as petroleum or plastics.
(iii) Petroleum Engineer
• They design methods for extracting oil and gas from deposits below the earth.
• They work with geologists and other specialists to understand the geologic formation
and properties of the rock containing the reservoir, to determine the drilling methods to
be used, and to monitor drilling and production operations.
• They design equipment and processes to achieve the maximum profitable recovery of oil
and gas
• They develop and use various enhanced recovery methods, including injecting water,
chemicals, gases, or steam into an oil reservoir to force out more of the oil and doing
computer-controlled drilling or fracturing to connect a larger area of a reservoir to a
single well. .
• Because even the best techniques in use today recover only a portion of the oil and gas
in a reservoir, petroleum engineers research and develop technology and methods for
increasing the recovery of these resources and lowering the cost of drilling and
production operations

3. Mechatronic Engineers
• Mechatronic is a combination of computer, electrical and mechanical engineering.
• The combination of these three key areas has resulted in the development and design of
smart products
• A mechatronic engineer designs mechanical devices that incorporate electrical, software
and mechanical components.
• The productions like washing machine, automated robotic assembly lines, cameras, laser
printers, photocopiers, stair-climbing wheelchairs, hybrid autos and garage door
openers.
• Mechatronic engineers work with artificial intelligence, industrial systems and smart
devices to create, implement and test such systems.
• They also design safety processes for dangerous activities, such as underwater
exploration.
• They may research the cost, practicality and benefits of the equipment they design.
• Research, design, develop, or test automation, intelligent systems, smart devices, or
industrial systems control.
(b) Describe the role of engineers in the following areas:
(i) Research and Development
(ii) Testing and Production
(iii) Operation and Maintenance
(iv) Sales and operation
Sample answers
(i) Research and Development
 Research engineers are knowledgeable in principles of chemistry, biology, physics, and
mathematics
 Computer know-how is also recommended
 A Masters Degree is almost always required, and a Ph. D is often strongly recommended
 Development engineers bridge the gap between the laboratory and the production
facility.
 They also identify problems in a potential product.
 An example is the development of concept cars for companies like Ford and GM.

(ii) Testing and Production
• supervise production in factories;

4. • determine the causes of breakdowns;
• test manufactured products to maintain quality;
• estimate the time and cost to complete projects.
(iii) Operations & Maintenance
 Responsible for maintaining production line
 Must have technical know-how to deal with problems
 Responsible for inspecting facility and equipment, must be certified in various inspection
methods.
(iv) Sales and operation
Engineers who work in Sales and operation:
Sales
• Deliver on-site and web-based customer training on the effective usage of software tools
to address concrete business problems
• Attend and/or prepare technical content to support marketing events such as trade
shows, webinars, white papers.
• Provide input to Product Development Team concerning what customers are seeking in
terms of new functionality
• Develop or contribute meaningfully to the development of new variants of existing
product demos.
Operation
• Selects sites for facilities-
• -Specifies the layout for all facets of the operation
• -Selects the fixed equipment for climate control, lighting and communication.
• -Responsible for maintenance and modifications

5. Chapter 8: Project Management
Phases of Project Management
1. Analyze the different phases of project management, and describe any two phases in
detail.
Sample answers
Scoping the
Project
Developing the
Plan
Launching the
Plan
Monitoring &
Controlling
Closing Out the
Project
Adapted from Weiss, J.W., and Wysocki, R.K. 1992. 5-Phase Project Management:
A Practical Planning and Implementation Guide. Reading, MA: Addison Wesley.
Five Phases of Project Management
(1) Scoping Document
A short, crisply phrased piece of information covering
-- what is to be done

6. -- why it is to be done
-- value it provides if it is done
(2) Scope the Project:
(a) Problem/Opportunity
• A statement of fact that everyone in the organization will accept as true
• Should communicate why the project should be accomplished
State the Problem/
Opportunity
Establish the
Project Goal
Define the
Project Objectives
Identify the
Success Criteria
List Assumptions,
Risks, Obstacles
Adapted from Weiss, J.W., and Wysocki, R.K. 1992. 5-Phase Project Management:
A Practical Planning and Implementation Guide. Reading, MA: Addison Wesley.
Scoping The Project
(b) Scope the Project - Goal
• A project has one primary goal: to give purpose and direction
– Defines the final deliverable and outcome
– States in clear terms what is to be accomplished
– Is a reference point for questions about scope and purpose of the project
(c) Objectives & Success Criteria

