The document discusses the role of media in shaping ideologies around feminism and gender equality. It explores both the advantages and disadvantages of how media portrays feminism. While media allows women to distribute their ideas widely, it often presents women in a negative light as sex objects. Politics are also portrayed as male-dominated, which discourages women from pursuing political careers and perpetuates the belief that gender inequality continues.

1. The mass media has a major role in shaping ideologies of its audience. There is a great
tendency targeted at women, feminism range across a variety of genders, races, ethnic
backgrounds and religions. There are both advantages and disadvantages in terms of media
exposing feminism. For instance women can distribute their ideas through a wide variety of
media including: internet, television, radio broadcasts, newspapers and many more.
Personal opinions and interpretations can be made positively to change the ways society
acts between the differences and equality of genders. Whereas from the extract ‘Miss
Representation’ a number of examples were shown how women are shaped in a negative
way to the public eye. A clear example is in movies there is a great tendency of show casing
women as sex objects and educating viewers that’s how women should look and act in a
sexual manner. Another provocative example is how there are mix reactions with the way
women should be presented on news forecast, there is a disagreement whether its correct
that women should look highly attractive to the public eye through exposing clothes or
‘dolled’ up faces. In comparison to females wearing simple clothes and the focus of news
being broadcasted rather that the outlook of an individual female.
Media sensationalismaffected the politics of society in a number of formats, it’s clearly
advertised in media that politics is seen as male dominant career. The disadvantages of this
discourages young females to pursue a career where there is a higher ratio of male to
females. This negativity moulds society that unequal gender equality still continues as
society would believe that certain roles are inappropriate for women. The problem of
people believing it isn’t right for females to have certain careers stops progress being made.
And if development is made an immediate reaction from the audience both positive
however generally negative, this would be evident on social media sites.
Feminist critiqueof media representation of women in ‘Miss Representation