Getting Your Entire Campus Community
Engaged in Career Development
All Hands on Deck:
• Session 1: External Forces: Pressures impacting Career
Services
• Session 2: A New Framework: How to develop a new
integrated approach that engages the entire campus
• Session 3: Moving Forward: Implementing an “all hands
on deck” approach
Learning Objectives
Lakeisha Mathews, CPRW, CPCC, GCDF
Who is Here?
South Plains College • Olivet Nazarene University • Bryant & Stratton College • Missouri S&T •
Ryerson University • Minot State University • Mesa Community College • William Jewell
College • Stephen F. Austin State University • Sarah Lawrence College • Ozarks Technical CC
The Career Center at East Carolina University • Spalding University • Marist College •
Vincennes University • Frostburg State University Apollo Education Group • Columbia State
Community College • Millikin University • Bronx Community College • Webster University •
Butler University College of Business SCNM • Salem Community College • The Culinary
Institute of America • Colorado Technical University • Rasmussen College • Babson College •
Spelman College • Career Planning-The College of Wooster Lakeland College • MCPHS
University • Alverno College • Skidmore College • Fairleigh Dickinson University • Brigham
Young University • Onondaga Community College Texas Christian University • Neumann
University • Lawrence University • Lake Forest Graduate School of Management • Catawba
College Eastern CT State University • Macalester College • UNC Charlotte - University Career
Center • California State University • San Marcos Cuyahoga Community College • McDaniel
College • Westminster College • Selkirk College • Hagerstown Community College • Wor-Wic
Community College • Durham College • Radford University Career Services • Richard
Stockton College of NJ • Temple University Indiana Tech Career Center • Auburn University
Career Center • Lakeland Community College-Career Services Center
Lakeisha Mathews, CPRW, CPCC, GCDF
Session I
“President Obama outlined an ambitious
new agenda to combat rising college
costs and make college affordable…His
plan will measure college performance
through a new ratings system so
students and families have the
information to select schools that
provide the best value.”
Session I: External Forces
Pressures Impacting the Office of Career Services
Getting Your Entire Campus Community
Engaged in Career Development
Agenda
External Forces
Identify external forces
Identify national trends in employment &
higher education
Understand internal forces
Define Integrated Approach to career
development4
3
2
1
Lakeisha Mathews, CPRW, CPCC, GCDF
The average student loan debt nation wide is between $26,000 - $29,000
Out of 37 countries, the United States ranks _____ in the world in the
percentage of young adults who complete college
The US DOE’s College Scorecard for prospective students includes costs,
graduation rate, loan default rate, median borrowing and ____________
The nations student loan debt surpassed: (a) $1 billion or (b) $1 trillion in late
2011
The Higher Education Act (HEA) which governs federal student aid is up for
congressional renewal
What skills do employers see as the most important for professionals to
succeed in the workplace
What Do You Think
1
2
3
4
5
6
Lakeisha Mathews, CPRW, CPCC, GCDF
External Pressures
Lakeisha Mathews, CPRW, CPCC, GCDF
Higher Education Act
Student Loan Debt
High Unemployment/Underemployment
Undecided Students
Skill Gap
Internal Pressures
Lakeisha Mathews, CPRW, CPCC, GCDF
Student Success
Student Retention
Enrollment Management
Academic Disconnect
Lack of Collaboration
Change in Labor Market
• Knowledge trumps pedigree
• Education is just a part of the professional package
• Neither companies nor professionals are loyal
• Technology and connectivity
• Globalization
• Diversity
“The education and labor market institutions
that were the foundation of a 20th century
system are out of sync with the 21st century
knowledge economy”
--Failure to Launch
Lakeisha Mathews, CPRW, CPCC, GCDF
Business Leaders Say Knowledge Trumps
College Pedigree
Knowledge about field 84%
Applied skills 79%
Major 28%
College/University 9%
What Employers Want
• Adult learner
• Distance education
• MOOCs
• Cost effectiveness
• Financial Aid
• Funding
• Help connection education to
careers
• Adopt policies that promote
gainful employment
Change in Educational Landscape
Questions
The Answer – Integrated Approach
Transformation
All Hands on Deck
Integrated
Approach
Goals and Objectives
Integrated Approach
• Maximize campus resources to develop students
and ensure employability.
• Provide unified services (experiential learning,
career advising/coaching).
• Ensure cost-effectiveness; lower costs.
• Ensure high level employer relations.
• Increase/ensure gainful employment.
• Connect all students to career services.