7. • SMART Objectives
– Specific
– Measurable
– Assignable
– Realistic
– Time-related
(d) Success Criteria
– Clearly states the bottom-line impact
– Quantifies outcomes so success can be measured
(e) Assumptions, Risks
• Identify factors that might affect the outcome or completion of the project
• Used to alert management to factors that may interfere with project work
• Types of assumptions and risks
– Technological
– Environmental
– Interpersonal
– Cultural
– Political

8. Chapter 2: Traditional Education Methods, OBE, EAC.
(a) Main features of OBE and traditional education methods.
(b) Focus and Benefits off OBE
OBE addresses the following key questions:
• What do we want the students to have or be able to do?
• How can we best help students achieve it?
• How will we know whether the students have achieved it?
• How do we close the loop for further improvement (Continuous Quality Improvement
(CQI))?
Benefits of OBE
• More directed & coherent curriculum.
• Graduates will be more “relevant” to industry & other stakeholders (more well
rounded graduates).
• Continuous Quality Improvement (CQI) is in place.
(c) Expectations on Students under OBE – the Outcomes
• Students are expected to be able to do more challenging tasks other than memorize and
reproduce what was taught.
• Students should be able to: write project proposals, complete projects, analyze case
studies, give case presentations, show their abilities to think, question, research, and
make decisions based on the findings.
• Be more creative, able to analyze and synthesize information.
• Able to plan and organize tasks, able to work in a team as a community or in
entrepreneurial service teams to propose solutions to problems and market their
solutions
(d) Functions of the EAC:
• To set policy and conduct approval and accreditation evaluations.
• Maintain a list of accredited engineering program.
• Oversee the development and operation of accreditation and mutual recognition of
program with other countries.
• Keep the Board informed of the activities of EAC. Where necessary make
recommendations to the Board.
• Foster the dissemination of developments and best practices in engineering education.

9. • Advice the Board on public statements or representations that should be made in relation
to engineering education.
(e) Roles of EAC (Engineering Accreditation Council)
• Formulates and updates accreditation policies and criteria.
• Approves guidelines and operating procedures.
• Oversees operational arrangements and appoints evaluation panel.
• Receives evaluation reports and decides on accreditation.
• Responds to complaints, appeals or any proposals for change.
• Oversees development and operation of accreditation and mutual recognition
agreement with other countries.
• Fosters the dissemination of developments and best practices in engineering education.
Chapter 3 Engineering Problems
3 (i) STEPS IN PROBLEM SOLVING
(ii) STEPS IN PROBLEM PRESENTATION

10. Chapter 3a,3b & 8b:Risk Management: Purposes, Scope.
(a) The purpose of studying Risk Management

11. • To develop the capability to identify, assess, improve and limit risk in the management
and practice of engineering through the application of concepts and tools of risk
engineering.
• On completion, you will be able to identify hazards in an engineering project and
design an appropriate risk management strategy.
(b) Widely used areas of Risk Management
• Risk Management practices are widely used in public and the private sectors, covering a
wide range of activities or operations .These include:
• Finance and Investment
• Insurance
• Health Care
• Public Institutions
• Governments
ii) Various process steps involved in the risk management process
The basic process steps are:
1. Establish the context
- The strategic and organizational context in which risk management will take
place.
- For example, the nature of your business, the risks inherent in your business and
your priorities.
2. Identify the risks
- Defining types of risk, for instance, ‘Strategic’ risks to the goals and objectives of
the organization.
- Identifying the stakeholders
- Past events, future developments.
3. Analyze the risks
- How likely is the risk event to happen? (Probability and frequency?)
- What would be the impact, cost or consequences of that event occurring
4. Evaluate the risks
- Rank the risks according to management priorities, by risk category and rated by
- likelihood and possible cost or consequence.
- Determine inherent levels of risk.
5. Treat the risk

12. - Develop and implement a plan with specific counter-measures to address the
identified risks.
- Consider: Priorities (Strategic and Operational)
- Resources (human, financial and technical)
- Risk acceptance; i.e., low risks
6. Monitoring and Review
- In identifying, prioritizing and treating risks, organizations make assumptions and
decisions based on situations that are subject to change, (e.g., the business
environment, trading patterns, or government policies).
- Risk Managers must monitor activities and processes to determine the accuracy of
planning assumptions and the effectiveness of the measures taken to treat the risk.
- Methods can include data evaluation, audit, compliance measurement.
7. Communication & Consultation.
Chapter 6: Sustainable development and its impact on the environment
(a) Pillars of Sustainable Development
• Economic Development – poverty eradication
• Social Development – active participation of women; education; good governance
• Environmental Protection – prevent environmental degradation and patterns of
unsustainable development
At the local, national, regional, and global levels
(b) Examples of Sustainable development
• Sustainable cities,
• Eco-industrial parks, and,
• Corporations
….. all moving towards greater sustainability
(c) What are the principles of sustainable development within a planned sustainable
city/township?

