This document outlines a field marketing plan for a B2B company. It discusses the field marketing structure and role in supporting regional sales and channel partners to maximize revenue and customer experience. The plan has a short term focus on sales and a long term focus on value creation, branding, innovation, and partnerships. Key elements of the plan include generating revenue growth through targeted marketing, lead generation, and incentives. It also aims to grow the market through intelligence gathering, customer interactions, and expanding into new customers and markets. Improving the customer experience is addressed through gathering feedback, building awareness, and sharing success stories.

1. Field Marketing Plan-Of-Action –Getting Started GuideField Marketing RefresherB2B

2. AgendaFM Structure & Role

3. FM Strategy Outline

4. FM POA OutlineFM Structure & RoleProduct DivisionsCountry SalesProductDiv1ProductDiv2ProductDiv3Field MarketingCustomerRole:Strategic Regional Marketing Leader

5. Maximize Revenue/Market-Growth Opportunities & Customer-Experience

6. Create & Deliver value through innovative solutions & services

7. Work closely and support Marketing needs of the Regional Sales Team and Channel Partners

8. Manage the Marketing team in the regionMetrics:Revenue-Growth Targets

9. Market-Growth Targets

10. Customer-Experience/Satisfaction TargetsFM Strategy OutlineShort-Term(0-1 year)Focus: Sales Long-Term(1-3 years)Focus: Value-CreationBuilding Strong Brands

11. Shaping Markets

12. Driving Innovations

13. Driving Alliances & Partnerships

14. Targeted Marketing

15. Demand Generation

16. Delivering ExperienceFM POA OutlineRevenue-Growth

17. Market-Segmentation & Targeted Marketing

18. Lead-Generation & Ensuring Greater Conversions

19. Incentive-Plans: PFO Margins & New Products

20. Team-Effectiveness

21. Market-Growth

22. Market-Intelligence to identify & target Market-Drivers

23. Customer Interactions or Surveys

24. Business-Development by New Customer/Market Acquisition

25. Evaluating Alliances, Partnerships or Acquisition for Growth

26. Customer-Experience

27. VOC or Customer-Satisfaction Ratings/Surveys

28. Building Customer-Awareness: Marcom

29. Customer Case-Studies or Success-Stories or Testimonials