The feasibility report summarizes the key findings from marketing research conducted on the menswear market in India. The survey of 200 respondents found that most purchase formal trousers 2-4 times per year, spending Rs. 2,000-4,000 annually. Key factors influencing purchase decisions are price, fabric quality, fitting, style, and comfort. Cotton and flat-front trousers are generally preferred. The marketing plan proposes a variety of trouser styles, fits, fabrics and sizes to target different segments of the menswear market in India.

1. FEASIBILITY REPORT
PRESENTATION
FORMAL TROUSER
Group: C
1

2. What is Feasibility Report?
 A report which projects the practical viability of venture with respect to
different dimension is called a feasibility report. Feasibility study mainly
includes the feasibility study of the three important parameters.
• Marketing feasibility
• Technical feasibility
• Financial feasibility
2

3. History of Indian Textile
• The archaeological surveys and studies have found that the people of
Harappa civilization knew weaving and the spinning of cotton four
thousand years ago .Reference to weaving and spinning materials is
found in the Vedic Literature also.
• The Indian silk was often exchanged with the western countries for
their spices in the barter system.
• During the late 17th and 18th century there were large export of the
Indian cotton to the western countries to meet the need of the
European industries during industrial revolution.
• There was also export of Indian silk, Muslin cloth of Bengal, Bihar and
Orissa to other countries by the East Indian Company.
3

4. Indian Textile Market
• Textile sector contributes about 14 per cent to industrial production, 4 per
cent to the gross domestic product, and 11 per cent to the country’s
export earnings.
• Readymade garments accounted for the highest share in total textile
exports, with a share of 39.61%.
• The industry is now looking to target a growth of six to seven per cent this
2013, and 10-12 per cent next year.
• The share of textiles in total exports was 11.04% during April–July 2010.
 The Menswear Market
• With a market size of 87,500 crore in 2012, menswear is the largest
segment in India’s apparel market, accounting for 42% of the overall
market. In comparison, women wear makes up 38%, while kids wear
comprises 20%, of the market.
4

5. Types of men trouser
• Chinos or chino-style pants
• Flat Front Pants
• Corduroy pants
• Cargo Pants
• Pleated Pants
5

6. Pest Analysis

•
•
•
•
•
•
•
•
•

•
•
•
•
P: political
Tax policy : price decision
Labour law: affect cost of production
Environmental law
Trade restriction: affect the turnover
Political stability: consistency of
business
Textile park: it provide knowledge
and market opportunity
Welfare scheme: TUF [Technology
Upgradation Fund Scheme-Textile]
VAT Concession: Gujarat VAT act,
2003 and remission of VAT/CST.
Scheme for Integrated TextileParks
(SITP)
E: Economical
Economic growth
Interest rate
Exchange rate
Inflation rate
 S: Social
• Change in fashion
• Vibrant and growing up market
fashion segment and
• A relatively stagnant, low priced and
standardized segment.
• Population growth rate
• Age distribution
 T: technical
• Technological change in weaving
industry
• Chines and korian technology
• Technical textile
• Computer Aided Designing (CAD) has
also become a very important part of
both textile and garment industries.
6

7. SWOT Analysis
 Strengths
1. Abundant raw material
availability
2. Low cost skilled labour
3. Presence across value chain
 Weaknesses
1. Fragmented industry
2. Lower productivity & cost
competitiveness
3. Technological obsolescence
 Opportunities
1. Liberalizing economy
2. Growing dual income
3. Sizeable urban middle class
4. Fifth largest consumer
5. Rising Disposable Income
 Threats
1. Fluctuation in rupee value
2. State of Recession in the
economy
3. Competition from global players
4. Ecological & Social Awareness
7

8. Company Information
Name of
Company
Type of
Organization
Product
Address
Scintillating Pvt. Ltd.
Partnership Firm
Readymade Formal
Trouser
Location of Plant: B 78,79,80 Sardar Patel
Industrial Estate, Narol,
Ahmedabad. – 382405.
Selection of product
Level
Specification
Need
family
Product
family
Product
class
Product
line
Product
type
To Cover and Protect
human Body
Item or
SKU
Cloth and Apparels
Readymade garment
Formal Readymade
Garment
Readymade Formal
Trouser
Any Formal Trouser
of ‘Scintillating
Formal Wear’
Brand Logo
8

