Glossary of key terms film institution exam
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The document defines key terminology used in discussing media ownership, cross media and technological convergence, synergy, digital technology developments, film production, distribution, marketing, finance, exhibition, and audiences. It provides definitions and concepts for terms like conglomerate, vertical and horizontal integration, cross promotion, production, distribution, and exhibition. It also discusses how digital technology is merging devices and allowing for new forms of distribution and convergence across media.
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A Field in England utilized synergistic partnerships with Film 4, Channel 4, and BFI to fund, market, and distribute the film across multiple platforms simultaneously. It targeted a niche audience of older, middle-class viewers interested in history and independent films. Pacific Rim had a large budget from parent company Time Warner and worked with subsidiaries like NECA for merchandise and Legendary Pictures for production. It used extensive viral and cross-platform marketing techniques to appeal to both male and female audiences around the world. Both films leveraged technological convergence for digital distribution while A Field in England was more limited by its smaller budget.
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Here is a potential outline for the essay:
Introduction
- Define cross media convergence and synergy
- State your media area of study (films Pacific Rim and A Field in England)
Body Paragraph 1
- Point: Pacific Rim benefited greatly from cross media convergence and synergy as a Time Warner film
- Evidence: Extensive marketing across TV, games, toys, etc. leveraging Time Warner properties
- Analysis: This wide reach helped build a large audience
- Link: However, A Field in England had more limited convergence as an independent film
Body Paragraph 2
- Point: A Field in England still utilized some convergence successfully
- Evidence: Promotion through partner organizations Film4 and BFI
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- Baudrillard's concept of the simulacrum - that representations can become more "real" than reality itself.
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This response applies theories of audience to a coursework production, discussing the targeted audience, how the product was received, and reflections on targeting audiences in new media.
Paragraph 1:
Introduce the media product and discuss who was targeted as the audience. Explain how demographic or psychographic factors were considered to appeal to this audience.
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Discuss how the product was actually received or might be received by audiences. Consider both intended and alternative readings using concepts like negotiated or oppositional readings. Reference examples from the product.
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Reflect on the challenges
Cue cards for film industry as revision
A Field in England utilized synergistic partnerships with Film 4, Channel 4, and BFI to fund, market, and distribute the independent film simultaneously across theaters, DVD, television, and online platforms. Pacific Rim was produced by Legendary Pictures and co-financed by Disney, with distribution from Warner Bros. It employed viral marketing techniques including an interactive website and merchandise partnerships to promote the large-budget action film to broad audiences. Both films leveraged digital technologies and cross-platform distribution strategies, though A Field in England had a minimal budget while Pacific Rim benefited from the financial resources of its studio backers.
Feedback on writing media film institution
Here is a potential outline for the essay:
Introduction
- Define cross media convergence and synergy
- State your media area of study (films Pacific Rim and A Field in England)
Body Paragraph 1
- Point: Pacific Rim benefited greatly from cross media convergence and synergy as a Time Warner film
- Evidence: Extensive marketing across TV, games, toys, etc. leveraging Time Warner properties
- Analysis: This wide reach helped build a large audience
- Link: However, A Field in England had more limited convergence as an independent film
Body Paragraph 2
- Point: A Field in England still utilized some convergence successfully
- Evidence: Promotion through partner organizations Film4 and BFI
Representation for section 1b
The document discusses various concepts related to representation in media, including:
- Stereotypes and how they can positively or negatively represent social groups;
- How meaning is constructed through signs and their interpretation;
- Arguments that representations do not always have to be negative or false stereotypes;
- Identities as constructed rather than innate;
- Baudrillard's concept of the simulacrum - that representations can become more "real" than reality itself.
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This document provides guidance for students preparing for a media studies exam. It includes sample exam questions, advice on planning essay responses, and examples of how to analyze various coursework productions using relevant media concepts and theories. Students are encouraged to revisit their planning materials and production work to identify specific examples demonstrating skills development. They should also practice applying concepts like audience, genre, and media language to their work. Thorough preparation through practice essays and plans is emphasized to help students structure high-scoring responses within the short exam time limit.
