The Innovation City: Seshadri Subbanna Presentation: Driving Collaborative Innovation with Clients in Globally Integrated Organizations

1. Driving Collaborative Innovation
with Clients in
Globally Integrated Organizations
Dr. Seshu Subbanna, Director
Innovation and Technology Evaluation
IBM Corporation
© 2012 IBM Corporation
Collaborative Innovation

2. Collaborative Innovation

3. Dynamics: Innovators Must Evolve
1970s
Corporate
funded
Technology
transfer
1980s
1990s
Collaborative
Work on client
Team
problems
Shared agenda
Effectiveness
Joint Programs
2000s
2010s
Create business
advantage for clients
Industry-focused
research
Collaborative
partnerships
Emerging markets
Collaborative
Research in the Innovation
Marketplace
Collaborative
Innovation
- Going Global
Centrally Funded
Inter-disciplinary collaboration in the market and across the globe
Collaborative Innovation
© 2012 IBM Corporation

4. Collaboration at Work – The Southern Ontario Smart Computing Innovation Platform
UofO
Western
IBM Canada
UofT
IBM Canada
Software Lab
R&D Centre
Waterloo
UOIT
Others
McMaster
Queen’s
HPC & Cloud
Infrastructure
Small & Medium Enterprises
Collaborative Innovation
© 2011 IBM Corporation

5. Innovations That Changed History
Carbon Nanotubes (2003)
Carbon Nanotubes (2003)
High Temperature Superconductivity (1987)
High Temperature Superconductivity (1987)
Cell (2005)
Cell (2005)
Deep Blue (1997)
Deep Blue (1997)
Speech Recognition (1971))
Speech Recognition (1971))
Blue Gene/L (2004)
Blue Gene/L (2004)
Fortran (1957)
Fortran (1957)
Copper Interconnect Wiring (1997)
RISC (1980)
RISC (1980)
SiGe (1994)
SiGe (1994)
Watson (2011)
Watson (2011)
Fractals (1967)
Fractals (1967)
RAMAC (1956)
RAMAC (1956)
First Petaflop
First Petaflop
Supercomputer (2008)
Supercomputer (2008)
Nano MRI (2009)
Nano MRI (2009)
One Transistor Memory Cell (1966)
One Transistor Memory Cell (1966)
Relational Database (1970)
Relational Database (1970)
Scanning Tunneling Microscope (1986)
Scanning Tunneling Microscope (1986)
Collaborative Innovation
© 2012 IBM Corporation

6. Continuous Innovation;
Skills Beyond The “AHA!” Moment
Never Undervalue Ongoing Innovation
Disk Drives – 50 Years of Scaling
– If IBM had not continued to innovate in this field,
– Today’s laptop would weigh ….?
– 250,000 Tons
x2
Collaborative Innovation
© 2012 IBM Corporation

7. Foundation for a Smarter Planet
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© 2013 IBM Corporation

8. Massive Multimedia is the biggest data wave of all
High
Audio
Text
Giga
Med
Structured data
1990’s
8
Computational Needs
Image
Tera
Sophistication of Analysis
Video
Expressiveness
Peta
Data Volume
Exa
2000’s
2010’s
2020’s
Low
Source:
IBM Market Insights
based on composite
sources

9. The True Value of Big Data is in Context
Actuarial data
Epidemic data
Government statistics
Patient records Weather history
Location risk
...
Occupational risk
Family history
Raw data
Travel history
Feature
extraction metadata
Dietary risk
...
Personal financial situation
Chemical exposure
Domain linkages
Social relationships
Full
contextual analytics
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© 2013 IBM Corporation

10. Data is the New Oil
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Collaborative Innovation
© 2013 IBM Corporation
Ann Winbald,

11. Insight = Business
Value = Cust Sat, $$,
…
“Organization Insight”
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Total Possible
Insight from
organization and
externally available
data
“Every two days now we create as
much information as we did from
the dawn of civilization up until
2003.”
~ Eric Schmidt, CEO Google
Time
© 2013 IBM Corporation