9. Specification of Product
Colour
Weight
Dimension
All colour of Mostly prefer Colour Shade like
Black, Blue, Brown, Grey, Green, Cream, Khakhi.
Weight of Formal Trouser differs as per the fabric use and
size of Trouser.
Waist of Trouser in Inch: 28, 30, 32, 34, 36, 38, 40.
Length of Trouser in inch: 38 to 42
We pack formal trouser in Cardboard Box
Package Design
Quality Standards
We provide Best Fabric Quality Formal Trouser with
Durable stitching thread and Fine finish wash and press.
9

10. Production process
•
overall process of textile industry how the cotton results in final apparel.
10

11. Process Layout
11

12. Production Machinery
 Cutting
Machine
 Chain stitch Machine
Overlock / Safety Stich Sewing Machine
12

13.  Single Needle Stitching Machine
 Bartacking Machine [Loops
Machine]
 Single needle, Needle-feed, Lockstitch Machine [Belt Machine]
13

14.  Automatic 1-needle Belt-Loop Attaching Machine
 Eyelet Buttonholing Machine
14

15.  Chainstitch, Button Sewing Machine (thread-fray-prevention ON/OFF
changeover mechanism)
 Fusing Machine
 Washing Machine
15

16.  Tumbler Dryer
 Steam Iron Press with Vacuum
Table
 Wash Room Trolleys
 Steam Boiler
16

17.  Utility and
communication
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Tube light
Fan
A/c for office
Locker
Office furniture
Land-line telephone
Stationary
Computer
Printer
Seating table for worker
Fabric cutting scissor
Bobbin filling machine
Numbering machine
Water cooler
Measurement scale
 Waste Disposal
 Fabric
• Waste in fabric is approximately 10 to
12%.
• They sold it to local market who buys it
for further production of Rope,
Doormat and mattress. They sold at 7 to
8 Rs. Per k.g.
 Empty plastic cone of thread
• sold it to the Thread manufacturer who
refill it and sold it. Empty plastic cone
sold on Weight 20 to 22 Rs. Per K.g.
 Water
• This detergent mix water has no further
use. So, company simple dispose it
through drainage system.
17

18. Location Analysis
 Location of Plant: B - 78,79,80 Sardar Patel Industrial Estate, Narol, Ahmedabad. –
382405.
 Advantage of This Location
• Most important advantage is many Readymade Garment Manufacturers are
located in this area.
• Nearest location to over supplier of Raw material like Fabric, Stitching Thread,
Cardboard Box. Most of them are located in Narol and Isanpur.
• Many Garment manufacture are there so small supply like Needle, Bobbin, Plastic
Bag, Button, Zipper are conveniently available.
• Shared Buyer relationship among the manufacturer.
• Full time availability of Power and Water.
• Skilled and Unskilled Worker are available because of many Garment firm are
located.
 Layout and Space
• Size of our plot B- 78,79 and 80 is 15 * 55 for one Plot.
• Total area in Square Feet is 15*55*3 = 2475 Square Feet.
18

19. Raw Material
Name
Price / Other information
Supplier
Fabric
Cotton 98 Rs. Per meter
Linen 117 Rs. Per meter
Rayon 87 Rs. Per meter
Polyester 92 Rs. Per meter
•
Stitching Thread
[ For 5000 meter]
Cotton Thread: 110 Rs.
Bobin Cotton Thread: 53 Rs.
Polyester Thread: 97 Rs.
•
•
Paper Cloth [inner fitting]
42 Rs. Per meter
Local Market
Button
Differ as per quality and
Design of Button
Local Industrial Market in Isanpur
Zipper
3 to 5 Rs.
M G Mehta at Gheekanta
Brand Sticker
3 to 4 Rs.
Local Print Maker at isanpur
Plastic Bag
1.5 Rs.
Bag Place
Paldi, Ahmedabad
Cardboard Box
13 Rs.
Nsn Packprints Pvt. Ltd
Narol Cross Road, Ahmedabad
•
Rinkoo Processors Limited
[Cotton and Polyester]
M. P Textile Private Limited
[Rayon and Polyester]
Shree Balaji Industries
Local Isanpur Market
19

