SlideShare a Scribd company logo
By: Jaimie Karg
Company Background
The Big Idea
The Campaign
Target Audience
• Male and Female College Students ages 20-23
• Looking for internships or full time jobs
Reaching the audience
Measuring Success





Retweets and favorites on Twitter
Google Analytics
Likes on Instagram pictures
Sales from Burberry Brit line
Budget






Planning - $40,000
Google AdWords Pay per click - $50,000
Twitter Campaign - $37,500
Discount on outfits - $192,000
Airfare and hotel for representatives $40,000
 Total = $359,500
Summary

• Instagram contest
• Discount on business
attire
• Create brand awareness
References







http://us.burberry.com/
https://twitter.com/Burberry
https://www.facebook.com/burberry
http://en.wikipedia.org/wiki/Burberry
http://ehowmuchdoesitcost.org/promoted-tweets-cost/

More Related Content

Viewers also liked

British Fair
British FairBritish Fair
British Fair
Odko Odnoo
 
IGCSE certificate award
IGCSE certificate awardIGCSE certificate award
IGCSE certificate award
Odko Odnoo
 
Our new EYFS class
Our new EYFS classOur new EYFS class
Our new EYFS class
Odko Odnoo
 
adnancv
adnancvadnancv
adnancv
adnananas
 
Base de datos
Base de datosBase de datos
Base de datos
Dulce Luna
 
1st year (r09) syllabus book [sres11jemeches.blogspot.com]
1st year (r09) syllabus book [sres11jemeches.blogspot.com]1st year (r09) syllabus book [sres11jemeches.blogspot.com]
1st year (r09) syllabus book [sres11jemeches.blogspot.com]
Sres IImeches
 
Heat transfer record figures [pls visit our blog sres11 jemeches.blogspot
Heat transfer record figures [pls visit our blog sres11 jemeches.blogspotHeat transfer record figures [pls visit our blog sres11 jemeches.blogspot
Heat transfer record figures [pls visit our blog sres11 jemeches.blogspot
Sres IImeches
 
Jak zdrowo i aktywnie spędzic dzień
Jak zdrowo i aktywnie spędzic dzieńJak zdrowo i aktywnie spędzic dzień
Jak zdrowo i aktywnie spędzic dzień
sportwnr1
 
Im i mid question & bits [pls vis it our blog sres11meches]
Im i mid question & bits [pls vis it our blog sres11meches]Im i mid question & bits [pls vis it our blog sres11meches]
Im i mid question & bits [pls vis it our blog sres11meches]
Sres IImeches
 
Proszę otwierać power pointem 2007 lub nowszym
Proszę otwierać power pointem 2007 lub nowszymProszę otwierać power pointem 2007 lub nowszym
Proszę otwierać power pointem 2007 lub nowszymWojciech Dąbkowski
 
Home depot
Home depotHome depot
Home depot
Tsalaba13
 
Fire station
Fire stationFire station
Fire station
Odko Odnoo
 
III II Results June 2014
III II Results June 2014III II Results June 2014
III II Results June 2014
Sres IImeches
 
Notebook
NotebookNotebook
Notebook
Mar270195
 
Codes and conventions
Codes and conventionsCodes and conventions
Codes and conventionsjordanbrodie
 
Industrial management i ii iii iv units materials [pls vis it our blog sres11...
Industrial management i ii iii iv units materials [pls vis it our blog sres11...Industrial management i ii iii iv units materials [pls vis it our blog sres11...
Industrial management i ii iii iv units materials [pls vis it our blog sres11...
Sres IImeches
 
Hi Conversion Demo Day API Moscow Pitch
Hi Conversion Demo Day API Moscow PitchHi Conversion Demo Day API Moscow Pitch
Hi Conversion Demo Day API Moscow PitchAPI Moscow
 

Viewers also liked (18)

British Fair
British FairBritish Fair
British Fair
 
IGCSE certificate award
IGCSE certificate awardIGCSE certificate award
IGCSE certificate award
 
