This document summarizes a presentation about designing mobile learning games. It discusses the challenges of designing for small screens and outlines principles for user experience (UX), user interface (UI), instructional design (ID), and game design when creating mobile games. An example is provided of a successful mobile learning game created for TE Connectivity to help distributors learn about customers and products. The game increased adoption of training and received positive feedback from users who felt they learned through playing.
Slides from Focus on Learning conference that share principles from UX, UI, game design, and instructional design to follow when creating learning games for the phone.
10 Design Trends 2015 - UX & UI Trends for Mobile SolutionsDMI
Do you create or provide a mobile app or web solution? Even if you already have the user interface (UI) and user experience (UX) nailed down to a T, you're never quite finished. With different design elements and solutions going in and out of fashion, you constantly have to ensure that your solution doesn't start to feel dated.
Here's our shortlist of the most exciting things going on in UX/UI Design right now and what we can expect to see in this space in a not too distant future!
UI DESIGN - Art of creating perfect products ( Part 1 )Shervin Mashayekh
This is a two part series of a UI Design workshop keynotes titled " UI DESIGN - Art of creating perfect products "
References :
.Web UI Design for human eye by UXPin
.Erik D. Kennedy post on Medium ( https://medium.com/@erikdkennedy/7-rules-for-creating-gorgeous-ui-part-1-559d4e805cda )
Slides from Focus on Learning conference that share principles from UX, UI, game design, and instructional design to follow when creating learning games for the phone.
10 Design Trends 2015 - UX & UI Trends for Mobile SolutionsDMI
Do you create or provide a mobile app or web solution? Even if you already have the user interface (UI) and user experience (UX) nailed down to a T, you're never quite finished. With different design elements and solutions going in and out of fashion, you constantly have to ensure that your solution doesn't start to feel dated.
Here's our shortlist of the most exciting things going on in UX/UI Design right now and what we can expect to see in this space in a not too distant future!
UI DESIGN - Art of creating perfect products ( Part 1 )Shervin Mashayekh
This is a two part series of a UI Design workshop keynotes titled " UI DESIGN - Art of creating perfect products "
References :
.Web UI Design for human eye by UXPin
.Erik D. Kennedy post on Medium ( https://medium.com/@erikdkennedy/7-rules-for-creating-gorgeous-ui-part-1-559d4e805cda )
By all metrics, worldwide mobile usage eclipsed desktop in 2015. So why are you still designing your ecommerce site for desktop? In this essential workshop, we’ll explore how to create an intuitive, effective, responsive mobile experience for your customers. Learn how to optimize for different devices and operating systems, create concise navigation, make strong use of images, forms, and buttons, and employ powerful design cues to lead your customers from homepage to checkout.
MivaCon 2016, Thursday session 3.
Button Men (multiplayer iPhone game) - a quick-playing strategy game for one or two players; where the goal is to capture your opponents dice while protecting your own. The original game, created by Cheapass Games, was awarded 3 Origins Awards including Best Abstract Board Game of 1999.
Mws14 keynote smart tv usability teravoltTeraVolt GmbH
Presentation held on 8th of May 2014 on Fraunhofer Media Web Symposium in Berlin.
This presentation just scratches the surface of the important topics involved in good smart TV usability. Also it is set up to be accompanied by a lot of verbal explanation, details and examples. So please feel free to ask any questions you might have.
You can contact me at r.mischke[at]TeraVolt.tv
Is it possible to make a living as an indie iOS developer? Recently there has been a lot of discussion on blogs and in podcasts about the feasibility of making a living from making, selling and supporting your own iOS apps. In this presentation I highlight some points made on the topic recently and gather some tips that may improve a developer's chances of making it as an indie dev.
(Tokyo iOS Meetup, 9th August 2014)
Developing a game - From concept to marketPascal Luban
In this short version of the talk held at the Transmedia Workshop 2014 in Solothurn (Switzerland), I summarize the key phases in the development of a video game and the main pitfalls to look for.
Good UX Karma: Guiding Principles to Simpler, Easier and Happier UI DesignHafiz Huda
People are busier than ever. The UX karmic cycle can create positive experiences for them, which in turn drives business. We’ll point to ten specific principles for making your users’ lives easier—UX Mantras that can bring change for good. From typography to spacing to plain language, we’ll keep it fast, simple, and packed with common sense to make your users happier and your business stronger.
When I was the Exec Creative Director at Infuz, I wrote this with Ryan Swarts, our UX Architect and Art Director for our presentation at the 2011 STL UX Conference.
And yes... The airport sign at around 06:01 is not in Danish. I'm told it's Dutch. Doh!
UX design (or user experience design) is becoming an increasingly important field for business owners around the world. Good UX design can make a website many times more profitable, while poor UX design can put a company out of business in the right situations. It's worth taking a look to determine if YOUR business could be furthered by some great user experience design.
