House of highness pitch deck
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An online marketplace that brings the finest international fashion products into Nigeria. Our platform also accepts payment in local currencies and creates a unique purchasing experience through 'Charlie' our online machine learning fashion consultant, designed to give fast and highly personalised suggestions, facilitating a higher conversion rate. Our core competencies are curation of the hottest products (local and international brands), educating consumers on the security and convenience of online shopping and providing the most efficient and secure delivery system.
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Shein PPT
SHEIN is an online fashion retailer headquartered in Singapore that sells women's, men's and children's clothing and accessories. It was founded in 2008 in China by Chris Xu and focuses on trendy yet affordable styles. SHEIN ships to over 220 countries worldwide from globally positioned warehouses and has grown significantly in popularity, with total website visits increasing from June to November 2020. Reasons for SHEIN's success include its recognizable brand, trendy items at rock-bottom prices, variety of styles, easy payment options and return policy.
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Zara was founded in 1975 by Amancio Ortega and targets young, fashion-conscious consumers without defining specific age groups. It offers the latest fashion trends through a fast fashion model with excellent communication between designers and consumers. Zara uses innovative manufacturing and logistics to rapidly design, produce, and distribute new items to stores weekly from Spain. This strategy of quick inventory turnover and frequent store visits has made Zara successful through brand awareness, attractive retail stores, and a focus on customer satisfaction without heavy advertising.
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H & M
H&M is a Swedish clothing retailer that first opened in 1947 and aims to offer inspiring, high quality fashion at affordable prices. Their target audience is men and women ages 18-25 who are transitioning into professional life. To increase same store sales by 15% and attract back-to-school customers, H&M plans to launch a mobile app that allows users to see new trends, connect with others near them or at their school, and spend $500,000 over four months on a social media campaign using Facebook, Twitter, and Instagram.
We Fashion Company Introduction
WE Fashion is an international fashion company that sells clothing through approximately 240 stores across Europe. It aims to inspire personal styles with contemporary collections that are easy to combine. The company seeks to build strong foundations, explore growth options like expanding product categories and entering new countries, and accelerate these efforts. It aims to define future processes through speed and integration.
Brand Study of H&M
H&M is a Swedish multinational retailer known for fast fashion clothing. It offers a wide variety of clothing, accessories, and home goods for men, women, teens, and children. H&M has stores in 61 countries worldwide and online shopping in 32 countries. It aims to provide stylish designs at affordable prices to customers of all ages and styles.
Feasibility plan
A complete feasibility plan including marketing plan for a clothing brand. This plan has everything in it from Executive summary to marketing plan and estimated budget.
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Shein PPT
SHEIN is an online fashion retailer headquartered in Singapore that sells women's, men's and children's clothing and accessories. It was founded in 2008 in China by Chris Xu and focuses on trendy yet affordable styles. SHEIN ships to over 220 countries worldwide from globally positioned warehouses and has grown significantly in popularity, with total website visits increasing from June to November 2020. Reasons for SHEIN's success include its recognizable brand, trendy items at rock-bottom prices, variety of styles, easy payment options and return policy.
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Zara was founded in 1975 by Amancio Ortega and targets young, fashion-conscious consumers without defining specific age groups. It offers the latest fashion trends through a fast fashion model with excellent communication between designers and consumers. Zara uses innovative manufacturing and logistics to rapidly design, produce, and distribute new items to stores weekly from Spain. This strategy of quick inventory turnover and frequent store visits has made Zara successful through brand awareness, attractive retail stores, and a focus on customer satisfaction without heavy advertising.
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Zara was founded in 1975 by Amancio Ortega and targets young, fashion-conscious consumers without defining specific age groups. It offers the latest fashion trends through a fast fashion model with excellent communication between designers and consumers. Zara uses innovative manufacturing and logistics to rapidly design, produce, and distribute new items to stores weekly from Spain. This strategy of quick inventory turnover and frequent store visits has made Zara successful through brand awareness, attractive retail stores, and a focus on customer satisfaction over traditional advertising.
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H&M is a Swedish clothing retailer that first opened in 1947 and aims to offer inspiring, high quality fashion at affordable prices. Their target audience is men and women ages 18-25 who are transitioning into professional life. To increase same store sales by 15% and attract back-to-school customers, H&M plans to launch a mobile app that allows users to see new trends, connect with others near them or at their school, and spend $500,000 over four months on a social media campaign using Facebook, Twitter, and Instagram.