Our new EYFS class
Our new EYFS classOur new EYFS class
Our new EYFS class
 
adnancv
adnancvadnancv
adnancv
 
Base de datos
Base de datosBase de datos
Base de datos
 
1st year (r09) syllabus book [sres11jemeches.blogspot.com]
1st year (r09) syllabus book [sres11jemeches.blogspot.com]1st year (r09) syllabus book [sres11jemeches.blogspot.com]
1st year (r09) syllabus book [sres11jemeches.blogspot.com]
 
Heat transfer record figures [pls visit our blog sres11 jemeches.blogspot
Heat transfer record figures [pls visit our blog sres11 jemeches.blogspotHeat transfer record figures [pls visit our blog sres11 jemeches.blogspot
Heat transfer record figures [pls visit our blog sres11 jemeches.blogspot
 
Tilcara
TilcaraTilcara
Tilcara
 
Jak zdrowo i aktywnie spędzic dzień
Jak zdrowo i aktywnie spędzic dzieńJak zdrowo i aktywnie spędzic dzień
Jak zdrowo i aktywnie spędzic dzień
 
Im i mid question & bits [pls vis it our blog sres11meches]
Im i mid question & bits [pls vis it our blog sres11meches]Im i mid question & bits [pls vis it our blog sres11meches]
Im i mid question & bits [pls vis it our blog sres11meches]
 
Proszę otwierać power pointem 2007 lub nowszym
Proszę otwierać power pointem 2007 lub nowszymProszę otwierać power pointem 2007 lub nowszym
Proszę otwierać power pointem 2007 lub nowszym
 
Home depot
Home depotHome depot
Home depot
 
Fire station
Fire stationFire station
Fire station
 
III II Results June 2014
III II Results June 2014III II Results June 2014
III II Results June 2014
 
Notebook
NotebookNotebook
Notebook
 
Codes and conventions
Codes and conventionsCodes and conventions
Codes and conventions
 
Industrial management i ii iii iv units materials [pls vis it our blog sres11...
Industrial management i ii iii iv units materials [pls vis it our blog sres11...Industrial management i ii iii iv units materials [pls vis it our blog sres11...
Industrial management i ii iii iv units materials [pls vis it our blog sres11...
 
Hi Conversion Demo Day API Moscow Pitch
Hi Conversion Demo Day API Moscow PitchHi Conversion Demo Day API Moscow Pitch
Hi Conversion Demo Day API Moscow Pitch
 

Similar to Burberry

Mccloskey Burton Marketing Strategy
Mccloskey Burton Marketing Strategy Mccloskey Burton Marketing Strategy
Mccloskey Burton Marketing Strategy
mcclos23
 
Final 420 presentation(Gap)
Final 420 presentation(Gap)Final 420 presentation(Gap)
Final 420 presentation(Gap)
Seung Woo Ro
 
New Media Drivers License Final Project #challangethetide
New Media Drivers License Final Project #challangethetideNew Media Drivers License Final Project #challangethetide
New Media Drivers License Final Project #challangethetide
Tony Vitello
 
Burberry digitalstrat
Burberry digitalstratBurberry digitalstrat
Burberry digitalstrat
Sara Gonzalez
 
3D Greek
3D Greek3D Greek
3D Greek
Gavin Li
 
Measuring Social Media Marketing
Measuring Social Media MarketingMeasuring Social Media Marketing
Measuring Social Media Marketing
Ignite Social Media
 
Burberry Wants You!
Burberry Wants You! Burberry Wants You!
Burberry Wants You!
Jessica Braun
 
Sem for PPC Introduction - Sam Owen at IU
Sem for PPC Introduction - Sam Owen at IUSem for PPC Introduction - Sam Owen at IU
Sem for PPC Introduction - Sam Owen at IU
Hanapin Marketing
 
Red Rock 2015 case studies
Red Rock 2015 case studiesRed Rock 2015 case studies
Red Rock 2015 case studies
Red Rock
 
