2. Business model of bollywood
Production Distribution Exhibition
Pre Shooting
1) Idea & Concept Shooting Post Shooting
2) Script & its 1) Planning 1) Editing
breakdown 2) Matching dates 2) Background
3) Crew of crew Music
identification 3) Erecting Sets 3) Dubbing
4) Hiring Locations 4) Negative
4) Identifying of
5) Arranging all the
location cutting
equipment
5) Budgeting 5) Printing
6) Shooting
6) Market analysis 7) Music recording 6) Publicity
7) Funding 7) Distribution &
Release
3. Business Metrics of bollywood
1) Number of weeks for which movie is running successful
2) Opening Day Revenue
3) Number of theatre screens on which movie was screened upon
4) Total revenue
5) Diversification of Customer segment targeted(e.g adult,family,kids
etc )
4. Business Metrics of bollywood
6) Number of weeks movie lasted in theatres
7) Rating of the movie(as per websites)
8) Marketing expenses
9)Total Cost of Production
10) Number of viewers in theatre and in overseas market
5. Comparative Analysis
Metrics Dabangg(Abhinav Gangs of wasseypur Gangs of wasseypur
Kashyap) 1( Anurag Kashyap) 2( Anurag Kashyap)
Number of Screens India- 1820 1008 1000
Overseas- 305
1st Day Revenue Rs.14.5 crores Rs.2.75 crores Rs. 2.88 crores
Cost of marketing Rs. 12.5 crores Rs. 25.8 crores Rs. 25.8 crores
Total Cost of Rs 32 crores Rs. 18.8 crores Rs. 18.8 crores
production
Number of viewers Single Screen-95- Single Screen-12- Single Screen-35-
100% 15% 40%
Multiplex- 80-100% Multiplex- 10-15% Multiplex- 45-50%
6. Comparative Analysis
Dabangg(Abhinav Gangs of Gangs of
Metrics Kashyap) wasseypur 1( wasseypur 2(
Anurag Kashyap) Anurag Kashyap)
Total revenue Rs 218 crores Rs29 crores Rs.21 crores
Verdict Super duper hit Plus Above average
Movie Rating 4.5/5 3/5 4/5
Customer segment Family movie Adult Adult
Successful running 12 weeks 8 weeks 3 weeks
weeks