Education to Employment by: McKinsey Center for Government
The Skills Gap
3 Part-Framework
Enrollment
Building Skills
Finding a
Job
Finding a Job
Matchmaking | Credentials | Coordination
Enrollment
Access | Completion | Student Decisions
Building Skills
Accountability | Delivery | Curriculum
Three Part Framework
Finding a Job
Matchmaking | Credentials | Coordination
Enrollment
Access | Completion | Student Decisions
Building Skills
Accountability | Delivery | Curriculum
Admission Financial Aid Choosing a Major
Classroom/ Faculty Experiential Learning Learning Outcomes Services/Programs
Professional Dev. Employer Relations Employability Skills
Influences on a college student’s major
Power in NumbersIt Takes a Village…
Experiential
Learning
Faculty
Parental/
Family
Walmsley, Wilson & Morgan
Career Services has an
impact on:
– Retention
– Student persistence
– Academic success
– Graduation Rates
– Enrollment
– Placement
Return On Investment
Career Services Matters
Major Congruence
Students who base their college
major in interests and personality
are more likely to:
- Earn higher grades
- Stick with their choice
- Graduate on time
- Be more satisfied and
successful in their career
--Lawrence K. Jones, Ph.D
Choosing a College Major Based
on Your Personality
Who Moved My Cheese
Change Happens
They Keep Moving The Cheese
Anticipate Change
Get Ready For The Cheese To Move
Monitor Change
Smell The Cheese Often So You Know
When It Is Getting Old
Adapt To Change Quickly
The Quicker You Let Go Of Old Cheese,
The Sooner You Can Enjoy New Cheese
Revolution
• Wake Forrest
• Rethinking Success
1. Connections with student and faculty communities
2. Connections with alumni and parent communities
3. Connections with employer communities
Leading the Way
Stanford’s Career Connections Model
Institutional Focus:
Imagine your future – Design your career
• Academic majors: focused on real world
• Experiential Learning: outside of classroom experience
• Career Services: placement rate
Leading the Way
Stevenson’s Career Architecture
Institutional Focus:
Knowledge that works
• Developing students employability skills
• Engaging the entire campus community
• Connecting students to alumni and employers
Leading the Way
University of Baltimore’s Career Cycle
• Interim Solution
• Consultant
• Campus wide input
How Did We Get Here
• Total enrollment: 6,518
• Full-time: 48.7 percent
• Part-time: 51.3 percent
• Average Age: 28, 32, 27
• Student-faculty ratio: 15.2:1
• USM system
• Urban education/Heart of
Charm City
• Finish4Free
UB At-A-Glance:
• Multiple ways to implement
an integrated approach
• Not one size fits all
A Word of Wisdom
• The plan to make college more affordable
• A Road Map for Transforming the College-to-
Career-Experience
• Failure to Launch
• College Productivity: Four Steps to Finishing
First
Key Reading for Today
Questions
Next Session: Wednesday, April 9, 2014
Lakeisha Mathews, CPRW, CPCC, GCDF
University of Baltimore, Career and Professional Development Center
http://www.linkedin.com/in/lakeishamathews/
lmathews@ubalt.edu

All Hands on Deck: An Integrated Approach to Career Development- Part I

  • 1.
    Getting Your EntireCampus Community Engaged in Career Development All Hands on Deck:
  • 2.
    • Session 1:External Forces: Pressures impacting Career Services • Session 2: A New Framework: How to develop a new integrated approach that engages the entire campus • Session 3: Moving Forward: Implementing an “all hands on deck” approach Learning Objectives Lakeisha Mathews, CPRW, CPCC, GCDF
  • 3.
    Who is Here? SouthPlains College • Olivet Nazarene University • Bryant & Stratton College • Missouri S&T • Ryerson University • Minot State University • Mesa Community College • William Jewell College • Stephen F. Austin State University • Sarah Lawrence College • Ozarks Technical CC The Career Center at East Carolina University • Spalding University • Marist College • Vincennes University • Frostburg State University Apollo Education Group • Columbia State Community College • Millikin University • Bronx Community College • Webster University • Butler University College of Business SCNM • Salem Community College • The Culinary Institute of America • Colorado Technical University • Rasmussen College • Babson College • Spelman College • Career Planning-The College of Wooster Lakeland College • MCPHS University • Alverno College • Skidmore College • Fairleigh Dickinson University • Brigham Young University • Onondaga Community College Texas Christian University • Neumann University • Lawrence University • Lake Forest Graduate School of Management • Catawba College Eastern CT State University • Macalester College • UNC Charlotte - University Career Center • California State University • San Marcos Cuyahoga Community College • McDaniel College • Westminster College • Selkirk College • Hagerstown Community College • Wor-Wic Community College • Durham College • Radford University Career Services • Richard Stockton College of NJ • Temple University Indiana Tech Career Center • Auburn University Career Center • Lakeland Community College-Career Services Center
  • 4.
    Lakeisha Mathews, CPRW,CPCC, GCDF Session I “President Obama outlined an ambitious new agenda to combat rising college costs and make college affordable…His plan will measure college performance through a new ratings system so students and families have the information to select schools that provide the best value.” Session I: External Forces Pressures Impacting the Office of Career Services
  • 5.
    Getting Your EntireCampus Community Engaged in Career Development Agenda External Forces Identify external forces Identify national trends in employment & higher education Understand internal forces Define Integrated Approach to career development4 3 2 1 Lakeisha Mathews, CPRW, CPCC, GCDF
  • 6.