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The document discusses magazine cover conventions such as the masthead, coverlines, main image, direct address, anchorage text, covermount, slogan, and skyline. It provides definitions for each convention and instructs students to match the conventions to their meanings. It then gives tasks for students to find a magazine cover online, annotate it identifying the conventions used and their impact/effect, and analyze the target audience, content, and representations in the magazine.
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This document provides guidance on how to structure a response analyzing one of the student's coursework productions in relation to the concept of narrative. It recommends including an introductory paragraph stating which production will be discussed and how it relates to narrative conventions. The main body should have 4-5 paragraphs analyzing how the production conformed to and challenged narrative concepts, referring to specific examples and media theorists. The conclusion paragraph should summarize how influential narrative was in planning and producing the piece.
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Question 1a asks the student to discuss the development of their skills and creative decision making.
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Evaluation question 4 Yasemin
An audience is a group of people assembled to experience a creative work. Having a target audience in mind, such as a specific age range and gender, is important for knowing who a film is trying to appeal to. The document discusses researching audience preferences and considering factors like a film's genre, certificate rating, the cultural context of different age groups, and controversial themes that may attract younger viewers. It aims to target a horror film at ages 15-35 of both genders.
Horror film convention
The document discusses key elements of horror filmmaking including isolationist settings, camera techniques like point-of-view shots, lighting, props, common monsters, narrative structures, character archetypes, and themes. Locations are often isolated places that make the viewer feel alone, and camera work aims to convey fear through techniques like handheld shots. Common props include weapons and religious icons, while monsters help signify terror. Narratives usually involve a protagonist facing off against a killer or monster. Characters include victims, villains, and "immoral" teens who get killed. Frequent themes are good versus evil and the consequences of science, madness, and the supernatural.
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This document provides a list of questions to guide students in researching the production, distribution, and audience reception of a film. It includes questions about the film's genre, production company, financing, budget, casting, filming locations, marketing strategy, target audience, release timeline, reviews, and financial performance. The goal is for students to understand all aspects of how a film moves from development to screening by analyzing the institutions and audiences involved.
Genre theory monday 2014
This document discusses genre theory and definitions of genre. It provides perspectives from several theorists on what constitutes a genre and how genres function. Daniel Chandler defines genres based on shared conventions of content, themes and settings. Steve Neale views genres as instances of repetition and difference that provide pleasure to audiences. Genres are seen as dynamic and constantly changing rather than fixed forms. The document also discusses genre hybridization and provides examples of how genres develop over time from experimental to classic to parody to deconstruction. It examines genres as providing structure, expectations and pleasure for both audiences and producers.
Two step flow and british and american audiences
This document provides discussion prompts for analyzing two films: A Field in England and Pacific Rim. It asks the reader to:
1) Identify three points of interest from independent research about the production of each film.
2) Analyze the target and secondary audiences of each film based on elements like narrative, production techniques, marketing, and exhibition.
3) Consider whether the success of either film was influenced by opinion leaders and two-step message flows through social media, reviews, interviews, and other sources.
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This document provides guidelines for a case study analysis of a film's production from concept to audience reception. It includes questions to consider about the film's production company history and genres, how the idea was developed, issues during production and distribution, the impact of new technologies, how the film was marketed and distributed, and audience reactions. The analysis should tie all aspects back to the film's institutions from initial idea through box office performance and impact on future productions.
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ADVERTISING MANAGEMENT -UNIT 1
BBA III SEM SYLLABUS:
Advertising: Introduction, Scope, importance in business: Role of advertising in social and economic development of India: Ethics and truths in Indian Advertising.
Ai 3 film industry
This document discusses several aspects of film distribution and marketing. It notes that individual distributors may release up to 30 films per year, with around 500 total releases annually in the US. The distribution process involves various roles like publicists, filmmakers, producers, designers, and exhibitors at different stages. Traditional and new forms of marketing for films are discussed, such as posters and social media. Film distributors must decide how to present a film by identifying unique selling points and crafting a narrative image for the marketing campaign. Cross-media marketing across different platforms like TV, radio, and print is also covered. An example marketing campaign for The Dark Knight is provided that used publicity stunts, collectables, and projections.
The film industry new
The document discusses key concepts related to the film industry, including the three main sectors of production, distribution, and exhibition. It defines important terms like horizontal and vertical integration, convergence, and synergy. It provides guidance on preparing for an exam on institutions and audiences, focusing on understanding the relationships between media organizations and their target audiences. Students are instructed to choose a media industry for a case study analysis and potential exam questions may address the effects of new technologies on institutions and audiences or the relationship between institutions and audiences in a media industry.
