This document discusses research interests in experience management literature and organizational change. It explores atomistic versus relational metaphors and how they influence understanding of organizations. Relational metaphors view entities as defined by relationships rather than intrinsic properties. The document also examines organizational metaphors like goal-seeking and relationship maintenance. Finally, it proposes developing a participative change methodology that treats people ethically and allows for new opportunities.
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4. Research interest
ExperienceManagement Literature
Change brings… Change brings…
More forms
Misery
Employees are…
Managers can be…
Employees are…
Managers are…
Happiness
Profit
Efficiency
Lacking in intelligence
Resistant to change
In need of manipulation
Proactive
Dynamic
Clever
Bureaucracy
Really quite clever
Misinformed
Often treated like children
Mistrusting
Lacking change understanding
Overly narrow focused
5. Metaphors
From the Greek: meta (over, across) + pherein (to carry, to bear)
Literally: to carry across or to transfer from one place to another
Thus… to use a metaphor is to carry across our understanding of one
domain of experience to another domain
Without metaphor, nearly impossible to talk / think about:
•Subjective experiences (i.e., emotions)
•Abstract concepts
6. Metaphors
Spot the metaphors:
• The heads of department had a heated debate in which emotions ran
high
• If we want to launch this project we will need to gain buy-in from top-
management
• The fierce competition meant that the company had to search for a new
strategic direction if it was to survive
• Despite the growth of the company the market share has plummeted
• Shareholders were unhappy when rumours about the merger reached
the newspapers
• So far the war on terror has claimed many casualties
Benefits of metaphors
• Provide insight into situations
• Structure understanding
• Capture lots of information in
relatively compact form
Potential dangers of metaphors
• Can lead to dogma if used without
being aware that a metaphor is used
• Conceal as well as reveal aspects of
a situation
• Can justify certain courses of action
7. Metaphors
Spot the metaphors:
• The heads of department had a heated debate in which emotions ran
high
• If we want to launch this project we will need to gain buy-in from top-
management
• The fierce competition meant that the company had to search for a new
strategic direction if it was to survive
• Despite the growth of the company the market share has plummeted
• Shareholders were unhappy when rumours about the merger reached
the newspapers
• So far the war on terror has claimed many casualties
Benefits of metaphors
• Provide insight into situations
• Structure understanding
• Capture lots of information in
relatively compact form
Potential dangers of metaphors
• Can lead to dogma if used without
being aware that a metaphor is used
• Conceal as well as reveal aspects of
a situation
• Can justify certain courses of action
8. Atomistic root metaphor
The world is a collection of
elementary particles bouncing
through space
Entities have intrinsic properties
A whole can best be
understood by studying its
basic elements and their
properties
Relational root metaphor
The world consists of
relationships which define the
nature of entities
Entities have relational
properties
A whole has properties which
cannot be understood from its
composite elements in isolation
11. Organisational metaphors
Goal-seeking metaphor
People and organisations can best
be understood as seeking to fulfill a
set of goals
Relationship maintenance
metaphor
People and organisations can best
be understood as seeking to
maintain a set of desirable and
evading a set of undesirable
relationships through time
16. Relationship maintenance
metaphor
What goals do we want to
achieve?
What problems do we need to
solve to achieve them?
How do we solve these
problems?
Goal seeking metaphor
What relationships do we want
to maintain through time?
What are the qualities of these
relationships?
What values underpin these
relationships?
What is the impact of the way
we maintain these
relationships?
Whose interests are served by
the maintaining these
relationships, whose interests
are not?
17. Purpose
Developing a change methodology which:
• Is participative
• Leads to creative thinking
• Treats people ethically
• Minimises unintended negative consequences
• Allow for the emergence of new opportunities
18.
19. Are our concerns taken into account?
Are our interests catered for?
Does it support our thinking about change?
Does it lead to concrete suggestions for action?
Are data-protection guidelines followed?
Are participants treated in an ethical way?
Is confidentiality guaranteed?
Are objectives met?
Are resources invested well?
20. Is it methodologically rigorous?
Are claims supported by evidence?
Does it contribute to knowledge?
Are interests of stakeholders met?
Does research lead to a defensible thesis?
21. Activity
What relationships do we as BIT want to maintain over time?
Choose one important relationship and find a metaphor that says
something about:
• How you experience this relationship at present?
• How would you want to experience this relationship in an ideal
world?
