Startup Saturday: Mobilliance 2013 -emoji pop

•Download as PPTX, PDF•

0 likes•3,119 views

This document summarizes an emoji guessing game app called Emoji Pop that was created by a Hong Kong development team. It was their first mobile app and was intended as a trial to explore something easy to implement, viral through fun content, and scalable through renewable content. The app became very successful, reaching the top 5 in the US app store without any marketing spent. It also became the #1 game in Hong Kong and Taiwan for a month without marketing. The document attributes this success to cultural localization of the content for those regions through things like TV hosts and celebrities. It provides details on the app's development and revenue model. The presentation encourages signing up for promotional campaigns for their other apps.

Emoji Pop
StartupsHK – Mobilliance 2013
Chris Lee, CoFounder& CTO

The Leading Independent Publisher
of Social Games on Facebook

Key Messages
• One of the most successful internet startup in HK
•
•

Raised $32.5m venture capital
Global expansion
•
•
•

5 global offices
Reaching 20m users in over 100 countries
Business partners from all over the world

• Successful games
•
•
•
•
•

古惑仔 online
開心農場 Happy Harvest
Kingdoms of Camelot
Ravenwood and Ravenskye
Emoji Pop
Confidential. All Rights Reserved.

3

EMOJI POP / 123猜猜猜

Confidential

All Rights Reserved.

4

Why Emoji Pop?
• First mobile app by the HK dev team
• It was a Trial!
– And a pretty successful one

• Looking for something that is:
– Easy to implement
– Viral – with fun and interesting content
– Scalable – renewable content
– Profitable? < Bonus

Numbers
• Emoji Pop (English)
– Reached top 5 Overall on iPhone (US) ranking
– Did spend marketing on it as a trial
– Profitable after 3 weeks
– Reached 5 figures USD at one point

• 123猜猜猜 (HK,TW)
– #1 game in iPhone (HK,TW) for a month
–
marketing dollars spent

HK Style
Translation

Culturalization!

Localization

TV Show Host

Radio DJ

Actress / Singer

Development
• Native Code
– iOS in Objective-C
– Android in Java
– Universal Build – phone + pad

• Dynamic Content Update
– Decouple content management & development

• Make room for Ads
• Track EVERYTHING!
– Login, button clicks, SHARE, PURCHASES
– Especially: stuck @ any Questions?

Sign Up Now!!
Features

Specifications

• Chart boosting promotion

• 24 hours display (15:00-14:59
HKT), 4/24 freq. capping (show every 6
hours)

• Simple sign up process
• Eye catching and non intrusive
• High conversion (click to install) rate

• 72 characters (48 Chinese words)
allowed in the marketing message

• Redirect tracking URL supported

Price
1 day exclusive promotion on Emoji Pop HK version [123猜猜猜 (香港版)]
iOSversion: US$1,800.
Google Play version: US$1,500.

Sign Up Now!
bd@6waves.com

Version 2013/9/5

Confidential. All Rights Reserved.

22

This month’s WideNet U is all about mobile apps! Join on Wednesday, June 21, 2017 us as our CEO, Chris Williams, explains why your business needs a mobile app and what all it can do for you. In this session, we’ll cover: - Why mobile should be the primary focus of your marketing - Why apps are just as important as your website - How you can use an app to communicate directly with your customers - How you can take advantage of app marketing and get a leg up on your competition - How apps can save your business money in the long run

Lucky Numbers & Marketing Blonde Kids to Mexico

Terena Bell

The Chevy Nova is a myth. Fortunately Chevrolet was never so stupid as to sell a “nova” (Spanish for “doesn’t go”) in Mexico. But Kraft did try to market its Mondalez food brand in Russia, where “mondalez” is vulgar slang for a woman’s lady-parts. Not quite as funny as a car that doesn’t go, is it? Still, this mistake made Kraft a laughing stock both in Russia and at home. Learn how to avoid debacles like this for your clients in “Unlucky Numbers and Marketing Blonde Kids to Mexico” with Terena Bell of internationally-recognized localization firm In Every Language. (Some slides courtesy Nataly Kelly, Smartling.)

