Film audience
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There are four main types of cinema audiences: mainstream audiences who prefer familiar genres like comedy and action and avoid foreign films; mainstream plus audiences who are drawn more to a film's nature than its country of origin but mostly watch American films; aficionados audiences who enjoy specialist films with unfamiliar casts but also tend to avoid foreign films; and film avids who appreciate films for their cultural meanings and enjoy various genres. Different age groups tend to prefer different methods of watching films - teenagers prefer streaming online for control options, adults favor DVDs for convenience and repeat viewings, and teenagers and young adults go to cinemas for social experiences and novelty effects like 3D.
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This document contains a 10-question questionnaire about film consumption habits, seeking information such as respondents' favorite film trailers, how many they watch per month, where they are viewed, preferred genres, least favorite trailer, instances of social influence on viewing decisions, and behaviors like commenting on or liking trailers.
Target audience film
This document discusses the target audience for a production. It aims its content at ages 15-35 as they can most relate to the situations portrayed in interviews. The production targets both males and females by making the issues appealing to both genders. It has been rated 15 by the BBFC as it contains no bad language or nudity and this rating will not significantly reduce the potential audience. The target socio-economic groups are C1, C2 and D as these are most likely to watch and relate to a documentary on the topics covered.
My film audience profile
The author analyzes the potential audience for their film, noting that it will likely attract more male than female viewers aged 16-20 due to its strong language and violence. While the film's ethnicity will not influence enjoyment, certain social classes and personality types may find the mystery and suspense appealing, such as skilled manual workers and explorers or reformers.
Evalutaion who would be the audience for your film
The main audience for the media product would be males and females aged 20-40. Females generally prefer crime thrillers with interesting narratives, while males prefer action films. The film features a young female local detective investigating murders in a northern town where the sun doesn't set. Both genders may be attracted to the independent female protagonist and her career. The film could appeal to audiences who watch shows like Sherlock and Luther featuring detectives solving crimes.
Action genre
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Editing action vs rom com
The Quantum of Solace opening scene uses fast-paced editing with frequent jump cuts between close-up shots of cars, guns, and drivers to depict a tense car chase, establishing it as an action film genre. The Love Actually opening scene features soft music and muted ambient sounds as it slowly introduces various stories of romance using basic continuity editing and slow motion shots of emotional airport reunions, characterizing it as a romantic comedy. Analysis of the sound design and editing in each sequence provides insights into how they effectively set the tone for their respective genres.
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Target audience film
This document discusses the target audience for a production. It aims its content at ages 15-35 as they can most relate to the situations portrayed in interviews. The production targets both males and females by making the issues appealing to both genders. It has been rated 15 by the BBFC as it contains no bad language or nudity and this rating will not significantly reduce the potential audience. The target socio-economic groups are C1, C2 and D as these are most likely to watch and relate to a documentary on the topics covered.
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- The pattern can be applied at the team, program, and organizational levels to align stakeholders and create a cohesive narrative.
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- Film audiences greatly increased over time, from short films to feature-length films, and with the introduction of color and sound. In the UK, cinema ticket sales peaked between 1947-1951 at around 1600 million tickets per year.
- Since then, UK cinema ticket sales have declined annually as people have alternative entertainment options like television at home. This has led cinemas to increase food and ticket prices to compensate for the reduced audience numbers.
- While romance films still primarily target women, the types of women watching has broadened with new subgenres that appeal to different age groups. Films shown from a male perspective have also increased the male romance film audience.
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Audience Profile
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- The majority of participants were female, aged 16-20, students from the South of the UK.
- Most participants favored watching films once a week and enjoyed comedy, horror and animated genres.
- Participants primarily watched short films online and were unfamiliar with websites dedicated to short films.
- They felt themes of stimulation vs. boredom and representations of Asian ethnic groups were underrepresented in films. Most valued story over other film aspects like visuals or directors.
Evaluation Question 4
The document discusses research conducted on audiences for social realist films. It finds that likely audiences for a social realist introductory film include: younger adults and teenagers who can relate to the themes of teenage life and drug abuse portrayed; British viewers who will understand the dialects; and those from poorer backgrounds who may empathize with the storylines. However, the film may not appeal to those uncomfortable with drug themes or only older generations who prefer traditional viewing methods. The all-male cast may also create a gender bias among viewers.
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Q3. What have you learnt from your audience feedback?