13.  A sustainable city considers the natural environment in its design and aims to reduce the
input of energy, water and other resources, as well as minimizing the generation of
waste and other environmental disturbances.
 Implementation of a policy of mixed land use and high density development along its
major transport routes.
 Provision of an upgraded public transport system allows more residents to live, while
remaining green belts still provide habitat for wildlife and recreational areas for people.
 Eco-industrial parks are areas where industries are placed together to co-operatively
manage the use of resources and environmental impacts caused by their operations. By
sharing resources they improve efficiency and create less waste.
 Using recycled and more environmentally friendly products, and more efficient
manufacturing processes, thereby reducing their energy and water consumption.
 The levels of waste, particularly hazardous waste can also be greatly reduced.
(d) Main features of sustainability and explain them briefly.
• Sustainability is an attempt to merge ecology and economy into one system.
• Sustainability means living a life of dignity in harmony with nature.
• Sustainability means renewing resources at a rate equal to or greater than the rate at
which they are consumed.
• Sustainability means creating an economic system that provides for quality of life while
renewing the environment and its resources.
• A sustainable community is one that resembles a living system where all of the resources
(human, natural and economic) are renewed and in balance for perpetuity.
• Sustainability is creating a world where everyone can have fulfilling lives and enjoy a rich
level of well-being within the limits of what nature can provide.
• Sustainability means taking the long-term view of how our actions effect future
generations and making sure we don't deplete resources or cause pollution at rates
faster than the earth is able to renew them.

14. Case Study: Code of ethics
Case Study 1: Omission of data/Misleading data
1. Read the following case study and answer the Questions given at the end of the case
study:
Thirty six year old Johnson was in his last semester of his graduate program in Civil engineering.
Father of two small children, he was anxious to get his degree so that he could spend more time
with his family. Going to school and holding down a full-time job not only kept him from his
family but also shifted more parental responsibility to his wife Julie but also the end was in sight,
and he could look forward both to a better job and to being a better father and husband.
Johnson was following in the footsteps of his father, who received a graduate degree in chemical
engineering just months before his 50th birthday! Julie understood how important getting a
graduate degree was to Johnson, and she never complained about the long hours he spent
studying. But she, too, was anxious for this chapter in their lives to end.
As part of his requirement to complete his graduate research and obtain his advanced degree,
Johnson was required to develop a research report. Most of the data strongly supported
Johnson’s conclusions as well as prior conclusions developed by others. However, a few aspects
of the data were at variance and not fully consistent with the conclusions contained in his report.
Convinced of the soundness of his report and concerned that inclusions of the ambiguous data
would detract from and distort the essential thrust of the report, Johnson wondered if it would be
all right to omit references to the ambiguous data.
In this case, it seems clear why Johnson is tempted to omit references to the ambiguous data. He
is understandably anxious to graduate and move on to other challenges in his professional life.

15. He is worried that full disclosure of his findings could slow down this process that has imposed a
heavy burden on his family.
Questions:
a. Is it right for Johnson to omit reference to the data? Can the omission of the data be
deceptive even when there is no intention to deceive?
b. Will Johnson’s actions have any implications for future researchers?
c. What are the relevant kinds of ethical considerations (Code of ethics) that should be
brought to bear on the situation?
Suggested answers
a). Is it right for Robert to omit reference to the data? Can the omission of the data be
deceptive even when there is no intention to deceive?
In my opinion, it is incorrect for Robert to omit his reference to the data. This is because
by doing this, he will mislead the readers of his research report. The readers will assume that
his conclusion of research is correct and believable. It will bring in a lot of negative effects.
For example, the readers will probably found that the conclusion of report cannot be at all
applied in reality. As a result, the research report cannot be categorized as a quality research
and the readers will not have confidence on his research report. As a responsible researcher, he
should reveals all the collected data without omitting any ambiguous data although it has
certain risk for him.
For sure, it is difficult to make the decision to fully disclose his findings due to the
situation that he is under a lot of pressures. He has to play a lot of roles at the same time such
as father of two small children, husband, full time employee and part time student. If he prefers
to fully disclose his finding it might slow down his graduating process and he sure will feel sorry
to his wife which has to take more parental responsibility for a longer time. However, I think
this problem can be solved by having good communication with his wife. He can tell his wife
that he needs to take a longer time to complete a more quality report. And, I believe that if he is
able to find out the variables which caused a few aspects of the data were at variance and not
fully consistent with the conclusions contained in his report, he can get better grade for his
research and graduates with a better result.

