Windows Phone 7 Series is Microsoft's new mobile platform that features a redesigned user interface called "Metro". It focuses on providing integrated experiences for key areas like social communications, photos, music and video. The platform prioritizes simplicity and usability for busy "Life Maximizers". It offers hardware choices and a range of features including a high-quality browser, Zune media integration, mapping with turn-by-turn directions and a gaming hub. Microsoft believes Windows Phone 7 will change their mobile strategy and deliver a compelling user experience to rival other platforms.

1. Introduction to Windows Phone 7 SeriesTodd Brix, Senior DirectorWindows Phone Marketplace & Developer ExperienceMicrosoft CorporationWPWE200

2. Session Objectives and TakeawaysWhat is Windows Phone 7 Series? How are we changing our game?What’s the visual design about?What are the features?

3. Since we’ve announced…“I came away impressed. If you considered Microsoft to be down and out, it's definitely back in the ring, both gloves laced up, ready to fight.” Eric Zeman InformationWeek“I'm sorry, Cupertino, but Microsoft has nailed it. Windows Phone 7 feels like an iPhone from the future.” Jesus Diaz, Gizmodo“Windows Phone 7 Series a surprisingly good platform that exceeded expectations.” Rob Enderle, IT Business Edge“The interface is a rapid, massive departure from Windows Mobile 6.5. Really, it’s huge.”Greg Kumparek, MobileCrunch“Microsoft is about to leapfrog Apple and every other player in the mobile space with Windows Phone 7.” Peter Ha, TIME“…it is different enough to embarrass pretty much everyone else except Apple.”Charlie Sorrel, Wired“Still, for a day, Microsoft was able to do what it had failed to do for many years: Surprise people.” Sharon Chan, Seattle Times“The man with the plan for your mobile future is not Steve Jobs but Steve Ballmer.” "WP7 looks like nothing you've ever seen before from Microsoft." Sascha Segan, PC Mag“I kind of LOVED it.”Jessica Mintz, AP“Windows Phone 7 Series is official, and Microsoft is playing to win.”“Microsoft hit it out of the park by creating an innovative and exciting smartphone platform.” Matthew Miller of ZDNetMicrosoft Gets Its Groove Back

4. AgendaStrategy and PhilosophyWhat drives our approach, decisions, designWho are we Designing for?“Metro” Visual StyleProduct FeaturesWhat we are building in Windows Phone 7 SeriesPhone HardwareHardware SpecPartners

5. Changing our GameA new approach with WP7DESIGN: END USER COMES FIRSTPLATFORM: RICHER, DEEPER, EASIER APPSHARDWARE:FASTER TO MARKET, LESS HEAVY LIFTING

6. Life Maximizers: Who We Design ForWHO ARE LIFE MAXIMIZERS?WHAT’S IMPORTANT TO THEM?Not feeling overwhelmedBalanced prioritiesGrowing personally and professionallyLiving life to the fullBusy personally and professionallyLiving a rich, active lifeSettled rather than seekingJuggling prioritiesValue technology as a means to achieve goals

7. ANNAMILESMy life is a balancing act between work, family, friends and my ownpersonal needsI love running my life real-time so I can take advantage of whatever is inspiring me whether it’s a new project, a pick up game or a stolen moment with AnnaPart time PR professional and busy momGrowing his own architectural bizMeet Anna & Miles

8. Introducing The “Metro” User ExperienceSmart DesignSmart DesignIntegrated ExperienceIntegrated Experience

9. PRINCIPLESclean light open and fastcontent not chrometypographicworld-class motionsoulful and aliveauthentically digital

10. INSPIRATIONMicrosoft Confidential

11. Microsoft Confidential

12. Microsoft Confidential

13. WE WILL EXCEL IN 7 AREAS7 FOR 712“START” EXPERIENCESimple and delightful START screen with all your relevant information at your fingertipsSOCIAL COMMUNICATIONS‘People-centric’ experiences merging social nets with communication34567HARDWARE CHOICERange of sizes, keyboard options, look and feelPHOTOSBest photo phone availableReplaces your point and shootBEST FOR BUSINESS USERSContinued focus on user productivityLOCATION AWARE SEARCHFull search capability delivering location relevant resultsXBOX LIVE GAMINGArcade, Indie and Premium 3D games with Xbox Live

14. WHAT’S BUILT-INMEETING HIGH EXPECTATIONSDESIGN/MOTION/TOUCHDelightful touch experience on capacitive screensBROWSERHigh-performance browsing experienceMUSIC , VIDEO, PHOTOSFully integrated Zune experience, connected PhotosCOMMUNICATIONPeople-centric experiences merging social nets with communicationMAPS & DIRECTIONSContext aware, turn-by-turn, walking or drivingAPPS & GAMESBest of breed developer platform for apps & games