G322 7 key concept questions explained
This document discusses 7 key concept areas related to institutions and audiences in media studies: 1) issues of media ownership, 2) the importance of cross-media convergence and synergy in production/distribution/marketing, 3) new technologies in these areas, 4) the significance of increasing content/hardware for institutions and audiences, 5) how technological convergence affects them, 6) issues in targeting national/local audiences internationally, and 7) how personal media consumption reflects broader trends. It provides explanations and examples for each concept.
Lesson 1B Introduction to Hollywood
This document provides an overview of key concepts relating to understanding media industries and audiences. It discusses the aims of examining how media production, distribution, and circulation affect media forms and how audiences interpret and engage with media. Key aspects covered include media ownership, regulation, convergent platforms, and how individual producers influence industries. It also addresses how media target and construct audiences and how audiences' identities and contexts shape their media use and responses. The document then focuses on the film industry, comparing the Hollywood and British models with emphasis on vertical and horizontal integration, their benefits and drawbacks, and creating an infographic detailing the structure of NBC Universal and Comcast.
Film revision guidance
This document discusses several key aspects of the film production and distribution process as they relate to contemporary media institutions, including:
1) Issues surrounding media ownership and how large film companies work together across different parts of the business to market and promote films.
2) How companies use new technologies and digital media to make, promote and distribute films to audiences.
3) The importance of proliferation in content delivery methods and platforms for both media institutions and audiences in accessing films.
4) Challenges large international film companies face in appealing to national and local audiences.
Promotions ideas
The document discusses promotion and promotional activities. It defines promotion as communicating marketing information to influence consumers and persuade them to purchase products or services. Promotion stimulates demand, captures market share from competitors, and maintains demand even in competitive markets. The document then lists and describes various traditional, non-traditional, personalized, print, broadcast, and online advertising media. It also discusses below-the-line activities like outdoor advertising, events, and point-of-sale materials that can be used for promotion.
Film guidance
This document discusses several key aspects of the film production and distribution process as they relate to contemporary media institutions. It addresses issues like media ownership, problems faced by film companies, the importance of cross-media convergence in promoting and distributing films to audiences, how new technologies are used to make and exhibit films, the significance of increasing access to content through various platforms, and challenges in appealing to local audiences globally. The document aims to understand these topics in order to analyze how media institutions operate and audiences engage with film content in the current media landscape.
Medium of Advertising
Discusses about the different media of Advertising use, and the the kinds of Advertising. This slideshow particularly discusses Interactive advertsing, most particularly Kiosks, and Point of Purchase. It also discusses about the difference between Product and Non-Product Advertising, Commercial and Non-commercial Advertising, and Awareness Advertsing.
The film process
The key stages of the film process are production, distribution, marketing, and exhibition/consumption.
Production involves creating the film and arranging financing. Distribution gets the film to theaters and other platforms. Marketing uses techniques like trailers, ads, and publicity events to promote the film. Exhibition/consumption is when audiences view the film in theaters or at home.
Lesson 1 Component 1B
This document discusses the concepts of vertical and horizontal integration in the film industry. Vertical integration refers to a parent company owning assets across the entire process of film production, distribution, and exhibition. Horizontal integration means a company owns assets within the same stage of the film process. The document provides examples of how vertical integration allows companies to self-distribute and exhibit their own films. It prompts students to understand these concepts and create an infographic showing the structure of NBC Universal and Comcast's subsidiaries across different parts of the film industry.
Film revision guidance 22
This document discusses several key aspects of the film production and distribution process as they relate to contemporary media institutions and audiences. It addresses issues around media ownership and the problems faced by film companies. It explores how companies work together across different parts of the business to market and promote films and get them to audiences. New technologies that have impacted production, distribution, marketing and viewing are also covered. The importance of proliferation in content delivery methods for both institutions and audiences is discussed. Finally, it looks at challenges in targeting national and local audiences from international companies and how individual media consumption habits illustrate wider audience trends.