16. The omission of the data can be deceptive even when there is no intention to deceive. I
view that honest means telling the truth fully without omitting any reality even it probably will
influences our benefits. As a civil engineer, his research could bring important effects top civil
field. He should consider the long term effect and its effect to others. If he omits references to
the ambiguous data, he can graduate according to his plan and he could move on to other
challenges in his professional life. However, he still cannot be a quality civil engineer due to he
never make efforts to solve the problem which occur during research process. On the contrary,
if he made the decision to fully disclose his findings and made efforts to find out the variables
which caused the results, his problem solving ability will be improved. It is good for him in the
long term.
b) Will Robert’s actions have any implications for future researchers?
I view that Jack’s action will have implications for future researchers. His
research report could give wrong information to the future researchers even though the
future researchers probably unable to detect the problem in the short term. It is also
will give wrong direction to the future researchers. The future researchers probably
will refer to his research report to get inspiration. By giving not exact data, they will
confuse once found that their similar research having different results. This means that
the results of the research reports cannot support each other’s statements. The
discussion which related to the ambiguous data could be controversy.
c) What are the relevant kinds of ethical considerations(Code of ethics) that should be
brought to considerations on the situation?
According to the Code of Ethics for engineers which endorsed by The
Accreditation Board for Engineering and Technology, engineers are expected to show
the highest standard of honesty and integrity. Engineers should exhibit honesty,
impartiality, fairness and equity and must be dedicated to the protection of the public
health, safety, and welfare. The relevant kinds of ethical considerations that should be
brought to bear on the situation include issue public statements only in an objective and
truthful manner. To be an engineer, Jack shall be objective and truthful in his research
report. In other words, he should disclose all relevant and pertinent information in his
research report without omitting any vital references of the data.
Engineers shall also be guided in all their relations by the highest standard of honesty
and integrity. It means engineers shall acknowledge their errors and shall not distort
or alter the facts. A few aspects of the Jack’s research data were not fully consistent with
the conclusions contained in his report. Probably, it was caused by his errors during the
research process. Jack should assure this possibility and shall acknowledge his errors
and shall not distort or alter the facts.
Case Study 2: Falsify data
1. Read the following case study and answer the Questions given at the end of the case

17. study:
Josephine knew Environmental Manager Richard would not be pleased with her report on the
chemical spill. The data clearly indicated that the spill was large enough that regulations required
it to be reported to the state. Josephine perceived Richard to be someone who thinks industry is
over-regulated, especially in the environmental area. At the same time, he prided himself as a
major player in maintaining ABC's public reputation as an environmental leader in the chemical
industry. "We do a terrific job," he often said. "And we don't need a bunch of hard to read,
difficult to interpret, easily misunderstood state regulations to do it. We got along just fine before
the regulators ran wild, and we're doing fine now."
When Josephine presented her report to Richard, he lost his temper. "This is ridiculous! We're
not going to send anything like this to the state. A few gallons over the limit isn't worth the time
it's going to take to fill out those damned forms. I can't believe you'd submit a report like this.
Josephine, go back to your desk and rework those numbers until it comes out right. I don't want
to see any more garbage like this."
Answer the following questions, based on the code of ethics:-
(a) What should Josephine do?
Josephine refused to rework the report. Instead she went back to her desk, signed the report,
wrote a memo about her conversation with Richard and then returned to Richard's office. She
handed him the report and said, "You don't want to see any more garbage like this? Neither do I.
Here's my original report--signed, sealed, and delivered. I've had it here. I'm not fudging data for
anyone." As she turned to leave, she added, "By the way, Richard, before you get any ideas
about making it hard for me to get another job, I have a nice little memo about our earlier
conversation. I won't hesitate to send it right upstairs at the slightest provocation."
(b) Discuss Josephine 's way of handling this problem.
John was pleased to have the job vacated by Josephine. It was an advancement in both
responsibility and pay. He knew about the circumstances of Josephine's angry departure. All
went well for the first several months. Then there was another spill. John's preliminary
calculations indicated that the spill exceeded the specified limit requiring a report to the state. He
also knew how Richard would react to the "bad news". John had worked hard to get his present
position, and he looked forward to "moving up the ladder" at ABC. He certainly did not want to
go job hunting at this time in his career. He thought, "These numbers are so close to falling
below the limit that a little 'rounding off' here or there might save us all a lot of grief."
(c) What should John do?