20. Power and Electricity, Water, Repair and
Maintenance
 Power
 Water
• Water is use for washing in the
production process of Trouser.
In one wash we can wash 200
to 250 unit of Trouser. For
each wash 500 to 600 liter
water is require.
 Lubricants
• Price of 5 KG pack of Lubricant
Grease is 350 to 400 Rs.
• Supplier: Qualilub Speciality
Lubricants, Narol, Ahmedabad
 Needle, Bobbin and Shuttle
• Needle is use for Stitching the
fabric.
• Bobbin holds Cotton thread for
lower supporting Stich.
• Shuttle hold bobbing and keep it
functioning.
•
•
•
•
Price:
Needle: 8 Rs. for pack of 10 Needle
Bobbin: 30 Rs. For Pack of 10
Shuttle: 150 Rs. For pack of 10
20

21. Marketing Feasibility
 Research Plan
 Contact method
“The Systematic design, collection,
analysis, and reporting of Data relevant
to a specific marketing situation facing
an organization.”
•
•
•
•
•
 Research approach
•
•
•
•
•
•
Observation,
Survey,
Focus groups,
Behavioral data and
Experiments.
We use Survey method for research.
Mail questionnaire
Telephone interview
Personal interview
Online interview
We use Personal Interview.
21

22. Sampling Plan
 Purpose of sampling
•
Sampling Unit: We will select
Sample unit Trouser wearing
population specially Male and
Corporate Female.
•
Sampling Size: The sample size for
our Survey is 200 respondents.
 Sampling Procedure:

•
•
•
•
Probability Sampling:
Simple Random sampling
Stratified sampling
Systematic sampling
Cluster/Area sampling
 Non Probability Sampling:
• Convenience sampling
• Judgmental sampling
• Quota sampling
We have use convenience sampling
for the survey.
 Research Instrument
•
•
•
Questionnaires
Qualitative measure
Technological devices
We use Questionnaires for our survey
22

23. Data Analysis and Interpretation
Sample Profile
Category
Gender
Age [in year]
Occupation
Monthly Family
Income
[In Rs.]
Do you Purchase
Trouser?
Criteria
Male
Female
Below 18
18 to 24
24 to 30
30 to 36
36 to 42
42 to 48
48 to 54
54 and Above
Student
Service
Professional
Business
Retired
Other
Below 10,000
10,000 to 20,000
20,000 to 30,000
30,000 to 40,000
40,000 to 50,000
50,000 and above
Yes
No
No.
167
33
17
49
34
30
22
21
15
12
64
35
39
31
11
20
36
56
47
36
17
8
184
16
%
83.5
16.5
8.5
24.5
17
15
11
10.5
7.5
6
32
17.5
19.5
15.5
5.5
10
18
28
23.5
18
8.5
4
92
8
23

24. Category
How Frequently
Do you purchase
Trouser/s in a year?
How Many Trouser/s
You purchase
In a year?
When do you
purchase
Trouser?
How much you spend
On Trouser/s
In a year?
Waist [in Inch]
What kind of Trouser
Criteria
Once
Twice
Thrice
Four time
More than Four time
1 or 2
3 to 5
6 to 8
8 to 10
More than 10
Randomly
During Festival
On Special Occasion
500 to 1,300
1,300 to 2,100
2,100 to 2,900
2,900 to 3,700
3,700 to 4,500
Above 4,500
28
30
32
34
36
38
40
Formal Trouser
Casual
No.
18
48
55
43
20
32
98
37
12
5
46
83
55
21
32
41
56
21
13
12
25
37
45
34
20
11
47
33
%
9.8
26.1
29.8
23.4
10.8
17.4
53.2
20.1
6.5
2.7
25
45.1
29.9
11.4
17.4
22.3
30.4
11.3
7.1
6.5
13.6
20.1
24.5
18.5
10.8
5.9
25.5
17.9
24

