The document discusses eMobility, a company that created the iGamepad, the world's most advanced iPhone game controller, to address the limitations of touchscreen gaming. Their vision is to combine the advantages of smartphone gaming (accessibility, power) with traditional handhelds (physical buttons, ergonomics). They have sold 3,000 units but face challenges from limited distribution and compatibility. Their plans for 2014-2015 include expanding R&D, lowering the price, and improving distribution and developer relationships to take the business to the next level.

1. eMOBILITY
Opening up a new era in mobile
gaming

2. WHAT WE HAVE DONE
In July 2013, following months of research and development we
released the first version of the iGamepad: the world’s most
advanced iPhone game controller.

3. OUR VISION
 The iGamepad is the brainchild of 4 truly passionate gamers who
decided to go on a mission: make awesome mobile gaming
available to everybody
Say no to
angry
birds and
candy
crush!
Play real
games!

4. OUR VISION
 Our modern smartphones are vastly more powerful than the
computers we used to go to the moon… and yet the gaming
applications are laughable. This is in large part due to hardware
constraints
 The all touch interface isn’t suited for gaming and effectively
constrains developers
Reduced visibility, limited
sensitivity, smudges, limited number of
controls…
Touch screens simply aren’t great for
serious gaming.

5. OUR VISION
 ADVANTAGES OF
SMARTPHONE GAMING
 ADVANTAGES OF
TRADITIONAL HANDHELD
CONSOLES
• Cheap
• Always accessible
• Physical buttons
• Awesome hardware power
• Ergonomics designed for
• Centralized app stores
• Huge addressable market
gaming
• Reliability and durability
• Internet connection
COMBINE BOTH AND LET THE MAGIC
HAPPEN

6. OUR PRODUCT
 Foldable to easily fit in a pocket







or bag (Size: 25 cm
unfolded, 18 cm folded)
1 directional cross and 2 analog
sticks
4 main control buttons
2 R side buttons
Dedicated button to control the
iPhone power button
Battery indicator
Distributed in selected game
shops and Darty stores
Recommended retail price:
149$

7. WHERE WE STAND NOW
 3.000 iGamepads sold
 Mixed review from the press: hardware praised but lack of
compatible games is a major drag
 Feeble sales volumes because of limited distribution footprint
(mainly independent game shops/mobile phone shops)
 Price point higher than desired because of high production costs
 Too few game developers fully exploit the possibilities of the
iGamepad
 Falling iPhone market share affects total addressable market

8. WHAT WE WANT TO DO
 In 2014-2015, we want to take our business to the next level by
taking action across 3 dimensions
1- Product
2- Distribution
3- Developer relationships

9. WHAT WE WANT TO DO PRODUCT
PRODUCT
 Expand R&D team to sustain innovation and ensure product
quality
 Launch the iGamepad 2 with improved materials and better
controls (more responsive)
 Launch the iGamepad in white and gold to appeal to a wider
audience
 Lower price to 99$ through lower production costs (research
clearly shows that 99$ is the “sweet spot” at which willingness to
purchase jumps 27%)

10. WHAT WE WANT TO DO DISTRIBUTION
DISTRIBUTION
 Expand sales team to ensure nation wide distribution
 Ensure distribution in Fnac, Micromania, SFR, Orange, Bouygues
and Apple stores

11. WHAT WE WANT TO DO – DEVELOPER
RELATIONSHIPS
DEVELOPER RELATIONSHIPS
 Hire an in-house developer who can liaise with game developers
and help them integrate the possibilities of iGamepad in their
gameplay
 Multiply outreach efforts to create a community of developers
around iGamepad

12. OUR TEAM
Benoit Desire - CEO
 Benoit has been developing
games for over 20
years, starting his career at
Nintendo in the 90s straight
out of high school. He has
worked as a developer on
games such as Super Smash
Bross Melee and Zelda the
Windwaker.
Bony Kamanzi – Lead engineer
 A graduate from the ecole
centrale, Bony has 3 years of
experience as a lead
engineer in Sony gaming’s
controller division where he
worked, amongst other
projects, on the PS4
controller and Sony’s new
generation of smart remote
controls.

13. OUR TEAM
Amanda Chan – Product
engineer
 Hailing from China, Amanda
is trained as a industrial
designer with a specialty in
ergonomics. She was
previously with Chinese
smartphone maker Meizu in
charge of accessories.
Vladimir Hourriez – Product
engineer
 Vladimir dropped out of
university to work at Mobile
Fun as a iPhone accessory
designer. He quit to pursue
his passion of gaming and
briefly joined EA’s mobile
gaming division before
launching eMobility.

14. OUR TEAM
Terence Lessard – Sales
manager
 A lifelong game
enthusiast, Terence joined
the marketing team of mobile
game developer Pop Cap
after his graduation from
Emory University. He worked
there for 2 years promoting
Plants Vs Zombies before
hopping across the Atlantic
and joining eMobility.