Creating a World-class Translation Strategy

Jose Palomares

Presentation with Adam Busbin, the mastermind in charge of the multilingual features of Ingeniux CMS, during Ingeniux's 2017 User Conference. Ingeniux's new release (v10) is sexier and more language-ready than ever with the incorporation of asset management into the translation workflow. In this presentation, we review best practices on how to broaden your audience through localization and how Ingeniux is a forerunner in the race for best multilingual CMS support.

Startup Saturday: Mobilliance 2013 -omnistreamCharlie Sheng

Startup Saturday: Mobilliance 2013 - SnapteeCharlie Sheng

Startup Saturday: Mobilliance 2013 - TimableCharlie Sheng

SwiftKey is an award-winning keyboard app for smartphones and tablets that learns from you to offer better auto-corrections and next-word predictions. Anne-Catherine Goulby, a marketing project manager in SwiftKey explains their success by using alternative approaches. How to reach key influencers, how to get featured by Google and dealing with Android fragmentation are only few of the aspects covered.

"Как достичь успеха на мобильных платформах", Wibe Wagemans, VP Mobile, Big Fish

Julia Lebedeva

Growing Big on Facebook: A Case Study - Dan Laughlin - 6waves Lolapps

Sociality Rocks!

Facebook's gaming environment has rapidly matured, creating a highly competitive environment with challenging economics. Understanding how to implement a multi-faced marketing strategy that complements ongoing content development is crucial to giving your game the longevity needed to produce a sizable profit. In a case study you don't want to miss, 6waves, the largest independent publisher of social games, will share key insights from one of its most successful titles.

Mobile App & Game Biz

Arab Affiliate Summit

Moving from boxed title Game Development to F2P | Ralf C. Adam

Ralf C. Adam

Karl Bunyan - “Indie Game Developers and the Facebook of Doom”iPlatform

Free Apps VS Paid Apps - Houssem Eddine Lassoued

Houssem Eddine LASSOUED

Assuring Contact Center Experiences for Your Customers With ThousandEyes

ThousandEyes

Key Trends Shaping the Future of Infrastructure.pdf

Cheryl Hung

Similar to Startup Saturday: Mobilliance 2013 -emoji pop

Insider Strategies for Creating Successful Mobile Games

Stephan Smith

GMIC 2012 - Halfbrick, presentation by Mr Phil Larsen, 水果忍者开发商Great Wall Club

[GAMENEXT] 성공적인 모바일 게임 런칭을 위한 전략 (Tapjoy)

GAMENEXT Works

YetiZen Google AdMob Design Jam Kickoff Presentation

Sana Choudary

Презентация Papaya на Live MobileElena Pikunova

"Китай: как выйти на один из крупнейших мобильных рынков" - Крис Хенейдж (Chr...Procontent.Ru Magazine

Live Mobile: "China: What does take to enter the world's largest mobile marke...Андрей Акимов

Mobile Convention Amsterdam - LostBoys -Michiel de Gooijer

MobileConventionAmsterdam

How to grow your mobile audience

David Truong

Indo dev workshop_mar2013-cleanedstartupbisnis

Mobile Market : Past Present Now and Then

Sittiphol Phanvilai

Daniel Wiggins, Kabam

White Nights Conference

Go Local or Go Global? (Do Both) Startup Grind 2014

Dave McClure

'How SwiftKey got to no.1 on Google Play' - Anne-Catherine Goulby at App Prom...

App Promotion Summit Conference

"Как достичь успеха на мобильных платформах", Wibe Wagemans, VP Mobile, Big Fish

Julia Lebedeva

Growing Big on Facebook: A Case Study - Dan Laughlin - 6waves Lolapps

Sociality Rocks!

