This document summarizes an international folk ethnic festival organized by Shrustii Multiculture Center in Delhi, India. The festival aims to promote traditional folk dances from India and abroad. It has hosted international artists over its three editions from 2015-2017. The event is held over three days and includes dance performances as well as workshops. It provides accommodation and transportation for participating artists.

1. INTERNATIONALFOLKETHNICFESTIVAL
 SUBMITTED BY
 RAUNAK SODHI
 MBA EMPR JULY 16TH

2. SHRUSTII MULTICULTURE CENTER
 FOUNDED BY MS.DEVI INTHEYEAR 2015
 AREA OF OPERATION DELHI NCR
 IT IS NON PROFIT ORGANISATION
 SPECIALISES IN
INTERNATIONAL FOLK DANCE

3. LOGO OF THE COMPANY

4. FOLK DANCE ETHNIC FESTIVAL
 SHRUSTTI MULTICULTURE CENTER HAS
INTRODUCEDTHE CONCEPT OF FOLK
DANCE IN INDIA .
 YOUTH ISTHE MAINTARGETAUDIENCE
 SMC HAS COMPLETED ITSTHREE EDITIONS
1ST -2015
2ND -2016
3ND -2017

5. AIM AND OBJECTIVE
 To promote elapsed traditional Cultural folk dances
in Indian as well as in Abroad
 To promote community awareness of Indian Cultural
folk dances and to pass the folk traditions to further
generations in order to preserve National cultures.
 To support Indian backward & minority class artists
through sponsorship of visits, & performances.
 Celebrates Indian cultural and heritage exchange
and unite Indians in and around the world.
 Working for the welfare of the Indian folk artists by
making their livelihood simple trustable and healthy.

6. LEARNINGS
Marketing –
Introducing the
Firm to the
clients
• Advertising
,promotion skills .
Data Mining –
• Excel sheet of
groups
• PPT which included
information Of
dance groups
dances.
Content
Creation-
Blogging ,video
making &
editing pictures .

7. ABOUT THE EVENT
 ITS IS BASICALLY A FOLK DANCE EVENT
FORTHREE DAYS
 INTERNATIONALARTISTSARE CALLEDTO
PERFORM .
 EVEN INDIAN GROUPS PERFORM AND
THEY ARE REWAREDWITH PRICE MONEY

8. VENUE SIRI-FORT

9. ACCOMDATION
 Hotel monde was provided to all the artist
 It is situated at Gurgaon
 Food was provided by us all three days .
 1 hour run from the venue

10. ROOMS

11. INVITATION PASS

12. DOWN MEMORYLANE

13. LOGISTICS
 Om travel was hired by us .
 60 seater bus
 Three buses

14. RISK FACTORS
 ARTISTS REACHINGONTIME
 ARTISTSGETTING READY
 SOUND SYSTEM
 LOGISTICS
 GETTINGAUDIENCE
 SPONSERS

15. SPONSPERS

16. RECOMMDATION
 After doing all the survey from all the medium i could
identify my target audience . how many people aware and
are interested in folk dance events . fb posts were most
popular as most of the audience us social sites which help
us to make our event popular and people get easily aware
about it . folk ethical festival is making people aware about
their culture . and slowly its achieving its goal , as you could
see more audience in the third edition of folkfore festival
.Through graphs i was able to show you about the
improvement and awareness about the event . for more
improvement in our future edition we can try more
sponsors as people get attracted to those events which has
big names attach to it .

17. CONCLUSION
 IEFF with the aim of promotion of folk among the world.That not
only carries the international artist.The Festival not only expose
the performances on stage but with that it also includes every
individual groups for the workshops of IndianTheatre and
Folklore as well as to other Guest folklore group’s workshops.
 The festival also provides the Folklore groups to share and
discuss the experience and challenges they faced or are facing
and try to solve them in the creative way of understanding of
culture and strengthen the folklore culture worldwide.
 In the third year of the IEFF we also introduced a competition for
the Indian groups. In last three years we are trying hard to
complete our aim and we succeeded in this.
 The initiate not only help in the awareness of folk but also build a
relation between countries

18. REFERENCES
 Http://shrustiimulticulturalcentre.com/
 http://ieffindia.com/

19. THANK YOU