In everything from magazines, advertising and TV programming, to comic books, music, film and computer games, ladies and young ladies are more likely to shown: in the home, performing household works such as clothing or cooking; as sex object who exist primarily to men; as victims who can't protect themselves from beatings, provocation, rape and murder.

1. Gender issues in MEDIA
To
Mrs. RASMI GAUR
Humanities and Social Science Department
IIT Roorkee
VINAY KUMAR
Enrollno. 13115133 EE

2. Male and female images in Media
The pictureand representationofladiesand young ladies in the media has
for quitesome timebeen a subject of concern. Research demonstratesthat
there are numerousless females than males in all types of standard media
and the femaleswho do show up are often portrayed instereotypical ways.
In everything from magazines, advertising and TV programming, tocomic
books, music, film and computer games, ladiesand young ladiesare more
likely to shown: in the home, performing household works such as clothing
or cooking; as sex object who exist primarilytomen; asvictims who can't
protect themselvesfrom beatings, provocation, rapeand murder.
Men areadditionallystereotyped by themedia. Manlinessis often
connected with machismo, freedom, rivalry, emotionalseparation,
aggressionand violence. In spiteof the way that menhave extensively more
financialand politicalpower in society thanladies, these trend influence
ladies and girls - are exceptionallyharming toboys.
Research tell us that themore TV kids watch, the moreprobablethey areto
hold sexist ideasabout maleand female partsand the more likely the young
men are to show violence.
Eating Disorders due to Mass Media
Eating disordersarelife-threatening infectionsthat influencea lady's
physicaland psychologicalwell-being, which is the most noticeable
component for ladies to get infectionslike anorexia, bulimia or gorging.
Massmedia is the most supporting factor for ladies to takepart in
disordered eating, and to keep up thisaddictionwith undesirablethoughts
of self-perception. Theobsession with body weight beginsat significantly
young ages, with TV, web and magazine, advertisementsasthefuel for a

3. possibly long timedisordersof eating. Online networking sites such as
facebook, instagram acquirea contributing componentfor the
advancement ofdietaryproblemsin ladies in their high school and grown-
up years.
Massmedia exposes unattainable, improbablepicturestoladies, making it
almost inconceivablefor them to escapefrom the messagespassed on about
the idealthin body. The exploitation of ladiesis most predominant in
advertizing. All of the picturesexhibited through Massmedia arecomposed
by visual specialists, changingtheway a lady normally looks, which are
developed to stimulatedesire.
The media depictsthethought that thinisbeautiful, and beauty will bring a
ladies achievement and happiness.
Anti-social messages of media
With regardstosome of society'sgenuine issues, theconsistent fortification
of captivated sexualorientationmessageshasgenerally hostile to social
impacts. Research tellsus that themore TV kids watch, the moreprobable
they are to exhibit aggressivebehaviour. Moreover, thelinking of sex and
violence - increasing obviousineverything from advertising tomovies - is
troublesomewith regardstoa general public attempting toovercomereal
life violence against ladies.
Young childrenare defenseless against theteaching ofmedia sincethey
don't have the basic limit torecognizedream and reality, to distinguish
betweenrealityand fantasy. The impact ofmedia canlimit the
improvement of a their potential.