Mobile App & Game Biz

Arab Affiliate Summit

Moving from boxed title Game Development to F2P | Ralf C. Adam

Ralf C. Adam

Karl Bunyan - “Indie Game Developers and the Facebook of Doom”iPlatform

Free Apps VS Paid Apps - Houssem Eddine Lassoued

Houssem Eddine LASSOUED

Similar to Startup Saturday: Mobilliance 2013 -emoji pop (20)

Insider Strategies for Creating Successful Mobile Games

GMIC 2012 - Halfbrick, presentation by Mr Phil Larsen, 水果忍者开发商

[GAMENEXT] 성공적인 모바일 게임 런칭을 위한 전략 (Tapjoy)

YetiZen Google AdMob Design Jam Kickoff Presentation

Презентация Papaya на Live Mobile

"Китай: как выйти на один из крупнейших мобильных рынков" - Крис Хенейдж (Chr...

Live Mobile: "China: What does take to enter the world's largest mobile marke...

Mobile Convention Amsterdam - LostBoys -Michiel de Gooijer

How to grow your mobile audience

Indo dev workshop_mar2013-cleaned

Mobile Market : Past Present Now and Then

Daniel Wiggins, Kabam

Go Local or Go Global? (Do Both) Startup Grind 2014

'How SwiftKey got to no.1 on Google Play' - Anne-Catherine Goulby at App Prom...

"Как достичь успеха на мобильных платформах", Wibe Wagemans, VP Mobile, Big Fish

Growing Big on Facebook: A Case Study - Dan Laughlin - 6waves Lolapps

Mobile App & Game Biz

Moving from boxed title Game Development to F2P | Ralf C. Adam

Karl Bunyan - “Indie Game Developers and the Facebook of Doom”

Free Apps VS Paid Apps - Houssem Eddine Lassoued

Recently uploaded

Assuring Contact Center Experiences for Your Customers With ThousandEyes

ThousandEyes

Key Trends Shaping the Future of Infrastructure.pdf

Cheryl Hung

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Ramesh Iyer

In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.

Connector Corner: Automate dynamic content and events by pushing a button

DianaGray10

Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to: Create a campaign using Mailchimp with merge tags/fields Send an interactive Slack channel message (using buttons) Have the message received by managers and peers along with a test email for review But there’s more: In a second workflow supporting the same use case, you’ll see: Your campaign sent to target colleagues for approval If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team But—if the “Reject” button is pushed, colleagues will be alerted via Slack message Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors. And... Speakers: Akshay Agnihotri, Product Manager Charlie Greenberg, Host

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

Neuro-symbolic is not enough, we need neuro-*semantic*

Frank van Harmelen

Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”. All of this illustrated with link prediction over knowledge graphs, but the argument is general.

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Product School

Designing Great Products: The Power of Design and Leadership by Chief Designe...

Product School

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

FIDO Alliance

AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...

Product School

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

Product School

Generating a custom Ruby SDK for your web service or Rails API using Smithy

g2nightmarescribd

Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.

Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...

Thierry Lestable

To Graph or Not to Graph Knowledge Graph Architectures and LLMs

Paul Groth

The Art of the Pitch: WordPress Relationships and Sales

Laura Byrne

Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes? All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

FIDO Alliance

Epistemic Interaction - tuning interfaces to provide information for AI support

Alan Dix

Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024 https://alandix.com/academic/papers/synergy2024-epistemic/ As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.

Mission to Decommission: Importance of Decommissioning Products to Increase E...

Product School

JMeter webinar - integration with InfluxDB and Grafana

RTTS

Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application. In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics. Length: 30 minutes Session Overview ------------------------------------------- During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana: - What out-of-the-box solutions are available for real-time monitoring JMeter tests? - What are the benefits of integrating InfluxDB and Grafana into the load testing stack? - Which features are provided by Grafana? - Demonstration of InfluxDB and Grafana using a practice web application To view the webinar recording, go to: https://www.rttsweb.com/jmeter-integration-webinar

Elevating Tactical DDD Patterns Through Object Calisthenics

Dorra BARTAGUIZ

After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!

Recently uploaded (20)