Entrepreneurship and Commerce in IT - 14 - Web Marketing Communications
The document discusses various topics related to online marketing communications. It describes different types of online advertising such as email marketing, search engine marketing, display advertising, mobile advertising, and affiliate marketing. It also discusses how tools like websites can be used for marketing communications through features like online ordering, live chat, and blogs. Finally, it covers the benefits of online marketing like reduced costs, measurability, and targeting capabilities, as well as factors that influence the cost of online advertising.
Content Distribution V2
Versaly is a global mobile media company founded in 2000 that distributes video and wallpaper content to mobile devices. It operates a mobile video syndication network called Vmbc.tv that produces and programs mobile video channels. Versaly focuses on aggregating, publishing, distributing, and marketing both video and wallpaper content. It has experience producing content in various formats for over 250 mobile handset models and distributing content across carriers and platforms.
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Entrepreneurship and Commerce in IT - 14 - Web Marketing Communications
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A2 g325 spec for students
This document outlines the structure and requirements of an examination for a media studies course. The exam is two hours and consists of two sections. Section A requires students to answer two compulsory questions about their own media production work, evaluating their skills development and analyzing one production in relation to a theoretical concept. Section B involves answering one question from a choice of topics on contemporary media issues. The document provides details on the specific questions and concepts that may be covered in the exam.
A2 Media Q1a creativity
This document discusses creativity in the context of a media studies exam. It provides definitions of creativity, including thinking outside the box, being innovative, taking risks, and using influences to create something aesthetically pleasing. Students are asked to mind map key terms related to creativity, digital technology, research and planning, and other topics. The document then discusses how creativity involves imaginative and purposeful processes that generate something original. It relates this to students' coursework and asks them to reflect on how creative they were and if technology enhanced their creativity. It prompts students to consider how original their work was and if they communicated ideas or identities stylistically.
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Glossary of key terms film institution exam
- 1. Topics Definition Terminology to use Media ownership • Who owns what! • How institutions are structured. • The relationship between companies. • Conglomerate • Institution • Horizontal integration • Vertical integration • Subsidiary • Parent company • Synergy (synergistic) • Cross promotion • Independent • Production, distribution, exhibition Cross media convergence and technological convergence CC: How a media text is produced on different formats (e.g a film may be released on DVD, Blue Ray, streamed, on download etc) TC: Digital technology is developing rapidly. Devices are merging and are able to do more than one service. • Digital technology • Format • Media text • Production • Distribution • Digital distribution • Exhibition synergy 1. Companies working together to benefit the exhibition and sales of the film. 2. Creating a theme that is evident across all of the marketing material. • Cross promotion • Synergistically • Vertical integration • Horizontal integration • Marketing • Viral marketing • Quadrant marketing • Local, national and international audiences
- 2. Digital technology Developments in computer based technology and how this impacts on different stages of the films life cycle. • Technological convergence • Cross media convergence • Finance • Digital distribution Production From the inception of the idea through finance to shooting and editing the film. • Finance • Production • Post production • Editing • Technological convergence • Digital technology Distribution The biggest stage of the film’s lifecycle: Organising for a certification, printing on to film reels and arranging transportation, arranging release dates, premieres and marketing material. • Digital distribution • Simultaneous distribution • Promotion • Viral marketing • Format (trailers, DVD, posters, premieres etc) • Marketing • Film reels • Certification (age certificate) • Local, national, international
- 3. marketing The process of promoting the film via a variety of formats and methods. • Advertising • Format • Promotion • Viral marketing • Quadrant marketing • Target audience • Demographics and psychographics • Local, national and international audiences • Distribution • Vertically integrated finance The process of securing money for the production, distribution and exhibition of a film. • Budget • Profit • Ticket sales • Lottery grant • Funding • Government scheme (BFI) • Tax break • Pre sales exhibition The stage that enables the audience to view the film. This can be in different formats, but initially refers to cinema release. • Cinema • Simultaneous distribution • Format (DVD, Ultra violet etc) • Independent cinema • Digital distribution • Conglomerate • Vertical integration audience Who watches the film, how are they represented within the film or targeted in the marketing. Is it niche? • Niche • Quadrant marketing • Cult fan base • Target audience and secondary audience • Demographics and psychographics • Local, national and international • Marketing techniques • Illegal download • Digital technology • Cinema