We Fashion Company Introduction
WE Fashion is an international fashion company that sells clothing through approximately 240 stores across Europe. It aims to inspire personal styles with contemporary collections that are easy to combine. The company seeks to build strong foundations, explore growth options like expanding product categories and entering new countries, and accelerate these efforts. It aims to define future processes through speed and integration.
Brand Study of H&M
H&M is a Swedish multinational retailer known for fast fashion clothing. It offers a wide variety of clothing, accessories, and home goods for men, women, teens, and children. H&M has stores in 61 countries worldwide and online shopping in 32 countries. It aims to provide stylish designs at affordable prices to customers of all ages and styles.
Feasibility plan
A complete feasibility plan including marketing plan for a clothing brand. This plan has everything in it from Executive summary to marketing plan and estimated budget.
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H&m project
H&M is a major clothing retailer with stores in Europe, Asia, North America, and the Middle East. It operates several brands like H&M, COS, Monki, Weekday, and Cheap Monkey to appeal to a variety of age groups. H&M aims to provide fashionable clothing at low prices to customers of all ages and income levels. The company works to stay relevant through social media platforms like Twitter, Facebook, and YouTube to engage customers and keep them up to date on trends, sales, and new items. H&M's digital marketing strategy targets older customers through promotions, contests on social media, and a fashion show aimed at those aged 50-75 years old.
AJIO-3.pptx
All ajio details available
Like when it's started who started the company who is the CEO of the company who is the founder of the company who runs ajio
Various managers of the company
Launching of th company top
Leaders of the company
How ajio was started
Mission and vision of the company
Marketing strategy and ajio brand success
Ajio marketing mix
7ps of the marketing
Target groups of ajio
Strength and weakness of ajio
Challenges ajio will face in next five years
Conclusion about the management
Awards of ajio
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Zara was founded in Spain in 1974 and has grown to become the largest fashion retailer in the world. It aims to satisfy customers' desires through continuous innovation and providing new, quality designs at affordable prices. Zara uses a fast fashion model to quickly design and produce trendy clothing that is sold at relatively low prices. It focuses on young customers seeking on-trend styles and has over 1000 stores globally located in major cities.
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Topshop is a British fashion retailer owned by Arcadia Group. It operates over 500 stores across 40 countries, selling women's, men's, and children's clothing and accessories. Topshop has been successful due to its fast fashion model, affordable price points between £25-£100, and strategic use of social media, celebrity partnerships, and events to engage customers. Key competitors include H&M and Forever 21.
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H&M is a Swedish fast fashion retailer founded in 1947. It has over 4,900 stores globally and is the second largest clothing retailer in the world. H&M aims to provide on-trend fashion at affordable prices to customers aged 15-40. Key to its success is its fast production turnaround and global online and physical presence. H&M focuses on sustainability and aims to lead the industry in promoting fair wages and reducing environmental impact. It faces competition from other fast fashion brands but maintains its market position through constant new collections and high brand recognition worldwide.
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This document summarizes information about the fashion brand French Connection. It outlines key details about the company's brand identity, target markets, product range, trends, competitors, pricing, advertising, and visual merchandising approach. French Connection is known for embellished eveningwear and has a recognizable FCUK abbreviation logo. It targets professional women ages 25-35 primarily but also women and men ages 18-50. The company analyzes current trends and tracks what competitors like Topshop and Reiss are doing.
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The document provides information about the role of a fashion buyer. It discusses the responsibilities of a buyer which include selecting stock, negotiating prices and delivery details with suppliers, and staying current with fashion trends. It emphasizes that the most important qualities for a buyer are enthusiasm and self-motivation. The document also provides expected salary ranges for different buying roles and shares insights from interviews with industry professionals about their career paths and advice.
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This document outlines a digital marketing strategy for Zara clothing to increase brand awareness among young adults and teenagers. The strategy focuses on social media platforms like Facebook, Twitter, Instagram and Pinterest to promote new arrivals, styles and contests. It also discusses search engine optimization, Google Adwords and analytics to drive traffic to Zara's website and mobile app. The total budget allocated for the one-year digital marketing plan is $9 million, with the largest portions going towards social media and mobile strategies.