25. Analysis of Different parameters which consider while purchasing Trouser
Avg. Rank of Parameters
6
5
4
3
2
1
0
Price
Fabric
Quality
Which type do you prefer for
Formal Trouser?
Fitting
Style
Comfort
colour
You Prefer Branded Trouser or Unbranded?
Type of Trouser
Branded or Un-branded
30
Ready
Made
44%
Stitched
From
Tailor
56%
Stitching
25
20
26
22
19
15
10
5
0
Branded
Un-Branded
Both
25

26. What inspire you to Prefer particular Brand?
14
12
10
8
6
4
2
0
TV. Ads.
Out Door
Advertising
Newspaper and
Radio Ads.
Inspire by Family
and Friend
Other
What kind of Fabric you prefer in
Trouser?
What kind of Trouser you
Prefer?
Fabric Prefer
Preferred Kind of Trouser
80
70
60
50
40
30
20
10
0
Flat Front
Trouser
72%
Pleated
Front
Trouser
28%
26

27. Finding of Survey
•
•
•
•
•
•
•
•
•
•
•
•
•
Most of people purchase Trouser two to four time in a year.
People generally purchase 3 to 5 Trouser in a year.
People generally spend 2000 to 4000 Rs. In a year for Trouser
Ration of people belong to 28: 30: 32: 34: 36: 38: 40: is 1: 2: 3: 4: 3: 2: 1.
As the age increase people prefer formal trouser and as age is lower people prefer
casual trouser.
Waist size have direct relation with age of consumer, that mean as age is high size
of waist is also large and wise a versa.
Fitting, Price, Colour, Fabric Quality and Style is parameter that influence
consumer buying decision.
People generally prefer un-branded trouser but branded trouser wearer is also
sufficient.
T.V. Ads. Out Door Hoarding Ads. Newspaper Advertise mostly influence the buyer.
Cotton, polyester and linen are most prefer fabric Quality for Trouser
Black, Navy, Grey and Blue are preferred colour Shade for trouser.
Regular fit is prefer among Young people where comfort fit is among old age.
Flat front trouser is most prefer among trouser wearer.
27

28. Marketing Plan
Product
 Product Variety:
• Fabric: Cotton, Rayon, Polyester and
linen fabric Trouser
• Waist: size of
28, 30, 32, 34, 36, 38, and 40 inch


•
•
•
•
•
Product Quality
Product Design:
Fitting: Comfort Fit (Slightly loose fit)
Regular Fit (Normal)
Slim Fit (More fit)
Front Design: Pleated Front Trouser
Flat Front Trouser
 Brand Name:
• Scintillating Formal Wear.
 Brand Logo:
 Packaging:
 Service
Price
 Method of pricing:
• We follow cost plus pricing for
determining price of our product.
• Net Cost of product includes
production, administration, transport
ation, depreciation of machinery.
 Discount and Allowances:
 Credit Terms:
• Retailer and Wholesaler get Credit
terms of 30 days.
28

29. Promotion
 Advertising:
•
•
•
Out Door Hoarding
Newspaper Advertise
Local Trade Magazine
 Personal Selling:
•
Sales person of Scintillating Formal
Wear visit different Readymade
Garment Retailor and Wholesaler.
Place
Scintillating Pvt. ltd.
[A'bad]
Regional
Warehouse
Wholesaler
Retailer
Retailer
Consumer
Consumer
 Public Relation:
•
Sales Person and Sales Executive of
Scintillating Formal Wear is Keep in
regular Touch.
 Coverage
 Transportation
29

30. Human Resource Feasibility
H.R.
MANAGER
SALES EXECUTIVE
SALES PERSONNELS
SALES EXECUTIVE
MARKETING
MANAGER
SALES PERSONNELS
H.R EXECUTIVE
PURCHASE
ASSISTANCE
B.O.D
M.D.
FINANCE AND
PURCHASE MANAGER
ACCOUNTANT
CLERK
SKILLED WORKERS
SUPERVISOR 1
PRODUCTION &
DESIGN MANAGER
QUALITY CONTROL
MANAGER
UNSKILLED WORKERS
SKILLED WORKERS
SUPERVISOR 2
UNSKILLED WORKERS
TECHNICIAN
[CONTRACT BASE]
30

