Theresa Johnson has over 30 years of experience in regional sales and business development. She has a proven track record of acquiring new accounts and growing sales, increasing one territory's volume by 270% over 12 years. Johnson is skilled in developing products and retail solutions to drive performance, and achieved high customer retention and sales growth rates across multiple roles.

1. Theresa Johnson
22212 Brier Rd. Brier, Washington 98036
Cell: 206-356-5454 - tjohnson57@hotmail.com
Summary
Highly effective regional sales account executive adept at acquiring and developing new business,
that resulted in top and bottom line growth. Consultative and creative approach to developing and
analyzing products for merchandising layouts to drive retail performance. Achieved a high customer
retention rate. Effective in hiring, training and supervising a strong merchandiser support team.
Key Competencies
Experience
DesignDesignInc. - Grand Rapids, MI
Regional Business Developer, 2015 to 2017
 Developed new business partnerships with multiple accounts in Washington, Oregon and
Alaska including a major grocery retailer
 Assessed specific customer needs, thereby creating effective retail solutions
 Grew zero dollar pipeline extensively in 18 months
ViabellaHoldings L.L.C./MarianHeath2003 to2015 - Wareham, MA
Territory Sales Manager, 2010 to 2015 - Seattle, WA
 Responsible for developing and maintaining relationships with over 150 accounts
 Grew sales 29% in territory year over year
 Grew difficult territory by 8% in 2014
 Annual average new account growth (12%)
 Hired, trained and managed a team of 20+ merchandisers
 Increased territory volume 270% over last 12 years
 98% retention rate of existing accounts over last 12 years
Sales Representative, 2006 to 2010 - Seattle, WA
 Increased sales from$175,000 to $500,000
 95% of my customer base was new business
 Communication and Interpersonal Skills
 Territory management
 Self motivated and detail-oriented
 Experienced business development manager
 Set design and presentation
 Hiring and merchandiser training
 Strong relationship builder

2. Independent Sales Representative, 2003 to 2006 - Seattle, WA
 Dramatically increased territory sales that resulted in the creation of a full time company
position
 Instrumental in expanding Marian Heath from a regional company to a national company
 Designed sets for the company portfolio that were incorporated into planograms for use in
national territories
 Expanded classes of trade from pharmacies and gift shops into specialty retailers and grocery
stores
Newell/Intercraft-Burnes - Seattle, WA
Sales Representative, 1985 to 2003
 Increased sales annually by implementing new products and merchandising ideas.
 Developed positions for part-time/service representatives that were
incorporated by Intercraft-Burnes
 Trained and managed merchandisers
Education
Shoreline Community College-Seattle, WA
Retail merchandising and business
Awards
 Two time Top Tier award winner in 2006 and 2007 (Marian Heath)
 Multiple year winner of Presidents Award for Outstanding Sales Achievement (Intercraft)