2. Who? – Anybody who plays games on their
phone
What? – People are playing games but are open
to more
When? – In their free time
Where? – Wherever they can
Why? – To enjoy themselves
Context of Blenderman
3. People want to enjoy themselves, but can’t always find
the right app.
Even people who have apps they enjoy are always open
to new apps.
Both these people want new, fun and cost-effective
apps.
Specific Problems
5. People who need entertainment or relaxation
currently try to use the apps on the market,
but they are always open to other apps that
can do it better. Our key insight is that people
will always be open to more apps that can
provide relaxation and fun.
Key Insight
6. Panda Apps, is creating Blenderman, our all new game
that is enjoyable, cost-effective and promotes healthy
eating.
The app can be used by almost anyone who enjoys
mobile gaming, either casually, or more hard-core. While
there are other platforming running games on the
market, many are difficult and difficult to pick up quickly.
Blenderman, however, can be picked up and put down
again and again.
Blenderman
7. Many people who have mobile phones don’t actually use
them for games, but would probably enjoy doing so.
Furthermore, the majority of existing mobile gamers are
open to new ideas, due to the high speed at which
mobile games go in and out of popularity. Therefore, we
think there is a great market for our game – which many
people agree has an interesting concept.
User Profiling Outcomes
8. There are a fairly large amount of running platformers on the
market, but many are for consoles (either home consoles
such as the Xbox One or PS4, or handhelds such as the
Nintendo 3DS or PS Vita), and the others are either
expensive, or have a selective target market. For example,
Happy Jump (and its many spin-off games, often called out
for being cheap ‘cash-ins’) is targeted towards small
children, despite the fact that many people play it who aren’t
children. For this reason, many people are left out of the
equation and are stuck with lower quality games.
Competitors on the Market
9. Core Features
Our app, Blenderman, presents the challenge of taking
control of a piece of fruit, who must escape from a
blender. The app will be a linear, left to right scrolling
game, with more and more difficult obstacles to traverse
as the stages go on. Each stage will be relatively short,
so you will not lose massive amounts of progress when
you have to stop playing.
Our interviewees have specified that they want a cost-
effective game, that they can enjoy, and not have to
spend long periods of time on. We feel that Blenderman
fits this specification almost perfectly.
11. FRUIT NUMBER OF
COINS
LEVEL NEEDED
TO UNLOCK
apple free Unlocked
banana 5000 From level 2
orange 10,000 From level 6
Pineapple 20,000 From level 10
strawberry 40,000 From level 14
buy
buy
buy
buy
Click here
1,000 coins
buy
12. FRUIT NUMBER OF
COINS
LEVEL NEEDED
TO UNLOCK
apple free Unlocked
banana 5000 From level 2
orange 10,000 From level 6
Pineapple 20,000 From level 10
strawberry 40,000 From level 14
buy
buy
buy
buy
Click here
1,000 coins
buy
Not Enough
Coins!
OK
15. Our app would need no data collection other than our existing
interview records, and contact from users regarding improvements
or bugs.
The technical side of the app would be quite easy to programme,
with the right approach, as the characters would need minimal
animation, and we could have a cycled background for each
stage. The only difficult thing may be collision detection physics,
and the programming of picking up items, but with the right
assistance this should not be an issue.
Feasibility
16. We have chosen the ‘Some Users Pay’ Model. We think
that many people would prefer a free game, and then
pay a little for upgrades. These are going to be upgrades
for the game, such as Disabling Adverts or purchasing
new, better characters to run with. All our interviewees
have pledged to get the app if it is as good as it sounds,
so we should have a wide enough user base.
Business Model
17. -Internet adverts are relatively cheap but also get
a wide amount of exposure.
-In-App-Adverts also get large amounts of
exposure and are also quite low-cost.
-If our app gained enough of a user base, we may
branch out into more expensive advertising, such
as radio, TV adverts, which receive huge
exposure and are much more noticeable than
simply an image.
Marketing Strategy
18. Expert Interviews
We spoke to Mgishu Boyd, an app development expert in
February 2014. He aided our app development by providing
constructive criticism of our three App ideas, and helped us
choose Blenderman to carry forward. He also suggested
ways in which we could improve our apps and offered his
opinions on which aspects sounded good.
Blenderman seemed to be the one Mr Boyd favoured. He
suggested that there are minimal issues with the app, other
than the difficulties we may encounter during actual
development. However, these should be easily avoided with
the correct approach.