DevLearn 2017 Play to Learn workshop slidesSharon Boller
Slides from 2017 DevLearn "Play to Learn" workshop that teaches learning game design to corporate instructional designers and training professionals. Presented by Sharon Boller, president of Bottom-Line Performance, in Las Vegas, NV on October 24, 2017. Includes a series of slides that feature a variety of game development tools, such as Construct2, Unity, Unreal, Game Salad, and Knowledge Guru.
Increasing the chance of a commercial hitPaweł Weder
Social casino games are one of the fastest growing markets ever. This market evolves so fast that changes, new trends and new products can be found on a daily basis. It is very hard to stand out in the crowd and, more importantly, make money with your product. This talk is about actual trends and opportunities (ideas) on how to raise your revenue, retain your customers, and increase your chances to have a hit.
By all metrics, worldwide mobile usage eclipsed desktop in 2015. So why are you still designing your ecommerce site for desktop? In this essential workshop, we’ll explore how to create an intuitive, effective, responsive mobile experience for your customers. Learn how to optimize for different devices and operating systems, create concise navigation, make strong use of images, forms, and buttons, and employ powerful design cues to lead your customers from homepage to checkout.
MivaCon 2016, Thursday session 3.
Button Men (multiplayer iPhone game) - a quick-playing strategy game for one or two players; where the goal is to capture your opponents dice while protecting your own. The original game, created by Cheapass Games, was awarded 3 Origins Awards including Best Abstract Board Game of 1999.
Mws14 keynote smart tv usability teravoltTeraVolt GmbH
Presentation held on 8th of May 2014 on Fraunhofer Media Web Symposium in Berlin.
This presentation just scratches the surface of the important topics involved in good smart TV usability. Also it is set up to be accompanied by a lot of verbal explanation, details and examples. So please feel free to ask any questions you might have.
You can contact me at r.mischke[at]TeraVolt.tv
Is it possible to make a living as an indie iOS developer? Recently there has been a lot of discussion on blogs and in podcasts about the feasibility of making a living from making, selling and supporting your own iOS apps. In this presentation I highlight some points made on the topic recently and gather some tips that may improve a developer's chances of making it as an indie dev.
(Tokyo iOS Meetup, 9th August 2014)
Developing a game - From concept to marketPascal Luban
In this short version of the talk held at the Transmedia Workshop 2014 in Solothurn (Switzerland), I summarize the key phases in the development of a video game and the main pitfalls to look for.
Good UX Karma: Guiding Principles to Simpler, Easier and Happier UI DesignHafiz Huda
People are busier than ever. The UX karmic cycle can create positive experiences for them, which in turn drives business. We’ll point to ten specific principles for making your users’ lives easier—UX Mantras that can bring change for good. From typography to spacing to plain language, we’ll keep it fast, simple, and packed with common sense to make your users happier and your business stronger.
When I was the Exec Creative Director at Infuz, I wrote this with Ryan Swarts, our UX Architect and Art Director for our presentation at the 2011 STL UX Conference.
And yes... The airport sign at around 06:01 is not in Danish. I'm told it's Dutch. Doh!
UX design (or user experience design) is becoming an increasingly important field for business owners around the world. Good UX design can make a website many times more profitable, while poor UX design can put a company out of business in the right situations. It's worth taking a look to determine if YOUR business could be furthered by some great user experience design.
DevLearn 2017 Play to Learn workshop slidesSharon Boller
Slides from 2017 DevLearn "Play to Learn" workshop that teaches learning game design to corporate instructional designers and training professionals. Presented by Sharon Boller, president of Bottom-Line Performance, in Las Vegas, NV on October 24, 2017. Includes a series of slides that feature a variety of game development tools, such as Construct2, Unity, Unreal, Game Salad, and Knowledge Guru.
Increasing the chance of a commercial hitPaweł Weder
Social casino games are one of the fastest growing markets ever. This market evolves so fast that changes, new trends and new products can be found on a daily basis. It is very hard to stand out in the crowd and, more importantly, make money with your product. This talk is about actual trends and opportunities (ideas) on how to raise your revenue, retain your customers, and increase your chances to have a hit.
Play to Learn: Learning Games and Gamification that Get ResultsHRDQ-U
Are you a trainer or eLearning designer who wants to use games to engage your learners? While learning games and gamification have the potential to motivate and excite, your efforts can fall flat if not designed properly. To be successful, you need a solid strategy that carefully connects business goals to learning objectives and game mechanics.
10 Design Commandments for Mobile App DevelopersJigyasa Makkar
Top ten design blindspots for Mobile app developers. Mostly based on my first experiences with Mobile design, as a developer.
