The document discusses the concepts of creative destruction and creative evangelization in the digital age. Creative destruction refers to the process of innovation replacing outdated products and processes, while creative evangelization involves using digital tools to spread information and potentially convert others to new beliefs. The author argues that in today's world of big data and algorithms, creativity may be humanity's means of thriving amid increased complexity, randomness, and "black swan" events. Leaders must learn to effectively manage and create intelligence from vast amounts of integrated data in order to connect emotionally with networks and evangelize creatively.

1. Creative Destruction
versus Creative Evangelisation
@DinisGuarda, Founder and CEO

2. What is our human singularity?
What is creativity in a digitalised, nano technology - IoT world?
@DinisGuarda

3. 3
Every Individual
=
Brand - Media - Startup - Data - Innovation Company!
@DinisGuarda

4. @DinisGuarda
Every Business
=
Brand + Media + Financial + big data + Innovation Company!

5. Creative destruction refers to the incessant product and process innovation
mechanism by which new production units replace outdated ones.
It was coined by Joseph Schumpeter (1942), who considered it 'the
essential fact about capitalism'.
@DinisGuarda

6. In an Age of Algorithms, APIs and Singularity Will Creativity
Be Humanity’s Saving Grace?
@DinisGuarda

7. What is Creative Evangelisation?
@DinisGuarda

8. Preaching of the gospel or the practice of giving
information about a particular doctrine or set of beliefs to
others with the intention of converting others.
Using digital tools and channels!
@DinisGuarda

9. @DinisGuarda
Cycle of evangelisation

10. Me to we  you to me
Creative (digital) evangelisation?
@DinisGuarda

11. @DinisGuarda

12. So how to Thrive in a Randomness, Black Swans, Antifragile,
tech, Big Data world?
With “chaos” - “a state of disorder” – being fragile.
But is it fragile, robust, durable?
What is exactly the opposite of fragile?
Is fragile really not robust, durable?
Creativity?
@DinisGuarda

13. “Black Swan effects are necessarily increasing, as a result of
complexity, interdependence between parts, globalization and the
beastly thing called ‘efficiency’ that makes people now sail too close to
the wind.” Nassim Nicholas Taleb
@DinisGuarda

14. Prometheus myth have parallels within the beliefs of many
cultures throughout the world; see creation of man from clay, theft
of fire, and references for eternal punishment and the religious
symbolism expressed in the book of Genesis.
@DinisGuarda

15. Are we living in a digital Prometheus IoT world giving birth to the
next machine singularity evolution of mankind with technology?
@DinisGuarda

16. @DinisGuarda
What makes a successful mindset of a leader?
Tech
Big data
Social media
IoT

17. @DinisGuarda
"Anything that is essentially a network, either of communications or of
coordination or of marketplace transactions ... that can scale to
millions to hundreds of millions of people, those are the kind of things
that really interest me. (…) Because those are part of what transform
our economy, and also our society.” Reid Hoffman

18. @DinisGuarda
What narratives – story telling - are we constructing?

19. Big Data is the oil of the 21st century. But oil is just useless thick
goop until you refine it into fuel.
And it’s this fuel – proprietary algorithms / insights that solve
specific problems that translate into actions – that will be the
secret sauce of successful creators - organizations in the future.
@DinisGuarda

20. What makes a (creative) professional?
@DinisGuarda

21. 21
Creative Strategy
Evangelisation
Get close to networks
and engage them: online
and offline
Define clear goals,
actions and get network
on board
Get data about each user
segment and understand their
needs
Increase awareness of
message, brand & value
proposition
Leverage Social Media channels
to activate relations & business
Map landscape – long tail - audiences.
Create Message channels for each group
Leverage Best of Tools, offer
value and associations that
create value
Retain & develop ambassador /
IB Program
Focus in Increasing leads
Owned + Earned Media
Create customised events
with industry respected
partners.
Use right syndication, social
media right channels to
engage users through target
content
Create engagement
via premium content,
Education and events
Pro-active education &
engagement
Leverage a network of partners
– online and offline.
Evangelise your creative
message
Map / Get right context:
channels / influencers
@DinisGuarda

22. In the nineteenth century, the bosses of political machines lead economy – society.
In the twentieth, media barons, especially in broadcasting & newspapers;
In the twenty-first, it is people who have created vast online data, social networks.
The next evolution will be of the leaders and creators - evangelists who are able to
manage big amounts of integrated data and create the right intelligence and
emotional connection - evangelisation out of that.
@DinisGuarda

23. Creative Destruction
versus Creative Evangelisation
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com
Publisher: intelligenthq.com – hedgethink.com – tradersdna.com
thank you