Macro-economic factors such as inflation, interest rates, unemployment, GDP, per capita income, and number of internet users all impact the e-commerce industry. When inflation is high, prices rise which can discourage purchases. Low interest rates encourage borrowing. Unemployment affects both supply and demand. GDP growth directly impacts e-commerce growth. Higher per capita income increases purchasing power. More internet users fuel e-commerce growth. Government policies aim to develop the economy and expand e-commerce access. The pandemic increased e-commerce revenue as people shopped online to avoid going out.

1. Macro-economic Factors affecting
E-Commerce Industry
Group-3
Kartik Balaji
Jayant Nabhar
Manish Jindal
Leelakrishna Chinnareddi
Jagdish Prasad Sinha
Muskan Sharma

2. 1
Introduction to the Industry
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The term e-commerce was coined back in the
1960s, with the rise of electronic commerce – the
buying and selling of goods through the
transmission of data – which was made possible by
the introduction of the electronic data
interchange.
E-commerce has grown rapidly and
changed significantly over the years, as
such there is plenty for buyers, investors
and entrepreneurs to be mindful of.
Much of the growth for the industry has been
triggered by an increase in internet and
smartphone penetration.
E-commerce has transformed the way
business is done in India. The Indian E-
commerce market is expected to grow to
US$ 200 billion by 2026 from US$ 38.5
billion as of 2017.

3. 2
Inflation
It is the sustained rise in the
prices of products and services
Interest Rate
Low interest rates encourage
borrowings, while high interest
rates discourage borrowings
Factors Affecting E-Commerce

4. 3
Unemployment
• one of the major macroeconomic
factors affecting e-commerce.
• affects both the demand and supply
side.
GDP
• GDP is the measure of the health of
the economy.
• E-commerce contribution to GDP has
been increasing over the years.
• GDP growth and decline has a direct
impact on the growth of e-commerce.

5. 4
Per capita income is a measure of the amount of money earned
per person in a nation or geographic region.
The increase in purchasing power of the people of any country
will also increase the e-commerce sales.
India’s per capita income in FY 2020 – 1,35,050
India’s per capita income in FY 2019 – 1,26,410
Per Capita
Income

6. Number of Internet users
With the exponential growth in internet and online infrastructure in India, it was no surprise that the
e-commerce market experienced a boost.
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7. 6
Plays an important role in developing the country’s economy
Govt of India is trying to boost the economy
Easy expansion in developed countries
Making E-commerce more accessible in developing countries
Setting up frameworks for data leakage
Government and Political factors

8. 7
Due to covid-19, Revenue of the E-Commerce increased
Effects of Pandemic on E-Commerce
Government restriction
Delivery in Suburbs and Rural areas
Delivery Time

9. 8
CONCLUSION
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Even though the unemployment increased
throughout the country it didn’t hamper
the E-Commerce industry.
As people aren’t willing to
go out due to Covid-19,
most of them preferred E-
Commerce.
As these are new internet
age, E-Commerce always
increases their market
every year.
E-commerce is of immense
importance due to its
contribution in the GDP of
our country.