The document discusses audience feedback received for a short horror film targeted at teenagers aged 16-18. The filmmaker chose this age group because they fall in the target demographic and enjoy horror films. Research showed teenagers prefer familiar genres, actors and simple narratives that depict relatable situations like relationships. Evidence suggests teenagers consume films passively in groups at multiplex cinemas, influenced heavily by marketing like trailers and word of mouth promotion.
Quantitative research feedback and analysis
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Target audience research h
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This document discusses various aspects of audiences for film and media. It defines what an audience is and explains that audiences can participate in different ways for different art forms. It notes that audiences are important because without them, there would be no media or films. It also discusses how new digital technologies have fragmented audiences across multiple media outlets and platforms. The document then covers different types of audiences like mass and niche audiences. It explains why categorizing and profiling audiences through demographics and psychographics is important for targeting advertising and media content. Finally, it discusses various ways to measure audience sizes, including circulation, readership, and ratings organizations.
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The document summarizes product placement and advertising deals for the 2008 James Bond film Quantum of Solace. Ford Motors paid $100 million for exclusive vehicle rights, including placements for Aston Martin, Volvo, Range Rover, and Ford models. Sony Electronics had multiple placements for phones but one canceled model. Research suggests traditional ads beating out product placement for brand recall and purchase intent, though advertisers increasingly use product placement believing consumers tune out traditional ads.
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An audience refers to individuals or groups that consume media content such as radio listeners, TV viewers, newspaper/magazine readers, or website visitors. Audiences are important because media organizations produce content to attract audiences and make a profit. New digital technologies have led to fragmented audiences across multiple platforms, making it harder for media companies to measure audiences. Companies profile audiences by demographics like gender, age, socioeconomic status, and interests to target advertising and content to attract the right audiences.
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The document discusses film audiences over time and the current UK cinema demographic. It saw a rise in cinema attendees after film's introduction until 1951, when TV was introduced and numbers declined until stabilizing in the 1980s. Currently, the main cinema audience is ages 15-24, followed by 35-44 and 25-34, and the male to female ratio is almost equal. For horror films specifically, the primary audiences are males ages 15-24, as well as working to middle class viewers and groups of friends or couples on dates.
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- The pattern can be applied at the team, program, and organizational levels to align stakeholders and create a cohesive narrative.
- True north and A3 thinking are discussed as ways to ensure everyone understands the overall strategy and objectives.
Audience of film and romance films
- Film audiences greatly increased over time, from short films to feature-length films, and with the introduction of color and sound. In the UK, cinema ticket sales peaked between 1947-1951 at around 1600 million tickets per year.
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- While romance films still primarily target women, the types of women watching has broadened with new subgenres that appeal to different age groups. Films shown from a male perspective have also increased the male romance film audience.
Horror Movie Target Audience
The target audience for horror movies is typically ages 15-25 as young adults are developing themselves and seeking thrills. Males are more likely fans than females due to portrayals of violence and thrill-seeking in horror aligning with stereotypical male interests. Overall, horror movies aim for working class audiences who want an inexpensive thrill. Common audiences include friends seeking excitement together, or couples using a horror film as a first date or relationship activity.
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Similar to Film audience
Question 4
This document discusses the potential audience for a low-budget action film with a female-dominated cast set in South London. The primary audience would be 16-25 year old females in the UK who enjoy horror, action, thriller and comedy films. They typically decide what films to watch based on trailers and synopses, watch films with friends or alone, and use streaming services like Netflix. Due to the low budget, marketing would focus on social media to build buzz among young UK audiences.
Theory audience pro-forma
The document discusses audience profiles for different types of media products. It provides details on the primary and secondary audiences for a horror movie aimed at 15-25 year olds, a movie with a universal rating aimed at ages 3-12, and an animated comedy aimed at 15-25 year olds. It also includes sections on hypodermic needle theory, uses and gratifications of media, and consumer generated content.
8own experiences (1)
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Audience Profile
The document profiles the target audience for a horror movie or film. The target age is 18-25 years old, which is most likely to watch and spend money on horror. The target gender is mostly male, though this is a stereotype. Key interests of the target include socializing, outdoor activities, and spending time on social media and watching movies at home. They want horror films to have a solid plot, dark themes, twists, interesting characters, and realistic monsters/jump scares. Examples are then given of target audience profiles for a female student and male worker.
Quantitative research
The document summarizes the results of a quantitative questionnaire given to 16 participants about their media consumption habits and preferences. Some key findings include:
- The majority of participants were female, aged 16-20, students from the South of the UK.
- Most participants favored watching films once a week and enjoyed comedy, horror and animated genres.
