The document discusses the process of distribution and marketing for movies. It explains that distribution involves delivering movie content such as video and audio through physical objects like DVDs or cinema showings. The distribution process involves a studio purchasing rights to a film, hiring a production team, finishing filming, and sending the film to the studio for licensing. The distribution company then determines copies to sell, sells movies to cinemas, and negotiates prices and release dates with theaters, who show the movie for a specified time period. Examples are given of marketing strategies used for Beauty and the Beast, including interactive events, social media, motion posters, trailers, merchandising, and global cinema screenings. Marketing a self-produced film is