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Festival presentation
- 1. August21to27,2015 www.ieffindia.com FolkloreCulturalTraditions 250InternationalArtists 100NationalArtists 30HoursofEntertainment 100+LiveEntertainingActs 20+CulturalWorkshops 200+ExhibitorStalls/VendorBooths A Key to Cultural Understanding INTERNATIONALETHNIC FOLKLORE FESTIVAL INDIA’sEverMega i n D e l h i - N C R Presentedby ShrustiiMulticultural Centre Promoters of Indian Folklore INTERNATIONALETHNIC FOLKLOREFESTIVAL2015 (AKeytoCulturalUnderstanding)
- 2. Putyourhands togetherto welcome theFolklore Ambassadors from: Re-invent yourselves with the Flavours of Exquisite Universal Ethnic Folklore Cultural Expressions! Folklore: Integral part of cultural heritage and living culture, transmits culture’s morals and values from generations to generations. USA POLAND ISRAELMEXICO PERU LITHUANIA SINGAPORE SENEGAL INDIA BOLIVIA EGYPT
- 3. 22nd August Sirifort Auditorium 21st to 26th August Leisure Valley Huda Grounds
- 4. Worldfolklore WatchouttheUniqueCulturalDiversityof whichportraystheEthnicAncestralTraditionswith RoyalCostumes. Memorable Evergreen Mariachi’s Music from USA Soulful Authentic Folklore from POLAND Mesmerizing Folklore Tapping from MEXICO Sizzling Folklore Performers from LITHUANIA Charismatic Performers from PERU Dazzling Folklore Carporales from BOLIVIA Guinness World Record Drummers from SINGAPORE Rhythmic Traditional Movements from ISRAEL Energetic Drumming Beats from SENEGAL Passionate Whirling spiritual Tanoura’s Sui from EGYPT
- 5. Nationalfolklore EvergreenIndianFolklore FeeltheAromaofourveryownDiversiied&Explicit ColorfulIndianFolklore National: Energetic Bhangra Folklore from PUNJAB Fascinating Intricate Folklore from RAJASTHAN Colourful Folklore from GUJARAT Don’t Miss the Opportunity to Explore Different Cultures Under One Roof
- 6. PROMOTIONS NEWSPAPER OUTDOOR One fourth newspaper advertisement for a week display will be read by 80% Families of Delhi NCR covering a wide geographical area at a single go. Hoardings, wall panels, unipoles, metro panels, Flyers, Brochures, Bill Boards in DELHI NCR in the most crowded areas like Malls, Stadiums, Colleges, Universities, National and International Schools, Huge Markets, Retailing Outlets, Business Centres, Embassies, VFS Centres, Railway Stations, Bus Stations and Airport Areas. PRINTMEDIA
- 7. PROMOTIONS FMRADIO FM radio advertising with 10-15 slots each during the 09-11 am and 4 to 6pm ofice hours for 15 days which will be played in almost 80% of vehicles on roads. BROADCASTMEDIA
- 8. Aggressive Special Campaigns online on FACEBOOK YOUTUBE TWITTER INSTAGRAM GOOGLE AND FACEBOOK ADS. Event Articles with PROMO and various videos for online promotions. PROMOTIONS SOCIALMEDIA
- 10. POST EVENT Online promotions through various post event videos, Blogs, forums and discussions. MEDIA COVERAGE
- 11. Mariachi Garibaldi is one of the best amateur mariachis in the world—they are the performing ensemble from the irst school in the world to offer a college degree in mariachi music. Their performances consist of a wide variety of music, including traditional Mexican rancheras, sones, boleros and huapangos, music around the world. “Ritmos del Tiempo”” is Ballet Folkloric orgnization that seeks to rescue the development that has taken the Peruvian folklore through time and legacy of our ancestors through music, theater and dance legacy, allowing the viewer to experience and feel the passage of history in our traditional dances. In the fall of 2008 the Mykolas Romeris University folk dancing group “Skalsa“ was formed. A group of enthusiasts of folk dancing established the dancing troupe. The group’s repertoire is composed of Lithuanian folk dances – a large part are the classics: “Kepurine,“ “Ruguciai,“ “Klumpakojis,“ and the latest “Šiaudai be grudu,“ and “Mintinis“. USA LITHUANIA PERU
- 12. The Yemenite Troupe had started to get organized in the early 1970’s and is working today within the framework of Mate Asher Regional Council, which located in the West Galilee. There are about 70 dancers in the troupe ranging between 20 to 60 years old. The company is made up of students from different college degrees of the University. We are dedicated in providing high quality folklore exposure and understanding instructions in all facets of Mexican folk dance and music. The Ballet UCATEC is part of the Centre for the Study of Art ( CEICAN ), which in turn depends of the University of Administrative Sciences and Technology of Cochabamba - Bolivia. MEXICO BOLIVIA ISRAEL
