This document summarizes conventions commonly found in movie trailers. It explains that trailers typically follow an order of equilibrium, disequilibrium, and climax. The equilibrium shows happy or enjoyable scenes to establish context. Disequilibrium then shows disaster or problems. The climax leaves audiences anticipating resolution in the full movie. Trailers are usually 2-3 minutes long, using uplifting then tense music matched with slow then fast editing to set the mood. Titles and other elements are also designed to reflect the film's genre.

1. Trailer Research
Summary and conventions

2. The order
Just like films, trailers will also have some type of order. It will usually
start of with an equilibrium, which is the happy part of it. Then it will
go into the disequilibrium which will be some type of disaster and it
will end with the climax of the disaster.
You won't get to see the new equilibrium as that will be revealed in
the actual film.
It ends with the climax to make the audience anticipate what's going
to happen, and therefore will want to go and watch the film.

3. Krampus
Equilibrium- in the first two screenshots we see the Christmas spirit and everyone enjoying themselves.
Disequilibrium- In the last two, we see the family discover the evil and them being haunted by it.
Equilibrium- in the first two screenshots we see the men planning what they are going to do.
Disequilibrium- In the last two, we see them actually carrying their operation/mission.
Mission Impossible

4. Timing
Trailers will usually last for
2-3 minutes. The most
common would be two and
a half. This is so that they
leave enough mystery for
the audience to actually
want to go and watch the
film.
Trailers- Sinister 2 and Vacation

5. Audio
The non diegetic music played will tend to be happy and uplifting in the beginning during the
equilibrium. However, during the disequilibrium, the music will become more tense. This is to
help the audience engage with the mood of the film.
Titles
The titles will match the genre of the film. The first one is from 'Vacation' which is a comedy
and that is reflected in the bright colours. 'Sinister', The second one, is a horror and
'Demolition' is a mystery/thriller.

6. Editing
At the beginning, the pace will usually be slow and it will coincide with the music. As the
disequilibrium starts to occur, it will become more fast pace which will enhance the
intensity of the music. So the music and editing work together to create the atmosphere
for the audience.
Inspiration
After watching some A2 coursework and actual trailer, I have a better idea of what a trailer
is meant to show to the audience, and how to create an atmosphere for them related to
the genre.
The main thing that inspired me was the titles; at what point I should add them in, and for
them to relate to the genre.
Another thing was that how the music and the editing need to reflect each other, and
most importantly the genre itself