- Participants primarily watched short films online and were unfamiliar with websites dedicated to short films.
- They felt themes of stimulation vs. boredom and representations of Asian ethnic groups were underrepresented in films. Most valued story over other film aspects like visuals or directors.
Evaluation Question 4
The document discusses research conducted on audiences for social realist films. It finds that likely audiences for a social realist introductory film include: younger adults and teenagers who can relate to the themes of teenage life and drug abuse portrayed; British viewers who will understand the dialects; and those from poorer backgrounds who may empathize with the storylines. However, the film may not appeal to those uncomfortable with drug themes or only older generations who prefer traditional viewing methods. The all-male cast may also create a gender bias among viewers.
How do you watch films
This document contains questions about film viewing habits and opinions on teenagers and social media. It asks how the respondent watches films, their views on short films and what they would expect to see in a short film about teenagers. It also inquires about stereotypical teenager behavior, the effects of class on teenagers, social media usage among teenagers, and the respondent's own social media habits. Finally, it asks for their beliefs about a film with two strong female leads.
Q3. What have you learnt from your audience feedback?
The document discusses audience feedback received for a short horror film targeted at teenagers aged 16-18. The filmmaker chose this age group because they fall in the target demographic and enjoy horror films. Research showed teenagers prefer familiar genres, actors and simple narratives that depict relatable situations like relationships. Evidence suggests teenagers consume films passively in groups at multiplex cinemas, influenced heavily by marketing like trailers and word of mouth promotion.
Quantitative research feedback and analysis
- The document summarizes the results of a 7-person online survey about preferences for short films. Most participants were from rural or coastal areas, white, and working full-time. They preferred social class/status themes and horror/sci-fi genres focused on teenagers. The most important elements were storyline and aesthetics. Based on the analysis, a social realism genre short film about class/status issues among teenagers would appeal most to the target demographic.
Target audience research h
A target audience is necessary to guide the creation of a product or service. Without a clear target audience, creators will not know who their intended consumers are and will have no parameters to work within when designing the product. This could result in a product that appeals to no one or everyone equally. Identifying a target audience allows creators to tailor their product with features and messaging that specifically appeal to that audience. It also enables effective marketing and research like surveys and focus groups.
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BBFC
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Audience profiling
The document describes the target audience for a thriller film as male students aged 15-23 from socio-economic groups D and E in the UK and parts of Europe. They likely live at home, have part-time jobs, and enjoy social media, gaming, and thrillers while disliking romance and clichéd storylines. The film aims to appeal to their tastes in sophisticated yet gory media content consumed via devices like smartphones and online platforms like YouTube and Netflix.
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Questions 4 and 5
The target audience for the film was males aged 14-25. This is because the dark nature of the film would only appeal to a certain age group and gender. The filmmaker aimed to attract this audience through social media sites they frequented, by using striking visuals and special effects in thumbnails and posters to grab their attention. Feedback indicated the special effects were successful at attracting the target audience, while the film could be improved by making the voiceover and beginning speech clearer and adding more movement throughout.
Quantitative media analysis homework
The document discusses the results of a quantitative research survey conducted to inform the development of a social realism film opening title sequence. Key findings include: most respondents were female, within the target age range of 10-20, and had studied media or film before. Many were familiar with social realism genres and directors. Most consumed films through online streaming and had seen social realism films that way. Themes around class, poverty, and underrepresented groups were of interest to explore further.
Audience profile A2
This document defines the target audience for a film project as predominantly female, aged 15-23, who enjoy cinema, social media, books and socializing. They prefer media like YouTube, Netflix and TV shows and enjoy romance stories and socializing with friends. The target audience dislikes violent content and would likely use smartphones, tablets or laptops. Most would be students or working part-time jobs, located in the UK or Europe.
Question 4
The document discusses the potential audiences for a thriller film. The primary audience would be young adults as they enjoy being scared, can understand deeper meanings, and can relate to characters. A secondary audience would be adults and parents who may be concerned about issues their daughters face or enjoy gritty British films. A tertiary audience would be thriller genre fans who would enjoy the film at film festivals where it will be promoted. The film has mostly British white actors but its themes apply to all nationalities.
Theory audience pro-forma
The document discusses different audiences for various types of media content. It profiles the primary and secondary audiences for children's films, older films with graphic content, horror films, and social media platforms. It also defines the hypodermic needle effect and discusses how audiences use media for information, identity, social interaction, and entertainment purposes. Finally, it provides an example of consumer generated content on YouTube and the advantages to both media producers and audiences.