Original deck presented at XConf 2011, ThoughtWorks, Pune.
Images used in the keynote are for illustrative purposes only.
How to Design Effective Learning Games: Sharon Boller and Karl KappSharon Boller
Slides used during September 2017 ATD Learn workshop facilitated by Sharon Boller & Karl Kapp: "Play to Learn: Effective Learning Game Design"
Includes numerous slides identifying DIY game creation resources, templates, tools for creating learning games.
User Experience 1: What is User Experience?Marc Miquel
This is an introduction to this course on User Experience in video games and web.
These slides were prepared by Dr. Marc Miquel. All the materials used in them are referenced to their authors.
20 Things Successful Game Developers Do Beyond Making GamesVlad Micu
This presentation with outline a collection of stories, examples and tricks that will offer the audience the solutions to some of the most recurring challenges game developers are confronted with in the areas of business and PR & Marketing.
Jiff Inc. founder, James Currier, discusses how game mechanics, consumer psychology, and design thinking are revolutionizing health benefits engagement.
Find the magic: Produce better outcomes by designing intentional learning exp...Sharon Boller
This presentation for Amazon's 2021 LXD Conference overviews how to apply design thinking principles to learning experience design. It identifies four design thinking tools practitioners can use and offers worked examples of each one.
Finding the Magic: Creating Produce Better Outcomes By Designing Intentional...Sharon Boller
Design thinking, with its focus on human-centered design, can help training, learning, and development professionals create learning journeys rather than "events." The goal of experience design is to positively influence mindset, which, in turn, affects behavior. Behavior is what determines outcomes. This session showcases four tools designers can use to create effective, intentional learning experiences that maximize magical moments and minimize or eliminate miserable ones.
Fundamentals of Learning Game Design - ATD CIC 2017Sharon Boller
Learn the value that learning games can have - and how games link to learning and remembering. Discover the power of playing games to learn how to design games and "high-power" game elements to include.
Maximizing Value of Game-Based SolutionsSharon Boller
Focus on Learning Conference 2017 slides for session on implementation planning for gamified and game-based learning solutions. Session explores what it takes to ensure good ROI for using game-based learning solutions
Not WHEN Games but WHICH Learning GamesSharon Boller
L&D people think games are useful in a subset of situations. This session showcases numerous games to show how vast the landscape of learning games can be - from games involving only people to tabletop games to asynchronous digital games
Lessons from the Trenches of Learning Game DesignSharon Boller
Interest in learning games and gamificaton of learning is high. But how do you do a good job of designing great learning games? This session walks you through six "lessons" learned from designing digital learning games.
When Remembering REALLY Matters - DevLearn 2014 presentationSharon Boller
Trying to improve business results via training? One-hit wonders will sabotage your efforts. Use research-proven strategies to yield long-term retention of your training.
Digital Learning Game Design: Lessons from the TrenchesSharon Boller
Learning games - and gamification of learning - are hot trends. What does it REALLY take to produce a learning game, and how do you produce a good one? This presentation outlines 6 lessons learned with links to games that offer examples for the lessons learned.
A Primer On Play: How to use Games for Learning and ResultsSharon Boller
Discover the power games have to produce learning and business results. View the latest research and case studies on game-based learning and gamification. See a demo of Knowledge Guru, a game engine your team can use to quickly build your own games.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
3. Bottom-Line Performance 3
1. Your goal(s) for attending?
2. Your game playing “truth?”
3. Your mobile phone “truth?”
Post-lunch standup polls (What’s true for you?)
4. Bottom-Line Performance 4
1. Build baseline information on
mobile learning game design.
2. See examples of mobile learning
games.
3. Get do’s and don’ts related to UX,
UI, ID, and game design.
4. Hear a success story in using a
mobile learning game.
5. None of those. (You may be in
wrong room FYI)
Your goal(s) are to:
5. Bottom-Line Performance 5
1. I rarely or never play games; I
actually don’t really like them.
2. I occasionally play games (less
than 1x/month), and I think they
are fun when I do.
3. I play games a lot; at least a few
times a month.
Your game-playing truth #1
6. Bottom-Line Performance 6
1. I have at least 3 games loaded
onto my phone right now.
2. I have more than 28 games loaded
on my phone.
3. I have at least 20 apps on my
phone right now (excluding Mail,
Messages, Calendar, Browser, and
Utilities)
4. I have more than 100 apps on my
phone right now.
Your game and phone app truths
12. 12Bottom-Line Performance
What is “good” UX
Value
Solves a
problem
Makes
something
easier or
better
Easeofuse
Tolerates
mistakes
Intuitive
& logical
Minimizes
my effort
Content
easy to
read/
understand
Enjoyable
A pleasure
or a
delight to
use
Visually
appealing
14. User Experience
Design
• The framework &
navigation design
• Makes your app:
– Easy to learn
– Easy to use
– Easy to add/build onto
Bottom-Line Performance 14POLL: Name an app you love.