12. Insight = Business
Value = Cust Sat, $$,
…
“Organization Insight”
12
Total Possible
Insight from
organization and
externally available
data
Available Insight from
Sense-making
Algorithms
Time
© 2013 IBM Corporation

13. Insight = Business
Value = Cust Sat, $$,
…
“Organization Insight Gap”
13
Total Possible
Insight from
organization and
externally available
data
Organization
Insight Gap
Available Insight from
Sense-making
Algorithms
Time
© 2013 IBM Corporation

14. Insight = Business
Value = Cust Sat, $$,
…
“Filling The Organization Insight Gap”
14
Total Possible
Insight from
organization and
externally available
data
• MORE DATA – INTERNAL + EXTERNAL
• MORE COMBINATION OF DISPARATE DATA
• MULTIMEDIA, UNSTRCUCTURED, ETC
• MORE CONTEXT
• MORE ANALYTICS TOOLS
Available Insight from
Sense-making
Algorithms
Time
© 2013 IBM Corporation

15. Global Challenge: Food
Eliminating the millions of tons of food
thrown away annually in the US and
UK could lift more than a billion
people out of hunger worldwide
Image Source: Sun
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Collaborative Innovation
© 2013 IBM Corporation

16. Global Challenge:
Transportation
Today there are
1 Billion cars on the
road. That number will
double in 2020
Congested roadways
cost $78 Billion
annually in the form of
4.2 Billion lost
working hours and 2.9
billion gallons of
wasted gas.
Collaborative Innovation
© 2012 IBM Corporation

17. Global Challenge: Healthcare
$475 Billion
Estimated U.S. healthcare spending each
year on administrative and clinical waste,
fraud and abuse and other waste.1
1.5 Million
Errors in the way medications are
prescribed, delivered and taken harm 1.5
million people in the U.S. every year.2
Collaborative Innovation
© 2012 IBM Corporation

18. Integrating real-world data with analytics allows one to be
Proactive vs Reactive
Operational/ Transactional
Insights in
Singapore
Proactive
Road Usage
Optimization,
GHG emission
models
Ignorance is
NOT bliss
Data allows
insight, and insight
enables foresight
Collaborative Innovation
Foresight allows
one to change
the future for
the better
© 2012 IBM Corporation

19. Can We Really Know the Future? Blue is the prediction, Black is measured
10 minute-ahead volume
forecast (blue) at three
locations vs. actual
data (black)
10 minute-ahead speed
forecast (blue) at the
same three locations vs.
actual data (black)
The Power of Big Data
•In the long past-----You’re stuck in traffic, here’s why…..
•In the recent past-----You will be stuck in traffic, here’s why…….
•In the present-----You would have been stuck, but I took care of it
Collaborative Innovation
© 2012 IBM Corporation

20. The Intelligent Operations Center, Rio de Janeiro, Brazil
The Challenge; Evolve from Reactive to Proactive Operations
History; Flooding in 2010 resulted in 110 deaths.
Proactive emergency response is crucial
Collaborative Innovation
© 2011 IBM Corporation

21. Dr. Bernard Meyerson
Collaborative Innovation
© 2011 IBM Corporation

22. “Big Data’s” Impact on Public Safety:
Example; Blue CRUSH in Memphis, TN & Richmond, VA
Memphis Blue CRUSH Map
Memphis Blue CRUSH Map
Blue CRUSH predictive analysis for officer deployment & risk management generated easy-to-read
crime maps every four hours
Richmond, VA: Violent crime decreased in the first year by 32%, another 40% thereafter,
moving Richmond from #5 on the list of the most dangerous US cities to #99
Collaborative Innovation
© 2011 IBM Corporation

23. What’s
Next?
© 2012 IBM Corporation
Collaborative Innovation

24. Cognitive Computing
Complex reasoning and interaction extends human cognition
Finance
Enhance decision
support
Healthcare
Surface best protocols
to practitioners
Legal
Suggest defense/
prosecution arguments
Telemarketing
Next generation –
persuasive – call center
How would you leverage a “Tireless Genius” at your side” ?
© 2013 International Business Machines Corporation
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25. Thank
You !
ibm.com/smartercities
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