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ROMANCE: AN ANALYSIS June 28, 1996 By Andy Meyers
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object]
DIFFERENT RELATIONSHIPS PROVIDE DIFFERENT THINGS Illustrative Example Source: Internal focus groups; BCG analysis
INCREASE IN RELATIONSHIP DURATION AND INTENSITY Psycho Set Back Process, But Recovery Under Way Source: Emotional baggage; BCG analysis
YOU RANK HIGHLY AMONG EXISTING RELATIONSHIPS Source: WAGNER; BCG analysis
RELATIONSHIP DRIVERS Source: Poets, Romantics, Self-Help books; BCG analysis
PERSONAL INTERESTS MOSTLY COMPATIBLE Greatest Gap in Sex, Shopping Source: Cosmo Magazine questionnaire; BCG analysis
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PHYSICAL CHARACTERISTICS STRONG (1) Satan requires eternal damnation Source: Individual Hormonal Response; BCG analysis
OVERALL RANKING IS TOP BOX Sister Also A Top Prospect High Low Low High Physical  Appearance Personality Earnest Borgnine You Supermodels The  Psycho Co-Worker Your Sister Wilma Flintstone  (1) (1) Wilma Flintstone is a fictional character Likelihood of going out in near future Source: Thin air; BCG analysis
RESPONSE TO RELATIONSHIP HAS BEEN MIXED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ I thought he was gay.” - Female Friend Reaction has been positive... ...But awareness of relationship is low Source: Market interviews; unsolicited opinions; BCG analysis
BENCHMARKS SUGGEST WE ARE ON SCHEDULE ,[object Object],[object Object],[object Object],[object Object],[object Object],First  First  Meet  Official  Date Kiss Parents Status Engaged Marriage Affair Divorce Time After Initial Meeting 2 Wks 4 Wks 2 Months 3 Months   -  -  -  - 6 Months 7 Months  8 Months  -  9 Months  11 Months  -  27 Yrs 2 Wks 3 Wks  2 Yrs  2 Yrs  8 Yrs  10 Yrs    -    -   -  1 day   -   Never  11 Wks  12 Wks  14 Wks  15 Wks   official Stage of Relationship Repeat On Regular Basis “ Liz Loop” Can Undermine Long-Term Success Source: Family reunion; People Magazine; BCG Analysis
SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE REBUTTAL June 28, 1996  10 Seconds After First Set of Slides
DISCONNECT BETWEEN CUSTOMER NEEDS AND EXISTING SERVICE Source: My heart; no analysis
SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],I’M OUTTA HERE !!

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Romance: An Analysis

  • 1. ROMANCE: AN ANALYSIS June 28, 1996 By Andy Meyers
  • 2.
  • 3. DIFFERENT RELATIONSHIPS PROVIDE DIFFERENT THINGS Illustrative Example Source: Internal focus groups; BCG analysis
  • 4. INCREASE IN RELATIONSHIP DURATION AND INTENSITY Psycho Set Back Process, But Recovery Under Way Source: Emotional baggage; BCG analysis
  • 5. YOU RANK HIGHLY AMONG EXISTING RELATIONSHIPS Source: WAGNER; BCG analysis
  • 6. RELATIONSHIP DRIVERS Source: Poets, Romantics, Self-Help books; BCG analysis
  • 7. PERSONAL INTERESTS MOSTLY COMPATIBLE Greatest Gap in Sex, Shopping Source: Cosmo Magazine questionnaire; BCG analysis
  • 8.
  • 9. OVERALL RANKING IS TOP BOX Sister Also A Top Prospect High Low Low High Physical Appearance Personality Earnest Borgnine You Supermodels The Psycho Co-Worker Your Sister Wilma Flintstone (1) (1) Wilma Flintstone is a fictional character Likelihood of going out in near future Source: Thin air; BCG analysis
  • 10.
  • 11.
  • 12.
  • 13. THE REBUTTAL June 28, 1996 10 Seconds After First Set of Slides
  • 14. DISCONNECT BETWEEN CUSTOMER NEEDS AND EXISTING SERVICE Source: My heart; no analysis
  • 15.