This document discusses key sub-verticals and consumers in the commercial and residential real estate markets. It provides statistics on internet usage for real estate research and transactions. The top reasons for online real estate research are listed. Strategies for real estate professionals to create and capture demand online are outlined. Seasonal trends in real estate listings and searches are also noted.

1. Real Estate. Insights.

2. Key Sub-Verticals in Real Estate
Head of Strategic Partnership with
StreetEasy
Commercial Real Estate Residential Real Estate
Professionals
Consumers
Professionals
Consumers
Buyers, Renters, Landlords, Tenants,
Private Investors
Brokers, Developers, General
Contractors Mortgage Folks/Banks,
Architects, Designers, Marketing
Agencies
Brokers, Developers, General Contractors
Mortgage Folks/Banks, Architects,
Designers, Marketing Agencies
Buyers, Renters, Landlords, Tenants,
Private Investors

3. of real estate
transactions are
influenced by internet
today
53%
Zinnov Research

4. 53% respondents choose
internet among the Top 3
medium for real estate research
24% of respondents choose
internet as their first choice for
real estate research
Top Information Sources for Real Estate Research
Print - 54%
Internet - 53%
Sales/broker - 52%
Referrals- 50%
TV - 27%
Outdoor Ads - 25%

5. What Does The Real Estate Buyer Research
Funnel Look Like?
Nielsen NetView France, 2013
Internet is the most important
source for Real Estate
Information.

6. Top Reasons
For
Online Research
52%
Ease of comparison/
Large variety of options
60%
Easy access to in-depth
property information and
market trends
43%
Financing and document
processing information
49%
Easy access to contact
details of owners,
developer etc.

7. Google Search is a Primary Entry Point for all
Activities

8. Mobile is Already Big: Mobile Queries Doubling
Every Year
+98%
28%
Searches are on Mobile

9. Create Demand
14M YouTube Views on Real Estate
21% of home shoppers rely SOLELY on
online sources to conduct real estate
research.
Top Reasons For Online Research
52% East of comparison
60% Easy access to in-depth property
information & market trends
49% Easy access to contact details of
owners, developer etc.
43% Financing and document
processing information
Capture Demand
50% lift in search behaviour
after exposure to a display ad
on the GDN
121% YoY increase in real
estate searches on Google
1/3 of real estate site visits are
referred by a local search query
Real Estate searchers are 2X
more likely than non-searchers
to convert

10. 5 Strategies to Create and Capture Demand
Be discoverable wherever customers
are seeking help
Offer customers a consistent and
smooth experience with your brand
across screens and devices
Consistent, clear and relevant content
Align with high priority audiences
Use sight, sound and motion to educate
and entertain

11. Seasonality for Real Estate Listings
Google Internal
2 Million
Searches
on Google