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All ajio details available
Like when it's started who started the company who is the CEO of the company who is the founder of the company who runs ajio
Various managers of the company
Launching of th company top
Leaders of the company
How ajio was started
Mission and vision of the company
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Challenges ajio will face in next five years
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H&M has experienced continued success through its business model of providing high fashion items at low prices. It achieves this through efficient management of its supply chain and policy of quickly bringing new fashion trends to stores at affordable prices. H&M designs its collections in-house but outsources all production, allowing it to find cheaper suppliers globally. It focuses on frequent store renovations and social media engagement to keep customers interested in visiting frequently for new items. While low-cost competitors pose a threat, H&M's brand strength and rapid response to trends have allowed it to maintain its leadership in fast fashion.
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Topshop is a British fashion retailer owned by Arcadia Group. It operates over 500 stores across 40 countries, selling women's, men's, and children's clothing and accessories. Topshop has been successful due to its fast fashion model, affordable price points between £25-£100, and strategic use of social media, celebrity partnerships, and events to engage customers. Key competitors include H&M and Forever 21.
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Tuni is looking for an online shop where she can buy international cosmetics, skincare products, and a party dress. She wants authentic products from abroad but can't visit stores due to budget and time constraints. Online shops often sell fakes or mark up prices. Tuni wishes for a single, reliable site where she can shop from different countries in one place with local payment and low shipping fees. The document proposes TuniBibi, an online store that sources authentic products from multiple countries and offers local payments, hassle-free customs, and tailored marketing to meet this need as an untapped market opportunity in Bangladesh.
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House of highness pitch deck
- 1. Bringing the worlds finest fashion to Africa!
- 2. Problems Unreliable local logistics network extending delivery times Lack of convenient online access to international fashion brands Poor payments infrastructure for international purchases
- 3. Solution A curated online marketplace that serves emerging markets with the finest international fashion The hottest on-demand productsCurate Security and convenience of online shopping Educate Products consistently and safelyDeliver
- 4. Traction 7600 INSTAGRAM FOLLOWERS £100,000+ REVENUE OVER 12 MONTHS FEATURED IN THE DIGITAL WEALTH BOOK BY AN AFRICAN DIGITAL ANALYST OVER 100 RETURNING CUSTOMERS
- 5. Market Validation 40 million mobile internet subscribers in Nigeria 7x growth in online retailing over the past 5 years Annual apparel and footwear predicted to double in 4 years
- 6. The Market In Nigeria $1.5 billion Annual fashion retail revenue $52.5 million Purchased online $8.75 million target 1/6 of current online retail sales
- 7. Our Vision • Become the leading online marketplace for fashion and luxury products in emerging African and South American markets
- 8. Product Find your style or get a recommendation from our machine learning fashion consultant Securely make your purchase in your local currency! Over 1500 curated products
- 9. Competitors Individual reseller marketplace Nigerian International Brands Quality Nigerian designer Physical Retail Stores
- 10. Competitive Advantage 1st to market Curated Platform 24/7 online fashion consultant Primary customer data analytics Secure and fast delivery
- 11. Funding Breakdown £100,000 total £40,000 Working Capital, Warehouse and Inventory £15,000 Marketing and Events £20,000 Online Personal Shopper development £25,000 Salaries
- 12. Revenue Model Mark-Up on customer purchases through website giving a 20% net profit £10 monthly subscription for free shipping on all items
- 13. Team Hi, I’m Andrew, a Business Management and Entrepreneurship masters degree holder, on my 4th startup. I’m a disciplined person with start up strategy on my mind all day. My business background has seen me find a place at this company for handling business administration and project management. I see House of Highness as a fantastic and well proven concept will capitalise on a booming market before any competitors. Hi, I’m Zubaida, a Nigerian and a neuroscience bachelors degree holder studying in the UK. I have a keen interest in how neuroscience translates to marketing and branding. People in emerging markets are lacking the tools and choice to dress in their own unique ways. Clothes are a huge part of our identity and for someone that dresses a bit differently, that has been a way to confidently express myself. Fashion, for me, is everything and I am passionate about offering this choice to others in emerging markets around the world.