The document summarizes the creator's process in developing a magazine called "Tomorrow Magazine". Key learnings included developing new Photoshop skills, the importance of planning and research, and learning how to use various online tools. Audience research through surveys found the target audience to be teenagers interested in attending concerts. The magazine aims to represent youth culture and indie music fans through its style and content focusing on bands like Franz Ferdinand and Kings of Leon.

1. Evaluation Presentation =] Tomorrow Magazine by Steven Wells

5. My First Thoughts! Easy Time No Problem!

6. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? I feel that the preliminary task gave me the time to develop new skills with Photoshop, which I didn’t already know, which then enabled me to move through the construction phase of my media project without little, or few problems. I think that I have learnt that making these media products is not easy, but is achievable…as long as you are willing to put in the planning, time and effort.

7. Other factors that helped and influenced the making of my magazine I think that the reader profile played a big role into the development of my magazine. It made me look hard at my target audience and what the style of my magazine should incorporate. In particular it made it easier for me to come up with some of the articles and ideas for photo shoots.

8. What have you learnt about technologies from the process of constructing your media project? I had used Photoshop in the past, but I never would have been able to create anything like my magazine without the support and teachings from my lecturers. Most of the skills I did use came from the creation of my CD, in the set preliminary task. The websites that I have used to aid my media project have also been fairly new to me. I had never used “slideshare”, “surveymonkey”, “Issuu” or “blogger” before. But now I can comfortably surf through each site with no problems. There are 2 types of technologies that exist: -Technology I get -Technology I don’t get

9. What kind of media institution might distribute your magazine? There are many different ways that this magazine could be distributed. I looked at the ways that other popular magazines are distributed to narrow down my choices. I found the main distribution methods were: -High-street stores (such as WHSmith) -Online -At gigs or concerts as memorabilia I thought these were quite obvious so I incorporated this question in a survey of my magazine (using surveymonkey), to try and gather a variety of answers. “ Where do you think this magazine would be sold?” SurveyMonkey.

10. It turns out that people think this magazine is better suited to being sold in newsagents and at gigs. This information suggests that the types of people who would buy my magazine would be into going to gigs, which portrays my target audience. SurveyMonkey.

11. Who would be the audience for your media project? The audience for my magazine would be teenagers. I think that the magazine is too strong for the younger audience and the more mature audience might not understand the way it is written. For example what a teenager might find funny now, an adult could find offensive or just simply not funny. The magazine is modernised and suited to the everyday teenager. In my survey I incorporated the question, “Whom do you think the magazine is best suited for?” and the replies have shown teenagers to be the best-suited group for my magazine.

12. How would you attract/address your audience? Following the feedback of my magazine, I can summarise that my magazine is: More suited to teenagers The best place to promote it is at a gig The best place to sell it is in a newsagents It is similar to the style of NME This means I could target my market by advertising the magazine at gigs so this gets the magazine’s name out there, I could then stock it in newsagents locally to test how it sells before distributing on a national level, I want to consistently use articles revolving around the life’s of teenagers so the readers can relate and it might well be worth looking at how NME promote themselves (mainly through radio or TV).

13. In what ways does you media project use, develop or challenge forms and conventions of real media projects?

14. My media project uses a classic format, the picture is one single strong image, taking up the majority of the page, displaying the main artist. This lets the consumer know what the magazine is about…who it is about , and whether they will want to buy it or not , based on the likeness of the featured artist. Magazines that tend to do this are NME and Q.

15. I have developed the use of “ left third ” to make it stand out on the shelf as much as possible. Strong words that stand out when the magazine is presented in a shop will be: WIN KING EXCLUSIVE Rock ALSO the picture of the guy in the bottom left looking up to the right and pushing his hands up, to make it look like he is watching out for something, stepping back from the main image of the guy holding the guitar. I think this is a great use of the left third! LEFT THIRD…

16. How does your media project represent particular social groups? Many different types of social groups. Most of all the youth culture, in this particular case “young people who like to make music”. Another social group that my magazine does represent is “indie”. My magazine is based on rock but it’s not heavy metal rock such as bands like “kiss”, “guns and roses” or “bullet for my valentine”. It’s more similar to the artists like “franz ferdinand”, “kings of leon” or “vampire weekend”.