Crowdfunding marketing plan - brick & mortar retail template
Crowdfunding marketing plan - brick & mortar retail templateCrowdfunding marketing plan - brick & mortar retail template
Crowdfunding marketing plan - brick & mortar retail template
Indiefund.It
 
Rise To The Top: A Digital Strategy
Rise To The Top: A Digital StrategyRise To The Top: A Digital Strategy
Rise To The Top: A Digital Strategy
Mariah Knott
 
Burton presentation
Burton presentationBurton presentation
Burton presentation
Gabby Mancina
 
Facebook advertising done right for growth
Facebook advertising done right for growthFacebook advertising done right for growth
Facebook advertising done right for growth
Jason Gan
 
Brittany Rashid Coca-Cola
Brittany Rashid Coca-Cola Brittany Rashid Coca-Cola
Brittany Rashid Coca-Cola
Brittany Rashid
 
Adv420.v spres
Adv420.v spresAdv420.v spres
Adv420.v spres
kristof4
 
Harnessing inbound markting to boost your sales
Harnessing inbound markting to boost your salesHarnessing inbound markting to boost your sales
Harnessing inbound markting to boost your sales
Carswell Gould
 
Social Media Marketing (b2b) ROI talk for CIM Humberside 2Feb2016
Social Media Marketing (b2b) ROI talk for CIM Humberside 2Feb2016Social Media Marketing (b2b) ROI talk for CIM Humberside 2Feb2016
Social Media Marketing (b2b) ROI talk for CIM Humberside 2Feb2016
Rene Power, agency marketer, writer of The Marketing Assassin Blog
 
[Srijan Wednesday Webinars] Digital Marketing for Customer Acquisition
[Srijan Wednesday Webinars] Digital Marketing for Customer Acquisition[Srijan Wednesday Webinars] Digital Marketing for Customer Acquisition
[Srijan Wednesday Webinars] Digital Marketing for Customer Acquisition
Srijan Technologies
 
NICNE Advertising Presentation
NICNE Advertising PresentationNICNE Advertising Presentation
NICNE Advertising Presentation
KMK Media Group
 
P&G Marketing Capabilities case study
P&G Marketing Capabilities case study P&G Marketing Capabilities case study
P&G Marketing Capabilities case study
AADIL PC
 

Similar to Burberry (20)

Mccloskey Burton Marketing Strategy
Mccloskey Burton Marketing Strategy Mccloskey Burton Marketing Strategy
Mccloskey Burton Marketing Strategy
 
Final 420 presentation(Gap)
Final 420 presentation(Gap)Final 420 presentation(Gap)
Final 420 presentation(Gap)
 
New Media Drivers License Final Project #challangethetide
New Media Drivers License Final Project #challangethetideNew Media Drivers License Final Project #challangethetide
New Media Drivers License Final Project #challangethetide
 
Burberry digitalstrat
Burberry digitalstratBurberry digitalstrat
Burberry digitalstrat
 
3D Greek
3D Greek3D Greek
3D Greek
 
Measuring Social Media Marketing
Measuring Social Media MarketingMeasuring Social Media Marketing
Measuring Social Media Marketing
 
Burberry Wants You!
Burberry Wants You! Burberry Wants You!
Burberry Wants You!
 
Sem for PPC Introduction - Sam Owen at IU
Sem for PPC Introduction - Sam Owen at IUSem for PPC Introduction - Sam Owen at IU
Sem for PPC Introduction - Sam Owen at IU
 
Red Rock 2015 case studies
Red Rock 2015 case studiesRed Rock 2015 case studies
Red Rock 2015 case studies
 
Crowdfunding marketing plan - brick & mortar retail template
Crowdfunding marketing plan - brick & mortar retail templateCrowdfunding marketing plan - brick & mortar retail template
Crowdfunding marketing plan - brick & mortar retail template
 
Rise To The Top: A Digital Strategy
Rise To The Top: A Digital StrategyRise To The Top: A Digital Strategy
Rise To The Top: A Digital Strategy
 