Target audience research - Social Realism
Target audiences for social realism films include film fans who prefer serious films, as these films are often advertised in film magazines like "Sight and Sound" that target such audiences. Younger audiences are also a target, as social media is used to promote these films. Due to smaller budgets, social realism films use cheaper marketing methods like social media, festivals, and small independent cinemas rather than large theaters. The films aim to attract audiences interested in the social issues discussed, with factors like gender, ethnicity, age, and status determining which audiences connect with different topics.
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Q3. What have you learnt from your audience feedback?
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The document outlines common stereotypes that are associated with both women and men. For women, the stereotypes include being in the kitchen, more caring, less aggressive, bad at sports, poor drivers, and seen as sexual objects. For men, the stereotypes include being strong, lazy, game addicts, immature, good at sports, and more aggressive.
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There are four main types of cinema audiences: mainstream audiences who prefer familiar genres like comedy and action and avoid foreign films; mainstream plus audiences who are drawn more to the nature of films than nationality but mostly watch American films; aficionados audiences who enjoy specialist films with unfamiliar casts but also tend to avoid foreign films; and film avids who appreciate films for their cultural morals and enjoy the cinema experience without preference to a single genre. Different methods of watching films appeal more to certain target audiences: teenagers prefer watching online due to control options, adults find DVDs more convenient to watch repeatedly, and teenagers and young adults are most interested in the social and 3D experiences of cinema.
History of a genre
The document traces the history and evolution of horror films from the late 19th century through the 2000s. Some of the earliest horror films included works by Georges Méliès in the 1890s and adaptations of Victor Hugo's The Hunchback of Notre Dame. German Expressionist films of the 1920s like The Cabinet of Dr. Caligari were influential. Universal Studios launched the first iconic horror franchises with Dracula and Frankenstein in the 1930s. The genre continued to develop through the mid-20th century with films exploring themes of science, armageddon, and the demonic. The 1970s saw a rise in occult and devil-possession films like The Exorcist. Horror diversified further in
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The document traces the history and evolution of horror films from the late 19th century through the 2000s. Some of the earliest horror films adapted novels like The Hunchback of Notre Dame and were produced in the late 1890s and early 1900s. German Expressionist films of the 1920s like The Cabinet of Dr. Caligari were influential on the genre. Universal Studios produced many iconic horror films in the 1930s featuring characters like Dracula and Frankenstein. The genre continued to evolve with films incorporating new themes like nuclear radiation throughout the 1950s-1970s and trends like slasher films emerging in the 1980s. In the 2000s, the zombie subgenre became popular again and torture porn emerged as a new extreme
Certificate rating slide
This document summarizes the different film certificate ratings in the UK (U, PG, 12A, 15, 18) by describing the types and levels of content that are allowed for each rating in terms of violence, sexual activity, bad language, and drug use. It explains that a U rating is the most restrictive while an 18 rating allows for the strongest graphic content. The document concludes that a paranormal horror film opening would be unsuitable for the most restrictive ratings like U, PG, and 12A due to its scary nature, and would be more acceptable with the 15 or 18 ratings.
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Film audience
- 1. Target Audience Vincent, Yousef, Matthew
- 2. Cinema Audience? There are 4 types of audience categories: Mainstream audiences Mainstream plus audiences Aficionados Audiences Film avids
- 3. Mainstream Audiences They are unlikely to watch foreign or niche films, they tend be drawn to comedy or action films.
- 4. Mainstream plus audiences They are drawn to the nature of the film rather than the familiarity, however tend to watch mostly English/American films.
- 5. Aficionados Audiences They tend to watch specialist films with an unfamiliar cast, also tend to avoid foreign films.
- 6. Film avids They enjoy the cinema experience, they do not simply like one genre, look for cultural morals within films
- 8. Methods of watching films and target audience Internet = Teenagers: Most teenagers watch films on the internet because they find it easier to watch it on a laptop or computer because you have options such as pause, stop and volume control. Teenagers would have more experience in using the computer than adults because they spend more time on it, so it is easier for them to find films online.
- 9. Method 2: DVD Adults: DVD’s are more convenient for adults and also they tend to buy them because they can watch them over and over again.
- 10. Method 3: Cinema Teenagers – Young adults: Teenagers are more interested in going to the cinema to watch films because they will be the age category that is most likely to want to go and see 3D effects. Another reason is because the cinema allows them to go and be social with other people.