Film poster analysis for A2 Coursework

1. Analysis of Film
Posters by
Conventions and
Genre
BY TADI MUTENGA

2. Film Poster Conventions
 Film Title – Title of the film displayed on the poster
 Character Image – Image of the characters involved in the film
 Tagline or Slogan – A catchphrase that is used in advertising
 Location – Where a film is set, often shown in the background of the poster
 Cast names – The names of the cast
 Credit or Billing Block – The list of names that are at the bottom part of the poster
 Certificate – Certificates are used to give ratings to films and videos and rate the videos to an appropriate
age rating
 Narrative Elements – Narrative elements are all the aspets that make up a story. This includes setting,
theme, plot, characters, point of view, tone and imagery/symbolism
 Mise-en-Scene – This is a french phrase for ‘placing on stage’. In a film poster, there are different aspects
that create mise-en-scene, including use of language, location, type of pose, behaviour reflected in the
photograph and stereotypes connected to the social group.


3. Identifying Film Poster Forms and
Conventions
Narrative Elements –
The ship is related to the
storyline in the film.
Credit/Billing Block – This
shows the audience who is
involved within the film including
the
There are 4
protagonists in the
poster. Three are
above the remaining
protagonist. This could
suggest that it is
protagonist vs
antagonist. The three at
the top
Characters – Here we
see that the poster
has three main
characters. This
means that the
audience can
anticipate to see them
Title – This tells the
audience what the film is
about and hints it is about
going into space
Location – The
spaceship shown at the
back of the poster could
suggest that the movie
would be set in space
Tagline/Slogan – The
tagline is ‘The Future
Begins’. This could hint
as to what the film could
be about.

4. Identifying Film Poster Forms and
ConventionsCast – The
actors in the
film have been
listed at the
top of the
poster.
Characters –
The poster
contains all
the avengers
that feature in
the movie
Credit/Billing
Block – The
billing block
shows the
people involved
in the film
Title: The title
shows the name
of the film and
gives the
audience an idea
of what the film
could originate
around
Location – Here we
see that the
superheroes are in the
city due to the
buildings situated in
the background. This
could suggest that the
final battle could have
been fought in the city.
Release Date –
This tells the
audience when
the film is being
released

5. Identifying Film Posters by Genre
Film Title: This
shows the name
of the film. The
title gives an
indicator as to
what the film is
about
Location: The
location is a
shows that it is
an island. The
rain and waves
add a chilling
effect to the
thriller.
The tagline suggests
that there is a
storyline and the is
going to be a part
where they go
searching for the
character
There is the billing
block which shows
the people
involved within
the creation of the
film
Main character in the
poster. The picture
shows his face as if he
is investigating the
island.
The addition of
putting Leonardo
DiCaprio’s name
above the title
could act as a
unique selling
point.