17. Instructional
Design
• The design & structure
of the experience to
meet specific learning
need for specific
audience(s)
Bottom-Line Performance 17
18. 18Bottom-Line Performance
Game Design
• The design of the play
experience
• The core dynamics,
rules, & game elements
that work together to
enable players to
achieve a game goal
24. Bottom-Line Performance
Design to the
smallest
screen: text,
touch,
targets.
UX Design
Principles
Focus on one
key action or
use per
screen.
Cut the
clutter!
25. 25
Uh oh.
Look at the UX section of the
handout for this session.
What guideline did we
violate?
28. Bottom-Line Performance
Design to the
smallest
screen: text,
touch,
targets.
UX Design
Principles
Focus on one
key action or
use per
screen.
Cut the
clutter!
Make
navigation
intuitive.
31. Bottom-Line Performance
Design to the
smallest
screen: text,
touch,
targets.
UX Design
Principles
Focus on one
key action or
use per
screen.
Cut the
clutter!
Make
navigation
intuitive.
Make the
experience
seamless (if
web app).
33. Bottom-Line Performance
Design to the
smallest
screen: text,
touch,
targets.
UX Design
Principles
Focus on one
key action or
use per
screen.
Cut the
clutter!
Make
navigation
intuitive.
Make the
experience
seamless (if
web app).
Cater to
contrast.
35. Bottom-Line Performance
Design to the
smallest
screen: text,
touch,
targets.
UX Design
Principles
Focus on one
key action or
use per
screen.
Cut the
clutter!
Make
navigation
intuitive.
Make the
experience
seamless (if
web app).
Cater to
contrast.
Design for
how people
hold a
phone.
36. Bottom-Line Performance
Design to the
smallest
screen: text,
touch,
targets.
UX Design
Principles
Focus on one
key action or
use per
screen.
Cut the
clutter!
Make
navigation
intuitive.
Make the
experience
seamless (if
web app).
Cater to
contrast.
Design for
how people
hold a
phone.
Minimize the
need to type.
37. Bottom-Line Performance
Design to the
smallest
screen: text,
touch,
targets.
UX Design
Principles
Focus on one
key action or
use per
screen.
Cut the
clutter!
Make
navigation
intuitive.
Make the
experience
seamless (if
web app).
Cater to
contrast.
Design for
how people
hold a
phone.
Minimize the
need to type.
Attend to
small details.
40. 40Bottom-Line Performance
UI Design
Principles Be
consistent:
buttons, text,
screen types.
Design to
your user.
Don’t re-
invent; stick
with common
conventions.
Enhance the
focus; don’t
be the focus.
Assume
mistakes.
Provide clear
feedback.
43. 43Bottom-Line Performance
The Learning & Remembering EquationMental
Involvement
Memory
Builders
Motivation Cognitive Balance Relevant Practice Specific, Timely
Feedback
Emotion Spaced Repetition Story Ability to Retrieve
+ + +
+ + =
44. 44Bottom-Line Performance
Game Design
Principles Provide
intriguing goal
or challenge.
Design to
your target.
Stick with 1 or
2 core
dynamics.
Use
appropriate
game
elements.
Provide clear
rules.
Balance
game
complexity.
50. About the Project
We partnered with TE Connectivity
(TE) to create a mobile learning game
for smartphones that helps
distributors learn about their
customers, and the applicable
products for each customer so they
can position the right products with
the right customers.
Bottom-Line Performance 50
51. 51Bottom-Line Performance
Business Goals
Help TE’s 2,500 distributors
understand the needs of five
primary customer types and
position a wide range of TE
products with these customers
to meet their needs.
52. Results
• The app has been used 2,300+ times
by 355+ distributors, and 100% of
distributor users surveyed said they
learned something about TE products
while playing TE Town.
• TE Town led to increased adoption of
the sales enablement program by
drawing in distributors who were
previously not taking training.
• Anecdotal feedback: “It was the best
way to learn about our products by
ourselves. I love it!”
Bottom-Line Performance 52
58. Bottom-Line Performance 58
Learners continue
through a series of
mini-games to learn
more about the
products and discover
what products are
relevant to the
customer type.
59. Bottom-Line Performance 59
Learners continue
through a series of
mini-games to learn
more about the
products and discover
what products are
relevant to the
customer type.
60. Bottom-Line Performance 60
Learners continue
through a series of
mini-games to learn
more about the
products and discover
what products are
relevant to the
customer type.
61. Bottom-Line Performance 61
Learners continue
through a series of
mini-games to learn
more about the
products and discover
what products are
relevant to the
customer type.