The document discusses different theories of production seen in Eminem's music video including: 1) Narcissism, shown through lyrics stating "because it feels so empty without me" and "so everybody just follow me". 2) Intertextuality, with references to Batman through a belt and projected symbol similar to Batman's. 3) Parody, parodying the news channel CNN as ENN and a new report on Osama Bin Laden. 4) Bricolage, borrowing different media forms like comic books and behind-the-scenes TV. 5) Breaking the fourth wall, with Eminem directly looking at the camera to address the audience.