    The average studentloan debt nation wide is between $26,000 - $29,000 Out of 37 countries, the United States ranks _____ in the world in the percentage of young adults who complete college The US DOE’s College Scorecard for prospective students includes costs, graduation rate, loan default rate, median borrowing and ____________ The nations student loan debt surpassed: (a) $1 billion or (b) $1 trillion in late 2011 The Higher Education Act (HEA) which governs federal student aid is up for congressional renewal What skills do employers see as the most important for professionals to succeed in the workplace What Do You Think 1 2 3 4 5 6 Lakeisha Mathews, CPRW, CPCC, GCDF
  • 7.
    External Pressures Lakeisha Mathews,CPRW, CPCC, GCDF Higher Education Act Student Loan Debt High Unemployment/Underemployment Undecided Students Skill Gap
  • 8.
    Internal Pressures Lakeisha Mathews,CPRW, CPCC, GCDF Student Success Student Retention Enrollment Management Academic Disconnect Lack of Collaboration
  • 9.
    Change in LaborMarket • Knowledge trumps pedigree • Education is just a part of the professional package • Neither companies nor professionals are loyal • Technology and connectivity • Globalization • Diversity “The education and labor market institutions that were the foundation of a 20th century system are out of sync with the 21st century knowledge economy” --Failure to Launch Lakeisha Mathews, CPRW, CPCC, GCDF
  • 10.
    Business Leaders SayKnowledge Trumps College Pedigree Knowledge about field 84% Applied skills 79% Major 28% College/University 9% What Employers Want
  • 11.
    • Adult learner •Distance education • MOOCs • Cost effectiveness • Financial Aid • Funding • Help connection education to careers • Adopt policies that promote gainful employment Change in Educational Landscape
  • 12.
  • 13.
    The Answer –Integrated Approach Transformation All Hands on Deck Integrated Approach
  • 14.
    Goals and Objectives IntegratedApproach • Maximize campus resources to develop students and ensure employability. • Provide unified services (experiential learning, career advising/coaching). • Ensure cost-effectiveness; lower costs. • Ensure high level employer relations. • Increase/ensure gainful employment. • Connect all students to career services.
  • 15.
    Education to Employmentby: McKinsey Center for Government The Skills Gap 3 Part-Framework Enrollment Building Skills Finding a Job Finding a Job Matchmaking | Credentials | Coordination Enrollment Access | Completion | Student Decisions Building Skills Accountability | Delivery | Curriculum
  • 16.
    Three Part Framework Findinga Job Matchmaking | Credentials | Coordination Enrollment Access | Completion | Student Decisions Building Skills Accountability | Delivery | Curriculum Admission Financial Aid Choosing a Major Classroom/ Faculty Experiential Learning Learning Outcomes Services/Programs Professional Dev. Employer Relations Employability Skills
  • 17.
    Influences on acollege student’s major Power in NumbersIt Takes a Village… Experiential Learning Faculty Parental/ Family Walmsley, Wilson & Morgan
  • 18.
    Career Services hasan impact on: – Retention – Student persistence – Academic success – Graduation Rates – Enrollment – Placement Return On Investment Career Services Matters Major Congruence Students who base their college major in interests and personality are more likely to: - Earn higher grades - Stick with their choice - Graduate on time - Be more satisfied and successful in their career --Lawrence K. Jones, Ph.D Choosing a College Major Based on Your Personality
  • 19.
    Who Moved MyCheese Change Happens They Keep Moving The Cheese Anticipate Change Get Ready For The Cheese To Move Monitor Change Smell The Cheese Often So You Know When It Is Getting Old Adapt To Change Quickly The Quicker You Let Go Of Old Cheese, The Sooner You Can Enjoy New Cheese
  • 20.
  • 21.
    1. Connections withstudent and faculty communities 2. Connections with alumni and parent communities 3. Connections with employer communities Leading the Way Stanford’s Career Connections Model
  • 22.
    Institutional Focus: Imagine yourfuture – Design your career • Academic majors: focused on real world • Experiential Learning: outside of classroom experience • Career Services: placement rate Leading the Way Stevenson’s Career Architecture
  • 23.
    Institutional Focus: Knowledge thatworks • Developing students employability skills • Engaging the entire campus community • Connecting students to alumni and employers Leading the Way University of Baltimore’s Career Cycle
  • 24.
    • Interim Solution •Consultant • Campus wide input How Did We Get Here • Total enrollment: 6,518 • Full-time: 48.7 percent • Part-time: 51.3 percent • Average Age: 28, 32, 27 • Student-faculty ratio: 15.2:1 • USM system • Urban education/Heart of Charm City • Finish4Free UB At-A-Glance:
  • 25.
    • Multiple waysto implement an integrated approach • Not one size fits all A Word of Wisdom
  • 26.
    • The planto make college more affordable • A Road Map for Transforming the College-to- Career-Experience • Failure to Launch • College Productivity: Four Steps to Finishing First Key Reading for Today
  • 27.
    Questions Next Session: Wednesday,April 9, 2014 Lakeisha Mathews, CPRW, CPCC, GCDF University of Baltimore, Career and Professional Development Center http://www.linkedin.com/in/lakeishamathews/ lmathews@ubalt.edu