15. INTEGRATED EXPERIENCESPEOPLE OFFICE PICTURES MUSIC+VIDEO MARKETPLACE GAMES

16. DESIGN/MOTION/TOUCHWORLD-CLASS TOUCH EXPERIENCERich gestures (zoom, etc.) consistent with Windows 7 and SurfaceResponsive, intuitive capacitive displayDISTINCTIVE VISUALSMetro visual style looks different from iPhone, Pre, etc.HW Accelerated animations, transitions. Cinematic experienceINTEGRATED HARDWARE/SOFTWARESearch button that works cross-device and for web – including speech driven searchOmnipresent Back and Start buttons

17. DESIGN/MOTION/TOUCHSTART EXPERIENCEKnows your key peopleKnows your locationKey functionality and information is one touch awaySEARCH EXPERIENCESingle-button press for search, press and hold for speechInstant web search with local results based on phone’s locationFiltering in-application (e.g., type to filter contacts)

18. BROWSERVERY HIGH FIDELITY WITH DESKTOP EXPERIENCEBuilt from desktop-based browser codebaseGREAT PERFORMANCE Driving an intuitive touch interface: Pinch Zoom, Panning, Double-tapFast Page Load & RenderMOBILE ACCELERATORS PORTED FROM IE8 Addresses, Phone Numbers actionable (map and call)Any word is searchable

19. MUSIC + VIDEOINTEGRATED ZUNE PLAYERMusic, Video, Podcasts with Zune 5.0 touch experienceBuilt-in FM RadioSupports Zune Social: discover and share music with friendsFULL MARKETPLACE WITH OPERATOR EXCLUSIVESMusic, Video, Podcasts PLUS Apps, Games, etcIntegrated with Zune player … artist info, photos, similar contentWorks over Cell or Wi-fi Networks … download and streamingDeep Operator integration: exclusive content, branding throughout, billingFULL-FEATURED PC-COMPANION APPFull Music/Video library manager, acclaimed by NYT, WSJSimple 2-way media sync: over USB & Wi-fiPhone update & SettingsHigh fidelity marketplace content discovery and acquisition experienceMicrosoft Confidential

20. PICTURESPHOTO GALLERY COMPATIBLE WITH THE DESKTOPIntegrated with popular Windows Live GallerySimple, powerful “Photo wallet” with People/Maps viewsSyncs photos from desktop to phone over USB/Wi-fiCAMERA THAT REPLACES YOUR POINT & SHOOTFast & easy access to high-quality camera (5MP, flash)Photos auto-upload to Windows Live and other photo servicesEasy & automatic tagging, explicit sharing commandsMicrosoft Confidential

21. COMMUNICATIONPEOPLE-CENTRICKnows your “favorite people”Feeds : what people are up to nowBEST MOBILE EMAIL. PERIOD.Supports Exchange, Hotmail, Gmail, Yahoo, Pop/IMAPBest of Breed Exchange syncSimple support for multiple email accountsSmart, simple setupTIME-AWARESimple, high performance calendarManages work and personal calendars FULL-FEATURED PHONE, SMS/MMSPhone dialer with key phone features, built-inSMS and MMS which integrates with people, startMicrosoft Confidential

22. OFFICETAKE NOTES AND SYNC WITH YOUR PCEasily take notes with optimized software input panelStay current with notes on your PC via OneNote OTA syncEDIT AND SYNC DOCUMENTS EASILYView, post, and sync documents on SharePoint sitesRead and add comments easily in Word docsNavigate Word docs using dynamic table of contentsUse pinch/zoom & rich doc support to easily view and edit Office documentsMicrosoft Confidential

23. MAPS & DIRECTIONSFINDS WHAT YOU’RE LOOKING FORAccurate and detailed results for businesses: with photos and reviewsLocates you via A-GPS and WI-FILets you ‘Explore nearby’ to see places and people that are relevantHELPS YOU GET THEREEasy to use “Directions” view, toggle from map to directionsTraffic and incident information readily availableAuto-map configuration based on distance, directionsMicrosoft Confidential

24. APPS & GAMESBEST-OF-BREED DEVELOPMENT PLATFORM World class tools: Visual Studio, Microsoft Expression, Silverlight, XNA, .NETToolset enables building apps for Phone, Xbox, PCEASY FOR PHONE USERSApps/Games in unified marketplace with music and podcastsSearch, Browse, Recommendations, Friend SuggestionsGAMES ARE A FIRST-CLASS CITIZENVibrant gaming “hub” on the phoneSocial gaming experience built-in to platform and gamesIntegrated with PC and XBoxMicrosoft Confidential

25. HARDWARE SPECIFICATIONConsistent set of hardware capabilities defined by MicrosoftCapacitive touch4 or more contact points800 QVGA / 480 HVGASensorsA-GPS, Accelerometer, Compass, Light, ProximityCamera5 mega pixels or moreMultimediaCommon detailed specs, Codec accelerationMemory256MB RAM or more, 8GB Flash or moreGPUDirectX 9 accelerationCPUARMv7 Cortex/Scorpion or better480 QVGA / 320 HVGAHardware buttons | Back, Start, Search

26. PARTNERS

27. A DIFFERENT PHONEMicrosoft Confidential

28. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.