Burton presentation
Burton presentationBurton presentation
Burton presentation
 
Facebook advertising done right for growth
Facebook advertising done right for growthFacebook advertising done right for growth
Facebook advertising done right for growth
 
Brittany Rashid Coca-Cola
Brittany Rashid Coca-Cola Brittany Rashid Coca-Cola
Brittany Rashid Coca-Cola
 
Adv420.v spres
Adv420.v spresAdv420.v spres
Adv420.v spres
 
Harnessing inbound markting to boost your sales
Harnessing inbound markting to boost your salesHarnessing inbound markting to boost your sales
Harnessing inbound markting to boost your sales
 
Social Media Marketing (b2b) ROI talk for CIM Humberside 2Feb2016
Social Media Marketing (b2b) ROI talk for CIM Humberside 2Feb2016Social Media Marketing (b2b) ROI talk for CIM Humberside 2Feb2016
Social Media Marketing (b2b) ROI talk for CIM Humberside 2Feb2016
 
[Srijan Wednesday Webinars] Digital Marketing for Customer Acquisition
[Srijan Wednesday Webinars] Digital Marketing for Customer Acquisition[Srijan Wednesday Webinars] Digital Marketing for Customer Acquisition
[Srijan Wednesday Webinars] Digital Marketing for Customer Acquisition
 
NICNE Advertising Presentation
NICNE Advertising PresentationNICNE Advertising Presentation
NICNE Advertising Presentation
 
P&G Marketing Capabilities case study
P&G Marketing Capabilities case study P&G Marketing Capabilities case study
P&G Marketing Capabilities case study
 

Recently uploaded

Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
c5vrf27qcz
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
Edge AI and Vision Alliance
 
AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSFAppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
Ajin Abraham
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
AstuteBusiness
 
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through StorytellingDemystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
Enterprise Knowledge
 
ScyllaDB Tablets: Rethinking Replication
ScyllaDB Tablets: Rethinking ReplicationScyllaDB Tablets: Rethinking Replication
ScyllaDB Tablets: Rethinking Replication
ScyllaDB
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Chart Kalyan
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
BibashShahi
 
From Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMsFrom Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMs
Sease
 
Christine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptxChristine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptx
christinelarrosa
 
High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024
Vadym Kazulkin
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
Fwdays
 
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
"Scaling RAG Applications to serve millions of users",  Kevin Goedecke"Scaling RAG Applications to serve millions of users",  Kevin Goedecke
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
Fwdays
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
Javier Junquera
 
What is an RPA CoE? Session 1 – CoE Vision
What is an RPA CoE?  Session 1 – CoE VisionWhat is an RPA CoE?  Session 1 – CoE Vision
What is an RPA CoE? Session 1 – CoE Vision
DianaGray10
 
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptxPRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
christinelarrosa
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
Fwdays
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
DianaGray10
 
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
DanBrown980551
 

Recently uploaded (20)

Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
 
AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSFAppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
 
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through StorytellingDemystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
 
ScyllaDB Tablets: Rethinking Replication
ScyllaDB Tablets: Rethinking ReplicationScyllaDB Tablets: Rethinking Replication
ScyllaDB Tablets: Rethinking Replication
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
 
From Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMsFrom Natural Language to Structured Solr Queries using LLMs
From Natural Language to Structured Solr Queries using LLMs
 
Christine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptxChristine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptx
 
High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024
 
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk"Frontline Battles with DDoS: Best practices and Lessons Learned",  Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
 
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
"Scaling RAG Applications to serve millions of users",  Kevin Goedecke"Scaling RAG Applications to serve millions of users",  Kevin Goedecke
"Scaling RAG Applications to serve millions of users", Kevin Goedecke
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
 
What is an RPA CoE? Session 1 – CoE Vision
What is an RPA CoE?  Session 1 – CoE VisionWhat is an RPA CoE?  Session 1 – CoE Vision
What is an RPA CoE? Session 1 – CoE Vision
 
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptxPRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
 
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
 

Burberry