The document discusses trends in mobile and tablet usage and design. It notes that over 90% of people use smartphones daily, with over 20% owning tablets. Tablet sales doubled from December to January. The future of mobile is predicted to see 50% of users wanting lighter devices and 37% preferring easy interfaces. Good mobile and tablet design features clean layouts, easy reading and large buttons while bad design has small buttons, text and clutter. The document recommends separate apps or mobile-optimized websites for accessibility across devices.

1. MOBILE & TABLET DESIGN
By: William Couch

2. MOBILE & TABLET
GROWTH
• 91.4 million smartphones
• 23-34 year olds
• $75,000 a year

3. MOBILE & TABLET
GROWTH
• 90% use their phones daily
• Over 20% own a tablet
• 54% longer

4. MOBILE & TABLET
FUTURE
• December to January
Tablet sales Doubled
• Predicted to hit 375
million in the US 2016

5. MOBILE & TABLET
FUTURE
• 50% - it is lighter
The • 37% - easy user interface
Future • 54% more time spent
• 20% more Purchases

6. MOBILE & TABLET
IMPACT
No Big Info No
more Buttons at more
Mouse and the Flash
Over Links Top Player

7. CURRENT TECHNOLOGY
Apps

8. THE GOOD
• Clean layout
• Easy to Read
• Big Buttons

9. THE GOOD
• Large Thumbnail
• Short but to the
point
• Contrasting Colors

10. THE BAD
• Cluttered
• Small Buttons
• Small Text

11. THE BAD
• Too Small
• Bad use of Space
• Whitewashed

12. ACCESS FOR
MOBILE & TABLET
Separate
Apps
Website