18. Provide answers to the questions mentioned above, based on engineers ethical obligations
under the circumstances. Apply an engineering code of ethics to the above situation
requiring ethical decision-making.
Suggested answers
a) Josephine is asked to 'rework those numbers' so that the environmental report no longer
indicates an excessive chemical spill. Reworking numbers to fit management's pleasure is
dishonest, wrong and should never be done. There is no ethical problem about this; the
problem is a personal one for Josephine since presumably her career is at risk. The
problem may seem complicated because manager Richard thinks the regulations are
excessive and the company's spill is trivial, which could very well be the case (Josephine
may even agree with this assessment); nevertheless falsification of the report is not the
way to handle the problem.
So what Josephine should do is patiently explain to manager Richard why it would be
wrong for her to falsify her data. Ultimately, her line must be that if he wants different
data, he can provide it himself; let him write his own report. There's no need to indicate
on the report why Josephine didn't write it! Her course is to politely but firmly refuse,
stating her reasonable grounds: it is a violation of ethics codes, it's legally risky, it
compromises her credibility, it undermines public respect for engineers and for ABC
company. This refusal puts the ball in Richard's court; what move Josephine will make
next would depend on how Richard handles the situation
b) Besides agreeing to falsify data as Richard directs, it is difficult to think of a less
constructive course of action than the one that she pursues here. Perhaps there is little
chance that Richard's mind can be changed, but her actions eliminate that as a
possibility. At the very least, Josephine should give him her reasons for refusing to do as
he requests. Probably he will not be willing to listen to Josephine, but at least she should
try. Furthermore, by resigning precipitously, she may be leaving a job that is in most
respects a very good job and endangering her career. If the problem she is having with
Richard could be resolved within ABC without her taking such drastic action, then that
would seem to be a much more satisfactory outcome. Also, by leaving ABC abruptly, she
does nothing to prevent similar situations in the future. Perhaps, Richard's superiors at
ABC are not fully aware of his behavior and would put a stop to it if it were reported to
them.
If Josephine resigns without attempting to correct the problems Richard is causing her, then
it is likely that her successor(s) will encounter the same difficulties and that Richard's mode
of behavior will not change unless someone contests his decisions. Therefore, Josephine 's
passing the buck to someone else will at best only postpone resolution of the problem.
Richard may well make Josephine 's life unpleasant if she decides to defy him, and
Richard's superiors may take his side of the argument. However, if there is a significant
chance that Richard's behavior would be modified or curtailed in such situations as this one
by her staying on the job, then this seems the most constructive choice.

19. c) The situation that John faces appears somewhat more problematic than the one that
Josephine found herself in, since it is less clear that for John to "round off" in order to
have the numbers fall below the limit for reporting to the state would constitute
falsification of data and ethically impermissible lying or deception. In John's case, there
seems to be genuine uncertainty about the accuracy of the measurements (data) and, in
particular, how significant are the digits that he is considering "rounding off". Engineers are
taught early in their professional education how to tell which digits in calculated quantities
are significant and should be taken into account. They also learn that measurements are
often imprecise and can reliably be placed only within certain tolerances associated with the
accuracy of the measuring instruments, the circumstances under which the measurements
are obtained, etc. Thus, in some situations, whether a certain measurement is above or
below a certain limit may be impossible to determine with assurance.
In general, there is nothing wrong with "rounding off" if it is done in accordance with
established engineering and mathematical precepts. However, if John's rounding off
were in violation of those precepts and were motivated by his desire not to antagonize
Richard or not to jeopardize his job standing at ABC, then this would be a violation of the
ethical considerations discussed in Scenario I above. It would be wrong for the same
reasons that Josephine's agreeing to falsify data at Richard's insistence would be wrong.
John should make the most reasonable estimate possible of the dimensions of the spill in
light of the available data and what he knows about the accuracy of the measuring
instruments or processes, and then he should use that estimate in his report. He should not
"round off" primarily for the purpose of not confronting Richard with "bad news". No doubt
John's job and his career at ABC are important to him. However, it is difficult to see what
ethical significance they have in this case.
Chapter 10: Standard, Quality and ISO.
1. Analyze the salient features of ISO 9001 and ISO 14001.
Salient features of ISO 9001 and ISO 14001:
• ISO 9001 and ISO 14001 are among ISO's most well known standards ever.
• They are implemented by more than a million organizations in some 175 countries.
• ISO 9001 helps organizations to implement quality management.
• ISO 14001 helps organizations to implement environmental management.
• ISO 9001 is for quality management.