31. Job Profile
Job title
Supervises
Functions
Salary
Education
Managing All managers
director
• To handle emergency
affairs.
• To approve organisation
charges.
• To approve policies.
• To call periodical meeting
of various managers &
with B.O.D.
• Establish organisation
vision and mission
50000 +
MBA in
allowance specific field
+ M.E.
Marketing Sales
Manager executive &
sales
personnel
• To determine Marketing
Plan.
• Establish marketing
strategy regarding price
and promotion.
• Provide the order
information to production
manager
35000 to M.B.A in
allowance Marketing
31

32. Job title
Supervises
Functions
Salary
Education
Sales
executive
Sales
personnel
• To establish relationship
between sales executive &
consumer.
• To maintain good
relationship with dealers &
consumers.
• To execute the assigned
work on time.
• Provide area and function
to sales personal
20000 +
Commission
on sale
B.B.A.
Sales
-------------personnel
• To get order and increase
volume of sales.
• To establish relationship
between sales executive &
consumer.
• To maintain good
relationship between
dealers & consumer.
• To execute the assigned
work on time.
8000 +
Commission
on sale
Any
Graduation
32

33. Job title
Supervises
Functions
Salary
Education
Human
resource
manager
HR executive
• Managing manpower in
organization.
• To look after planning,
staffing, Training &
controlling.
35000 +
allowance
MBA in HR
• To motivate the work
force.
• To control over the work
force.
• Separation of labour as
per job.
20000
B.B.A
HR
------------executive
Finance
and
purchase
manager
Accountants • To make proper financial 40000 +
policies for the company. allowance
and Purchase
• To ascertain budgets for
assistance
all plans & projects.
• Get information about
raw material and
purchase as per
requirement.
• Evaluate Different
supplier.
MBA in finance/
C.A./ M.com
[additional 3
year Experience]
33

34. Job title
Supervises
Functions
Salary
Education
Purchase
assistant
-------------
• To control the
purchases.
• Provide related aid to
purchase manager.
20000
Graduation
with computer
knowledge.
Account
ant
-------------
• To keep the records of 15000
purchase, sales bad
debt & credit period.
• To keep the track of
debtors & send letters
of reminder.
• To maintain all the
records & to handle all
legal formalities like
income tax & sales tax.
• To assist & supervise
the clerical staff.
M.Com. with
computer
knowledge.
34

35. Job title
Supervises
Functions
Production
and Design
manager
Technician,
Designer,
Supervisor
•
•
•
•
•
Quality
control
manager
---------------
•
•
•
Salary
Education
Create Design
40000 +
To get production
allowance
target from marketing
manager .
To keep a record of raw
materials required &
give orders to purchase
department.
To be aware about the
latest innovation,
designs, machines,
models, process, etc.
Maintain desire level of
finish goods inventory.
MBA with
B.E. and
Experience in
CAD
To check and control
quality of the product.
To undertake quality
control tests.
To give the conclusions
about the quality of
manufacturing.
Post
graduate
with
production
management
15000 +
allowance
35

36. Job title
Supervises Functions
Technician
[on
Contract
base]
------------
•
•
•
Supervisor
1
Workers
•
•
•
•
Salary
Education
To maintain the machineries
in the production
department.
To solve the various
problems of machineries.
To give the knowledge to
the workers about the
performance of machinery.
5000
B.E. in
Contract mechanical
base
Perform task of cutting of
fabric.
Supervise the worker in
cutting and stitching.
To perform the work given
by the production manager.
To supervise the production
process
27000
B.com.
36

37. Job title
Supervises
Supervisor Workers
2
Functions
Salary
Education
•
Perform task after cutting to
packaging.
Supervise the worker in
Washing, button and zip
fitting and packaging.
To perform the work given by
the production manager.
To supervise the production
process
27000
B.com.
•
•
•
----------
•
Perform given work
Piece
wage
IIT
Unskilled ---------Worker
•
Perform given work
Piece
Wage
Not
Requiere
Skilled
Worker
37

38. ---------- THANK YOU ----------
38