The document discusses strategies for engaging diverse cultural communities in recruitment efforts for educational institutions. It emphasizes the importance of inclusivity, long-term commitment to diversity, and the need for early intervention programs aimed at increasing access for minority students. Various community organizations and chambers of commerce are highlighted as resources for fostering international business and relationships, promoting entrepreneurship, and enhancing cultural engagement.

1. Good Institutions Matter:
Recruiting New Students Through
Transformational Engagement Across
Cultural Communities

2. Agenda
• We are we here? ALL
• Opening Leigh
• Who is not in the room? Leigh
• Who are the players in any community? Edith
• How to be Border Crosser? Nerita
• How do we begin the conversation? KM

3. Nerita Hughes, Director of Professional Training & Development, North Hennepin
Community College, MN
Dr. Edith McElroy, Dean of Business, International Business and General
Studies, Central Piedmont Community College, NC
H. Leigh Toney, Executive Director, Miami Dade College, North Campus, Carrie P. Meek
Entrepreneurial Education, FL
Karen-Michelle Mirko, VP, Marketing, Sales & Meaningful Collisions, NACCE , NY
@KMMirko

4. Now you…
Post It Note Activity
Why? How? What? (6 min)

5. Opening Leigh

6. Demographic Tipping Point
Key Business Ownership Data
• Asian-owned businesses numbered 1.6 million
in 2007 and have average receipts of $290,000.
• African-American-owned businesses numbered
1.9 million in 2007 and have average receipts of
$50,000.
• Hispanic-American-owned businesses
numbered 2.3 million in 2007 and have average
receipts of $120,000.
• Native American/Islander-owned businesses
numbered 0.3 million in 2007 and have average
receipts of $120,000 (table 2).
Source: Small Business Administration, Office of
Advocacy, http://www.sba.gov/sites/default/files/FAQ_Sept_2
012.pdf
Majority Minority “Toddler”
Populations

7. Who is not in the room?
Is [FILL IN THE BLANK] an inclusive community?
Do all of our possible constituents feel respected and represented in the business and
education sectors?
Are we as a campus and community taking advantage of the economic and social
opportunities represented by diversity?
WHAT ROLE DOES MY WORK PLAY IN THIS PROCESS?

8. Let It Begin With Me
• A culturally diverse
society or interaction
among different cultures
encourages exchange
of, and competition
between ideas and
different world views.
• Studies show that higher
levels of cultural diversity
increase the rate of
entrepreneurship in the
presence of good
institutions.
• Look around the room
• Consider all segments of
your community
• What assets lie in every
community
• What businesses thrive in
every community
• What is unique in each
community
• Will I take the first step to
engage all sectors

9. Changes in Curriculum Headcount by
Race: CPCC
64.2%
44.7%
35.8%
55.4%
30.0%
35.0%
40.0%
45.0%
50.0%
55.0%
60.0%
65.0%
70.0%
White
Minority

10. Now you…
Who is missing on your campus? (15 Min)

11. Who are the players in any community? Edith

12. Southern
Regional
Education
Board
SREB
Projected Changes in Public
High School Graduates
SREB States, 2011 to 2021
Source: SREB Fact Book 2011, Table 8.
168,262
32,107
2,654
-2,700
-24,436
Hispanic
Asian
Native American
Black
White

13. Southern
Regional
Education
Board
SREB
37%
48%
62%
53%
52%
52%
49%
48%
46%
45%
38%
38%
37%
35%
31%
25%
20%
7%
U.S.
SREB
TX
GA
FL
MS
MD
NC
SC
DE
AL
VA
AR
TN
LA
OK
KY
WV
2009 2019
Black & Hispanic Representation
Public High School Graduates, 2009 and 2019
Source: SREB Fact Book 2011, Table 8.

14. Recruitment Strategies
Recruitment of minority students must be a comprehensive process with a
long-term, institution-wide commitment to diversity (Astone & Nunez-
Wormack, 1991; Dumas-Hines, 2001; Stewart, Russell, & Wright, 1997;
Thomason & Thurber, 1999).
Commitment to diversity at every level of the institution, on a philosophical
as well as a financial basis, must form the base of all admission and
recruitment efforts.
The same applies to any profession or career field seeking to attract
minority professionals to its ranks.

15. Recruitment Strategies
Effective recruitment efforts begin early by reaching out to students in middle
and secondary school (Diversity Pipeline, 2002; Fenske, Geranios, & Keller, 1997;
Opp, 2001; Thomason & Thurber, 1999; Simon, 1993).
Early intervention programs to increase the number of students enrolling in
college consist mainly of programs that work with elementary, middle and
secondary school students to increase their access to higher education.
Minority students can also be recruited through
minority, community, professional, and social groups or organizations, churches
and other religious groups, minority fraternities and sororities, minority
alumni, and minority mailing lists.
It is also a sound strategy to encourage other minority students to assist with
outreach at any recruitment event (Lowenstein, 1997; Stewart, Russell, &
Wright, 1997; Talbert, Larke, & Jones, 1999), since minority students are more
attracted to campuses where there is a visible minority cohort.

16. Who are the players in any community?

17. The Charlotte International Cabinet (CIC)
promotes Charlotte as an international city and
serves as a resource to foster international
relationships, highlighting Charlotte's eight
sister city partnerships. The Charlotte
International Cabinet is the Charlotte Region's
leading resource for promoting international
business and international communities.
The CIC meets twelve times a year and serves
as an open forum to discuss any international
issues facing the City.
Who are the players in any community?

18. Carolinas Asian-American Chamber of Commerce (CAACC)
Charlotte Mecklenburg Black Chamber of Commerce
(CMBCC)
German American Chamber of Commerce of the
Southern United States (GACC South)
Latin American Chamber of Commerce (LACC)
French American Chamber of Commerce of North
Carolina (FACCNC)
Who are the players in any community?

19. The Small Business Center (SBC) is part of the statewide Small Business Center
Network, a community college-funded initiative with a vision to foster and support
entrepreneurship, small business, and economic development in local communities
across the state. Whether you're a budding entrepreneur or an experienced business
pro, you will find CPCC's Small Business Center to be the premier resource for small
businesses in Mecklenburg County.
Small business seminars are offered for free at the Charlotte-Mecklenburg public
libraries and CPCC Campuses.
Who are the players in any community?

20. Perfiles Latinos de Charlotte / Latino Profiles of Charlotte

21. Now you…
How well engaged are you with these
organizations? Who would you like to get to
know better? (15 Min)

22. How to be Border Crosser? Nerita
How do we begin the conversation? KM

23. http://youtu.be/2Ni21KKT5HI
Entrepreneurship
Communities of Color

24. Crossing Borders
Steps we took to begin crossing borders…
• Our President
• Our networks
• Our colleagues
• Our advisory boards
• Our outside committees

25. Network Partners

26. Crossing Borders
• Where do you begin?
• What is your social interaction on your
campus?
• What is your social interaction within your
communities that you serve?
• How have you engaged with your cultural
communities?

27. How do we begin the conversation?
Be you.
Be curious. I am interested in learning more…
Be helpful. How can I help you meet your
goals?

28. Now you…
Pairs of 2 - practice your approach to engaging
new partners
How would you get to meet them?
What would you listen for?
How would you talk about your organization?