This presentation details how use of ICT in the Real Estate industry in the 21st century is critical for success.

1. RE/MAX
THINK YOU HAVE WHAT IT TAKES TO
BE A 21ST CENTURY REAL ESTATE
AGENT? THINK AGAIN…
By Mr. Eric Muli, IT Manager, RE/MAX Kenya

2. RE/MAX
It is okay to be conversant with:
- The country’s real estate laws
- The city’s real estate by-laws
- All property taxes and levies
- The process of selling a house
- The process of buying a house
- The documents needed for a transaction
But it is enough?
CONTENT VS DELIVERY

3. RE/MAX
Real estate is a lot like public speaking. It’s a people
business whose success is determined by:
20% - content
80% - presentation, style, passion
Just like public speaking, you will have to package yourself
as a “brand”.
And a brand employs special tools to reach its audience.
CONTENT VS DELIVERY

4. RE/MAX
The question here is:
What tools do I have that can
help me become a Real estate
brand? Even as an individual?
REFLECTION

5. RE/MAX
35% = 2.3B people
THE DIGITAL UNIVERSE IS EXPANDING RAPIDLY
65% are on
the uptake
35% of the world population is already online.
The remaining 65% are being reached daily and are coming
aboard!

6. RE/MAX
SOME ONLINE USAGE STATISTICS
1BN
Facebook
Users
4BN
YouTube
Users
Mobile
accounts for
10% of
consumer’s
time
23M Unique
visitors to
Pinterest
monthly

7. RE/MAX
EVERYONE AND EVERYTHING IS ONLINE

8. RE/MAX
MOBILE PENETRATION
2015 – 40M
2014 – 31M
79% mobile penetration level!
2013 – 23M

9. RE/MAX
23.2M Internet
users in Kenya
INTERNET PENETRATION
30% Smart Phone
Penetration
4.2M active
Facebook Users

10. RE/MAX
With this in mind, “What does it
take to be a 21st Century Real
Estate Agent?”
Tech savvy is the word
THE BIG Q

11. RE/MAX
WHAT IS ICT?
 Information & Communication Technology (ICT) is used
to refer to infrastructure and product development that
facilitate the collecting, storing and analysis of
information that may be transmitted electronically.
 It includes equipment like telephones, communication
lines used to enhance communication between
employers and employees, businesses and customers,
business and business across physical boundaries

12. RE/MAX
ITS IMPLICATIONS
WHAT ARE THE IMPLICATIONS OF ICT ON REAL ESTATE TODAY?
 Computer and information technologies are expected to bring about
“the wave” of revolution to the production and social interactions in
the Real Estate Industry.
 How would these new ways of production and customer-agent
relationships impact on the demand for Real Estate?
 Would this IT revolution lead to a major structural change in the Real
Estate demand?
 How would the location choice, spatial configuration and functional
connectivity of Real Estate be changed to meet the demand of the IT-
driven businesses?

13. RE/MAX
THE WORK OF AGENTS
Introduction
 Real Estate is an information-intensive business illustrating the role of
information.
 Agents connect buyers to sellers and do so through control and
dissemination of information. They are valued for the information
skills they can bring in making both listings and sales.
 In real estate, what agents do is focused on individual relationships
between the agent, buyers and sellers. There is a lot of
communication.

14. RE/MAX
THE WORK OF AGENTS
 Rent, buy, or sell property for clients.
 Perform duties such as study property listings,
 Interview prospective clients,
 Accompany clients to property sites,
 Discuss conditions of a sale,
 Draw up real estate contracts
 Advice the client on real estate law
 Advice the client on mortgage options available

15. RE/MAX
THE WORK OF AGENTS
 A good agent keeps up with market activity:
Most real estate agents begin their day by looking at
the previous day's market activity. This is usually on
a downloaded or online "hot sheet" report. It tells
them what sold, new listings, price changes and
other activity in their market.

16. RE/MAX
THE WORK OF AGENTS
 There are usually some closing transaction items
to take care of:
If you're doing deals, there are multitudes of action
items, deadlines and deliveries involved. A busy
agent spends time each day in getting paperwork to
the right places, explaining contract items to clients,
coordinating inspections, reviewing documents and
more.

17. RE/MAX
THE WORK OF AGENTS
 Working with buyer prospects and clients:
Working with buyer clients isn't just driving them
around looking at homes or other properties. There's
a great deal of preparation involved in determining
their needs, finding suitable properties and gathering
information to help your buyer clients to make
decisions about their new home.

18. RE/MAX
THE WORK OF AGENTS
 Getting, keeping and servicing listings:
Listings have always been the bread and butter of the
real estate business. To serve sellers a real estate
agent needs to possess excellent market knowledge,
marketing skills, negotiation ability and much more.

19. RE/MAX
THE WORK OF AGENTS
 A good agent can't stop learning - ever:
Agents require ongoing training in the real estate
business. Most successful agents and brokers go far
beyond the basic requirement and educate
themselves about all facets of the business.

20. RE/MAX
THE WORK OF AGENTS
 Value to Your Real Estate Clients is Your
Knowledge and Professionalism:
The complexity of a real estate transaction and the
large amounts of money involved are things that
concern most home buyers and sellers. Part of your
value to them as a real estate professional is your
knowledge of the process.

21. RE/MAX
OVERALL
Helping your clients with contracts, negotiations,
inspections, and closing processes is a large part of
your job.
Continuous education to keep up with laws and the
market is a big part of the life of a real estate agent
or broker.
No doubt!!

22. RE/MAX
THE DISTINGUISHING FACTOR
In this day and age (21st Century),it is:
1. your knowledge,
2. ability to use ICT Tools (Tech Savvy)
3. accessibility to those ICT tools,
That will take you over the top and inject growth into
your real estate career.

23. RE/MAX
ICT TOOLS AVAILABLE TO AGENTS
 Internet & related network technologies
 For many regions MLS data is now publicly available on the
Web. There are also regional and large national corporate
sites, property portals and individual realtors deploying
their own Web sites.
 Further, mortgage firms, financial institutions, chambers of
commerce, etc., have also established Web sites and cross-
affiliations influencing the real estate business.
 Having a user friendly and customer-focused website is one of
the most important elements for all real estate companies.
And by extension, the real estate agent.
 Is the website you are on WAP enabled? Or is it the latest
responsive design template?

24. RE/MAX
ICT TOOLS AVAILABLE TO AGENTS
 Continuous Training
 continuous Improvement through Online Real
Estate University Courses.
 A scalable database of contacts
 Referral Networks
 Property Mobile Apps

25. RE/MAX
ICT TOOLS AVAILABLE TO AGENTS
 Lead Generation Tools
 Customer Relations Management (CRM)
 Property Management Platforms
 Online Diary Platforms
 Buyer Match Feature Tools
 Transaction Reporting Tools
 Quick Reports Generating Tools

26. RE/MAX
REFLECTION
So are you being a 21st Century Real Estate Agent?
Do you have what it takes to be that?
Are you maximizing your potential with the power of
networking?
Are you on a system that gives you the best ICT
leverage to achieve your full potential?

27. RE/MAX
THE END
THANK YOU
RE/MAX KENYA REGIONAL OFFICE
4TH FLOOR, DELTA CORNER TOWERS,
CHIROMO ROAD, WESTLANDS.
WEBSITE: WWW.REMAX-KENYA.COM
TEL: 0707 645 700 OR 020 44 00 650
EMAIL: INFO@REMAX-KENYA.COM