The document emphasizes the importance of storytelling in advertising and digital media, highlighting quotes from various industry experts who underscore that effective advertising is centered around compelling narratives. It advocates for a shift from traditional storytelling to 'story doing', where brands actively embody their narratives. The overall message is the transformative potential of integrating storytelling into marketing strategies to create memorable experiences.

2. FEBRUARY
BIG DATA BLOWS
MARCH
SCREW SOCIAL MEDIA

3. WE
STORIES

4. “ADVERTISING IS
GREAT STORY-TELLING.”
DAVID SABLE, YOUNG & RUBICAM

5. “SIMPLE OR ELABORATE
ADS ALWAYS TELL
A GREAT STORY.”
MARC GIUSTI, LEO BURNETT

6. “THE BRAND IS A STORY.”
SETH GODIN

7. “IF YOU AIN’T TELLIN’
STORIES, YOU AIN’T SHIT.”
TOM DEMETRIOU, BARKLEY

9. TRENDY AND TRENDING

10. “…DIGITAL STORYTELLING IS AT THE CORE OF ABSOLUTELY EVERYTHING WE DO.”
STEPHEN GOLDBLATT, BAZILLION
“VIA PATCHCHORD.COM: LEE CLOW AND ALEX BOGUSKY: STORYTELLING & THE FUTURE”
JOHN KREICBERGS, @PATCHCHORD
“WE TELL STORIES. THAT’S IT.”
CHRIS O’CONNOR, LIQUID9
“STORYTELLING IN DIGITAL IS A MUST ACROSS THE BOARD.”
AARON EVANSON, VML
“WE HAVE BEEN DIGITAL STORYTELLERS SINCE THE BEGINNING.”
TERI ROGERS, HINT
“WHEN STORYTELLING BECOMES STORY DOING: THE EMPLOYEES LIVE THE BRAND.”
JEFF FROMM, BARKLEY

11. “... THE WORLD’S FIRST POST-ADVERTISING
AGENCY, APPLYING ESTABLISHED STORYTELLING
TECHNIQUE AND TALENT …”
!
!

17. EXPERIENCE
>
STORY

18. “... WHEN WE ACT, WE CREATE OUR OWN
REALITY. AND WHILE YOU’RE STUDYING THAT
REALITY...WE’LL ACT AGAIN, CREATING NEW
REALITIES...AND YOU, ALL OF YOU, WILL BE
LEFT TO STUDY WHAT WE DO.”
KARL ROVE
ACTION
>
STORY

21. STORY-DOING
“TOP 5 RESTAURANT
CAMPAIGN 2012”
NATIONS RESTAURANT NEWS

22. ART + COPY

23. ART + COPY + CODE

24. ART + COPY + CODE + SOLDER

25. 2013 GRAVITY AWARD

26. 2013 CANNES LION

30. EXPERIENCE
STORY

31. CREATIVE
TECH

32. DIGITAL
PHYSICAL

33. IDEA
REALITY

34. LET’S MAKE:
ADS
STORIES
EXPERIENCES
SERVICES
PRODUCTS
COMPANIES

35. LET’S BE THE PEOPLE
THEY TELL STORIES ABOUT.

36. 36