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8. Theories for production 
Yousef El-Badri
Narcissism 
These two print screens show narcissism. Allowed they visually do not show this, 
the lyrics which are said state “because it feels so empty without me” and also “so 
everybody just follow me”, this clearly shows that everyone should follow him 
because he knows everything and he knows what’s best.
Intertextuality 
These two print screens show intertextuality in 
Eminem’s video as it directly refers to Batman and 
robin. The first print screen shows Eminem putting on 
a belt and this is direct reference batman and his belt 
as seen on below, although the colours of the costume 
have a link to the colours of Robins costume. 
The print screen below shows another link to 
Batman, but this time the link is to batman’s 
system being projected into the sky and as seen in 
the image below on the right, Eminem’s ‘E’ is 
being projected into the sky.
Parody 
These two print screens parody a very famous news channel ‘CNN’ which in the 
video is ‘ENN’. The video also parodies a very famous news report of Osama Bin 
Laden on the news and in the video Eminem has decided a very similar effect 
with the same feel of the news report allow he has made it funnier with Bin 
Laden dancing with some soldiers.
Bricolage 
These print screens show bricolage as they borrow different forms of media. The 
first print screen uses the comic book affect to stick the superhero theme that is 
seen throughout the majority of the song. The second print screen shows the 
‘behind the scenes’ part of a TV show.
Breaking down the forth wall 
These print screens show Eminem breaking down the forth wall as he is directly 
looking at the camera and therefore directly addressing the audience to allow 
the audience have a sense of belonging in the music video.

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8. theories for production

  • 1. 8. Theories for production Yousef El-Badri
  • 2. Narcissism These two print screens show narcissism. Allowed they visually do not show this, the lyrics which are said state “because it feels so empty without me” and also “so everybody just follow me”, this clearly shows that everyone should follow him because he knows everything and he knows what’s best.
  • 3. Intertextuality These two print screens show intertextuality in Eminem’s video as it directly refers to Batman and robin. The first print screen shows Eminem putting on a belt and this is direct reference batman and his belt as seen on below, although the colours of the costume have a link to the colours of Robins costume. The print screen below shows another link to Batman, but this time the link is to batman’s system being projected into the sky and as seen in the image below on the right, Eminem’s ‘E’ is being projected into the sky.
  • 4. Parody These two print screens parody a very famous news channel ‘CNN’ which in the video is ‘ENN’. The video also parodies a very famous news report of Osama Bin Laden on the news and in the video Eminem has decided a very similar effect with the same feel of the news report allow he has made it funnier with Bin Laden dancing with some soldiers.
  • 5. Bricolage These print screens show bricolage as they borrow different forms of media. The first print screen uses the comic book affect to stick the superhero theme that is seen throughout the majority of the song. The second print screen shows the ‘behind the scenes’ part of a TV show.
  • 6. Breaking down the forth wall These print screens show Eminem breaking down the forth wall as he is directly looking at the camera and therefore directly addressing the audience to allow the audience have a sense of belonging in the music video.