20. • Quality refers to all those features of a product (or service) which are required by the
customer.
• Quality management means what the organization does to ensure that its products or
services satisfy the customer's quality requirements and
• comply with any regulations applicable to those products or services.
• Quality management also means what the organization does to enhance customer
satisfaction, and
• achieve continual improvement of its performance.
• ISO 14001 is for environmental management. This means what the organization does to:
• minimize harmful effects on the environment caused by its activities,
• to conform to applicable regulatory requirements, and to
• achieve continual improvement of its environmental performance.
2. List down some of the benefits of ISO 9001 and ISO 14001.
• International, expert consensus on state-of-the-art practices for quality and
environmental management.
• Common language for dealing with customers and suppliers worldwide in B2B.
• Increase efficiency and effectiveness.
• Model for continual improvement.
• Model for satisfying customers and other stakeholders.
• Build quality into products and services from design onwards.
• Address environmental concerns of customers and public, and comply with government
regulations.
• Integrate with global economy.
• Sustainable business
• Unifying base for industry sectors
• Qualify suppliers for global supply chains
• Technical support for regulations
Chapter 9: Intellectual Property and Copyrights
(a) Categorize the strategic elements and strategies under intellectual property rights.

21. STRATEGIC ELEMENTS of IPR
• PROTECTION OFFERED BY EACH ONE OF THE TOOLS
• PERIOD OF VALIDITY
• GEOGRAPHICAL LIMITS
• ENFORCEMENT FEATURES
• LICENSING ISSUES, BENEFIT SHARING
• OTHER LEGAL IMPLICATIONS
Strategies of IPR
• Effective use of International Conventions
• Strategic options in the statutory provisions
e.g. divisional applications, continuation, and continuation in part
• Extending life of an invention
• Joint IPR
• IPR Leveraging
(b) Describe the copyright protection and its limits.
– “Copyright protection subsists … in original works of authorship fixed in any
tangible medium of expression … from which they can be perceived, reproduced,
or otherwise communicated.”
– Copyright protection extends to an original expression of an idea, but not the
idea itself.
– Copyright is an intangible, incorporeal right granted to the author or originator
of certain literary or artistic productions, whereby the author or originator is
vested, for a specified period, with the sole and exclusive privilege of multiplying
copies of the same and publishing and selling them.
Limits to Copyright Protection
– “In no case does copyright protection for an original work of authorship extend
to any idea, procedure, process, system, [or] method of operation … regardless
of the form in which it is described, explained, illustrated, or embodied.”

22. – Even though the work is protected, the copyright may not extend to every
element
– Copyright protection extends to the author’s original expression only, not the
idea itself
– Copyright infringement can occur when the copied material is a protected
expression NOT an idea, process, system or method of operation.
(c) Differentiate between tangible and the intangible assets.
Tangible assets are anything that has long term physical existence or is acquired for use in the
operations of the business and not for sale to customers.
Tangible assets include:
• property, plant and equipment
• natural resources such as mineral deposits, oil and gas reserves, and timber
• Property, plant and equipment can be classified as: 1. Land; 2. Land improvements; 3.
Buildings; 4. Equipment
Intangible assets provide future benefits through the special rights and privileges they convey.
Examples: Patents, copyrights, sports contracts, and trademarks
o Intangible assets are rights, privileges, and competitive advantages that result from the
ownership of long-lived assets that do not possess physical substance.
o Intangibles may arise from government grants, acquisition of another business, and
private monopolistic arrangements.