- 13. Ensemble “Assuit Folk Arts” founded in 1995 from young amateurs loving folk dance Egyptian men and women made up the band of 45 members of both sexes and the band’s revival of Egyptian heritage in Egypt and abroad to provide many of the dances inspired by the environment of the Egyptian. Established in the autumn 1998 - The Folk Dance Ensemble PROMYKI is a group representing Wieliszew Commune, Mazovian province, Legionowski County in central Poland cultivates Polish traditional & national dances and songs with traditional costumes. Rhythm Masala made a history with a New Guinness World Record of 50 hours non stop drumming marathon by performing on more than 40 International Drums at Durban music festival-South Africa, breaking their our own Guinness World record for 28 Hrs in 2001. They have received commendations for our drumming in Africa from the Prime Minister’s Ofice. SINGAPORE POLAND EGYPT
- 14. Online promotions through various post event videos, Blogs, forums and discussions. This group arose with the initiative to maintain and preserve living roots and customs of our nation, from the Santa Rosa which is located in the centre of the Mendoza Province. Our group comprises of children, youth , adults who wishes to spread our traditional national folklore, retaining its authenticity. The folk group was founded in 1945 and since the beginning their purpose is to promote the native folklore and save the Szamotuly’s land of ancient cultural identity, giving great popularity and becoming a role model for folk groups across the country ranging in their repertoire after Szamotuly ‘s heritage . India is a land of varied cultures and traditions. Diversities in all spheres make the Indian culture quite unique. Indian folk and tribal dances are product of different socio-economic set up and traditions. Indian folk and tribal dances are simple and are performed to express joy. POLAND INDIA SENEGAL
- 16. Title sponsor -name is incorporated into the name of the event, constituting the highest level of promotional and marketing exposure including all other media plans. Sponsors Fee: INR 1,50,00,000 T I T L E SPONSOR PROSPECTS Sponsorsgetprominent advertising,asthesponsor’s logowillbedisplayedduringthe festival’spromotionalperiodin theprogramme,online,onstage, inpromotionalliterature SponsorsAVandcommercials strategicallytobeplayedonAV screensandStageBackdropLED. Sponsor’s
- 17. Co-Sponsor of the event, constituting the second level of promotional and marketing exposure including all other media plans, with secondary visual priority. Sponsors Fee: INR 75,00,000 SPONSORCO-
- 18. Presented as the Associate sponsor of the event, constituting the Third level of promotional and marketing exposure in various media plans. Sponsors Fee: INR 50,00,000SPONSOR ASSOCIATE
- 19. SPONSORSHIP OPPORTUNITIES OPPORTUNITIES OTHER SPONSORSHIP Platinum : INR 35,00,000 Gold : INR 25,00,000 Silver : INR 15,00,000 Event Segment Sponsor INR 5,00,000 • Hospitality Sponsorships (3* Hotels) • Transportation Sponsorships (Travel Agencies) We have unique and flexible Sponsorship opportunities: Specific Day performances Sponsorship , Specific Group Performance Sponsorship , Groups Parades , Group Entertainment Games, Certificate and Trophies Sponsorships etc.. OPPORTUNITY LEVELS
- 20. Shrustii Multicultural Centre Festival Organizer The festival is organized by Shrustii Multicultural Centre, members of IOV, CID and IFEA a Non Profitable organization registered under section 25, are the promoters of Indian Folk, Classical and Theatre Ensembles to varies International stages (France, Poland, Finland, Netherland, Italy, Hungary etc.,) since 2005. An effort to preserve and to re-introduce the Folklore, an ingredient of cultural Identity to Indian Stages Lets Join hands for the promotion of creativity, enhanced cultural diversity and the preservation of cultural heritage of Folklore. Design&Concept:www.gurgaongraphics.in;9999998852 ShrustiiMulticultural Centre Promoters of Indian Folklore Address: #315, 3rd Floor, Tower B, SPAZEDGE Sohna Road, Sector 47, Gurgaon, Haryana 122001, INDIA P: 0124-4234329, 0124-4234330 M:8377925760 E: festival@ieffindia.com, info@ieffindia.com www.shrustiimulticulturalcentre.org; www.ieffindia.com